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The WB
The WB
Television Network (commonly shortened to The WB
The WB
and short for Warner Bros.) was an American television network that was first launched on broadcast television on January 11, 1995,[4] as a joint venture between the Warner Bros.
Warner Bros.
Entertainment division of Time Warner and the Tribune Broadcasting
Tribune Broadcasting
subsidiary of the Tribune Company, with the former acting as controlling partner. The network principally aired programs targeting teenagers and young adults between the ages of 13 and 34, with the exception of its weekday daytime and Saturday morning program block, Kids' WB, which was geared toward children ages 7 to 12. On January 24, 2006, CBS Corporation
CBS Corporation
and Warner Bros.
Warner Bros.
Entertainment announced plans to shut down the network and launch The CW
The CW
later that same year.[5] The WB
The WB
shut down on September 17, 2006, with select programs from both it and competitor UPN
UPN
(which had shut down two days earlier) moving to The CW
The CW
when it launched the following day, September 18. Time Warner
Time Warner
re-used The WB
The WB
brand for an online network that launched on April 28, 2008, over 19 months after The WB
The WB
ceased broadcasting operations. Until it was discontinued in December 2013, the website allowed users to watch shows aired on the former television network, as well as original programming and shows formerly hosted on the now-defunct In2TV service (which itself was created prior to Time Warner's spinoff of AOL). The website could only be accessed within the United States.[6][7]

Contents

1 History

1.1 1993–1995: Origins 1.2 1995–1997: Beginnings 1.3 1997–2000: Courting the teen market 1.4 2000–2003: Broadening the focus 1.5 2003–2006: Decline 1.6 2006: Network closure 1.7 2008–2013: Internet streaming

1.7.1 Internet advertising

2 Programming

2.1 Children's programming

3 Differences between The WB
The WB
and the "Big Four" networks

3.1 Scheduling 3.2 Affiliate distribution 3.3 News programming

4 Affiliates

4.1 Station standardization

5 See also 6 Footnotes 7 External links

History[edit] 1993–1995: Origins[edit] Much like its competitor UPN, The WB
The WB
was summoned in reaction primarily to the Federal Communications Commission
Federal Communications Commission
(FCC)'s then-recent deregulation of media ownership rules that repealed the Financial Interest and Syndication Rules, and partly due to the success of the Fox network (which debuted in October 1986, nine years before The WB launched) and first-run syndicated programming during the late 1980s and early 1990s (such as Baywatch, Star Trek: The Next Generation and War of the Worlds), as well as the erosion in ratings suffered by independent television stations due to the growth of cable television and movie rentals. The network can also trace its beginnings to the Prime Time Entertainment Network
Prime Time Entertainment Network
(PTEN), a programming service operated as a joint venture between Time Warner
Time Warner
and the Chris-Craft Industries group of stations, and launched in September 1993. On November 2, 1993, the Warner Bros.
Warner Bros.
Entertainment division of Time Warner announced the formation of The WB, with the Tribune Company holding a minority interest; as such, Tribune Broadcasting
Tribune Broadcasting
signed agreements to affiliate six of its seven television stations at the time – all of which were independent stations,[8][9][10][11] including the television group's two largest stations, WPIX
WPIX
in New York City and KTLA
KTLA
in Los Angeles
Los Angeles
– with the network. Only five of these stations – along with a sixth that Tribune acquired the following year – would join The WB
The WB
at launch (the company's Atlanta independent WGNX would instead agree to affiliate with CBS
CBS
in September 1994, as a result of Fox's affiliation deal with New World Communications, then-owner of longtime CBS
CBS
station WAGA-TV; in contrast, New Orleans
New Orleans
sister station WGNO
WGNO
did become a WB charter affiliate before joining ABC in January 1996 due to a similar affiliation deal between Fox and longtime ABC station WVUE-TV). On December 3, 1993, The WB
The WB
announced a separate affiliation agreement with Tribune for its Chicago
Chicago
flagship station WGN-TV
WGN-TV
(which originally planned to remain an independent station due to concerns about handling its sports programming commitments while maintaining a network affiliation[12]); through this deal, WGN's superstation feed would provide additional national distribution for The WB
The WB
as a cable-only affiliate, in order to give the network time to fill gaps in markets where it was unable to find an affiliate at launch.[13] Although Tribune had a minority stake in the network, its stations were not technically considered owned-and-operated stations of The WB since Time Warner
Time Warner
held controlling interest in the network's ownership. When the network was announced, The WB
The WB
planned to run a predominately network programmed schedule over time. It was originally slated to launch with two nights of primetime programming in its first year, and two additional nights of primetime programming, a nightly half-hour in late primetime, 4½ hours of weekday daytime programming and a four-hour Saturday morning children's lineup in its second year. By the third year, a fifth night of primetime and 1½ hours of weekday programming outside of primetime would have been added, followed by an additional hour of programming in primetime and 1½ hours on weekday afternoons by the network's fourth year, and a seventh night of primetime in the fifth year of operation.[10] However, this plan was scaled back dramatically, as The WB
The WB
launched with only one night of primetime programming; and by September 1995, the network added only one additional night (Sundays), along with a three-hour Saturday morning and one-hour weekday morning children's block.[14] Warner Bros.
Warner Bros.
Entertainment appointed many former Fox executives to run the network, including the network's original chief executive Jamie Kellner, who served as president of Fox from 1986 to 1993;[15] and president of programming Garth Ancier, who was the programming chief of Fox from 1986 to 1989. 1995–1997: Beginnings[edit]

Michigan J. Frog, the network's mascot from 1995 to 2006.

