Trade nightclub
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Trade was a culturally important
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nightclub A nightclub (music club, discothèque, disco club, or simply club) is an entertainment venue during nighttime comprising a dance floor, lightshow, and a stage for live music or a disc jockey (DJ) who plays recorded music. Nightclubs gener ...
at Turnmills,
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,
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started in 1990 by Laurence Malice.


History


Early years 1990–1995

Trade originated as an underground club night beneath Turnmills pub in Clerkenwell Road. Trade was the second nightclub Laurence had run at Turnmills; his first was Xanadu, which he co-hosted with the club promoter Robert Pereno. Laurence was a member of the electronic music duo Big Bang when he opened Trade. The history of Trade is inextricably linked with the evolution of Turnmills as a club venue. Xanadu opened in early-1990 and ran on Saturday evenings from 10.00 pm to 2.30 am. Iain, Laurence’s band partner in Big Bang, sold tickets on the door. Xanadu ran successfully for around 5-6 months. It was only after Turnmills owner John Newman decided to promote Saturday evenings himself that Laurence was offered the alternative timeslot from 3.00 am onwards on Sunday mornings, after John had secured an all-night license from Islington Council. Turnmills was the first London venue to be offered such a license. Laurence accepted the challenge. Thus, Trade was born on October 29, 1990, and, as such, became the capital's first legal after-hours club. Initially, the club room beneath Turnmills pub was sparse with little or no décor. The space was dark, and a little unsavoury. Pushed into one corner was a beat up old grand piano. In later interviews, Laurence recalled, ‘''Trade'' had been running on an underground tip for the first few months’ Three or four months into the residency, and still finding it difficult to pull in customers, Laurence took decisive action. ‘I invited Tim Stabler to co-promote it with me and oversee the décor in the club.’ At the time, other clubs such as Heaven,
G-A-Y G-A-Y is a long-running gay nightclub, based at Heaven in Charing Cross, London. It started in 1976, and for many years was based at the London Astoria. History G-A-Y started in 1976 in the Sundown club in the basement of the London Astoria (l ...
and The Fridge closed at around 2am to 3am on Sunday mornings, an hour or so before ''Trade'' opened at 3am. It took a while for clubbers to cotton on to the fact that they were able to go straight on to ''Trade'' to continue clubbing all night after the other clubs had closed. Once they did, ''Trade'' exploded into the phenomena it became. At the time many guys went cruising in the parks after leaving other clubs. The name 'Trade' and the opening hours was to encourage guys to go to the club as a safer alternative. Turnmills was the first club in the UK to be given a 24-hour "Music & Dance" licence. This was gained after Laurence Malice had for a long period of time tried to convince Newman that there was a need for people to be able to party in a safe environment after 3am.


