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Threshold Editions is an
imprint Imprint or imprinting may refer to: Entertainment * ''Imprint'' (TV series), Canadian television series * "Imprint" (''Masters of Horror''), episode of TV show ''Masters of Horror'' * ''Imprint'' (film), a 2007 independent drama/thriller film ...
of publishers
Simon & Schuster Simon & Schuster () is an American publishing company and a subsidiary of Paramount Global. It was founded in New York City on January 2, 1924 by Richard L. Simon and M. Lincoln Schuster. As of 2016, Simon & Schuster was the third largest publ ...
, a division of
ViacomCBS Paramount Global (doing business as Paramount) is an American multinational mass media and entertainment conglomerate owned and operated by National Amusements (79.4%) and headquartered at One Astor Plaza in Midtown Manhattan, New York. I ...
, specializing in
conservative Conservatism is a cultural, social, and political philosophy that seeks to promote and to preserve traditional institutions, practices, and values. The central tenets of conservatism may vary in relation to the culture and civilization i ...
non-fiction Nonfiction, or non-fiction, is any document or media content that attempts, in good faith, to provide information (and sometimes opinions) grounded only in facts and real life, rather than in imagination. Nonfiction is often associated with be ...
. The publisher is Louise Burke;
Mary Matalin Mary Joe Matalin (born August 19, 1953) is an American political consultant well known for her work with the Republican Party. She has served under President Ronald Reagan, was campaign director for George H. W. Bush, was an assistant to Preside ...
was its founding editor-in-chief. Threshold Editions was founded to "provide a forum for the creative people, bedrock principles, and innovative ideas of contemporary conservatism". The imprint was launched after
Penguin Books Penguin Books is a British publishing, publishing house. It was co-founded in 1935 by Allen Lane with his brothers Richard and John, as a line of the publishers The Bodley Head, only becoming a separate company the following year.Sentinel Sentinel may refer to: Places Mountains * Mount Sentinel, a mountain next to the University of Montana in Missoula, Montana * Sentinel Buttress, a volcanic crag on James Ross Island, Antarctica * Sentinel Dome, a naturally occurring grani ...
and
Random House Random House is an American book publisher and the largest general-interest paperback publisher in the world. The company has several independently managed subsidiaries around the world. It is part of Penguin Random House, which is owned by Germ ...
launched
Crown Forum The Crown Publishing Group is a subsidiary of Penguin Random House that publishes across several fiction and non-fiction categories. Originally founded in 1933 as a remaindered books wholesaler called Outlet Book Company, the firm expanded int ...
. Within four years of launching and due to Matalin's network, the imprint had already counted
Glenn Beck Glenn Lee Beck (born February 10, 1964) is an American conservative political commentator, radio host, entrepreneur, and television producer. He is the CEO, founder, and owner of Mercury Radio Arts, the parent company of his television and rad ...
, Vice President
Dick Cheney Richard Bruce Cheney ( ; born January 30, 1941) is an American politician and businessman who served as the 46th vice president of the United States from 2001 to 2009 under President George W. Bush. He is currently the oldest living former U ...
, and
Karl Rove Karl Christian Rove (born December 25, 1950) is an American Republican political consultant, policy advisor, and lobbyist. He was Senior Advisor and Deputy Chief of Staff during the George W. Bush administration until his resignation on August 3 ...
among its authors and was producing bestselling books. The publisher of Threshold Editions, Louise Burke, stated in an interview that Threshold "best understands the conservative book-buying audience--a key factor needed to keep the hits coming." Matalin and Burke were introduced in 2005 and Burke said, "We were kindred spirits and we took it from there." Of the launch Burke said, "This is an area where it really helps to be a believer. I don't feel you can be successful in this particular genre if you are opposed to the message." Glenn Beck's book, ''
An Inconvenient Book ''An Inconvenient Book: Real Solutions to the World's Biggest Problems'' is a 2007 political narrative written and edited by conservative commentator Glenn Beck.The book's title page credits Beck and Kevin Balfe with writing and editing; credit ...
'', reached No.1 on the New York Times Bestseller in 2007. Karl Rove sold his memoirs, ''Courage and Consequence: My Life as a Conservative in the Fight'', to Threshold in 2007 after an auction with nine bidders, including another one of Simon & Schuster's imprints, Free Press. Rove, who received a seven-figure deal, stated that he chose the imprint as he was a longtime friend of Mary Matalin. While sales of hardcovers were down for Simon & Schuster in 2009 and early 2010, Threshold Editions had the biggest hits for the company. By 2014, Threshold was not only publishing memoirs and political commentary, but also young adult and fiction novels such as
Rush Limbaugh Rush Hudson Limbaugh III ( ; January 12, 1951 – February 17, 2021) was an American conservative political commentator who was the host of '' The Rush Limbaugh Show'', which first aired in 1984 and was nationally syndicated on AM and FM r ...
's ''Rush Revere and the Brave Pilgrims''. In 2015, Threshold signed a book deal with
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021. Trump graduated from the Wharton School of the University of Pe ...
, for a book originally titled '' Crippled America: How to Make America Great Again''. The title was later changed to ''Great Again: How to Fix Crippled America''. The book debuted at #5 on ''Publishers Weekly'' Frontlist Hardcover Nonfiction list. In late 2016, Threshold signed a deal with
Milo Yiannopoulos Milo Yiannopoulos (; born Milo Hanrahan, 18 October 1984), who has also published as Milo Andreas Wagner and the mononym Milo, is a British alt-right political commentator. His speeches and writings often ridicule Islam, feminism, social justi ...
with a purported advance of for his book ''
Dangerous Dangerous may refer to: Film and television * ''Dangerous'' (1935 film), an American film starring Bette Davis * '' Dangerous: The Short Films'', a 1993 collection of music videos by Michael Jackson * ''Dangerous'' (2021 film), a Canadian-Ameri ...
''. ''
The Hollywood Reporter ''The Hollywood Reporter'' (''THR'') is an American digital and print magazine which focuses on the Cinema of the United States, Hollywood film industry, film, television, and entertainment industries. It was founded in 1930 as a daily trade pap ...
'' broke the news and social media quickly responded. Within 24 hours of the book being announced it had reached number one on the
Amazon Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technology c ...
best-seller list. Publication of the book by Simon & Schuster was eventually canceled in February 2017 after a video clip of Yiannopoulos appearing to defend pedophilia resurfaced. He defended himself asserting that he had used regrettably "imprecise language" and was not an advocate for pedophilia. Yiannopoulos attempted to sue the publishers for breach of contract, but later dropped his lawsuit.