The WB
The WB
premiered on Wednesday, January 11, 1995, with the inaugural episode of The Wayans Bros.
The Wayans Bros.
(a sitcom starring comedians Shawn and Marlon Wayans) as its first program.[4][16] The classic Warner Bros. cartoon character Michigan J. Frog
Michigan J. Frog
appeared on-air as the network's official mascot (with animator Chuck Jones, in person, drawing him out after Bugs Bunny
Bugs Bunny
and Daffy Duck
Daffy Duck
argued about who should launch The WB during the network's premiere), and would remain as part of the network's branding in one form or another until 2005. Much of the network's branding was based around Warner Bros.
Warner Bros.
locations and characters: the television network's original logo (which was originally displayed upright until 1999, and displayed at a titled angle thereafter) was based on the typography of the iconic Warner Bros. Pictures' "shield" logo; network promotions and imaging campaigns for The WB
The WB
and the Kids' WB
Kids' WB
block from their launches until the 2003–2004 season were also centered on the Warner Bros.
Warner Bros.
Studios backlot. The WB's scheduling structure was similar to Fox's when it launched, as it started with one night a week of programming and then gradually added additional nights of programming over the course of several seasons: the network started with a two-hour Wednesday night lineup of sitcoms, airing from 8:00 to 10:00 p.m. Eastern and Pacific Time. The limited amount of network programming in The WB's early years essentially rendered its affiliates as nominal independent stations; because of this, affiliates held the responsibility of programming primetime slots on nights that the network did not program, airing either first-run and/or off-network syndicated programs or more commonly, movies. The network's first programs were mostly sitcoms targeted at an ethnically black audience.[17] Even though four of the five shows that debuted in the netlet's first nine months were renewed beyond the first year – The Wayans Bros., Unhappily Ever After
Unhappily Ever After
(a dysfunctional family sitcom from Married... with Children
Married... with Children
co-creator Ron Leavitt), The Parent 'Hood
The Parent 'Hood
(a family sitcom starring and co-created by Robert Townsend) and Sister, Sister (a teen/blended family sitcom starring Tia and Tamera Mowry that was picked up by the network after its cancellation by ABC in the spring of 1995) – none of them made a significant impact.[18] On August 17, 1995, the Tribune Company acquired a 12.5% limited partnership interest in The WB
The WB
for $12 million; the deal gave Tribune an option to increase its stake in the network up to a 25% interest;[19] Tribune would eventually increase its ownership share in The WB
The WB
to 22.5% on March 31, 1997.[20] The WB
The WB
expanded its programming to Sunday nights for the 1995–96 season, but none of the new shows (including the Kirk Cameron
Kirk Cameron
vehicle Kirk and night-time soap opera Savannah) managed to garner much viewing interest.[21] The network also launched the Kids' WB programming block in September 1995, which featured a mix of existing Warner Bros.
Warner Bros.
animated series that originated either on Fox Kids
Fox Kids
or in syndication and originally aired on Monday through Saturday mornings.[22] The WB
The WB
continued to expand in the 1996–97 season, adding programming on Monday nights.[23][24] This season gave The WB modest hits in the Aaron Spelling-produced family drama 7th Heaven (centering on a reverend and his family) and comedies The Steve Harvey Show (starring Harvey as a funk musician working as a music teacher at an inner-city Chicago
Chicago
high school) and The Jamie Foxx Show (starring Foxx as an aspiring actor/singer working at a Los Angeles
Los Angeles
hotel owned by his aunt and uncle). 1997–2000: Courting the teen market[edit] The WB
The WB
first began to experience success with Buffy the Vampire Slayer (a series based on the 1992 film of the same name), which became a hit with critics when it premiered as a mid-season replacement in March 1997. It debuted with the highest Monday night ratings in the network's history, attracting not only new teenage viewers, but new advertisers as well.[25] Inspired by Buffy's success, The WB
The WB
intentionally shifted the focus of its programming, trying to capture what it perceived to be a heavily fragmented market by marketing to the under-courted teen demographic. While the Fox network, the previous destination for teen television (with shows such as Beverly Hills, 90210
Beverly Hills, 90210
and Parker Lewis Can't Lose), began to court older audiences with shows such as Ally McBeal, The WB began to craft its identity with programs targeted at teenagers. The network's breakout hit and, arguably, its signature series was Dawson's Creek, which debuted in January 1998 to what were then the highest ratings in the network's history (and made stars out of its four principal actors, James van der Beek, Michelle Williams, Joshua Jackson and Katie Holmes). It quickly became the highest-rated show on television among teenage girls, and the most popular program on The WB. The popularity of Dawson helped boost the network's other shows, such as Buffy, which served as its lead-in on The WB's new night of programming that also launched in January 1998, branded as "New Tuesday,"[26][27] and 7th Heaven, which enjoyed a massive 81% increase in viewership that season. With three hit shows in its roster, The WB
The WB
continued to build its teen fanbase the following season with college drama Felicity (which made a star out of lead Keri Russell) and the wicca-themed Charmed
Charmed
(which was also produced by Aaron Spelling, and co-starred Alyssa Milano
Alyssa Milano
and 90210 alumnus Shannen Doherty), both of which set new records for the network when they respectively premiered to 7.1 and 7.7 million viewers; Charmed
Charmed
had the highest-rated premiere on the network until Smallville
Smallville
broke its record, debuting to 8.4 million viewers in October 2001. At the start of the 1998–99 season, the network expanded its programming to Thursday nights.[28][29] That season, 7th Heaven overtook Dawson's Creek
Dawson's Creek
as the network's highest-rated program, and garnered The WB
The WB