1995–2001

In the mid-late 1990s, Laurence decided to export the ''Trade'' brand internationally. Over the next few years, ''Trade'' held events throughout the UK and worldwide, in addition to releasing a number of CDs. For New Years Eve, 1995, ''Trade'' were unable to hold their New Year's Eve party at Turnmills. This happened because New Year's Eve 1995 fell on a Sunday and the usual Turnmills Sunday night club - FF - held their NYE night at Turnmills. ''Trade'' held a successful New Years Day party at the Leisure Lounge in Holborn, London instead. In 1998, ''Trades popular DJ
Tony De Vit Antony de Vit ( ; 12 September 1957 – 2 July 1998)
- accessed May 2011
was an English DJ and music producer. He is consi ...
died. Due to the global success of ''Trade'', UK
Channel 4 Channel 4 is a British free-to-air public broadcast television network operated by the state-owned Channel Four Television Corporation. It began its transmission on 2 November 1982 and was established to provide a fourth television service ...
television commissioned an hour-long documentary ''Trade the all-night bender'' which was broadcast on 9 August 1998 as part of the ''Queer Street'' series of programmes. It featured in the BBC2 programme "Gaytime TV" and also had a regular weekly radio show on Atlantic252. On May 27, 1999, Turnmills ended ''Trades residency due to security problems at the previous week's event. ''Trade'' negotiated a 4-week run at LA2 in the
London Astoria The London Astoria was a music venue at 157 Charing Cross Road, in London, England. Originally a warehouse during the 1920s, the building became a cinema and ballroom. It was converted for use as a theatre in the 1970s. After further develop ...
. During this time the management of ''Trade'' and Turnmills resolved the issues. ''Trade'' returned to Turnmills on July 3, 1999, for the post Mardi Gras (the renamed London Gay Pride) party. The following month on August 7, 1999, ''Trade'' had a dance tent at Summer Rites in
Brockwell Park Brockwell Park is a 50.8 hectare (125.53 acres) park located south of Brixton, in Herne Hill and Tulse Hill in south London. It is bordered by the roads Brixton Water Lane, Norwood Road, Tulse Hill and Dulwich Road. The park commands views of th ...
, the first time they had a tent at the festival. Towards the end of the 1990s, as Turnmills fitted out more space in the venue, ''Trade'' expanded into a second room, which Laurence named the 'Trade lite lounge'. The room played a lighter funkier style of house music which quickly gained a big following. In 2000, ''Trade'' hosted one of the two main stages (the other
BBC Radio 1 BBC Radio 1 is a British national radio station owned and operated by the BBC. It specialises in modern popular music and current chart hits throughout the day. The station provides alternative genres at night, including electronica, dance, ...
) for the first UK
Love Parade The Love Parade (german: Loveparade) was a popular electronic dance music festival and technoparade that originated in 1989 in West Berlin, Germany. It was held annually in Berlin from 1989 to 2003 and in 2006, then from 2007 to 2010 in the Ruh ...
festival held at
Roundhay Park Roundhay Park in Leeds, West Yorkshire, England, is one of the biggest city parks in Europe.Only Richmond Park (London), Phoenix Park (Dublin) and Silesian Culture and Recreation Park ( Chorzów, Poland) are larger. It covers more than of park ...
,
Leeds Leeds () is a city and the administrative centre of the City of Leeds district in West Yorkshire, England. It is built around the River Aire and is in the eastern foothills of the Pennines. It is also the third-largest settlement (by popula ...
the event was attended by 1,500,000 people.


2002 onwards

''Trade'' ended its weekly London Sunday slot at Turnmills on October 27, 2002, on ''Trades 12th Birthday.


Trade Final at Turnmills

Towards the end of ''Trade''’s existence, Laurence had already realised the club had become a victim of its own popularity. ‘With ''Trade'' it became difficult to live up to some peoples’ expectations, and certain members of the ''Trade'' family didn’t want things to change and wanted to influence how the party should be. It’s a massive compliment that people loved ''Trade'' so much, but it comes with pressure as it has to live up to expectations…’ On January 18, 2008, ''Trade'' released a press statement announcing that the final ''Trade'' event at Turnmills would be held on March 22/23, 2008. This was due to the expected closure of Turnmills as a clubbing venue. The news was subsequently confirmed on January 24, 2008, when Turnmills officially announced the venue's closure. A further press release on January 30, 2008, announced that the final date was being brought forward by one week to Sunday, March 16, 2008. This was due to "so many 'sell out' events at Turnmills over Easter it would not be practical to run ''Trade'' After-Hours over this weekend". Within a few weeks of the tickets going on sale, the event sold out. One week before Trade the Final happened, Laurence was interviewed live on
Gaydar Radio GaydarRadio is a podcast on Mixcloud streaming service, which used to be a British digital radio station for gay men, lesbians and gay friendly people, on DAB multiplexes in London and Brighton and also online. It was broadcast 24 hours a d ...
by Dj Gary H in a two-hour, two-part documentary in which he talks about his music career and Trade, and how it all started, the highs and lows, and everything else in between. Many of the original ''Trade'' DJs returned for the final event, including Steve Thomas, Ian M,
Daz Saund Daz Saund is a British club DJ and Remixer from London, England. Career After getting his big break at the seminal ''Troll Nites'' at the ''Sound Shaft'', Heaven, London in the late 1980s. Daz Saund then progressed to become resident DJ at th ...
, Malcolm Duffy, Pete Wardman and Fergie. The club opened its doors at 05:00 and during the night Laurence made a speech in the main room, thanking the clubbers and his associates, and asking everyone 'to really go for it!'. The party continued until the final record, Schöneberg by Marmion, was played by Pete Wardman, finishing at 17:45. The Turnmills building has now been demolished and in its place stands a six-storey office.


