Tourism Ireland (

Irish Irish may refer to: Common meanings * Someone or something of, from, or related to: ** Ireland, an island situated off the north-western coast of continental Europe ***Éire, Irish language name for the isle ** Northern Ireland, a constituent unit ...

: ''Turasóireacht Éireann''; Ulster-Scots: ''Tourism Airlan'' or ''Reengin Airlann'') is the

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

body responsible for marketing the island of

Ireland Ireland ( ; ga, Éire ; Ulster Scots dialect, Ulster-Scots: ) is an island in the Atlantic Ocean, North Atlantic Ocean, in Northwestern Europe, north-western Europe. It is separated from Great Britain to its east by the North Channel (Grea ...

overseas. Tourism Ireland was established as one of "six areas of co-operation" under the framework of the 1998

Belfast Agreement The Good Friday Agreement (GFA), or Belfast Agreement ( ga, Comhaontú Aoine an Chéasta or ; Ulster-Scots: or ), is a pair of agreements signed on 10 April 1998 that ended most of the violence of The Troubles, a political conflict in No ...

and became operational in January 2002. Tourism Ireland operates under the auspices of the North/South Ministerial Council through the

Department for the Economy The Department for the Economy (DfE, ga, An Roinn Geilleagair) is a devolved Northern Ireland government department in the Northern Ireland Executive. The minister with overall responsibility for the department is the Minister for the Econo ...

in Northern Ireland and the

Department of Tourism, Culture, Arts, Gaeltacht, Sport and Media The Department of Tourism, Culture, Arts, Gaeltacht, Sport and Media ( ga, An Roinn Turasóireachta, Cultúir, Ealaíon, Gaeltachta, Spóirt agus Meán) is a department of the Government of Ireland. The mission of the department is to promote a ...

in the Republic of Ireland. Tourism Ireland’s Board of Directors is appointed by the North South Ministerial Council and represents tourism industry interests on the island of Ireland. The current Directors' terms expire in December 2021. Niall Gibbons was appointed as the second Chief Executive of the organisation, replacing the founding CEO Paul O'Toole, in June 2009. The remaining members of the senior management are Siobhan McManamy who is Director of Markets, Mark Henry who is Central Marketing Director, and Shane Clarke who is Director of Corporate Services. Tourism Ireland's headquarters are located in

Dublin Dublin (; , or ) is the capital and largest city of Ireland. On a bay at the mouth of the River Liffey, it is in the province of Leinster, bordered on the south by the Dublin Mountains, a part of the Wicklow Mountains range. At the 2016 c ...

and Coleraine, and also has 15 offices across

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a subcontinent of Eurasia and it is located entirel ...

, North America, the

Middle East The Middle East ( ar, الشرق الأوسط, ISO 233: ) is a geopolitical region commonly encompassing Arabia (including the Arabian Peninsula and Bahrain), Asia Minor (Asian part of Turkey except Hatay Province), East Thrace (Europ ...

, China and Australia, as well as having representatives in

India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...

and

New Zealand New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island count ...

. The island of Ireland (which includes both the

Republic of Ireland Ireland ( ga, Éire ), also known as the Republic of Ireland (), is a country in north-western Europe consisting of 26 of the 32 Counties of Ireland, counties of the island of Ireland. The capital and largest city is Dublin, on the eastern ...

and

Northern Ireland Northern Ireland ( ga, Tuaisceart Éireann ; sco, label= Ulster-Scots, Norlin Airlann) is a part of the United Kingdom, situated in the north-east of the island of Ireland, that is variously described as a country, province or region. Nort ...

) received a record 11.3 million visitors during 2019. Approximately 40% of visitors come from

Great Britain Great Britain is an island in the North Atlantic Ocean off the northwest coast of continental Europe. With an area of , it is the largest of the British Isles, the largest European island and the ninth-largest island in the world. It i ...

, 18% from North America and 35% from

Mainland Europe Continental Europe or mainland Europe is the contiguous continent of Europe, excluding its surrounding islands. It can also be referred to ambiguously as the European continent, – which can conversely mean the whole of Europe – and, by ...

.Tourism numbers and earnings hit new records in 2015
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References

External links

Ireland.com
Tourism Ireland's consumer website. British–Irish Agreement implementation bodies Organisations based in Dublin (city) Tourism in Ireland Tourism agencies Department of Tourism, Culture, Arts, Gaeltacht, Sport and Media {{Ireland-org-stub

See also

References

External links