the highest ratings it would ever see – the show's February 8, 1999 episode attracted 12.5 million viewers. For the 1999–2000 season, the network concluded its primetime expansion with the addition of programming on Friday nights.[30][31] New shows that season included Roswell, Popular, and the Buffy the Vampire Slayer spin-off Angel, the latter of which premiered with 7.5 million viewers – the second-highest rated premiere for the network at the time. During this season, The WB
The WB
was the only network to have gains in its total audience viewership and in each key demographic. 2000–2003: Broadening the focus[edit] As the teen boom of the late 1990s began to wane, The WB
The WB
attempted to broaden the scope of its primetime lineup. Although teen-oriented fare like Popular and Roswell had premiered to strong ratings, both series saw serious ratings erosion in their sophomore seasons, leading the network to cancel them both (Roswell, like Buffy the Vampire Slayer, would end up being revived by rival network UPN). Meanwhile, even though ratings for 7th Heaven, Buffy and Charmed
Charmed
remained consistent, viewership for flagship series such as Felicity and Dawson's Creek began sagging. The network realized that it could no longer rely merely on the tastes of young teenage girls, and thus began moving back into more family-friendly fare, attempting to launch a successful sitcom, and generally targeting a more diverse audience. This new strategy came as The WB
The WB
had dropped to sixth place in the ratings among all major broadcast networks (behind UPN) during the 1999–2000 season, losing 19% of its household audience. Executives for the network attributed the ratings decline in large part due to the Tribune Company's decision to remove WB network programming from WGN-TV's superstation feed in October 1999, on the pretense that the network's national distribution was large enough that it was no longer necessary for WGN to broadcast The WB's programs outside of Chicago; the network reached several affiliation deals during the prior four years with various station owners (such as the Sinclair Broadcast Group and Pappas Telecasting Companies), buoyed by the September 1998 launch of The WB
The WB
100+ Station Group, a national cable-only service that served most of the 110 smallest Nielsen media markets in the United States
United States
that did not have enough television stations to support an over-the-air affiliate. The removal of The WB's programs from the WGN national feed effectively reduced the network's potential household audience by 10 million homes ( WGN-TV
WGN-TV
continued to carry WB programming over-the-air and on cable within the Chicago
Chicago
market until the network shut down in 2006).[32][33][34] Despite the slight downturn in the network's fortunes, there were a few bright spots during the era. Gilmore Girls, which debuted in 2000, netted meager ratings when it debuted in a tough Thursday timeslot (where it competed against NBC's powerhouse Must See TV
Must See TV
lineup), but subsequently grew into one of the network's most successful shows after moving to Tuesdays in 2001, where it remained for six seasons (before moving to The CW
The CW
for its seventh and final season). Also in the fall of 2000, the fantasy sitcom Sabrina, the Teenage Witch moved from ABC to The WB
The WB
as part of its Friday night schedule; the show continued on the network for three more seasons before ending in May 2003. Time Warner
Time Warner
transferred operational duties for The WB
The WB
from Warner Bros. Entertainment over to its Turner Broadcasting System
Turner Broadcasting System
division in 2001. On November 12, 2002, chairman Jamie Kellner – who became chairman and chief executive officer of the Turner Broadcasting System concurrent with that deal – sold his 11% stake in The WB
The WB
to majority corporate parent AOL
AOL
Time Warner, leaving it and minority owner, the Tribune Company, as the only partners in the network.[35][36] Following Kellner's departure from Turner, AOL
AOL
Time Warner
Time Warner
reassigned the network's operations back to the Warner Bros.
Warner Bros.
unit in 2003. In October 2001, the Superman-inspired Smallville
Smallville
debuted with 8.4 million viewers, the highest-rated premiere in the history of the network; that show was also important because it was one of the few series that drew a substantial male viewership. 2001 also saw the launch of the Reba McEntire
Reba McEntire
vehicle Reba, arguably the network's most successful comedic series; Reba and Sabrina served as the linchpins for a new Friday night sitcom block that debuted in October 2001 (delayed from a mid-September launch, as other networks did with their fall schedules following the September 11th terrorist attacks) and continued for much of the remainder of the network's run (comedies on that night were relegated to one hour in April 2006, with reality series filling the 8:00 p.m. hour). Other series to gain attention during this period were the family drama Everwood, and the short-lived but critically acclaimed soap satire Grosse Pointe. 2003–2006: Decline[edit] Despite some early success, the network struggled to shift its focus from the female 12–24 demographic to the broader 12–34 range, in its attempt to attract a broader young adult audience. In 2005, the network retired Michigan J. Frog, as the network's trademark mascot. The WB's president of entertainment at the time, David Janollari, explained in July 2005 at the network's summer press tour that "[Michigan] was a symbol that perpetuated the young-teen feel of the network. That's not the image we [now] want to put to our audience."[37][38] Still, the move did not seem to help the network. The period from 2003 to 2005 produced only three viable new series, the teen-oriented drama One Tree Hill, social experiment reality competition Beauty and the Geek and fantasy drama Supernatural (all of which ultimately moved to successor network The CW), and even still their ratings paled in comparison to the ratings peaks of Dawson's Creek, which had ended its run in May 2003. Ratings dropped for many of The WB's shows, while also cancelling shows with steady ratings such as Angel; the network failed to launch new hit shows to take their places. Although The WB's well-known inability to launch successful comedy series was nothing new (Reba being the sole exception), this period saw the network struggling to establish new dramas as well. High-profile failures included Birds of Prey (a series inspired by the Batman
Batman
mythos, which premiered in October 2002 with an impressive 8 share), Tarzan, Jack & Bobby, The Mountain, the Jerry Bruckheimer-produced legal dramedy Just Legal, the Marta Kauffman-created dramedy Related, and the Rebecca Romijn