Authors

The imprint's authors include: ; Broadcasters *
Glenn Beck Glenn Lee Beck (born February 10, 1964) is an American conservative political commentator, radio host, entrepreneur, and television producer. He is the CEO, founder, and owner of Mercury Radio Arts, the parent company of his television and rad ...
* Lou Dobbs * Mike Gallagher *
Laura Ingraham Laura Anne Ingraham (born June 19, 1963) is an American conservative television host. Gale Biography In Context. She has been the host of ''The Ingraham Angle'' on Fox News Channel since October 2017, and is the editor-in-chief of LifeZette. ...
*
Mark R. Levin Mark Reed Levin (; born September 21, 1957) is an American lawyer, author, and radio personality. He is the host of syndicated radio show ''The Mark Levin Show'', as well as '' Life, Liberty & Levin'' on Fox News. Levin worked in the admini ...
*
Rush Limbaugh Rush Hudson Limbaugh III ( ; January 12, 1951 – February 17, 2021) was an American conservative political commentator who was the host of '' The Rush Limbaugh Show'', which first aired in 1984 and was nationally syndicated on AM and FM r ...
*
John Stossel John Frank Stossel (born March 6, 1947) is an American libertarian television presenter, author, consumer journalist, and pundit. He is known for his career as a host on ABC News, Fox Business Network, and Reason TV. Stossel's style combines r ...
; Political leaders *
Jeb Bush John Ellis "Jeb" Bush (born February 11, 1953) is an American politician and businessman who served as the 43rd governor of Florida from 1999 to 2007. Bush, who grew up in Houston, was the second son of former President George H. W. Bush a ...
*
John Bolton John Robert Bolton (born November 20, 1948) is an American attorney, diplomat, Republican consultant, and political commentator. He served as the 25th United States Ambassador to the United Nations from 2005 to 2006, and as the 26th United Sta ...
*
Herman Cain Herman Cain (December 13, 1945July 30, 2020) was an American businessman and Tea Party movement activist within the Republican Party. Born in Memphis, Tennessee, Cain grew up in Georgia and graduated from Morehouse College with a bachelor's d ...
*
Dick Cheney Richard Bruce Cheney ( ; born January 30, 1941) is an American politician and businessman who served as the 46th vice president of the United States from 2001 to 2009 under President George W. Bush. He is currently the oldest living former U ...
*
Bobby Jindal Piyush "Bobby" Jindal (born June 10, 1971) is an American politician who served as the 55th Governor of Louisiana from 2008 to 2016. The only living former Louisiana governor, Jindal also served as a member of the U.S. House of Representatives a ...
*
Karl Rove Karl Christian Rove (born December 25, 1950) is an American Republican political consultant, policy advisor, and lobbyist. He was Senior Advisor and Deputy Chief of Staff during the George W. Bush administration until his resignation on August 3 ...
*
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021. Trump graduated from the Wharton School of the University of Pe ...
; Political commentators *
Dinesh D'Souza Dinesh Joseph D'Souza (; born April 25, 1961) is an Indian-American right-wing political commentator, author, filmmaker, and conspiracy theorist. He has written over a dozen books, several of them ''New York Times'' best-sellers. In 2012, D' ...
*
Tom Fitton Thomas J. Fitton is an American conservative activist and the president of Judicial Watch. Fitton is known for pro-Trump commentary. Fitton is prominent for criticizing Special Counsel Robert Mueller's investigation into alleged Russian interf ...
*
