Trio (chocolate bar)
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Trio is a
chocolate bar A chocolate bar (Commonwealth English) or candy bar (some dialects of American English) is a confection containing chocolate, which may also contain layerings or mixtures that include nuts, fruit, caramel, nougat, and wafers. A flat, easily brea ...
sold in the United Kingdom consisting of a biscuit base topped with soft
toffee Toffee is a confection made by caramelizing sugar or molasses (creating inverted sugar) along with butter, and occasionally flour. The mixture is heated until its temperature reaches the hard crack stage of . While being prepared, toffee ...
cream, covered in thick milk chocolate. The Trio brand is owned by
United Biscuits United Biscuits (UB) is a British multinational food manufacturer, makers of McVitie's biscuits, Jacob's Cream Crackers, and Twiglets. The company was listed on the London Stock Exchange and was once a constituent of the FTSE 100 Index. In ...
and sold under the
McVitie's McVitie's () is a British snack food brand owned by United Biscuits. The name derives from the original Scottish biscuit maker, McVitie & Price, Ltd., established in 1830 on Rose Street in Edinburgh, Scotland. The company moved to various sites ...
brand. Trio was previously manufactured by
Jacob's Jacob's is a brand name for several lines of biscuits and crackers in the Republic of Ireland and the United Kingdom. The brand name is owned by the Jacob Fruitfield Food Group, part of Valeo Foods, which produces snacks for the Irish market. ...
who discontinued production in 2003, along with the ''Choc Trio'' variant which had a soft chocolate cream in place of the toffee cream, that was introduced in 1988. There had also been a strawberry variant, which had a soft strawberry cream in place of the standard toffee cream. The original toffee flavoured bar returned in March 2016 following a campaign on
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Mosk ...
. The brand was known in the 1980s for its distinctive
television advertisement A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produce ...
s by animator
Bob Godfrey Roland Frederick Godfrey MBE (27 May 1921 – 21 February 2013),Day-O (The Banana Boat Song) "Day-O (The Banana Boat Song)" is a traditional Jamaican folk song. The song has mento influences, but it is commonly classified as an example of the better known calypso music. It is a call and response work song, from the point of view of ...
: "Trio, Trio, I want a Trio and I want one now". There was also an Irish edition of the bar during the late 1970s produced by
Jacob's Jacob's is a brand name for several lines of biscuits and crackers in the Republic of Ireland and the United Kingdom. The brand name is owned by the Jacob Fruitfield Food Group, part of Valeo Foods, which produces snacks for the Irish market. ...
.


References

United Biscuits brands British confectionery Chocolate bars {{confection-stub