Trademark share is a
company's share of
registered and
unregistered trade marks in a particular
industry
Industry may refer to:
Economics
* Industry (economics), a generally categorized branch of economic activity
* Industry (manufacturing), a specific branch of economic activity, typically in factories with machinery
* The wider industrial sector ...
or market segment. It is a key metric and one of many useful tools, when appropriately used, to understand how well positioned a company is to gain some competitive advantage (e.g. more
profit or
revenue
In accounting, revenue is the total amount of income generated by the sale of goods and services related to the primary operations of the business.
Commercial revenue may also be referred to as sales or as turnover. Some companies receive reven ...
, better
ROI on
ad campaigns, defend or increase
market share) within an industry or market segment.
Inside Trademarks
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References
* "Trademarks in Social Gaming - A Key Indicator of Success for Game Developers (Part I)
Feb 28, 2010
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Trademark law