Pete Hegseth Peter Brian Hegseth (born June 6, 1980) is an American television host and author. Hegseth is an Army National Guard officer and former executive director of political advocacy groups Vets For Freedom and Concerned Veterans for America. The la ...
*
David Limbaugh David Scott Limbaugh (born December 11, 1952) is a conservative American political commentator and author who has also worked as a professor and as a lawyer. He is the younger brother of talk radio host Rush Limbaugh. Life and career Limbaugh w ...
*
Michelle Malkin Michelle Malkin (; Maglalang; born October 20, 1970) is an American conservative political commentator. She was a Fox News contributor and in May 2020 joined Newsmax TV. Malkin has written seven books and founded the conservative websites Twit ...
*
Jason Mattera Jason Joseph Mattera (born September 8, 1983) is an American writer, conservative activist, radio host, and Emmy-nominated journalist. Originally from New York City, Mattera started in conservative political activism as a student at Roger Willia ...
*
Oliver North Oliver Laurence North (born October 7, 1943) is an American political commentator, television host, military historian, author, and retired United States Marine Corps lieutenant colonel. A veteran of the Vietnam War, North was a National Secu ...
*
James O'Keefe James Edward O'Keefe III (born June 28, 1984) is an American political activist and provocateur who founded Project Veritas, a far-right activist group that uses deceptive editing techniques to attack mainstream media organizations and progr ...
*
Katie Pavlich Catherine Merri "Katie" Pavlich (born July 10, 1988) is an American conservative commentator, author, blogger, and podcaster. Early life and education Pavlich was born in Phoenix, Arizona, to a family of Croat and German descent. She grew up i ...
*
Ben Shapiro Benjamin Aaron Shapiro (born January 15, 1984) is an American attorney, businessman, columnist, conservative political commentator, and media personality. At age 17, he became the youngest nationally syndicated columnist in the United States. ...


See also

* Broadside Books, the conservative non-fiction imprint of
HarperCollins HarperCollins Publishers LLC is one of the Big Five English-language publishing companies, alongside Penguin Random House, Simon & Schuster, Hachette, and Macmillan. The company is headquartered in New York City and is a subsidiary of News Cor ...
* Crown Forum, the conservative non-fiction imprint of
Crown Publishing Group The Crown Publishing Group is a subsidiary of Penguin Random House that publishes across several fiction and non-fiction categories. Originally founded in 1933 as a remaindered books wholesaler called Outlet Book Company, the firm expanded into ...
, a subsidiary of
Random House Random House is an American book publisher and the largest general-interest paperback publisher in the world. The company has several independently managed subsidiaries around the world. It is part of Penguin Random House, which is owned by Germ ...
*
Sentinel Sentinel may refer to: Places Mountains * Mount Sentinel, a mountain next to the University of Montana in Missoula, Montana * Sentinel Buttress, a volcanic crag on James Ross Island, Antarctica * Sentinel Dome, a naturally occurring grani ...
, the conservative non-fiction imprint of
Penguin Group Penguin Group is a British trade book publisher and part of Penguin Random House, which is owned by the German media conglomerate Bertelsmann. The new company was created by a merger that was finalised on 1 July 2013, with Bertelsmann initial ...


References


External links

* {{BIG6_PUBLISHERS_USA Book publishing company imprints Book publishing companies of the United States Simon & Schuster Publishing companies established in 2005 Conservative media in the United States