Transit media is a form of out-of-home advertising that displays advertisements in or on the outside of vehicles, such as on the side of or above the seats of a

bus A bus (contracted from omnibus, with variants multibus, motorbus, autobus, etc.) is a road vehicle that carries significantly more passengers than an average car or van. It is most commonly used in public transport, but is also in use for cha ...

tram A tram (called a streetcar or trolley in North America) is a rail vehicle that travels on tramway tracks on public urban streets; some include segments on segregated right-of-way. The tramlines or networks operated as public transport are ...

Advertising medium

Transit media used to consist of paper or paint, but LED panels may be used, allowing advertisements to be rotated or scheduled by

GPS The Global Positioning System (GPS), originally Navstar GPS, is a satellite-based radionavigation system owned by the United States government and operated by the United States Space Force. It is one of the global navigation satellite sy ...

location, enabling advertisers to target specific audiences. The medium offers a balance between traditional

billboards A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...

and smaller, more mobile

signage Signage is the design or use of signs and symbols to communicate a message. A signage also means signs ''collectively'' or being considered as a group. The term ''signage'' is documented to have been popularized in 1975 to 1980. Signs are any ...

.BandT: Transit Media on the fast-track
For example, an individually branded car might be casually driven around a city for the majority of the time, but can occasionally be integrated into a multi-vehicle convoy or parked arrangement suitable for promotional activities.

References

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Advertising medium

References

See also