Tony Parisi (software developer)
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Tony Parisi, one of the early pioneers in
virtual reality Virtual reality (VR) is a simulated experience that employs pose tracking and 3D near-eye displays to give the user an immersive feel of a virtual world. Applications of virtual reality include entertainment (particularly video games), e ...
and the
metaverse In science fiction, the "metaverse" is a hypothetical iteration of the Internet as a single, universal, and immersive virtual world that is facilitated by the use of virtual reality (VR) and augmented reality (AR) headsets. In colloquial usa ...
, is an entrepreneur, inventor and developer of 3D computer software. The co-creator of Virtual Reality Modeling Language (
VRML VRML (Virtual Reality Modeling Language, pronounced ''vermal'' or by its initials, originally—before 1995—known as the Virtual Reality Markup Language) is a standard file format for representing 3-dimensional (3D) interactive vector graph ...
), he has writtenMedia Machines Management
/ref> books and papers on the future of technology. He works on
WebGL WebGL (Short for Web Graphics Library) is a JavaScript API for rendering interactive 2D and 3D graphics within any compatible web browser without the use of plug-ins. WebGL is fully integrated with other web standards, allowing GPU-accelera ...
and WebVR and has written two books on the former, and an introductory book on virtual reality programming. He is the
chief strategy officer A chief strategy officer (CSO) is an executive that usually reports to the CEO and has primary responsibility for strategy formulation and management, including developing the corporate vision and strategy, overseeing strategic planning, and leading ...
at Lamina1. Parisi is also a musician, composer and producer currently working on multiple projects.


Career

Parisi has designed and developed several international 3D graphics standards. Parisi worked with
Mark Pesce Mark D. Pesce ( ; born 1962) is an American-Australian author, researcher, engineer, futurist and teacher. Early life Pesce was born in Everett, Massachusetts in 1962. In September 1980, Pesce attended Massachusetts Institute of Technology (MI ...
to develop VRML, which Pesce presented to the world in 1994. The purpose of VRML was to allow for the creation of 3-D environments within the
World Wide Web The World Wide Web (WWW), commonly known as the Web, is an information system enabling documents and other web resources to be accessed over the Internet. Documents and downloadable media are made available to the network through web ...
, accessible through a
web browser A web browser is application software for accessing websites. When a user requests a web page from a particular website, the browser retrieves its files from a web server and then displays the page on the user's screen. Browsers are used o ...
. Parisi worked with such corporations as
Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washin ...
, Netscape,
Silicon Graphics Silicon Graphics, Inc. (stylized as SiliconGraphics before 1999, later rebranded SGI, historically known as Silicon Graphics Computer Systems or SGCS) was an American high-performance computing manufacturer, producing computer hardware and sof ...
, Sun Microsystems and
Sony , commonly stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. As a major technology company, it operates as one of the world's largest manufacturers of consumer and professiona ...
to gain industry acceptance of the new protocol as a standard for desktop virtual reality. In his early career Parisi worked as a software engineer in Cambridge, MA. From 1987 to 1990 Parisi was at
Bolt, Beranek and Newman Raytheon BBN (originally Bolt Beranek and Newman Inc.) is an American research and development company, based next to Fresh Pond in Cambridge, Massachusetts, United States. In 1966, the Franklin Institute awarded the firm the Frank P. Brown ...
, developing scientific and statistical analysis software and managing projects to port products to early graphical user interface systems. From 1990 to 1991 Parisi was a senior software engineer at spreadsheet pioneer Lotus Development Corporation, where he worked on X, Windows and Macintosh versions of
Lotus 1-2-3 Lotus 1-2-3 is a discontinued spreadsheet program from Lotus Software (later part of IBM). It was the first killer application of the IBM PC, was hugely popular in the 1980s, and significantly contributed to the success of IBM PC-compatibles i ...
. In 1991 he co-founded Belmont Research with BBN alumni, where he created a scientific and statistical analysis software toolkit and wrote the compiler and runtime graphics and user interface libraries for BTL, the company’s domain-specific language for application developers. Parisi was a founding member of the
Web3D Consortium Web3D Consortium is an international not-for-profit, member-funded industry consortium, originally founded in 1997. Web3D Consortium members from governmental, nonprofit and research organizations worldwide, including working alongside individu ...
, an organization focused on encouraging development and implementation of open standards for three-dimensional content and services. He was one of the original designers and specification editors of
X3D X3D is a royalty-free ISO/IEC standard for declaratively representing 3D computer graphics. File format support includes XML, ClassicVRML, Compressed Binary Encoding (CBE) and a draft JSON encoding. X3D became the successor to the Virtual Re ...
, an upgrade to VRML which extended its features and added format encodings in XML, compressed binary and JSON.


Intervista Software 1995-1999

In 1995 Parisi founded Intervista Software, one of the first startups devoted to creating products for creating and viewing VRML content. Parisi developed WorldView, the first PC-based VRML web browser plugin for PCs. In 1997 Parisi licensed WorldView to Microsoft for distribution in the
Internet Explorer Internet Explorer (formerly Microsoft Internet Explorer and Windows Internet Explorer, commonly abbreviated IE or MSIE) is a series of graphical web browsers developed by Microsoft which was used in the Windows line of operating systems ( ...
web browser as its built-in VRML viewer solution, distributed to tens of millions of Windows users. Intervista was sold to Platinum Technology in 1999, where Parisi served as VP of Business Development through 2000.