25th Anniversary, History - The Final

On October 25, 2015, ''Trade'' held its 25th birthday anniversary celebration and final party at
Egg An egg is an organic vessel grown by an animal to carry a possibly fertilized egg cell (a zygote) and to incubate from it an embryo within the egg until the embryo has become an animal fetus that can survive on its own, at which point the a ...
LDN, billed as 'History - The Final'.
Nicole Moudaber Nicole Moudaber is a Lebanese/British event promoter, record label founder, radio personality, and DJ/ producer. She is the head of her own imprint MOOD Records and runs an award-winning weekly radio show, In The MOOD. Biography Nicole Moud ...
and Nina Kraviz were among the headliners that played during the evening. The event brought together former resident and guest DJ's who had played at ''Trade'' during its 25-year history. After ''Trade'' closed, Laurence commissioned Iain from Big Bang to write a script for a stage production tentatively titled: ''TRADE – the Musical''. Iain has completed a script, although the project has yet to move forward. ''Trade'' was to have celebrated its 30th birthday in 2020 by co-hosting an event at Printworks in London, but due to the
COVID-19 Coronavirus disease 2019 (COVID-19) is a contagious disease caused by a virus, the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The first known case was identified in Wuhan, China, in December 2019. The disease quickly ...
restrictions the event was postponed.


DJs

The original Trade resident
DJs A disc jockey, more commonly abbreviated as DJ, is a person who plays recorded music for an audience. Types of DJs include radio DJs (who host programs on music radio stations), club DJs (who work at a nightclub or music festival), mobile ...
were, Martin Confusion,
Daz Saund Daz Saund is a British club DJ and Remixer from London, England. Career After getting his big break at the seminal ''Troll Nites'' at the ''Sound Shaft'', Heaven, London in the late 1980s. Daz Saund then progressed to become resident DJ at th ...
, Trevor Rockliffe, Smokin Jo, and Malcolm Duffy, These were followed most notably by the late
Tony De Vit Antony de Vit ( ; 12 September 1957 – 2 July 1998)
- accessed May 2011
was an English DJ and music producer. He is consi ...
, but also Tall Paul, Alan Thompson, Steve Thomas, Pete Wardman, Ian M, and Fergie Other DJs who have graced the decks include: Special guest DJ's invited to play at ''Trade'' events have included Frankie Knuckles,
David Morales David Morales (; born August 21, 1962) is an American disc jockey (DJ) and record producer. In addition to his production and DJ work, Morales is also a remixer. David Morales has remixed and produced over 500 releases for artists including ...
and
Danny Tenaglia Daniel "Danny" Tenaglia (born March 7, 1961) is an American DJ and record producer. He is a Grammy nominee for the best remixed recording (44th Annual Grammy Award). He is also a three time International Dance Music Award winner, 3 time DJ Awar ...
.


Trade Décor/Artwork

To decorate the interior of the club, fluorescent banners and wall-hangings were used, illuminated by ultra violet lighting. When Laurence brought Tim Stabler on board, Tim produced some amazing interior décor for the club. Laurence also commissioned the artists TradeMark (Mark Wardell), Martin ‘B-Art’ Brown, and Mark McKenzie to create many of the images and artworks used over the years for the interior of the club and for advertising and promotions.


Laurence Malice (promoter)