Rebecca Romijn
vehicle Pepper Dennis. During the 2004–05 season, The WB
The WB
finished behind rival UPN
UPN
for the first time in four years, and fell even further behind in fall 2005. Both networks fell behind Spanish language network Univision
Univision
in the overall 18–34 demographic. Between November and December 2005, the network laid off approximately 40 employees amid continued ratings and profit losses (with viewership down 12% by November 2005), with network representatives expecting The WB
The WB
to lose about $35 million during the 2005–06 fiscal year.[39] The WB
The WB
was programming six days and 13 hours per week at this time.[40] 2006: Network closure[edit] See also: 2006 United States
United States
broadcast TV realignment On January 24, 2006, CBS Corporation
CBS Corporation
and Warner Bros.
Warner Bros.
Entertainment announced plans to shut down both UPN
UPN
and The WB
The WB
and partner to launch a new broadcast television network that would include series from both soon-to-be predecessor networks, known as The CW.[5][41] Over the next eight months, it was to be seen which shows from the two networks would cross over to The CW, as well as which stations aligned with either UPN
UPN
or The WB
The WB
would become future affiliates of the new network. In the end, 7th Heaven, Beauty and the Geek, Gilmore Girls, One Tree Hill, Reba, Smallville
Smallville
and Supernatural were chosen to move from The WB
The WB
to The CW
The CW
for its inaugural 2006–07 fall schedule. 7th Heaven and Reba were originally canceled after the 2005–06 season, but were ultimately renewed at the last minute with 13-episode deals (the former show was later given a full-season order, while the latter served as a midseason replacement and, in spite of becoming The CW's highest-rated comedy of the 2006–07 season, ended rather abruptly). Supernatural, which entered its thirteenth season in 2017,[42] is currently the last surviving series from The WB
The WB
that remains on the CW network schedule. Tribune Broadcasting
Tribune Broadcasting
also committed 16 of its 19 WB-affiliated stations at the time to serve as the network's core affiliates (though it relinquished its stake in The WB
The WB
shortly after the launch announcement for The CW, in order to avoid shouldering shutdown costs for The WB,[43] and would not take on an ownership stake in The CW) – alongside 11 UPN
UPN
O&Os that were named as CW charter stations by CBS
CBS
Corporation. Starting on August 14, 2006, with the Daytime WB block, The WB
The WB
stopped displaying its on-screen logo bug during the network's programming and replaced it with a countdown of days until The CW's premiere. Some stations that either affiliated with MyNetworkTV
MyNetworkTV
(itself created in response to Tribune and CBS
CBS
receiving affiliation deals with The CW, leaving UPN
UPN
affiliates owned by Fox Television Stations, a subsidiary of MyNetworkTV's original parent company News Corporation, with the prospect of ending up as independents), became independent stations or became CW charter affiliates received a logo-free feed of the network, while others took the main feed and overlaid the station's own logo bug over The CW's logo. The WB
The WB
aired its final night of programming on Sunday, September 17, 2006, with The Night of Favorites and Farewells, a five-hour block of pilot episodes of the network's past signature series. Commercial breaks featured re-airings of past image campaigns and network promotions, along with promotional spots given to cable networks carrying these shows in off-network syndication and ads for each series' TV-on-DVD box set.[44] The 60-second montage that closed The WB's existence featured many well-known stars from shows that aired during the 11-year run of the network, ending with the statement "For 11 years, you brought us into your homes. We made you smile and tugged at your heart. And now, we say goodbye. From all of us at The WB, Thank you." The final image seen in the montage was former network mascot Michigan J. Frog
Michigan J. Frog
(who was shown as a silhouette due to the animated character being retired as The WB's mascot the year before), who is shown taking his hat off and bowing, thanking the audience for watching the network for 11 years and marking the end of The WB. The final night of WB programming netted relatively low ratings. The network scored a 1.0 household rating (amounting to 1% of all U.S. television households) and a share of 2, meaning just 2% of viewers were tuned into The WB
The WB
on its final night of programming.[45] This is mostly due to the fact that some WB affiliates in certain areas had already joined MyNetworkTV, which debuted on September 5, two weeks before The CW's launch, leaving The WB's final two weeks of programming unavailable in those areas. After its closure, the network's URLs were redirected to The CW's website, cwtv.com. By March 30, 2008, the URLs redirected to the Warner Bros.
Warner Bros.
Studios homepage, before being redirected to the TheWB.com beta website one month later on April 28. The CW
The CW
maintained many operational and scheduling elements from The WB. When it launched on September 18, 2006, The CW
The CW
initially maintained The WB's scheduling model;[5] The WB
The WB
had carried 30 hours of network programming each week (13 of which were devoted to primetime shows) in comparison to UPN's weekly programming total of 12 hours (10 hours of which were allocated to primetime shows). It also inherited The WB 100+ Station Group – which became The CW
The CW
Plus – though the distribution model of The CW
The CW
Plus started to differ from The WB
The WB
100+ by mixing digital subchannel affiliations, alongside the cable-only affiliates and few conventional affiliate stations that were part of the predecessor group at the end of The WB's run. The CW continued the Daytime WB block – which became The CW
The CW
Daytime (and was reduced from two hours to one in 2010), although two blocks that moved to The CW
The CW
from The WB
The WB
would eventually be discontinued: Kids' WB continued on The CW
The CW
until May 17, 2008, when it was replaced with The CW4Kids after 4Kids Entertainment began programming The CW's Saturday morning block through a time-lease agreement ( Kids' WB
Kids' WB
was later relaunched as an online portal); The CW
The CW
discontinued its Sunday primetime schedule in September 2009, effectively ending the EasyView block in the process. 2008–2013: Internet streaming[edit]

