Trajectory Inc.
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Trajectory Inc. is an American technology company that focuses on solving the problems facing the global book
publishing Publishing is the activity of making information, literature, music, software and other content available to the public for sale or for free. Traditionally, the term refers to the creation and distribution of printed works, such as books, newsp ...
market. It was founded by Jim Bryant in 2011 and is headquartered in
Marblehead, Massachusetts Marblehead is a coastal New England town in Essex County, Massachusetts, along the North Shore (Massachusetts), North Shore. Its population was 20,441 at the 2020 United States Census, 2020 census. The town lies on a small peninsula that extends ...
. The company is known for pioneering the development of a series of deep learning algorithms that are used to analyze and recommend books.


History

Since its founding in 2011 by Jim Bryant, Trajectory established relationships with over 300 eBook distributors located on six continents. In 2013, the company quietly acquired the assets of startup Small Demons, which gave them access to the
HarperCollins HarperCollins Publishers LLC is one of the Big Five English-language publishing companies, alongside Penguin Random House, Simon & Schuster, Hachette, and Macmillan. The company is headquartered in New York City and is a subsidiary of News Cor ...
’ e-book library for analysis and data extraction. Trajectory went on to establish other partnerships with major publishers, thus growing its algorithms’ ability for book recommendation. In 2014, the company invented a standardized way to compare and contrast the flow of sentiment through works of fiction. In January 2015, Trajectory announced that it had invented a method to generate book recommendations based on the content of the book. It is believed to be the first company to successfully demonstrate this. The company is also noted for its penetration in the Chinese e-book distribution market, where most notably it formed a pact with Tencent Literature in March 2015 to distribute over 200,000 Chinese titles in North and South American distribution channels and English titles across the Chinese company's customer base of 820 million active users. Also in the spring, Trajectory announced agreements with Chinese distributors
Xiaomi Corporation (; ), commonly known as Xiaomi and registered as Xiaomi Inc., is a Chinese designer and manufacturer of consumer electronics and related software, home appliances, and household items. Behind Samsung, it is the second largest ma ...
and
Dangdang E-commerce China Dangdang Inc. (), known as Dangdang, is a Chinese electronic commerce company, founded by Peggy Yu and Li Guoqing in 1999. It is headquartered in Beijing and its main competitors are Amazon.cn (or Amazon China, formerly Joyo. ...
. In 2015, Trajectory announced agreements with Peoples Education Press, Zhejiang, Anhui,
Diamond Comic Distributors Diamond Comic Distributors, Inc. (often called Diamond Comics, DCD, or casually Diamond) is an American comic book distributor serving retailers in North America and worldwide. They transport comic books and graphic novels, as well as other po ...
,
Gardners Gardners’ is an international wholesalers of books, eBooks, music and film. They work with multi-channel retailers worldwide, both online and on the high street, to supply physical and digital products. They offer back to store or direct to co ...
, the Association of American University Presses and others. In September of the same year, the company won the
Book Industry Study Group The Book Industry Study Group, Inc. (BISG) is a U.S. trade association for policy, technical standards and research related to books and similar products. The mission of BISG is to simplify logistics for publishers, manufacturers, suppliers, whol ...
's Industry Innovation Award for their re-imagination of and unique approach to the industry.


Customers

Trajectory works within both the publishing and distributing sectors of the e-book market and has announced relationships with a broad range of major participants in the global book supply chain.


Publishers

Among its clients, Trajectory's publisher partners include including,
Macmillan MacMillan, Macmillan, McMillen or McMillan may refer to: People * McMillan (surname) * Clan MacMillan, a Highland Scottish clan * Harold Macmillan, British statesman and politician * James MacMillan, Scottish composer * William Duncan MacMillan ...
,
Abrams Abrams may refer to: * Abrams (surname), a list of notable people with the surname * '' Abrams v. United States'', 250 U.S. 616 (1919), U.S. Supreme Court decision regarding free speech during times of war * M1 Abrams, main battle tank * Abrams, W ...
,
MIT Press The MIT Press is a university press affiliated with the Massachusetts Institute of Technology (MIT) in Cambridge, Massachusetts (United States). It was established in 1962. History The MIT Press traces its origins back to 1926 when MIT publish ...
, Peoples Education Press, Anhui, Zhejiang.


Distributors

Trajectory's distributor partners include: Tencent Literature,
Xiaomi Corporation (; ), commonly known as Xiaomi and registered as Xiaomi Inc., is a Chinese designer and manufacturer of consumer electronics and related software, home appliances, and household items. Behind Samsung, it is the second largest ma ...
,
Dangdang E-commerce China Dangdang Inc. (), known as Dangdang, is a Chinese electronic commerce company, founded by Peggy Yu and Li Guoqing in 1999. It is headquartered in Beijing and its main competitors are Amazon.cn (or Amazon China, formerly Joyo. ...
,
Amazon Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technology c ...
,
Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple fruit tree, trees are agriculture, cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, wh ...
,
Barnes & Noble Barnes & Noble Booksellers is an American bookseller. It is a Fortune 1000 company and the bookseller with the largest number of retail outlets in the United States. As of July 7, 2020, the company operates 614 retail stores across all 50 U. ...
,
Kobo Kobo may refer to: Places * Kobo (woreda), a district in Ethiopia ** Kobo, Ethiopia, a town * Kōbo Dam, Hiroshima Prefecture, Japan * Mount Kōbō, Kanagawa Prefecture, Japan People First name * Kōbō Abe (1924–1993), pseudonym of Japanese w ...
,
Google Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ...
and over 300 other partners.


Natural Language Processing and Machine Learning

In order to improve discoverability for books in publishing and distribution channels, Trajectory uses
Natural Language Processing Natural language processing (NLP) is an interdisciplinary subfield of linguistics, computer science, and artificial intelligence concerned with the interactions between computers and human language, in particular how to program computers to pro ...
(NLP) and implements “Deep Learning” techniques that were the first of their kind to recommend books based on proprietary algorithms. These algorithms parse the text of the book and categorize data based on certain features like sentiment, parts of speech, genre, and keywords, and match it to the previously processed books in their database to generate suggestions. This content analysis contrasts current recommendation methods used by major companies like
Amazon Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technology c ...
or
Netflix Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a fil ...
that are powered by sales data and user reports. As the Natural Language Processing Engine parses more and more books in English, Chinese, Spanish, and German, the algorithms recommending capabilities improve transliterally.


References


External links

* {{Authority control Book selling websites Bookstores of the United States Companies based in Marblehead, Massachusetts Technology companies established in 2011 Ebook sources Ebook suppliers Electronic publishing Internet properties established in 2011 Online retailers of the United States Publishing companies established in 2011 Self-publishing companies American companies established in 2011 Retail companies established in 2011