Toynami is an American toy company based in

Van Nuys, California Van Nuys () is a neighborhood in the central San Fernando Valley region of Los Angeles, California. Home to Van Nuys Airport and the Valley Municipal Building, it is the most populous neighborhood in the San Fernando Valley. History In 1909, ...

. Founded in 2000 by George Sohn, Toynami is primarily focused on anime licenses for specialty retailers and collectors in the

North America North America is a continent in the Northern Hemisphere and almost entirely within the Western Hemisphere. It is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South America and th ...

n market. The company's name is a

portmanteau A portmanteau word, or portmanteau (, ) is a blend of wordstsunami A tsunami ( ; from ja, 津波, lit=harbour wave, ) is a series of waves in a water body caused by the displacement of a large volume of water, generally in an ocean or a large lake. Earthquakes, volcanic eruptions and other underwater exp ...

". Part of the early driving force that led to the creation of the company was Sohn's interest in producing and releasing modern ''

Macross is a Japanese science fiction mecha anime media franchise/ media mix, created by Studio Nue (most prominently mecha designer, writer and producer Shōji Kawamori) and Artland in 1982. The franchise features a fictional history of Earth and th ...

Valkyrie In Norse mythology, a valkyrie ("chooser of the slain") is one of a host of female figures who guide souls of the dead to the god Odin's hall Valhalla. There, the deceased warriors become (Old Norse "single (or once) fighters"Orchard (1997: ...

toys, something he spearheaded with Japanese company Yamato Toys while being vice president of Toycom, Yamato's U.S. division at the time. When legal issues arose blocking the non-grey market release of Yamato's ''Macross'' toys in North America, Sohn left Toycom and started Toynami, first acquiring the ''Robotech'' license, which was the catalyst that roadblocked Yamato and Toycom's ''Macross'' toys. Using ''Robotech'' as a starting point, Toynami has since expanded, seeking other primarily anime-based licenses and aiming more towards collectors instead of the mass-market.

Criticism

Toynami's reputation has been mixed since its inception, with the criticism of the company focused on overall quality. In 2001, the company advertised their ''Robotech Masterpiece Collection'' VF-1 Veritech Fighter toys as having approximately 33% diecast content. After several months of delays, the line's first model - VF-1J Rick Hunter - was released in the Summer of 2002, sans the promised diecast metal content as solicited. Other collectors were infuriated when their $3,000 ''Robotech Super Scale'' statues (which stand over 5' tall), were delivered with broken parts and substandard paint quality. Following several complaints from collectors, Toynami issued a recall notice of their ''Robotech Masterpiece Collection'' Maia Shadow Fighter in January 2009. According to the company's statement, a new factory was commissioned to manufacture the toy, which was discovered to not meet quality control standards. Within the 60-day period from the recall notice, Toynami offered a full refund for every unit returned.Robotech.com - Maia Shadow Fighter Recall!, January 20, 2009
/ref>

Present licenses

Anime

Bleach Bleach is the generic name for any chemical product that is used industrially or domestically to remove color (whitening) from a fabric or fiber or to clean or to remove stains in a process called bleaching. It often refers specifically, to ...

(U.S. Market via

Harmony Gold USA Harmony Gold USA, Inc. was an American film and television production company. It was founded in 1983 by Egyptian-born Frank Agrama and is managed by his daughter, Jehan F. Agrama. In 1976, Agrama sold broadcast rights from Paramount Picture ...

) *

Naruto ''Naruto'' is a Japanese manga series written and illustrated by Masashi Kishimoto. It tells the story of Naruto Uzumaki, a young ninja who seeks recognition from his peers and dreams of becoming the Hokage, the leader of his village. T ...

Naruto Shippuden ''Naruto'' is a Japanese manga series written and illustrated by Masashi Kishimoto. It tells the story of Naruto Uzumaki, a young ninja who seeks recognition from his peers and dreams of becoming the Hokage, the leader of his village. T ...