Logo as an internet-only streaming service, used from August 2010 until TheWB.com's shutdown in December 2013.

Warner Bros.' television arm planned on resurrecting The WB
The WB
brand in the form of a website at TheWB.com, the website domain used for the official site of the broadcast network. The site streamed episodes of series that were broadcast during The WB's 1995–2006 run, including Gilmore Girls, Smallville, Everwood, Buffy the Vampire Slayer, Dawson's Creek, One Tree Hill, Roswell and What I Like About You. The new incarnation of the TheWB.com began in beta testing on April 28, 2008, and officially launched on August 27.[46][47][48] The site – whose business model resembled that of free-to-stream services such as Hulu
Hulu
– was ad-supported and geared primarily to women ages 15–39. In addition to older full-length series (among which also included All of Us, Hangin' with Mr. Cooper, Martin, Jack & Bobby and Veronica Mars), the website featured original serialized web content including short series and vignettes from such well-known television producers as Josh Schwartz
Josh Schwartz
and McG, including Sorority Forever, Pushed, Rockville, CA, The Lake and Children's Hospital (the latter's popularity was sustained enough to receive a run and eventual move to cable television as a regular series on Cartoon Network's Adult Swim). Each of these 10-episode programs ran for five minutes. Many other well-known Warner Bros.-produced series that did not air on The WB, including Friends
Friends
and The O.C., were also made available on the site. However, the website did not include episodes of two of The WB's most popular shows, Charmed
Charmed
and Felicity, as the distribution rights to Charmed
Charmed
are owned by CBS
CBS
Television Distribution and Felicity's rights are owned by Disney-ABC Domestic Television. Comcast offers over 1,000 episodes from the Warner Bros. Television
Warner Bros. Television
library on its video on demand service.[49] While Warner Bros.
Warner Bros.
Entertainment did not promote the site in any multimedia ads, it had drawn about 250,000 unique viewers a month, according to MindShare's Mr. Chapman, who had been tracking the site. Some of its original material had been offered on partner sites such as MySpace
MySpace
and Facebook. Data compiled by comScore Video Metrix showed that 62% of visitors to the site were female. The McG-produced original series Sorority Forever premiered on the site on September 8, 2008. By 2012, it had accrued more than 7.3 million views from TheWB.com and partner sites. An original reality series, Rich Girl, Poor Girl from Laguna Beach
Laguna Beach
and Newport Harbor executive producer Gary Auerbach, in which two teenagers from different economic and social backgrounds swap lives (similar in format to Wife Swap and A Walk In Your Shoes), had ranked among the top 100 programs in the teenage category on iTunes since its October 20, 2008, debut.[50] With the full replacement of the CW's original Internet programming efforts with their CW Seed
CW Seed
portal, the WB website was shut down in December 2013. The closure of the WB website ended, after more than eighteen years, the usage of the brand name "The WB". Internet advertising[edit] The clothing retailer H&M, not a traditional television advertiser in the United States, sponsored Sorority Forever and had some of its clothing worn by characters in the series. Unilever’s Axe brand has sponsored Children's Hospital. Warner Horizon Television executive vice president Craig Erwich, who oversaw TheWB.com, said in regards to these tie-ins "If an advertiser has an interest in a series we have in production, we can work in their products or even adjust our launch dates if they want to tie it in to a special promotion."[50] Programming[edit] Main articles: List of programs broadcast by The WB
List of programs broadcast by The WB
and List of programs broadcast by Kids' WB Many, though not all, of The WB's programming during its eleven-year run as a television network was produced by corporate cousin Warner Bros. Television. The network's schedule during its first two seasons – the 1995 midseason (when it inaugurated its initial Wednesday lineup) and the first half of the 1995–96 season (when the network expanded its programming to Sundays) – consisted entirely of sitcoms; the first drama series to debut on the network was the primetime soap Savannah, which debuted in February 1996 and ran for two seasons until its cancellation in February 1997. The WB's first reality series was the U.S. adaptation of Popstars, which ran for two seasons from 2001 to 2003. In addition to live-action programs, the network has experimented with primetime animated series; Pinky and the Brain
Pinky and the Brain
was the first such series, airing as part of the network's Sunday lineup from September 1995 to July 1996, before moving exclusively to the Kids' WB
Kids' WB
Saturday lineup due to low ratings in its prime time slot. Most of the animated projects that aired afterward were adult animation series; the last such attempts being The Oblongs (running for one season in 2001, and was later revived on corporate sister Cartoon Network's Adult Swim block) and The PJs
The PJs
(which moved to the network in 2000 following its cancellation by Fox, and ran for only one additional season on The WB). The WB
The WB
also occasionally aired regularly scheduled repeat episodes of first-run series airing on other nights throughout the television season intermittently throughout its history; Sister, Sister was the first WB series to receive this treatment, with repeats of the sitcom's first two seasons (which originally aired on ABC) from August 1995 to August 1996, in addition to the first-run episodes it aired on Wednesday nights[18] (this marked the first time that a network aired reruns as part of its regular schedule – outside of the summer months – since December 1993, when NBC
NBC
removed repeats of Classic Concentration from its daytime lineup two years after that program's cancellation). From 1998 to 2000, the network also aired episode repeats from the first two seasons of 7th Heaven during the first hour of its Sunday lineup under the title 7th Heaven Beginnings; this concept was revived during the 2002–03 and 2003–04 seasons with Smallville
Smallville
and Gilmore Girls
Gilmore Girls
(which aired repeats from their early seasons under the respective titles Smallville: Beginnings and Gilmore Girls: Beginnings).[51][52] Furthermore, from September 2002 until The WB ceased operations, the network ran a two-hour extension of its Sunday lineup (from 5:00 to 7:00 p.m. Eastern and Pacific Time), known as "EasyView", a block featuring week-behind episode rebroadcasts of select shows from the network's primetime schedule.[53][54] Out of all the network's series, 7th Heaven – which by the time it ended, had become the longest-running family drama in television history – was the longest-running series ever to have aired on The WB, having run on the network for ten seasons from 1996 to 2006. The program was beaten by Supernatural as the longest-running series to originate on The WB
The WB
in the 2017-18 season, when the latter series began its thirteenth season (7th Heaven ran for an additional season on The CW
The CW
from 2006 to 2007; while Supernatural aired on The WB
The WB
for one season from 2005 to 2006, before moving to The CW
The CW
in September 2006, where it has aired since). Children's programming[edit] Main article: Kids' WB The WB
The WB
debuted the Kids' WB
Kids' WB
children's program block in September 1995; the lineup initially featured a mix of Warner Bros.' most popular children's shows (such as Tiny Toon Adventures, Animaniacs, and later Batman: The Animated Series, all of which originated either on Fox Kids
Fox Kids
or in syndication) and newer series (such as Freakazoid!, Histeria!, Superman: The Animated Series, Road Rovers, Pinky and the Brain and Batman
Batman
Beyond). After the Turner Broadcasting System
Turner Broadcasting System
was acquired by Time Warner
Time Warner
in 1996, Kids' WB
Kids' WB
formed an alliance with Cartoon Network, resulting over time in an increasing number of programs being shared between the block and the cable channel. In February 1999, Kids' WB
Kids' WB
began airing the American English
American English
dub of Pokémon. The WB
The WB
acquired the U.S. rights to the Japanese animated series from TV Tokyo
TV Tokyo
earlier that year; the series ultimately became a widespread pop culture phenomenon with the added exposure on the network. Kids' WB
Kids' WB
also acquired the English-language dub of Yu-Gi-Oh!, which also saw the type of viewer popularity experienced by Pokémon. Between 2000 and 2005, Kids' WB
Kids' WB
experimented with some live-action programming, though the block continued to mainly run animated series. A television series adaptation of R. L. Stine's The Nightmare Room debuted on the block in 2001, it was cancelled after one season. It also aired the live-action made-for-TV movie Zolar, as well as the JammX Kids All-Star dance specials.