: ''This section may require its own biography page e.g. Laurence Malice (club promoter)'' Laurence Mullane, known professionally as Laurence Malice, was born in the East End of London. His parents originated from
Ireland Ireland ( ; ga, Éire ; Ulster Scots dialect, Ulster-Scots: ) is an island in the Atlantic Ocean, North Atlantic Ocean, in Northwestern Europe, north-western Europe. It is separated from Great Britain to its east by the North Channel (Grea ...
, and he grew up in a traditional Catholic household. He attended a comprehensive Catholic school where he excelled in art. His aspirations of furthering his art studies were dashed when he discovered he was colour blind. Laurence left school at 16 and entered the law profession working as an articled clerk in the Probate Office at a Bishopsgate law firm. After almost two years working in law, Laurence resigned and took a sabbatical, which led to him changing his career path. Laurence has since worked in the entertainment industry for most of his life. ‘I started acting at the age of about seventeen in
Holland Holland is a geographical regionG. Geerts & H. Heestermans, 1981, ''Groot Woordenboek der Nederlandse Taal. Deel I'', Van Dale Lexicografie, Utrecht, p 1105 and former province on the western coast of the Netherlands. From the 10th to the 16th c ...
. From there, I went to Australia, where I got my Equity card. I worked on a few movies and did commercials, milk ads, and puerile stuff like that.’ It was in Australia that Laurence first began putting on parties, although being a club promoter was not the initial appeal. ‘I was more into putting on different styles of parties. My passion has always been doing something a bit different, a bit quirky.’ Laurence also made a small appearance in the popular Australian TV drama
The Sullivans ''The Sullivans'' is an Australian period drama television series produced by Crawford Productions which ran on the Nine Network from 15 November 1976 until 10 March 1983. The series tells the story of a fictional average middle-cla ...
. Laurence remained in Australia for around eighteen months, living in Sydney,
Perth Perth is the capital and largest city of the Australian state of Western Australia. It is the fourth most populous city in Australia and Oceania, with a population of 2.1 million (80% of the state) living in Greater Perth in 2020. Perth i ...
, and
Melbourne Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a met ...
, and it was in Australia that Laurence formed his first band, Larry Malice & The Razor Sharps. Upon Laurence’s return to London in the early 1980s, he began hosting parties at different city venues. He ran events at a Sauna in
Swiss Cottage Swiss Cottage is an area of Hampstead in the London Borough of Camden, England. It is centred on the junction of Avenue Road and Finchley Road and includes Swiss Cottage tube station. Swiss Cottage lies north-northwest of Charing Cross. Th ...
and called it ''The Kiss Club''. ‘It was the first place in England to play hip-hop music, and I used to run it with the guys who later became Renegade Soundwave.’ Laurence admits making money from such ventures was always a long way off, though. ‘The parties were always secondary. I was going from job to job working in theatre and as a wholefood buyer, and I was in a band. At the time, people like
Steve Strange Stephen John Harrington (28 May 1959 – 12 February 2015), known professionally as Steve Strange, was a Welsh singer. From the late 1970s he was a nightclub host and promoter. He became famous as the leader of the new wave synth-pop group ...
were running nightclubs, and I didn’t really see myself as a Steve Strange type character, but I was really into music; I suppose because I was a songwriter.’ Laurence has been in three bands including, You, You, You, and Big Bang. In 1984, Laurence was featured in the West End musical spectacular ‘Y’ at London’s
Piccadilly Theatre The Piccadilly Theatre is a West End theatre located at 16 Denman Street, behind Piccadilly Circus and adjacent to the Regent Palace Hotel, in the City of Westminster, London, England. Early years Built by Bertie Crewe and Edward A. Stone ...
, as a performing waiter in which he had a solo tap dancing and MC spot. The production starred
Arturo Brachetti Arturo Brachetti (; born 13 October 1957) is an Italian quick-change artist considered the best quick change performer in the world. In the Guinness Book of Records he is described as the quickest and most prolific quick change artist in the wo ...
, and Laurence appeared in it for several months. Sometime after this, Laurence started putting on fashion shows in America, which were termed ‘wearable art for durable people’. ‘At that time, fashion was very important, and I wanted to take the catwalk and introduce it into a club environment, so about twenty of us would go to New York once a month and wreak havoc.’ The group included Spider from
The Pogues The Pogues were an English or Anglo-Irish Celtic punk band fronted by Shane MacGowan and others, founded in Kings Cross, London in 1982, as "Pogue Mahone" – the anglicisation of the Irish Gaelic ''póg mo thóin'', meaning "kiss my arse" ...
, and after the party, the gang would hang out in after-hours clubs like the
Paradise Garage Paradise Garage, also known as "the Garage" or the "Gay-rage", was a New York City discotheque notable in the history of dance and pop music, as well as LGBT and nightclub cultures. The club was founded by sole proprietor Michael Brody, and ...
. ‘We used to attract top celebrities. I was hanging out with people like Iggy Pop,
David Bowie David Robert Jones (8 January 194710 January 2016), known professionally as David Bowie ( ), was an English singer-songwriter and actor. A leading figure in the music industry, he is regarded as one of the most influential musicians of the ...
, and
Andy Warhol Andy Warhol (; born Andrew Warhola Jr.; August 6, 1928 – February 22, 1987) was an American visual artist, film director, and producer who was a leading figure in the Art movement, visual art movement known as pop art. His works explore th ...
. They used to come to the fashion shows because they were so different. I was never in it for the money we just did it for the lig.’ Another fashion show Laurence produced, An Esoteric Extravaganza, was requested by Dianne Brill ‘Queen of New York’s nightlife’ for her trendy New York hotspot
Danceteria Danceteria was a nightclub that operated in New York City from 1979 until 1986 and in the Hamptons until 1995. The club operated in various locations over the years, a total of three in New York City and four in the Hamptons. The most famous locat ...
that her boyfriend, Rudolph, owned. Laurence then hosted ''Pyramid'' at London’s Heaven, where he hired the up and coming DJ’s Mark Moore, later of
S-Express S'Express (pronounced ''ess-express''; sometimes spelled S'Xpress or S-Express) were a British dance music act from the late 1980s, who had one of the earliest commercial successes in the acid house genre. "Theme from S'Express", which containe ...
, and
Colin Faver Colin Faver (24 December 1951 – 5 September 2015) was a British club and radio DJ, best known for his 1990s cutting-edge show on London's Kiss FM, and an important role in the development of British club culture. Biography Colin Faver was bor ...
. ‘It was the first place in England to play house music.’ Commercial recognition followed when his band, Big Bang, scored a couple of dance hits, which then indirectly led to his first club ''Xanadu'' at Turnmills. Turnmills was literally down the road from Big Bang’s agent, ''10 X Better'', whose office was in Clerkenwell Road. After a meeting one day at ''10 X Better'', Big Bang popped into Turnmills with their agent for lunch. That was how Laurence discovered Turnmills. That was in the winter of 1989/1990. Soon after, Laurence hosted his first club night ''Xanadu'' at Turnmills, which he ran with Robert Pereno. ''Xanadu'' attracted a strong following from day one.


