Tom Anderson
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Thomas Anderson (born November 8, 1970) is an American technology entrepreneur and co-founder of the
social networking A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for an ...
website Myspace, which he founded in 2003 with
Chris DeWolfe Chris DeWolfe (born ) is an American technology entrepreneur. He co-founded Myspace in 2003 and was its chief executive officer (CEO) until 2009. DeWolfe has been the CEO of Jam City (company), Jam City, a video game developer, since he co-foun ...
. He was later president of Myspace and a strategic adviser for the company. Anderson is popularly known as "Tom from Myspace", "Myspace Tom" or "My friend, Tom" because he would automatically be assigned as the first "friend" of new Myspace users upon the creation of their profiles.


Early life

Anderson's father was an entrepreneur. As a teenager at San Pasqual High in Escondido, California, Anderson was a computer hacker under the pseudonym "Lord Flathead" (friends with
Bill Landreth William Troy Landreth (born April 5, 1963) is an American Hacker (computer security), hacker notable for his Password cracking, cracking activities during the early 1980s within a cracking club called "The Inner Circle". MySpace cofounder, Tom Ande ...
), and prompted a
Federal Bureau of Investigation The Federal Bureau of Investigation (FBI) is the domestic intelligence and security service of the United States and its principal federal law enforcement agency. Operating under the jurisdiction of the United States Department of Justice, t ...
(FBI) raid after he hacked the security of Chase Manhattan Bank. Anderson attended the University of California, Berkeley, majoring in English and rhetoric, prior to becoming the lead singer of a band called Swank. Anderson then lived in Taiwan after graduation, before returning to the United States to study film at the University of California, Los Angeles.


Career

Anderson was a product tester and
copywriter Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or ...
at XDrive, a digital storage company, in 2000, where he first met DeWolfe. He initially joined XDrive as a product tester after answering a flyer advertisement, while still at film school and looking to earn extra money. After XDrive went bankrupt in 2001, he and DeWolfe founded the direct marketing company ResponseBase. They sold ResponseBase to
Brad Greenspan use both this parameter and , birth_date to display the person's date of birth, date of death, and age at death) --> , death_place = , death_cause = , body_discovered = , resting_place = , resting_place_coordinates ...
's
eUniverse Intermix Media, Inc. ( AMX symbol: MIX; formerly eUniverse) is an American Internet marketing company that owned the MySpace social network. The company is headquartered in Los Angeles, California and is a subsidiary of Fox Interactive Media, In ...
in late 2002. With other eUniverse employees, Anderson set up the first pages of Myspace in August 2003. He founded the site partly as a reaction to Friendster and its policy of blocking accounts that did not use real names.
Intermix Media Intermix Media, Inc. ( AMX symbol: MIX; formerly eUniverse) is an American Internet marketing company that owned the MySpace social network. The company is headquartered in Los Angeles, California and is a subsidiary of Fox Interactive Media, In ...
was then founded as the successor of eUniverse, and it was under Intermix that Myspace garnered the level of popularity for which it is notable. When Intermix Media and Myspace were sold to
News Corp News Corporation, stylized as News Corp, is an American mass media and publishing company headquartered in Midtown Manhattan, New York City. The second incarnation of the News Corporation (1980–2013), original News Corporation, it was formed ...
, Anderson became president of the company. Myspace was sold to News Corp in 2005 for $580 million. Following the News Corp acquisition, Anderson said: "Before he acquisition I could do whatever I wanted. Now it takes more time to get people to agree on things. All the budget reviews and processes. That can be a pain. But it's not stopping us." Reuters quoted an unnamed News Corp executive as saying: "Tom ndersonwas responsible for the product, but ended up being a complete bottleneck on getting things done." Anderson was replaced as president in April 2009 by News Corp; by 2010, he was no longer the default friend on Myspace, and was replaced by a profile called "Today On MySpace", or "T.O.M." In late May 2012, Anderson announced that he would be joining RocketFrog Interactive as an adviser to the 16-person Los Angeles-based company, which created a Facebook app. However, in a September 2014 interview, Anderson did not mention any advisory roles in his life at the time, while his Twitter blurb in November 2018 read: "Enjoying being retired” and similarly in January 2021, “Enjoying the good life / New Hobby: Photography.” He explained in the interview that he is not interested in returning to his previous vocation, but concluded: "I'll never say 'never' because, more than anything, I like the idea that anything can happen. I don't know exactly where my life will lead. Adventure and the unknown has always been appealing to me."


Personal life

Anderson is active on other social media platforms, including Facebook and
Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...
. Following an experience with photography at the 2011
Burning Man Burning Man is an event focused on community, art, self-expression, and self-reliance held annually in the western United States. The name of the event comes from its culminating ceremony: the symbolic burning of a large wooden effigy, referred ...
festival, Anderson's interest in his own photography was piqued. In a September 2014 '' ABC News'' interview, Anderson credited friend and photographer Trey Ratcliff for facilitating his skill development and explained: "I'm not necessarily trying to represent nature exactly. I'm trying to make something beautiful like a painter would." Anderson travels globally with friends to locations such as Thailand and Myanmar, where he primarily focuses upon landscape images. Anderson also explained in September 2014 that his personal interests have always been diverse:
If you knew me before Myspace, you'd probably thought I'd have been a scholar teaching philosophy in a university my whole life. If you met me before college, you'd probably have thought I'd be a musician for my entire life ... I like change.


References


External links


Tom Anderson's Guest DJ Project on KCRW

Interview with Tom Anderson – Founder of Myspace
on '' The Hour'' {{DEFAULTSORT:Anderson, Tom 1970 births 21st-century American businesspeople American computer businesspeople American Internet celebrities American technology chief executives American technology company founders Businesspeople from Los Angeles Internet memes introduced in the 2000s Living people Myspace People from Escondido, California UCLA Film School alumni UC Berkeley College of Letters and Science alumni