Logo for Daytime WB.

With Cartoon Network
Cartoon Network
now outrating Fox Kids, and The WB
The WB
sharing more of its children's programming with the cable channel, The WB
The WB
announced on May 31, 2005, that it would discontinue Kids' WB's weekday afternoon block as it became financially unattractive due to broadcast stations shifting their afternoon target audiences more exclusively to adults by filling the slot with talk shows and sitcom reruns, on the basis that children's viewing options in that time period had gravitated more towards cable television. Kids' WB's weekday programming continued, but with redundant programs and theme weeks until December 30, 2005 (the block began to increasingly promote Cartoon Network's afternoon Miguzi block and the Kids' WB
Kids' WB
Saturday morning lineup during the transition). The weekday block was replaced on January 2, 2006, by "Daytime WB," a block that featured repeats of sitcoms and drama series formerly aired by The WB
The WB
and other networks (such as ER, 8 Simple Rules
8 Simple Rules
and What I Like About You); five days later on January 7, the Kids' WB
Kids' WB
Saturday morning lineup was expanded by one hour. The Daytime WB block continued on The CW, unofficially renamed The CW Daytime (though occasional on-air promos for the block do not refer to this name); The CW
The CW
also kept the Kids' WB
Kids' WB
name for the network's Saturday morning children's programming. However, on October 2, 2007, The CW
The CW
announced that it would discontinue the Kids' WB
Kids' WB
block, due to competition with youth-oriented cable channels. Kids' WB
Kids' WB
aired for the last time on May 17, 2008, replaced with a new block programmed in conjunction with 4Kids Entertainment called The CW4Kids (which was replaced by Vortexx
Vortexx
on August 25, 2012, after Saban Brands and Kidsco Media Ventures took over programming the block as part of its acquisition of much of 4Kids's program library;[55] Vortexx
Vortexx
continued to run until September 27, 2014, before being replaced a week later by One Magnificent Morning
One Magnificent Morning
programmed by Litton Entertainment). As a result of its distribution deal with The CW, 4Kids produced Saturday morning blocks for two networks during the 2008–09 season, as it already programmed Fox's 4Kids TV
4Kids TV
block (which was discontinued by that network on December 27, 2008).[56] Like its parent network, Kids' WB
Kids' WB
was revived as an online-only network in April 2008. In addition to carrying select previous Kids' WB programs, the site also features other archived programs to which Time Warner
Time Warner
owns or holds distribution rights, and programs seen on Cartoon Network
Cartoon Network
and Boomerang. Differences between The WB
The WB
and the "Big Four" networks[edit] Scheduling[edit] At the time of its shutdown, The WB
The WB
ran only two hours of primetime network programming on Monday through Fridays and five hours on Sundays, compared to the three Monday through Saturday and four Sunday primetime hours offered by the Big Three networks (unlike The WB, UPN never carried any weekend primetime programming, though it did offer a movie package to its affiliates on weekend afternoons until September 2000, when the latter was replaced with a two-hour repeat block of UPN programs). This primetime scheduling allowed for many of the network's affiliates to air local newscasts during the 10:00–11:00 p.m. (Eastern and Pacific) time period. The WB
The WB
never ran network programming on Saturday nights – despite the fact that the network maintained a children's program block on Saturday mornings – allowing affiliates to run syndicated programs, sports, movies or network programs that were preempted from earlier in the week due to special programming, in the 8:00–10:00 p.m. (Eastern and Pacific) time period. The network's Sunday schedule was originally three hours when The WB
The WB
began programming that night in September 1995, but expanded to five hours (from 5:00–10:00 p.m. Eastern and Pacific Time) in September 2002, with the creation of the "EasyView" repeat block (that block was retained by The CW, which initially adopted The WB's scheduling model until it turned Sunday programming over to its affiliates in September 2009). In comparison to ABC and CBS, The WB
The WB
also had the fewest hours devoted to daytime programming on weekdays between September 2001 (when the network dropped the weekday morning block of Kids' WB
Kids' WB
programs) and September 2006, running only two hours of programming each weekday afternoon (compared to 4½ hours on CBS
CBS
and four hours on ABC) – NBC in comparison ran only three hours of daytime programming each weekday (not counting its morning news program Today) until September 2000, when it scaled back its daytime programming block to two hours. Because of these reasons, the schedules of The WB's affiliates were largely composed of syndicated programming. Affiliate distribution[edit] The WB
The WB
was the only English language
English language
broadcast network that historically did not have any owned-and-operated stations. Although Tribune Broadcasting
Tribune Broadcasting
maintained an ownership stake in The WB, its stations in the three largest television markets of New York City (WPIX), Los Angeles
Los Angeles
(KTLA) and Chicago
Chicago
(WGN-TV) were actually affiliates of the network since Tribune did not have a controlling ownership interest in the network to allow its stations to be constituted as O&Os (by 2005, Tribune owned 22.5% of the network, while Time Warner
Time Warner
held the controlling 77.5% interest). Time Warner did not have a station group of its own at the time (and still does not in the present day); although its Turner Broadcasting System division did own Atlanta
Atlanta
independent station WPCH-TV
WPCH-TV
(then WTBS-TV, the local feed of then-superstation TBS) at the time, but it never carried WB programming due to the network's affiliation with WATL, which Tribune Broadcasting
Tribune Broadcasting
had owned from 1999 (when it acquired the station from Qwest Broadcasting, which was part-owned by Tribune) to 2006 (when it sold the station to the Gannett Company, now Tegna, Inc.). Unlike the other major networks, The WB
The WB
distributed its programming in markets that did not have enough commercial television stations to support a standalone WB affiliate to cable-only outlets: the superstation feed of WGN-TV
WGN-TV
(now known as WGN America
WGN America
and since converted into a general entertainment cable channel) carried the network's programming from January 1995 to October 1999 to make The WB available primarily to areas where it did not yet have a full-time affiliate. While viewers in the Chicago
Chicago
area saw primetime and Kids' WB programming on separate stations until September 2004 (primetime shows on WGN-TV
WGN-TV
and children's programs on WCIU-TV), the WGN superstation feed carried The WB's entire schedule during the four-year period that it carried the network. On September 18, 1998, The WB
The WB
launched The WB
The WB
100+ Station Group, an alternate national feed for small and certain mid-sized U.S. markets (generally those within the bottom 110 Nielsen media markets).[57][58][59] The service – which transmitted its content via an IBM-developed data server network that digitally transmitted local and national advertisements, promos, station identifications and customized logo bugs to each individual affiliate, with the programming feeds and accompanying data being relayed via satellite and stored to a wireless PC-based system (known as a "station in a box") – was primarily affiliated with cable-only television channels (which were mainly operated by area cable providers), though it was also carried on full-power or low-power stations in some markets. The WB 100+ offered its own master schedule with programs available on the syndication market that were acquired by The WB
The WB
(including some feature films and infomercials) airing outside of network programming hours; the addition of local advertisements and newscasts were at the discretion of the local distributor. Most of the stations that were part of The WB 100+ Station Group joined The CW
The CW
Plus after The CW's September 2006 launch,[60][61] though most of the cable-only affiliates that became part of The CW
The CW
Plus have since been replaced by or converted into digital subchannels carried by major network affiliates. WT05
WT05
in Toledo, Ohio
Toledo, Ohio
was the only cable-exclusive WB affiliate that was not part of The WB
The WB
100+ Station Group; owner Block Communications (which operates area cable provider Buckeye CableSystem) handled programming for WT05, running its own schedule of syndicated programs during non-network hours – a model the channel maintained as a CW affiliate until its shutdown and replacement by WTVG-DT2
WTVG-DT2
in October 2014. In certain mid-sized and smaller markets, some of The WB's stations held dual affiliations with another major network – most commonly, UPN
UPN
(with The WB
The WB
