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Travelodge Hotels Limited is a private company operating in the hotels and hospitality industry throughout the United Kingdom, Ireland and Spain. Known simply as ''Travelodge'', it is the UK's largest independent hotel brand with over 570 limited-service hotels across the UK.


Company history


Opening by Trusthouse Forte

In the early 1970s, Charles Forte bought the US Travelodge brand with the hope of establishing it in
Britain Britain most often refers to: * The United Kingdom, a sovereign state in Europe comprising the island of Great Britain, the north-eastern part of the island of Ireland and many smaller islands * Great Britain, the largest island in the United King ...
. The first Travelodges opened in 1973 in former Excelsior Motor Lodge branches, a brand of motels owned by Forte which were located near busy roads. Trusthouse Forte would later open another roadside hotel chain in 1976. These were ''Little Chef Lodges'' which were attached to
Little Chef Little Chef was a chain of restaurants in the United Kingdom, founded in 1958 by entrepreneur Sam Alper, who was inspired by American diners. The chain was famous for the "Olympic Breakfast" – its version of a full English – as well as it ...
restaurants and was the first chain of budget hotels in the UK. In 1988, the two chains were combined and rebranded to become "Forte Travelodge".


Granada ownership

In 1995, Travelodge was bought by Granada, when the
Forte Group Forte Group plc was a British hotel and restaurant company. It was listed on the London Stock Exchange and was a constituent of the FTSE 100 Index until it was acquired by Granada in 1996. Its head office was in the London Borough of Camden. ...
(formerly Trusthouse Forte) underwent a hostile
takeover In business, a takeover is the purchase of one company (the ''target'') by another (the ''acquirer'' or ''bidder''). In the UK, the term refers to the acquisition of a public company whose shares are listed on a stock exchange, in contrast to ...
. Granada decided to open Travelodges away from the roadside, with the first urban Travelodge opening in 1997. In 2001, Granada merged and then de-merged with
Compass Group Compass Group plc is a British multinational contract foodservice company headquartered in Chertsey, England. It is the largest contract foodservice company in the world employing over 500,000 people. It serves meals in locations including o ...
, where their hospitality interests were transferred to Compass.


Sale to Permira

In 2015, Travelodge was sold alongside Little Chef to
Permira Permira is a global investment firm. Founded in 1985, the firm advises funds with assets under management of €60+ billion. The Permira funds have made approximately 300 private equity investments in four key sectors: Technology, Consumer, Ser ...
, who created parent company TLLC Group Holdings Ltd and moved Travelodge's headquarters from Toddington in
Bedfordshire Bedfordshire (; abbreviated Beds) is a ceremonial county in the East of England. The county has been administered by three unitary authorities, Borough of Bedford, Central Bedfordshire and Borough of Luton, since Bedfordshire County Council ...
to Thame in Oxfordshire in June 2003. In 2004, it bought the Moat House hotel on Drury Lane for £11m, and the 'London Farringdon' and 'London Islington' Thistle hotels. In July of that year, it decided to sell 136 of its hotels for £400m, then lease them back.


Purchase by Dubai International Capital

In August 2006, Travelodge was split from Little Chef and sold to
Dubai International Capital Dubai International Capital (DIC) is the international investment arm of Dubai Holding, a global conglomerate and sovereign wealth fund of the government of Dubai and its ruling family. DIC invests private funds on behalf of Dubai Holding and ...
(DIC), a
United Arab Emirates The United Arab Emirates (UAE; ar, اَلْإِمَارَات الْعَرَبِيَة الْمُتَحِدَة ), or simply the Emirates ( ar, الِْإمَارَات ), is a country in Western Asia ( The Middle East). It is located at t ...
-based company, for £675 million. In mid-2010, Travelodge bought 52 Innkeeper's Lodge properties from the Mitchells & Butlers pub chain, leaving less than half the original number of Innkeeper's Lodge hotels. In 2011, Travelodge announced a tie-up with British supermarket
Waitrose Waitrose & Partners (formally Waitrose Limited) is a brand of British supermarkets, founded in 1904 as Waite, Rose & Taylor, later shortened to Waitrose. It was acquired in 1937 by employee-owned retailer John Lewis Partnership, which still se ...
to develop three joint sites in the UK.