Celebrity patrons

Trade has attracted some well-known celebrities over the years including Madonna, Bjork, Kate Moss,
Marc Almond Peter Mark Sinclair "Marc" Almond, (born 9 July 1957) is an English singer. Almond first began performing and recording in the synthpop/ new wave duo Soft Cell where he became known for his distinctive soulful voice and androgynous image. ...
,
Rupert Everett Rupert James Hector Everett (; born 29 May 1959) is an English actor, director and producer. Everett first came to public attention in 1981 when he was cast in Julian Mitchell's play and subsequent film '' Another Country'' (1984) as a gay pupi ...
,
Alexander McQueen Lee Alexander McQueen CBE (17 March 1969 – 11 February 2010) was a British fashion designer and couturier. He founded his own Alexander McQueen label in 1992, and was chief designer at Givenchy from 1996 to 2001. His achievements in fashio ...
,
John Galliano John Charles Galliano (born 28 November 1960) is a British fashion designer from Gibraltar. He was the creative director of his eponymous label John Galliano and French fashion houses Givenchy and Dior. Since 2014, Galliano has been the crea ...
. The club's policy was to afford them no special VIP area nor could they bring in entourages. Those expecting this, such as Cher, and
Axl Rose W. Axl Rose (born William Bruce Rose Jr.; born February 6, 1962) is an American musician. He is best known for being the lead vocalist and lyricist of the hard rock band Guns N' Roses, and has been the band's sole constant member since its incep ...
, were refused entry.


Trade (after Turnmills)

Since 2008, Laurence and the promotion team behind the ''Trade'' brand have continued to run one-off specials around the UK and the world. After Trade closed, Laurence opened a new club called
Egg An egg is an organic vessel grown by an animal to carry a possibly fertilized egg cell (a zygote) and to incubate from it an embryo within the egg until the embryo has become an animal fetus that can survive on its own, at which point the a ...
in
Kings Cross, London Kings Cross is a district on either side of Euston Road, in north London, England, north of Charing Cross. It is bordered by Barnsbury to the north, Clerkenwell and Islington to the east, Holborn to the south and Euston to the west. It is ser ...
. In May 2003, ''EGG'' won the prestigious BEDA Award for Best Club in London. In 2018, ''EGG LDN'' announced a world tour.


Further reading

* A History of London’s Nightlife Characters * In Pictures: Memorabilia From TradeTime Out, 19/10/2015, (retrieved 19/09/2020
Trade
/ref> * Afterhour clubs * Superclub *
Trade (gay slang) Trade (also known as chow) is a gay slang term which refers to the casual partner of a gay man or to the genre of such pairings.Egg London


References


Sources

*


External links

* Getty Image
Laurence Malice

Trademark Art
{{Coord, 51.5221, -0.1058, type:landmark_region:GB-ISL, display=title Music venues completed in 1990 1990 establishments in England LGBT nightclubs in London Defunct LGBT nightclubs