Tom Rogers (executive)
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Thomas “Tom” Rogers is a media/technology executive who founded
CNBC CNBC (formerly Consumer News and Business Channel) is an American basic cable business news channel. It provides business news programming on weekdays from 5:00 a.m. to 7:00 p.m., Eastern Time, while broadcasting talk sho ...
and
MSNBC MSNBC (originally the Microsoft National Broadcasting Company) is an American news-based pay television cable channel. It is owned by NBCUniversala subsidiary of Comcast. Headquartered in New York City, it provides news coverage and politi ...
Rogers played a major role in television's transition to the digital era, managing the rollout of innovations like
TiVo TiVo ( ) is a digital video recorder (DVR) developed and marketed by Xperi (previously by TiVo Corporation and TiVo Inc.) and introduced in 1999. TiVo provides an on-screen guide of scheduled broadcast programming television programs, whose fea ...
, as well as bringing digital media companies like
Netflix Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a fi ...
and Amazon (company) to the TV screen. Rogers oversaw numerous media brands like
New York Magazine ''New York'' is an American biweekly magazine concerned with life, culture, politics, and style generally, and with a particular emphasis on New York City. Founded by Milton Glaser and Clay Felker in 1968 as a competitor to ''The New Yorker' ...
and the Arts & Entertainment and History channels. His career has operated at the nexus of media, technology and public policy for more than three decades. __TOC__


Education

Tom is a graduate of
Wesleyan University Wesleyan University ( ) is a private liberal arts university in Middletown, Connecticut. Founded in 1831 as a men's college under the auspices of the Methodist Episcopal Church and with the support of prominent residents of Middletown, the col ...
and
Columbia Law School Columbia Law School (Columbia Law or CLS) is the law school of Columbia University, a private Ivy League university in New York City. Columbia Law is widely regarded as one of the most prestigious law schools in the world and has always ranked i ...
. He serves on the Dean’s Council of Columbia Law School, and the joint Columbia Law School/Columbia Business School Richman Center.


Career


Engine Gaming & Media Inc.

Rogers is Executive Chairman of Engine Media, Inc., a publicly traded company (TSXV: Game). Engine Media was created in May 2020, from the merger of 3 companies: WinView Games, Torque Esports, and Frankly Media. Engine Media provides game of skill offerings for both traditional sports and esports, as well as data services for those looking to navigate the gaming sector, as well as game publishing. It also provides advertising and content management solutions in the mobile and connected TV space. Engine Media's operating brands include Stream Hatchet, the esports data service; UMG (Ultimate Multiparty Gaming), a gaming competition platform; Eden Games, a mobile game publisher with particular expertise in the auto racing space; WinView (see below); and Frankly Media (see below).


Newsweek

Rogers is Editor-at-Large for Newsweek, and writes columns on policy and political issues for Newsweek.  


WinView, Inc.

Appointed in May 2016, Rogers was the current executive chairman of WinView, Inc., a
Silicon Valley Silicon Valley is a region in Northern California that serves as a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical areas San Mateo Coun ...
company, until the merger creating Engine Media. WinView invented and operates a platform that joins components of TV sports, social media, gaming and mobility. Holding 68 patents, WinView is a leading player in “second-screen interactive sports TV,” where viewers can engage in interactive gaming centered on a particular televised sporting event while simultaneously watching live TV sports. About his role at WinView, Front Office Sports has said that, "Before TiVo, there was CNBC. Behind both was Tom Rogers. Now growing a new company, WinView, where he sits as executive chairman, he is on a path to continue innovating within the media landscape."


Frankly, Inc.

Rogers was appointed in March 2017 as chairman of Frankly, Inc., a publicly traded company that manages the digital and mobile news distribution for local broadcast stations and other media properties, including Newsweek, throughout the United States. He served in this capacity until the merger creating Engine Media.


Captify, Limited

Rogers is chairman of Captify, Limited, a UK based advertising technology company with offices in New York, Paris and Madrid. He was appointed chairman in January, 2018. Captify’s primary offering is a leading semantic technology, while aggregating over 40 billion pieces of internet search data a month to enable major brands around the world to effectively target their marketing efforts.


Frequency, Inc.

Rogers serves on the board of Frequency, Inc, a company that provides cable, satellite and OTT content operators user interface and meta data for the organization, menuing and presentation of digital and linear video content offerings.


TRget Media, LLC

Rogers currently serves as chairman of TRget Media, LLC, a media investment and operations advisory firm.


CNBC

Rogers has been a frequent guest on business news channels including
CNBC CNBC (formerly Consumer News and Business Channel) is an American basic cable business news channel. It provides business news programming on weekdays from 5:00 a.m. to 7:00 p.m., Eastern Time, while broadcasting talk sho ...
,
Fox Business Network Fox Business (officially known as Fox Business Network, or FBN) is an American business news channel and website publication owned by the Fox News Media division of Fox Corporation. The channel broadcasts primarily from studios at 1211 Avenu ...
,
Bloomberg TV Bloomberg Television (on-air as Bloomberg) is an American-based pay television network focusing on business and capital market programming, owned by Bloomberg L.P. It is distributed globally, reaching over 310 million homes worldwide. It is hea ...
, and
MSNBC MSNBC (originally the Microsoft National Broadcasting Company) is an American news-based pay television cable channel. It is owned by NBCUniversala subsidiary of Comcast. Headquartered in New York City, it provides news coverage and politi ...
. Notable appearances include CNBC's
Squawk on the Street ''Squawk on the Street'', which debuted on December 19, 2005, is a business show on CNBC that follows the first 90 minutes of trading on Wall Street in the United States. Originally airing as a one-hour program, the show doubled its airtime t ...
, CNBC's
Mad Money ''Mad Money'' is an American finance television program hosted by Jim Cramer that began airing on CNBC on March 14, 2005. Its main focus is investment and speculation, particularly in public company stocks. Cramer defines "mad money" as th ...
with
Jim Cramer James Joseph Cramer (born February 10, 1955) is an American television personality and author. He is the host of ''Mad Money'' on CNBC and an anchor on ''Squawk on the Street''. A former hedge fund manager, founder, and senior partner of Cramer ...
, CNBC's
Fast Money (talk show) ''Fast Money'' is an American financial stock trading talk show that began airing on the CNBC cable/satellite TV channel on June 21, 2006. Beginning October 10, 2007, it was broadcast every weeknight at 5pm ET, one hour after the close of tra ...
, and Fox Business Network's Countdown to the Closing Bell, and MSNBC's Morning Joe. He is now a CNBC contributor.