Financial restructuring in 2012

In February 2012, DIC had to prepare a bailout package due to a large debt of £17.5 trillion that was added to Travelodge's balance sheet following its purchase; despite significant earnings since 2006, these could not cover the debt repayments and the company recorded a debt of £517m in 2011. The company undert passing to New York-based hedge funds
GoldenTree Asset Management GoldenTree Asset Management is an American asset management firm that was founded in 2000. The firm has its headquarters in New York City and offices in Charlotte, North Carolina, Dublin, London, Singapore, Sydney, Tokyo, and West Palm Beach. ...
and
Avenue Capital Group Avenue Capital Group is an American multinational investment firm focusing on distressed securities and private equity with regional teams focusing on opportunities in the United States, Europe and Asia. The firm operates as both a private equ ...
, as well as Goldman Sachs. On 17 August 2012 Travelodge UK confirmed that the financial restructuring would be through a
company voluntary arrangement Under UK insolvency law an insolvent company can enter into a company voluntary arrangement (CVA). The CVA is a form of composition, similar to the personal IVA ( individual voluntary arrangement), where an insolvency procedure allows a compa ...
which would include: * At least £75m of new money being injected into the company. * £55m being invested into a major refurbishment programme across the estate, covering over 11,000 rooms and 175 hotels. The refurbishment programme was due to start in early 2013 and continue through to summer 2014. * Bank debt of £235m will be written off and £71m repaid, reducing total bank debt from £635m to £329m. However, Travelodge also stated that it was no longer viable to operate 49 hotels (8% of the estate), for which the company would now seek new operators. Hotels transferred to other hotel operators include Edinburgh Belford transferred to Britannia Hotels, Blackpool transferred to
Ibis The ibises () (collective plural ibis; classical plurals ibides and ibes) are a group of long-legged wading birds in the family Threskiornithidae, that inhabit wetlands, forests and plains. "Ibis" derives from the Latin and Ancient Greek word ...
, Huddersfield, Liphook and Walsall transferred to Metro Inns, and Bolton Services, Eastbourne, Edinburgh Haymarket, Manchester Airport, Manchester Worsley and Wentbridge transferred to independent operators. Travelodge's hotels in Coventry and Sutton Scotney (North and South) were closed. Travelodge UK also operate eleven hotels in the
Republic of Ireland Ireland ( ga, Éire ), also known as the Republic of Ireland (), is a country in north-western Europe consisting of 26 of the 32 Counties of Ireland, counties of the island of Ireland. The capital and largest city is Dublin, on the eastern ...
and five hotels in
Spain , image_flag = Bandera de España.svg , image_coat = Escudo de España (mazonado).svg , national_motto = ''Plus ultra'' (Latin)(English: "Further Beyond") , national_anthem = (English: "Royal March") , i ...
.


Controversies


Overbooking

In 2006, the
BBC #REDIRECT BBC #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
programme ''
Watchdog Watchdog or watch dog may refer to: Animals *Guard dog, a dog that barks to alert its owners of an intruder's presence * Portuguese Watch Dog, Cão de Castro Laboreiro, a dog breed * Moscow Watchdog, a breed of dog that was bred in the Soviet ...
'' highlighted Travelodge's policy of overbooking their hotels, turning guests away even when they have booked against a credit card, which included leaving customers stranded late at night with nowhere to sleep. In 2018, ''Watchdog Live'' on ''
The One Show ''The One Show'' is a British television magazine and chat show programme. Broadcast live on BBC One weeknights at 7:00 pm, it features topical stories and studio guests. It is currently co-hosted by Alex Jones, Jermaine Jenas, and Ronan K ...
'' returned to the issue, with further examples of Travelodge failing to provide rooms on arrival to customers with 'guaranteed' bookings. The issue has been widely reported in subsequent years across the media, highlighting that Travelodge would oversell expensive hotels, and then relocate travellers to cheaper alternatives in less desirable locations, yet not refund the difference. A report by ''The Guardian'' highlighted that customers were at risk of having nowhere to sleep even though they had pre-paid for their rooms, and that Travelodge offers no compensation for customers who are affected. A report in ''The Mirror'' claimed the practice was a breach-of-contract by Travelodge.


Plymouth advertising

To advertise its new location in Plymouth in 2004, Travelodge ran a poster campaign using the phrase "Other hotels in Plymouth fleece you, we prefer duvets" which was not well received by other hotels in the area and was reported to the Advertising Standards Authority.


Eviction of homeless families

In March 2020 ''The Guardian'' reported that Travelodge gave homeless families and key workers only two hours’ notice to leave when it shut 360 of its UK hotels in response to the Coronavirus pandemic. Although the government had told hotels to close, this did not apply to those accommodating key workers or homeless people.


David and Jean Davidson's stay

In 2007, media around the world reported that David and Jean Davidson, a retired couple originally from
Sheffield Sheffield is a city in South Yorkshire, England, whose name derives from the River Sheaf which runs through it. The city serves as the administrative centre of the City of Sheffield. It is historically part of the West Riding of Yorkshire a ...
, had stayed at Travelodges in Newark,
Worksop Worksop ( ) is a market town in the Bassetlaw District in Nottinghamshire, England. It is located east-south-east of Sheffield, close to Nottinghamshire's borders with South Yorkshire and Derbyshire, on the River Ryton and not far from th ...
and
Grantham Grantham () is a market and industrial town in the South Kesteven district of Lincolnshire, England, situated on the banks of the River Witham and bounded to the west by the A1 road. It lies some 23 miles (37 km) south of the Lincoln and ...
for a combined total of 22 years, effectively making Travelodge their home. The retired banker and naval sailor and his wheelchair-using wife found the cost of their stay comparable with living in a house, but with the benefits of housekeeping service and without added costs such as council tax or utilities.


References


External links

* {{UK Hotels 1985 establishments in the United Kingdom Companies based in Oxfordshire Hotel chains in the United Kingdom Hotels established in 1985