Tom Alberg
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Thomas Austin Alberg (February 12, 1940 – August 5, 2022) was an American lawyer and businessman, founder and managing partner of the venture capital firm Madrona Venture Group, and a director of
Amazon.com Amazon.com, Inc. ( ) is an American multinational technology company focusing on e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. It has been referred to as "one of the most influential econo ...
from 1996 to 2019. In addition to investing in many
high tech High technology (high tech), also known as advanced technology (advanced tech) or exotechnology, is technology that is at the cutting edge: the highest form of technology available. It can be defined as either the most complex or the newest te ...
startups, he was one of the earliest investors in Amazon. At Madrona, some of Alberg's investments included Impinj, a RFID technology start-up, online real estate brokerage
Redfin Redfin Corporation, based in Seattle, operates a residential real estate brokerage in 95 markets in the United States and Canada and in other markets via partner/referral agents. Its business model includes charging home sellers below-average f ...
, business management as-a-service provider Apptio and
Isilon Systems Dell EMC Isilon is a scale out network-attached storage platform offered by Dell EMC for high-volume storage, backup and archiving of unstructured data. It provides a cluster-based storage array based on industry standard hardware, and is scala ...
, a storage software provider which was later acquired by the Emc Corporation.


Early life

Alberg was born on February 12, 1940, in
San Francisco, California San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17th ...
, the son of Thomas Alberg and Miriam Twitchell Alberg. His grandfather had immigrated from Sweden. Alberg grew up in
Seattle, Washington Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest region ...
where he attended Ballard High School. During this time he also worked at the family farm in Carnation. He studied at
Harvard University Harvard University is a private Ivy League research university in Cambridge, Massachusetts. Founded in 1636 as Harvard College and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of high ...
, where he received a BA in International Affairs in 1962. He then studied at
Columbia Law School Columbia Law School (Columbia Law or CLS) is the law school of Columbia University, a private Ivy League university in New York City. Columbia Law is widely regarded as one of the most prestigious law schools in the world and has always ranked i ...
, where he received a JD degree in 1965.