TiVo, Inc.

For eleven years, from 2005 to 2016, Rogers served as president and CEO of
TiVo TiVo ( ) is a digital video recorder (DVR) developed and marketed by Xperi (previously by TiVo Corporation and TiVo Inc.) and introduced in 1999. TiVo provides an on-screen guide of scheduled broadcast programming television programs, whose fea ...
, Inc., the longest such tenure in the company's history. TiVo has been seen as vastly changing television viewing behavior through its invention of the DVR. TiVo was sold to
Rovi TiVo Corporation, formerly known as the Rovi Corporation and Macrovision Solutions Corporation, was an American technology company. Headquartered in San Jose, California, the company is primarily involved in licensing its intellectual property ...
in 2016 at which point Rovi adopted the TiVo name.


PRIMEDIA, Inc.

Before TiVo, Rogers was chairman and CEO of
PRIMEDIA Primedia is a South African media group, headquartered in Sandton, Johannesburg. History Primedia was established in 1994 and its listing on the JSE Securities Exchange was completed in April 1995. Primedia remained listed on the JSE until 1 O ...
Inc., which was then the leading targeted media company in the United States. PRIMEDIA published some 200 magazines, including
New York Magazine ''New York'' is an American biweekly magazine concerned with life, culture, politics, and style generally, and with a particular emphasis on New York City. Founded by Milton Glaser and Clay Felker in 1968 as a competitor to ''The New Yorker' ...
, operated more than 400 websites, and owned a wide range of television and video businesses.


NBC Universal Cable

Rogers was the first president of NBC Cable (now
NBCUniversal Cable NBCUniversal Television and Streaming is the television and streaming arm of NBCUniversal, and the direct descendant and successor of the former division NBCUniversal Television Group, which existed from 2003 to 2019. History NBC Broadcasting In ...
) and executive vice president of NBC, as well as NBC’s chief strategist. Among his many accomplishments, Rogers founded CNBC, the nation’s leading business news channel and established the NBC/Microsoft cable channel and internet joint venture,
MSNBC MSNBC (originally the Microsoft National Broadcasting Company) is an American news-based pay television cable channel. It is owned by NBCUniversala subsidiary of Comcast. Headquartered in New York City, it provides news coverage and politi ...
. As the first president of NBC Cable Rogers was involved in the establishment of National Geographic Channel, Court TV (now truTV) and Independent Film Channel, and served as co-chairman of the board of A&E Television Networks and The History Channel for 10 years. In addition, he oversaw American Movie Classics, Bravo (U.S. TV network), and several regional sports channels. During his 2013 induction into the Broadcasting & Cable Hall of Fame, Jack Welch, former chairman and CEO of General Electric, said:
"Tom came in to, if you will, to put NBC in the cable business. At NBC, no one had respect for cable, they were broadcasters and never the twain shall meet. Those two words didn’t go together easily. He legitimized it. He made it a place to be."
Lesley Stahl of CBS News, in announcing his induction into the Broadcasting & Cable Hall of Fame, said, "Rogers is a guy who gets things done... and he transforms companies along the way."


U.S. House of Representatives Telecommunications, Consumer Protection and Finance Subcommittee

Prior to NBC, Rogers was senior counsel to the U.S. House of Representatives Telecommunications, Consumer Protection and Finance Subcommittee, where he was responsible for drafting a number of communications laws including the Cable Franchise Policy and Communications Act of 1984, which established the federal regulatory framework for the cable industry, and for overseeing the Federal Communications Commission (FCC).


Additional career

Rogers has also served as the senior operating executive for media and entertainment for Cerberus Capital Management, a large private equity firm, and as chairman of the board of Teleglobe (now VSNL International Canada), a leading international telecommunications, voice-over-internet, and mobile telephony provider. Rogers also served as vice chairman of Supermedia (NYSE: SPMD), which was created by the spinoff of Verizon Communications Yellow Pages print and digital business. Rogers began his career as an attorney with a Wall Street law firm.


Awards


Cable Hall of Fame

Rogers was inducted into the Cable Hall of Fame in 2016. Morning Joe hosts Mika Brzezinski and Joe Scarborough said, "He started MSNBC and took TiVo by storm... Tom is a legend."


Emmy Awards

He is also the winner of Emmy Awards for his contributions to the development of advanced television and advanced advertising. Tom was also inducted as a Cable Pioneer. Tom served for four years as president of the International Television Academy.


References

{{DEFAULTSORT:Rogers, Tom American television executives American entertainment industry businesspeople Living people Wesleyan University alumni Columbia Law School alumni People from Scarsdale, New York Scarsdale High School alumni Emmy Award winners Year of birth missing (living people) Newsweek people