often serving as the primary affiliation) – if there were not enough television stations to allow both networks to maintain separate affiliates (though this was also the case in a few markets where enough stations were available for a standalone affiliate). News programming[edit] News programming on The WB's affiliates was similar to Fox stations at the time in that the quantity of newscasts varied from station to station. Roughly half of The WB's approximately 200 affiliates aired a local newscast in the 10:00–11:00 p.m. Eastern/Pacific (9:00–10:00 p.m. Central/Mountain) time slot at some point during or throughout their affiliations with the network. Fundamentally, the newscast schedules on WB affiliates varied considerably between stations compared to those affiliated with ABC, CBS, NBC
NBC
and especially Fox. Most WB affiliates generally ran a two-hour morning newscast on weekdays and/or a half-hour or hour-long 10:00 p.m. newscast on Monday through Fridays only or all seven nights of the week; although there were a few larger market stations that maintained in-house news departments that also produced midday newscasts and had morning newscasts that began in the then-traditional 5:00-7:00 a.m. timeslot; early evening newscasts were largely absent on most of these stations. The WB
The WB
affiliate body had fewer news-producing stations in comparison to stations aligned with the Big Three television networks (NBC, ABC and CBS) and considerably fewer than Fox (which has only around 70 stations with in-house news departments, with most of its stations outsourcing their news programming to a competitor). When the network launched in January 1995, The WB
The WB
automatically gained five affiliates with functioning news departments through the initial agreement with Tribune Broadcasting, all of whom founded their news operations as either independent stations or during early affiliations with other networks, such as the DuMont Television Network: WGN-TV/Chicago, WPIX/New York City, KTLA/Los Angeles, KWGN-TV/ Denver
Denver
and WLVI-TV/ Boston
Boston
(a fifth news-producing station owned by Tribune at the time, WGNX/Atlanta, was to become a WB charter affiliate but instead affiliated with CBS
CBS
after WAGA-TV
WAGA-TV
dropped that network to join Fox in December 1994, through a groupwide affiliation deal between Fox and WAGA owner New World Communications).[62] KPLR-TV/ St. Louis
St. Louis
(which would not be acquired by Tribune until 2003, when it bought the station from ACME Communications) also continued to produce a 9:00 p.m. newscast as a WB affiliate; while Phoenix, Arizona's KTVK
KTVK
began running expanded newscasts shortly before joining The WB
The WB
at the network's launch (it had earlier lost the ABC affiliation to KNXV-TV, the WB affiliation moved to KASW, which KTVK
KTVK
began managing under a local marketing agreement upon its sign-on, in September 1995). In the late 1990s, Tribune asked the company's remaining WB-affiliated stations that did not run newscasts to develop their own news departments; the only stations to do this were KDAF/Dallas-Fort Worth, KHWB/Houston, KSWB-TV/ San Diego
San Diego
and WPHL-TV/ Philadelphia
Philadelphia
– the first three debuted their newscasts in 1999, while WPHL had debuted a 10:00 p.m. newscast that was produced in conjunction with The Philadelphia
Philadelphia
Inquirer in 1994, before WPHL took over production of the program in 1996. KSWB and WPHL would both shutter their news departments in 2005, outsourcing production of their 10:00 p.m. newscasts to NBC
NBC
owned-and-operated stations in their respective markets (KSWB restored in-house newscasts after it switched from WB successor The CW
The CW
to Fox in August 2008).[63][64][65] KNTV/San Jose became the largest news-producing WB affiliate by market size to be owned by a company other than Tribune (and the only other affiliate of the network to produce early evening newscasts, after KTVK) after it terminated its ABC affiliation, and began carrying WB programming (in a partial simulcast with then-sister station KBWB-TV) in 2000, before affiliating with – and then ultimately being purchased by – NBC
NBC
in 2002. Sinclair Broadcast Group
Sinclair Broadcast Group
also operated several WB affiliates with local news departments: Raleigh's WLFL
WLFL
was the only WB affiliate that the company owned which had an existing news operation at the time it joined the network ( WLFL
WLFL
began producing a 10:00 p.m. newscast as a Fox affiliate in 1992, six years before it joined The WB); Sinclair's Tampa, Buffalo, Milwaukee, Cincinnati, Las Vegas and Norfolk[66] WB affiliates began producing their own newscasts through Sinclair's local/national hybrid news format News Central in the early 2000s. The news departments of all seven of those stations were shut down in 2006 due to companywide cutbacks in Sinclair's news operations and the discontinuance of News Central.[67][68] Of the former WB affiliates that produced newscasts during their affiliation with the network, only WGN-TV, WPIX, KTLA, KDAF
KDAF
and KIAH
KIAH
(all of whom became affiliates of The CW) continue to maintain self-supporting news departments as of December 2014[update] (KPLR and KWGN respectively merged their news departments with those of Fox affiliates KTVI
KTVI
and KDVR
KDVR
through a 2008 management agreement between Tribune and Local TV, while WLVI's news department was shut down after Tribune sold the station to Sunbeam Television
Sunbeam Television
in 2006, with production of its 10:00 p.m. newscast taken over by new sister station WHDH). In most markets, the local WB affiliate either outsourced news programming to an NBC, ABC or CBS
CBS
station in the market (either due to insufficient funds for production of their own newscasts or in later years after the FCC permitted duopolies in markets with at least eight unique station owners in 2000, the station being operated through a legal duopoly or operational agreement with a major network affiliate) or opted to carry syndicated programming in the hour following The WB's primetime programming. As with Fox affiliates, WB-affiliated stations whose newscasts were produced by a same-market competitor tended to have fewer programming hours devoted to news than the station producing the broadcasts. Affiliates[edit] Main articles: List of former WB affiliates and The WB
The WB
100+ Station Group In 2005, The WB
The WB
had an estimated audience reach of 91.66% of all U.S. households (equivalent to 90,282,480 households with at least one television set); the network was carried by 177 VHF and UHF stations in the United States. The WB
The WB
was also available in Canada
Canada
on cable and satellite providers through affiliates that are located within proximity to the Canada–US border (whose broadcasts of WB shows were subject to simultaneous substitution rules imposed by the Canadian Radio-television and Telecommunications Commission to protect program rights held by a domestically based network), and through two affiliates owned by Tribune Broadcasting
Tribune Broadcasting
(WPIX/ New York City
New York City
and KTLA/Los Angeles) that are classified in that country as superstations, as well as the superstation feed of Chicago
Chicago
affiliate WGN-TV. Station standardization[edit] When The WB
The WB
launched in 1995, the network began branding most of its affiliates with a combination of "WB" or "The WB," and the station's channel number. This meant that, for example, New York City
New York City
affiliate WPIX
WPIX
and St. Louis
St. Louis
affiliate KPLR-TV
KPLR-TV
were both referred to as "WB11" (though WPIX
WPIX
branded as "The WB, Channel 11" until 1996, and KPLR as its pre-affiliation brand " St. Louis
St. Louis
11" until 1998). Fox originated such naming schemes, and CBS
CBS
uses similar on-air branding for most of its owned-and-operated stations ( NBC
NBC
and ABC also utilize similar, but less extreme, naming schemes). While Fox and UPN
UPN
mandated their respective branding schemes on all of their stations, The WB
The WB
did not. Therefore, other WB affiliates opted to use non-standardized brandings: WGN-TV/ Chicago
Chicago
branded as "WGN Channel 9" (or simply "WGN") with The WB's logo placed within the right curve of the station's "9 as an upside-down G" logo after the network launched, and next to a boxed "9" from 2002 to 2006. Most of the Tribune Company's WB affiliates only used the network's logo within the logos of each station or used "The WB" name after the callsign in its on-air branding (an example was Los Angeles
Los Angeles
affiliate KTLA, which branded as "KTLA, The WB", after dropping its longstanding and genericized "Channel 5" brand in 1997). Many WB affiliates used another form of standardized branding: the network's Lakeland, Florida affiliate (serving Tampa) acquired the WWWB call letters and branded on-air as " The WB
The WB
32" (it is now known as WMOR-TV). Other stations would take on a 'by city' branding approach (for example, KHWB/Houston was called "Houston's WB" and WLVI-TV/ Boston
Boston
was called "Boston's WB" – both used the "WB (channel number)" branding prior to incorporating the station's city of primary service during the final years of the network's run); some stations which followed this scheme used a regional name instead of a specific city (such as "Capital Region's WB" for WEWB/ Albany, New York
Albany, New York
or "Hawaii's WB" for KFVE/Honolulu, Hawaii), while others also incorporated the channel number (such as Philadelphia
Philadelphia
affiliate WPHL-TV
WPHL-TV
as "Philadelphia's WB17", or Mobile, Alabama
Mobile, Alabama
affiliate WBPG as "The Gulf Coast's WB55"). Many stations affiliated with The WB 100+ Station Group also followed either one of these variations on "The City/Region's WB" scheme (though the group's cable-only affiliates also used fictional call signs). See also[edit]

