''The World Is Yours'' is an early

television Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertising, ...

series, making its debut on June 26, 1951, on several stations of the

CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainm ...

television network in the eastern United States. This half-hour daytime program (4:30-5:30 p.m., EDT) was hosted from

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

by naturalist and author

Ivan T. Sanderson Ivan Terence Sanderson (January 30, 1911 – February 19, 1973) was a British biologist and writer born in Edinburgh, Scotland, who became a naturalized citizen of the United States. Along with Belgian-French biologist Bernard Heuvelmans, San ...

, and was broadcast Monday through Friday. Mr. Sanderson's assistant was "Patty Painter" (Patricia Stinnette) a model and CBS employee who had posed for on-camera tests of CBS's color television system since 1946. The producer-director for the show was

Frances Buss Frances Mary Buss (16 August 1827 – 24 December 1894) was a British headmistress and a pioneer of girls' education. Life The daughter of Robert William Buss, a painter and etcher, and his wife, Frances Fleetwood, Buss was one of six of their ...

. The first episode of the series was sponsored by

General Mills General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company or ...

and included commercials for

Betty Crocker Betty Crocker is a brand and fictional character used in advertising campaigns for food and recipes. The character was originally created by the Washburn-Crosby Company in 1921 following a contest in the ''Saturday Evening Post''. In 1954, G ...

cake mixes. ''The World Is Yours'' was broadcast in the CBS

field-sequential color system A field-sequential color system (FSC) is a color television system in which the primary color information is transmitted in successive images and which relies on the human vision system to fuse the successive images into a color picture. One field ...

that was incompatible with existing black and white television sets, on which no picture would be visible. Only a small number of prototype color television sets existed on which the program could be seen. It was last broadcast on September 14, 1951.

References

External links

* 1951 American television series debuts 1951 American television series endings CBS original programming Television in the United States {{US-tv-prog-stub