Transamérica Pop was a Brazilian radio network owned by . The network was directed to a young audience and has programming that highlights the musical genres pop,

rock Rock most often refers to: * Rock (geology), a naturally occurring solid aggregate of minerals or mineraloids * Rock music, a genre of popular music Rock or Rocks may also refer to: Places United Kingdom * Rock, Caerphilly, a location in Wales ...

and hip hop. It was created in 1990 at the start of the satellite transmissions of Transamérica. The Transamérica Pop network expanded to fourteen stations in

Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...

(cities: São Paulo, Rio de Janeiro, Salvador, Brasília, Curitiba, Recife, Balneário Camboriú and Montes Claros). On July 22, 2019, Transamérica confirmed the beginning of the unification of the carriers Transamérica Hits and Transamérica Pop, returning to the way of working before the division into carriers. Transamerica also confirmed that the new music programming would be composed of rock and pop hits (national and international), aiming to reach and attract the public between 25 and 49 years old. On August 5, work on the new Transamerica Network officially began. All broadcasters ceased to use the nomenclature Transamerica Pop definitively.

References

Official Website
(in Portuguese) Radio stations in Brazil Radio stations established in 1990 Radio stations disestablished in 2019 Defunct mass media in Brazil {{Brazil-radio-station-stub