Tohatsu
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is a Japanese company manufacturing and selling outboard motors, pleasure boats, portable fire pumps, small fire trucks, pumps for construction and drainage, and refrigeration units for transportation. It also does real estate property management in Japan.


History

The company can be traced back to 1922, when the Takata Motor Research Institute began carrying out research into various forms of internal combustion engines. Research and development of high-speed, portable engine generators and radio-controlled generators began immediately; these were brought to production in 1930. During the 1930s and 40s, Tohatsu consolidated its product line and moved its corporate office to Tokyo. Among its products in the 1930s were railcars for the
Ministry of Railways A Ministry of Railways is a Cabinet department that exists or has existed in many Commonwealth states as well as others. It generally occurs in countries where railroad transportation is a particularly important part of the national infrastructure ...
. In 1950, production and sales of motorcycles began. 1955 brought aggressive growth to Tohatsu. Capital increased to 150 million yen and production on a new line of engines started. Sales offices were established in
Fukuoka is the sixth-largest city in Japan, the second-largest port city after Yokohama, and the capital city of Fukuoka Prefecture, Japan. The city is built along the shores of Hakata Bay, and has been a center of international commerce since anc ...
,
Nagoya is the largest city in the Chūbu region, the fourth-most populous city and third most populous urban area in Japan, with a population of 2.3million in 2020. Located on the Pacific coast in central Honshu, it is the capital and the most po ...
,
Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, with an estimated 37.46 ...
,
Sendai is the capital city of Miyagi Prefecture, the largest city in the Tōhoku region. , the city had a population of 1,091,407 in 525,828 households, and is one of Japan's 20 designated cities. The city was founded in 1600 by the ''daimyō'' Date M ...
and
Sapporo ( ain, サッ・ポロ・ペッ, Satporopet, lit=Dry, Great River) is a city in Japan. It is the largest city north of Tokyo and the largest city on Hokkaido, the northernmost main island of the country. It ranks as the fifth most populous city ...
. Dealerships were set up throughout Japan. In the mid-1950s, the company held the top market share, with 22 percent of the Japanese motorbike market. They also manufactured racing motorcycles and achieved success in Japan and abroad. Financial problems led to the discontinuation of Tohatsu motorcycle production in 1964.


Tohatsu Outboards

1956 ushered in the production of the first Tohatsu Outboards (1.5 hp). Since then, Tohatsu outboards have served a variety of marketplaces: commercial fishing, military, marine transport, surf life saving, recreation and competition racing. They are the second largest producer of outboards in the world. As well as marketing outboards under its own brand, Tohatsu outboards are rebadged and sold as other brands. In 1988 Tohatsu and Brunswick Corporation set up a joint venture named Tohatsu Marine Corporation to produce outboards for
Mercury Marine Mercury Marine is a marine engine division of Brunswick Corporation headquartered in Fond du Lac, Wisconsin. The main product line is outboard motors. It also produces the MerCruiser line of sterndrives and inboard motors. Some manufacturi ...
. All Mercury outboards with less than 30 HP are rebranded Tohatsus. In 2011, Tohatsu and
Evinrude Outboard Motors Evinrude Outboard Motors was a North American company that built a major brand of two-stroke outboard motors for boats. Founded by Ole Evinrude in Milwaukee, Wisconsin in 1907, it was formerly owned by the publicly traded Outboard Marine Corpo ...
made a deal to make smaller engines ranging from 15 HP and down with Evinrude decals. All outboard engines sold in North America by the now-defunct
Nissan Marine {{unreferenced, date=April 2008 Nissan Marine began their North American operations in 1984 in Memphis, Tennessee as a division of Nissan Industrial Equipment Co. Over the next 6 years, the Marine Division experienced explosive growth and in 1991 Ni ...
were rebadged Tohatsus.


References


External links


Official global website

Official Russian website
Engineering companies based in Tokyo Marine engine manufacturers Engine manufacturers of Japan Manufacturing companies based in Tokyo Manufacturing companies established in 1922 1922 establishments in Japan Japanese brands Pump manufacturers