Tracker is a chewy cereal bar manufactured by Mars, Incorporated, which has been sold in the UK and

Ireland Ireland ( ; ga, Éire ; Ulster-Scots: ) is an island in the North Atlantic Ocean, in north-western Europe. It is separated from Great Britain to its east by the North Channel, the Irish Sea, and St George's Channel. Ireland is the s ...

since the 1980s. The same product is sold in other parts of Europe under the manufacturers' Balisto brand. Trackers come in seven flavours: Crunchy Peanut, Chocolate Chip, White Chocolate Chip, Roasted Nut, Raisin, Burst of Berries and Tangy Lemon. Of these varieties, the first two are sold under the Balisto brand in Switzerland, while three varieties are reportedly "certified" by the producer as

kosher (also or , ) is a set of dietary laws dealing with the foods that Jewish people are permitted to eat and how those foods must be prepared according to Jewish law. Food that may be consumed is deemed kosher ( in English, yi, כּשר), fro ...

. The bars are individually wrapped, and are sold individually or (in some the case of some varieties) can be bought in multi-pack grocery boxes. As of 2002, Mars' Tracker brand reportedly had an 11% market of the UK cereal bar market, behind

Kellogg's The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including crackers and toa ...

Nutri-Grain Nutri-Grain is a brand of breakfast cereal and breakfast bar made by the Kellogg Company. In Australia and New Zealand Nutri-Grain is a breakfast cereal made from corn, oats, and wheat. The pieces are shaped like bricks. In the United States, C ...

and Special K products.

References

Mars confectionery brands Brand name snack foods Cereal bars {{Food-product-stub