Media Machines/Vivaty 2003-2010

After a period of independent consulting, Parisi founded Media Machines in 2003 to focus on X3D-based software and products. The company developed the Flux Player browser plugin and Flux Editor for creating 3D scenes and experiences. In 2008 the company raised investment from Silicon Valley venture investors to create an in-browser
virtual world A virtual world (also called a virtual space) is a computer-simulated environment which may be populated by many users who can create a personal avatar, and simultaneously and independently explore the virtual world, participate in its activities ...
platform with a player, server, and creation tools based on the Flux Player and Flux Editor, and rebranded the company as Vivaty. Vivaty was purchased by Microsoft in 2010.


2012-present

In 2012, Parisi joined the Khronos working group creating
glTF glTF is a standard file format for three-dimensional scenes and models. A glTF file uses one of two possible file extensions: .gltf (JSON/ASCII) or .glb ( binary). Both .gltf and .glb files may reference external binary and texture resources. A ...
, a JSON- and binary-encoded file format for three-dimensional scenes and models intended for web and mobile applications. He served as glTF specification co-editor from 2012 to 2017, and contributed technical features such as the design of the original animation system. Parisi also wrote the initial file loader for Three.js, and the first sample exporter to glTF from the
Unity Unity may refer to: Buildings * Unity Building, Oregon, Illinois, US; a historic building * Unity Building (Chicago), Illinois, US; a skyscraper * Unity Buildings, Liverpool, UK; two buildings in England * Unity Chapel, Wyoming, Wisconsin, US; ...
game-engine editor. Parisi coined the name “glTF” (Graphics Language Transmission Format) as an alternative to the generic working title “ATF” (Asset Transmission Format), which the working group accepted. Parisi was also instrumental in getting the format adopted by companies such as Oculus and
Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washin ...
in 2016, which helped propel the format into wide use and industry acceptance. With the rise of consumer virtual reality and in the wake of Facebook’s acquisition of Oculus, Parisi advised several startup companies and became a public speaker and consultant. In 2016 Parisi joined San Francisco-based
Unity Technologies Unity Software Inc. ( doing business as Unity Technologies) is a video game software development company based in San Francisco. It was founded in Denmark in 2004 as Over the Edge Entertainment (OTEE) and changed its name in 2007. Unity Technol ...
as Global Head of VR/AR, and served in that position until early 2022. Over time his role shifted from overseeing all virtual and augmented reality strategy for the company to developing strategy and products that integrate virtual and augmented reality with advertising and e-commerce. While at Unity, Parisi filed and was granted a patent for an invention in augmented reality advertising. In October 2021, Parisi published a treatise titled “The Seven Rules of the Metaverse,” which went viral and has since become a de facto work in Metaverse canon. Parisi is the co-host with Mark Pesce of the podcast “A Brief History of the Metaverse.” In 2022 Parisi joined as Chief Strategy Officer at Seattle-based LAMINA1, a blockchain and Metaverse startup co-founded by author Neal Stephenson.


Authorship

From 2011 through 2014, Parisi wrote books, created training courses and consulted to companies on
WebGL WebGL (Short for Web Graphics Library) is a JavaScript API for rendering interactive 2D and 3D graphics within any compatible web browser without the use of plug-ins. WebGL is fully integrated with other web standards, allowing GPU-accelera ...
, the standard JavaScript API for rendering interactive 2D and 3D graphics in web browsers. Parisi authored two
O’Reilly Media O'Reilly Media (formerly O'Reilly & Associates) is an American learning company established by Tim O'Reilly that publishes books, produces tech conferences, and provides an online learning platform. Its distinctive brand features a woodcut of a ...
books on WebGL programming. Parisi authored an introductory book on virtual reality programming published by O’Reilly Media in 2015.


Bibliography

* ''WebGL: Up and Running'' (O'Reilly Media, 2012) * ''Programming 3D Applications with HTML5 and WebGL: 3D Animation and Visualization for Web Pages'' (O'Reilly Media, 2014) * ''Learning Virtual Reality'' (O'Reilly Media, 2015)


See also

*
Flux (software) Flux was a software suite released by Media Machines which consisted of Flux Player and Flux Studio. Flux Player was a VRML/ X3D viewer that worked both as plugin in Internet Explorer, and as standalone program in Windows. Flux Studio was a VRML ...
*
X3D X3D is a royalty-free ISO/IEC standard for declaratively representing 3D computer graphics. File format support includes XML, ClassicVRML, Compressed Binary Encoding (CBE) and a draft JSON encoding. X3D became the successor to the Virtual Re ...
*
WebGL WebGL (Short for Web Graphics Library) is a JavaScript API for rendering interactive 2D and 3D graphics within any compatible web browser without the use of plug-ins. WebGL is fully integrated with other web standards, allowing GPU-accelera ...


References

{{DEFAULTSORT:Parisi, Tony 1962 births Virtual reality pioneers Living people Computer science writers University of Massachusetts alumni