Time (previously known as: Time Sport) (stylized as ''TIME'') is a manufacturer of pedals and bicycles.

History

Time was founded in 1987 by Roland Cattin. Time products became popular in the early 1990s, through sponsorship of

Pedro Delgado Pedro Delgado Robledo (; born 15 April 1960), also known as Perico (), is a Spanish former professional road bicycle racer. He won the 1988 Tour de France, as well as the Vuelta a España in 1985 and 1989. Delgado is 171 centimetres tall (5&nb ...

in 1988, then multiple Tour de France winner

Greg LeMond Gregory James LeMond (born June 26, 1961) is an American former professional road racing cyclist, entrepreneur, and anti-doping advocate. A two-time winner of the Road Race World Championship (1983 and 1989) and a three-time winner of the Tou ...

in his

1989 Tour de France The 1989 Tour de France was the 76th edition of the Tour de France, one of cycling's Grand Tours. The race consisted of 21 stages and a prologue, over . It started on 1 July 1989 in Luxembourg before taking an anti-clockwise route through France ...

victory, followed by multiple Tour de France winner Miguel Indurain.

Sponsorship

Time has sponsored several professional cycling teams, most recently ProTour teams Quick Step-Innergetic,

Cofidis Cofidis is a French company, now majority owned by Crédit Mutuel, based in Villeneuve-d'Ascq. Founded in 1982 by 3 Suisses International in cooperation with Cetelem, Cofidis specialized in the consumer credit business of the 3 Suisses Group. I ...

and

Bouygues Telecom Bouygues Telecom () is a French mobile phone, Internet service provider and IPTV company, part of the Bouygues group. It is the third oldest mobile network operator in France, after Orange and SFR, and before Free Mobile. Its headquarters, de ...

. Several other professionals and teams use Time shoes and/or pedals, including Saunier-Duval, Ag2r, and 2008 Beijing Olympic mountain biking gold medalist Julien Absalon.

used Time clipless pedals and Time cycling shoes in the 1988 Tour de France and

Greg Lemond Gregory James LeMond (born June 26, 1961) is an American former professional road racing cyclist, entrepreneur, and anti-doping advocate. A two-time winner of the Road Race World Championship (1983 and 1989) and a three-time winner of the Tou ...

won the Tour the following year wearing Time Equipe cycling shoes. During the 2004 Tour de France,

Thomas Voeckler Thomas Voeckler (; born 22 June 1979) is a French former road racing cyclist, who competed professionally between 2001 and 2017, for the team and its previous iterations. One of the most prominent French riders of his generation, Voeckler has b ...

used a Time VXRS bicycle with Time Impact pedals.

Tom Boonen Tom Boonen (; born 15 October 1980) is a Belgian former road bicycle racer, who competed as a professional between 2002 and 2017 for the and teams and a professional racing driver who currently competes in Belcar, having previously competed in ...

, the 2005 Road Race World Champion, used Time bikes while he was with Quick Step-Innergetic. His successful 2005 season included the

Tour of Flanders The Tour of Flanders ( nl, Ronde van Vlaanderen), also known as ''De Ronde'' (''"The Tour"''), is an annual road cycling race held in Belgium every spring. The most important cycling race in Flanders, it is part of the UCI World Tour and orga ...

Paris–Roubaix Paris–Roubaix is a one-day professional bicycle road race in northern France, starting north of Paris and finishing in Roubaix, at the border with Belgium. It is one of cycling's oldest races, and is one of the ' Monuments' or classics of th ...

, the

Tour of Belgium The Tour of Belgium ( nl, Ronde van België; french: Tour de Belgique) is a five-day bicycle race which is held annually in Belgium, and is part of the UCI ProSeries. It was held annually between 1908 and 1981, except during both world wars. Bet ...

and the 2005 World Road Race Championships in Madrid, Spain. The following season, Time developed a special bike, the Time VXS, for Boonen to ride in the 2006 spring classics. The VXS is similar to the VXRS Ulteam, but is a little more compliant as a result of a longer wheelbase and the vectran fibres that are used in the Time manufactured carbon fibre. In addition to Boonen's triumphs, Time has been ridden to more victories at the Olympics and World Championships. Italian rider Paolo Bettini rode Time bicycles during his gold medal-winning ride in the 2004 Athens Olympic Road Race and in the 2006 World Championship Road Race. Australian rider Michael Rogers rode a Time time-trial bike to victory in the 2003, 2004, and 2005 world championship time-trials. The Giro d'Italia, la

Vuelta a España The Vuelta a España (; en, Tour of Spain) is an annual multi-stage bicycle race primarily held in Spain, while also occasionally making passes through nearby countries. Inspired by the success of the Tour de France and the Giro d'Italia, the ...

, the Olympic games, World Championship and the

Tour de France The Tour de France () is an annual men's multiple-stage bicycle race primarily held in France, while also occasionally passing through nearby countries. Like the other Grand Tours (the Giro d'Italia and the Vuelta a España), it consists ...

(10 Times winner) have been won using Time products. In 2021, after Cardinal Cycling Group bought Time bicycles and SRAM bought Time pedals, the first teams to be sponsored were : * Le Stade Rochelais Charente Maritime women cycling for frames * Team Absolut Absalon for MTB pedals * Rally UHC and SD Worx for road pedals Besides cycling, Time has also sponsored teams and Olympic athletes such as: *

Martin Fourcade Martin Fourcade (; born 14 September 1988) is a French biathlete and sous-lieutenant. He is a five-time Olympic champion, a thirteen-time World Champion and a seven-time winner of the Overall World Cup. As of February 2018, he is the most succes ...

* Teddy Rinner * Poissy Triathlon (triathlon team of numerous international triathlon stars such as

Andrea Hewitt Andrea Hansen (née Hewitt, born 4 April 1982) is a New Zealand triathlete who placed third at the 2009 ITU Triathlon World Championships and competed at the 2008, 2012, and 2016 Summer Olympics. Biography Hewitt was born in Christchurch, ...

Dorian Coninx Dorian Coninx (born 28 January 1994) is a French triathlete. He competed in the men's event at the 2016 Summer Olympics. Triathlon career Coninx won both the Junior European and Junior World Championship in 2013. He then won the U23 World tit ...

and

Cassandre Beaugrand Cassandre Beaugrand (born 23 May 1997 in Livry-Gargan) is a French triathlete, 2014 National Elite Champion, 2013 and 2014 National Youth Champion, 2013 European Team Relay Youth Champion and 2014 Vice Junior World Champion, and 2018 until 20 ...

)

References

External links

Time Sport International
corporate site {{French bicycle manufacturers Cycle manufacturers of France Companies based in Auvergne-Rhône-Alpes