Career

Alberg started his career in 1965 with
Cravath, Swaine & Moore Cravath, Swaine & Moore LLP (known as Cravath) is an American white-shoe law firm with its headquarters in New York City, and an additional office in London. The firm is known for its complex and high profile litigation and mergers & acquisiti ...
, a New York–based law firm, after graduating from Columbia. He returned to Seattle in 1967 and joined
Perkins Coie Perkins Coie is an American multinational law firm headquartered in Seattle, Washington. Founded in 1912, it is recognized as an Am Law 50 firm. It is the largest law firm headquartered in the Pacific Northwest and has 20 offices across the Un ...
, a law firm based in the city. He went on to become the chair of the executive committee and served
Boeing The Boeing Company () is an American multinational corporation that designs, manufactures, and sells airplanes, rotorcraft, rockets, satellites, telecommunications equipment, and missiles worldwide. The company also provides leasing and p ...
,
Alaska Airlines Alaska Airlines is a major American airline headquartered in SeaTac, Washington, within the Seattle metropolitan area. It is the sixth largest airline in North America when measured by fleet size, scheduled passengers carried, and the num ...
, and other clients in the high-tech industry. During his time with the firm, he led the shift from
public offering A public offering is the offering of securities of a company or a similar corporation to the public. Generally, the securities are to be listed on a stock exchange. In most jurisdictions, a public offering requires the issuing company to publish a ...
s toward private investments and venture capital, helping the firm focus on the emerging technology companies in the region. His work with Advanced Technology Labs, an
ultrasound imaging Medical ultrasound includes diagnostic techniques (mainly imaging techniques) using ultrasound, as well as therapeutic applications of ultrasound. In diagnosis, it is used to create an image of internal body structures such as tendons, muscl ...
technology company was a step in this direction. He joined
McCaw Cellular McCaw Cellular Communications was a cellular telephone pioneer in the United States. Savvy licensing of cellular spectrum in the early 1980s put McCaw Cellular in an extremely strong position, quickly outpacing the growth of the "Baby Bells" in t ...
in 1990 as an executive vice president, having been recruited by the then chairman
Craig McCaw Craig McCaw (born August 11, 1949) is an American businessman and entrepreneur, a pioneer in the cellular phone industry. He is the founder of McCaw Cellular (now part of AT&T Mobility) and Clearwire Corporation (now part of T-Mobile via the Sprin ...
. In the mid-1990s, he quit McCaw after it was acquired by
AT&T AT&T Inc. is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the world's largest telecommunications company by revenue and the third largest provider of mobile te ...
. After acting as an advisor to the board and being part of the negotiating team during this time, he quit the combined entity in 1995. He then partnered with William Ruckelshaus, who had earlier served as the administrator of the Environmental Protection Agency, to form Madrona Venture Group, a venture capital firm headquartered in Seattle. Some of the investments by Madrona included Impinj, a RFID technology start-up, online real estate brokerage
Redfin Redfin Corporation, based in Seattle, operates a residential real estate brokerage in 95 markets in the United States and Canada and in other markets via partner/referral agents. Its business model includes charging home sellers below-average f ...
, business management as-a-service provider Apptio and
Isilon Systems Dell EMC Isilon is a scale out network-attached storage platform offered by Dell EMC for high-volume storage, backup and archiving of unstructured data. It provides a cluster-based storage array based on industry standard hardware, and is scala ...
, a storage software provider which was later acquired by the Emc Corporation. Alberg was noted for his association with
Jeff Bezos Jeffrey Preston Bezos ( ;; and Robinson (2010), p. 7. ''né'' Jorgensen; born January 12, 1964) is an American entrepreneur, media proprietor, investor, and commercial astronaut. He is the founder, executive chairman, and former preside ...
and
Amazon Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technolog ...
, where he was one of the earliest investors after being introduced to Bezos in 1995 by a friend. While he loved physical bookstores, it is noted that he was convinced by Bezos' online store after he failed to find a book by management consultant
Peter Drucker Peter Ferdinand Drucker (; ; November 19, 1909 – November 11, 2005) was an Austrian-American management consultant, educator, and author, whose writings contributed to the philosophical and practical foundations of the modern business co ...
in his neighborhood bookstore. He started with an investment of $50,000 in the company and partnered in convincing twenty-two other investors to raise a total of $1 million. The other early investors included both Bezos' parents and Alberg's parents. Alberg joined the company's board in 1996, and by mid-1999, he was noted to have made at least $21 million on the investment. He stepped down from the board in 2019 after serving for 23 years. Alberg set up Oxbow Farms, a conservation center spread over 240 acres along the
Snoqualmie River The Snoqualmie River is a long river in King County and Snohomish County in the U.S. state of Washington. The river's three main tributaries are the North, Middle, and South Forks, which drain the west side of the Cascade Mountains near the town ...
on land that was handed down to him by his father in
Carnation, Washington Carnation is a city in King County, Washington, United States. The population was 2,158 at the 2020 census. It was historically known as Tolt () and lies at the confluence of the Snoqualmie and Tolt rivers. The city is located east of Redmon ...
. The non-profit organization focused on
sustainable agriculture Sustainable agriculture is farming in sustainable ways meeting society's present food and textile needs, without compromising the ability for current or future generations to meet their needs. It can be based on an understanding of ecosystem ser ...
methods for growing food. He also was the founder of Novelty Hill Winery in
Woodinville, Washington Woodinville is a city in King County, Washington, United States. It is a part of the Seattle metropolitan area. There is also a much larger population with Woodinville mailing addresses in adjacent unincorporated areas of King ( Cottage Lake) an ...
which he founded with winemaker Mike Januik. He also owned a vineyard in
Royal City, Washington Royal City is a city in Grant County, Washington, United States. The population was 1,776 at the 2020 census. History Royal City was founded in 1956 and officially incorporated on February 14, 1962. The townsite was previously named Royal Flat ...
. In the late 2010s and early 2020s, Alberg shifted his focus toward urban planning, and tackling the problem of homelessness and affordable housing. During this period, he also wrote his book ''Flywheels: How Cities Are Creating Their Own Futures'' (2021), which focused on Seattle's technology-led urban renaissance and how it can serve as a template for other cities seeking to emerge as innovation hubs. Alberg was an investor in local journalism efforts focused in the
Pacific Northwest The Pacific Northwest (sometimes Cascadia, or simply abbreviated as PNW) is a geographic region in western North America bounded by its coastal waters of the Pacific Ocean to the west and, loosely, by the Rocky Mountains to the east. Tho ...
including ''
Seattle Weekly The ''Seattle Weekly'' is an alternative biweekly distributed newspaper in Seattle, Washington, United States. It was founded by Darrell Oldham and David Brewster as ''The Weekly.'' Its first issue was published on March 31, 1976. The newspaper ...
's Eastside Week'' and ''The New Pacific''. ''Crosscut'', an online news website that he started with venture capitalist David Brewster later merged with KCTS 9 to form the non profit Cascade Public Media. Alberg was made a member of then-US President
Barack Obama Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, Obama was the first African-American president of the ...
's National Advisory Council on Innovation and Entrepreneurship in 2009. In 2015, Alberg received the Lifetime Achievement Award at ''Seattle Business Magazine''s Tech Impact Awards. His work with Madrona Venture Group and Amazon.com were noted. Alberg also helped start the Paul G. Allen School of Computer Science and Engineering at the
University of Washington The University of Washington (UW, simply Washington, or informally U-Dub) is a public research university in Seattle, Washington. Founded in 1861, Washington is one of the oldest universities on the West Coast; it was established in Seattl ...
and also worked with former Washington state governor
Christine Gregoire Christine Gregoire (; née O'Grady; born March 24, 1947) is an American politician who served as the 22nd governor of Washington from 2005 to 2013. A member of the Democratic Party, she defeated Republican candidate Dino Rossi in 2004, and ag ...
to set up Challenge Seattle, a non-profit that allowed business and technology leaders to contribute towards solving civic issues in the region.


Personal life

Alberg married Mary Ann Johnke, a physics professor, in 1963. The couple had three children. The marriage ended in a divorce in 1989. He married Judi Beck the same year and remained married until his death. The couple had two children. He was an avid sailor and a winemaker. Alberg died on August 5, 2022, at the age of 82, approximately one year after a stroke.


Published works

*


References


External links


Tom Alberg – Madrona Venture Group
* {{DEFAULTSORT:Alberg, Tom 1940 births 2022 deaths 20th-century American people 21st-century American people Amazon (company) people American venture capitalists Ballard High School (Seattle, Washington) alumni Businesspeople from San Francisco Businesspeople from Seattle Columbia Law School alumni Harvard College alumni People associated with Perkins Coie American people of Swedish descent