Toyota Motor East Japan
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Toyota Motor East Japan is a manufacturing subsidiary of the
Toyota is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on . Toyota is one of the largest automobile manufacturers in the world, producing about 10 ...
group based in Japan. It was founded in July 2012 by the merger of Central Motors, Kanto Auto Works and
Toyota Motors Tohoku Toyota Motors Tohoku was an auto parts manufacturing subcontractor under the Toyota Group. The company was created in July 1997 in Taiwa, Miyagi, Japan. On July 1, 2012, three Toyota subcontractors Central Motors Central Motor Co., Ltd. was a ...
.


History

Following the Tōhoku earthquake, the President of Toyota, Akio Toyoda, announced a reorganisation of the operations for the area, naming it the third production centre after Chubu and Kyushu. On 1 July 2012, Toyota Motors Tohoku, Kanto Auto Works and Central Motors were merged to form Toyota Motor East Japan. The new company focused on developing and manufacturing
compact car Compact car is a vehicle size class — predominantly used in North America — that sits between subcompact cars and mid-size cars. "Small family car" is a British term and a part of the C-segment in the European car classification. However ...
s, engines and other components. In August 2012, Toyota Motor East Japan's Higashi-Fuji plant started the production of the second-generation
Porte Porte may refer to: *Sublime Porte, the central government of the Ottoman empire *Porte, Piedmont, a municipality in the Piedmont region of Italy *John Cyril Porte, British/Irish aviator *Richie Porte, Australian professional cyclist who competes ...
and the Spade, replacing
Daihatsu , commonly known as Daihatsu, is a Japanese automobile manufacturer and one of the oldest surviving Japanese internal combustion engine manufacturers. The company's headquarters are located in Ikeda, Osaka Prefecture. Historically, Daihatsu was ...
which had assembled the first-generation Porte at its
Kyoto Kyoto (; Japanese: , ''Kyōto'' ), officially , is the capital city of Kyoto Prefecture in Japan. Located in the Kansai region on the island of Honshu, Kyoto forms a part of the Keihanshin metropolitan area along with Osaka and Kobe. , the c ...
plant. In November 2015, Toyota started the process of moving the production of the Vitz from Toyota Industries to Toyota Motor East Japan's Iwate plant with the aim of consolidating compact/subcompact car assembly in the Northeast and reducing costs. The move was completed in October 2018. Toyota also announced it plans to eventually transfer all the
Corolla Corolla may refer to: *Corolla (botany), the petals of a flower, considered as a unit *Toyota Corolla, an automobile model name *Corolla (headgear) A ''corolla'' is an ancient headdress in the form of a small circlet or crown.Takaoka plant. Toyota Motor East Japan began manufacturing the second generation Sienta during 2015, replacing Daihatsu as the assembler of that model for Japan. In December 2016, the company started production of the C-HR at its Iwate plant. In November 2017, it started the production of a new version of the JPN Taxi (
taxicab A taxi, also known as a taxicab or simply a cab, is a type of vehicle for hire with a driver, used by a single passenger or small group of passengers, often for a non-shared ride. A taxicab conveys passengers between locations of their choi ...
for Japan). The previous JPN Taxi models, manufactured at the Higashi-Fuji plant from 1995 onwards, were two versions of the Toyota Comfort. The new JPN Taxi is based on the Sienta and was initially assembled at the same location as its predecessor. A full deployment of the new model was expected before the
2020 Olympics The , officially the and also known as , was an international multi-sport event held from 23 July to 8 August 2021 in Tokyo, Japan, with some preliminary events that began on 21 July. Tokyo was selected as the host city during the ...
. Production of the second-generation
Century A century is a period of 100 years. Centuries are numbered ordinally in English and many other languages. The word ''century'' comes from the Latin ''centum'', meaning ''one hundred''. ''Century'' is sometimes abbreviated as c. A centennial or ...
, a model also assembled at Higashi-Fuji, stopped in January 2017. In 2018, Higashi-Fuji started to manufacture the third-generation Century. In June 2018, Toyota Motor East Japan announced plans to relocate production and employees through its plants within the year. Later, the company also said it would close the Higashi-Fuji plant by 2020 and relocate production of the JPN Taxi and Porte to its Iwate and Miyagi plants. Other models would be transferred to different subsidiaries of the Toyota group. The Higashi-Fuji Technical Centre would continue in operation. In February 2020, the company started deliveries of the Yaris assembled at its Iwate plant, replacing the Vitz nameplate. In August 2020, Toyota Motor East Japan started assembling the Yaris Cross at Miyagi and announced it would also be produced from October at Iwate. On 10 December 2020, the Higashi-Fuji plant ended car assembly. The Porte and Spade were finally discontinued, the JPN Taxi was moved to the Miyagi plant, and the Century to Toyota's Motomachi plant. The Higashi-Fuji plant was closed down at the end of the month. At the end of July 2021, the company started assembling the second-generation Aqua at its Iwate plant. The first-generation Aqua was produced by the Iwate plant since before the establishment of Toyota Motor East Japan.


Facilities

The company has plants for assembly at Miyagi (Ohira) and Iwate ( Kanegasaki, Iwate). There are two overseas bases, one in Brazil and other in Thailand. The head offices are in Miyagi.


Products

, Toyota cars produced by Toyota Motor East Japan include: the Sienta, the Corolla, the JPN Taxi, the Yaris Cross (Miyagi); the Aqua, the C-HR, the Yaris, the Yaris Cross (Iwate). The company also produces engines and other auto parts,
wheelchair A wheelchair is a chair with wheels, used when walking is difficult or impossible due to illness, injury, problems related to old age, or disability. These can include spinal cord injuries ( paraplegia, hemiplegia, and quadriplegia), ce ...
s and car lifters.


Miyagi Ohira plant

* Toyota Sienta *
Toyota Corolla Axio The is a series of compact cars (formerly subcompact) manufactured and marketed globally by the Toyota Motor Corporation. Introduced in 1966, the Corolla was the best-selling car worldwide by 1974 and has been one of the best-selling cars in ...
* Toyota Corolla Fielder * Toyota JPN Taxi * Toyota Yaris Cross


Iwate plant

* Toyota C-HR * Toyota Aqua *
Toyota Yaris The is a supermini/ subcompact car sold by Toyota since 1999, replacing the Starlet and Tercel. Up to 2019, Toyota had used the Yaris nameplate on export versions of various Japanese-market models, with some markets receiving the same vehi ...
* Toyota Yaris Cross


Baseball team

Toyota Motor East Japan has a namesake
baseball Baseball is a bat-and-ball sport played between two teams of nine players each, taking turns batting and fielding. The game occurs over the course of several plays, with each play generally beginning when a player on the fielding t ...
company team established in April 2012 (as the Kanto Auto Works team) and participating in
semi-professional Semi-professional sports are sports in which athletes are not participating on a full-time basis, but still receive some payment. Semi-professionals are not amateur because they receive regular payment from their team, but generally at a conside ...
championships. In 2018, it entered for the first time to the main competition of the national
Intercity baseball tournament The intercity baseball tournament (都市対抗野球大会 ''Toshi Taikō yakyū taikai'') of Japan, commonly known as "Summer All-star" (真夏の球宴 ''manatsu no kyūen''), is an annual nationwide inter-city baseball tournament in Japan ...
.


References


External links

* {{Japan Toyota subcontracting assembly Toyota subsidiaries Toyota Group