Robotech ''Robotech'' is a science fiction franchise that began with an 85-episode anime television series produced by Harmony Gold USA in association with Tatsunoko Production and first released in the United States in 1985. The show was adapted from ...

* Shogun Warriors (

Beast King GoLion is a Japanese super robot anime television series. The animation from ''GoLion'' was edited and trimmed to create the version of the American '' Voltron: Defender of the Universe'' series, with new names and dialogue. In 2008, ''GoLion'' was ...

and Armored Fleet Dairugger XV)

Non-anime

*Acid Rain *The Canmans *

Futurama ''Futurama'' is an American animated science fiction sitcom created by Matt Groening for the Fox Broadcasting Company. The series follows the adventures of the professional slacker Philip J. Fry, who is cryogenically preserved for 1000 years ...

*Hello Sanrio *Mameshiba *Skelanimals *So So Happy *UNKL *

SpongeBob SquarePants ''SpongeBob SquarePants'' (or simply ''SpongeBob'') is an American Animated series, animated Television comedy, comedy Television show, television series created by marine science educator and animator Stephen Hillenburg for Nickelodeon. It ...

Godzilla is a fictional monster, or '' kaiju'', originating from a series of Japanese films. The character first appeared in the 1954 film '' Godzilla'' and became a worldwide pop culture icon, appearing in various media, including 32 films produ ...

Past licenses

Anime

Chobits is a Japanese manga series written and illustrated by the Japanese manga collective Clamp. It was serialized in Kodansha's ''seinen'' manga magazine ''Weekly Young Magazine'' from September 2000 to October 2002, with its chapters collected ...

Inuyasha is a Japanese manga series written and illustrated by Rumiko Takahashi. It was serialized in Shogakukan's ''shōnen'' manga magazine ''Weekly Shōnen Sunday'' from November 1996 to June 2008, with its chapters collected in fifty-six '' ...

Serial Experiments Lain ''Serial Experiments Lain'' (stylized as ''serial experiments lain'') is a Japanese anime television series created and co-produced by Yasuyuki Ueda, written by Chiaki J. Konaka and directed by Ryūtarō Nakamura. Animated by Triangle Staf ...

Speed Racer ''Speed Racer'', also known as , is a Japanese media franchise about Auto racing, automobile racing. ''Mach GoGoGo'' was originally serialized in print in Shueisha's 1966 ''Shōnen Book''. It was released in tankōbon book form by Sun W ...

Voltron ''Voltron'' is an animated television series franchise that features a team of space explorers who pilot a giant Super Robot known as "Voltron". Produced by Peter Keefe (Executive Producer) and Ted Koplar through his production company World ...

Non-anime

*The Chop Chops *The Deviants * Dynomutt *

Emily the Strange Emily the Strange is an illustrated fictional character featured in several comic books, graphic novels and in various merchandise and clothing lines. She was created by Rob Reger for his company Cosmic Debris Etc. Inc. located in San Francisco, C ...

Harvey Birdman, Attorney at Law ''Harvey Birdman, Attorney at Law'' is an American adult animated television sitcom created by Michael Ouweleen and Erik Richter for Cartoon Network's late-night programming block, Adult Swim. A spin-off of ''Space Ghost Coast to Coast'', the ...

The Herculoids ''The Herculoids'' is an American Saturday-morning animated-cartoon television series, created and designed by Alex Toth, that was produced by Hanna-Barbera Productions. The show debuted on September 9, 1967, on CBS. Hanna-Barbera produced one sea ...

*Precious Miseries *

Thundarr the Barbarian ''Thundarr the Barbarian'' is an American Saturday morning animated series, created by Steve Gerber and produced by Ruby-Spears Productions. The series ran for two seasons on ABC from October 4, 1980, to October 31, 1981, and was rerun on NBC ...

References

{{reflist

External links

Official Toynami Site
Toy companies of the United States Manufacturing companies based in Los Angeles