2006 United States
United States
broadcast TV realignment UPN DuMont Television Network E!, a similarly developed network in Canada, not related to the American cable network The CW, a Television network
Television network
replaced The WB
The WB
and UPN, created by CBS and Warner Bros.

Footnotes[edit]

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The WB
Television Network (Unnofficial)". cs.cmu.edu. Carnegie Mellon School of Computer Science. Retrieved August 5, 2001.  ^ James, Meg (January 7, 2004). "WB's President Says He's Stepping Down". Los Angeles
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Times. Tribune Publishing. Retrieved September 2, 2015.  ^ Jenny Hontz (March 10, 1999). "WB ups Bibb and Goldstein". Variety. Reed Business Information. Retrieved September 2, 2015.  ^ a b Daniel Howard Cerone (January 2, 1995). "New Year Brings 2 New Networks: WB Television and United Paramount Prepare for Their Premieres This Month. But Can They Really Survive Against the Big Four?". Los Angeles
Los Angeles
Times. Times Mirror Company. Retrieved September 1, 2013.  ^ a b c Anthony Crupi (January 24, 2006). "UPN, WB to Merge Into CW Network". AdWeek. Prometheus Global Media.  ^ Jason Kincaid (August 26, 2008). " The WB
The WB
Rises From Ashes As Competitor To Hulu". TechCrunch. Retrieved November 7, 2012.  ^ "The WB.com website". The WB. Time Warner. Retrieved November 7, 2012.  ^ Elizabeth Kolbert (November 3, 1993). "THE MEDIA BUSINESS; Warner Bros. Enters Race For Network". The New York Times. The New York Times Company. Retrieved September 2, 2015.  ^ Lynn Elber (November 2, 1993). " Time Warner
Time Warner
TV Network to Cover 40% of Nation". The Buffalo News. BH Media. Associated Press. Retrieved June 15, 2013 – via HighBeam Research.  ^ a b "Warner Bros., Tribune Broadcasting
Tribune Broadcasting
& Jamie Kellner to Launch WB Network in 1994" (Press release). Warner Bros./Tribune Broadcasting. PR Newswire. November 2, 1993. Retrieved December 13, 2010 – via The Free Library.  ^ " Tribune Broadcasting
Tribune Broadcasting
Joins with Warner Bros.
Warner Bros.
to Launch Fifth Television Network" (Press release). Warner Bros./Tribune Broadcasting. PR Newswire. Retrieved July 20, 2013 – via The Free Library.  ^ Joe Flint (December 6, 1993). "WB network signs WGN-TV". Broadcasting & Cable. Cahners Business Information. Retrieved May 28, 2013 – via HighBeam Research.  ^ John Lippman (December 4, 1993). " Time Warner
Time Warner
Takes Crucial Step Toward New Network Television: A pact with superstation WGN-TV
WGN-TV
gives it access to 73% of homes. Analysts say that will still leave gaps". Los Angeles
Los Angeles
Times. Times Mirror Company. Retrieved December 10, 2010.  ^ Joe Flint (November 15, 1993). "WB backs off after Paramount successes". Broadcasting & Cable. Cahners Business Information – via HighBeam Research.  ^ " Warner Bros.
Warner Bros.
Network Would Marry Broadcast, Cable". Los Angeles Times. Times Mirror Company. August 26, 1993. Retrieved September 3, 2015 – via The Morning Call.  ^ Bill Carter (January 9, 1995). "THE MEDIA BUSINESS; 2 Would-Be Networks Get Set for Prime Time". The New York Times. The New York Times Company. Retrieved September 2, 2015.  ^ Bill Carter (October 7, 1996). "Two Upstart Networks Courting Black Viewers". The New York Times. The New York Times
The New York Times
Company. Retrieved September 2, 2015.  ^ a b Allan Johnson (May 23, 1995). "WB Gives `Sister, Sister' New Life, Adds 5 More Comedies". Chicago
Chicago
Tribune. Tribune Publishing. Retrieved September 1, 2015.  ^ "THE MEDIA BUSINESS; Tribune Seeks Part Of New TV Network". The New York Times. The New York Times
The New York Times
Company. August 18, 1995. Retrieved September 2, 2015.  ^ Lynette Rice (March 31, 1997). "Tribune uppa-uppa-uppa-uppa-ups WB stake; invests $21 million more in The WB; netlet serves up development plate to buyers". Broadcasting & Cable. Cahners Business Information. Retrieved September 2, 2015 – via HighBeam Research.  ^ Greg Braxton (May 23, 1995). "WB Beefs Up Its Prime-Time Lineup: Television". Los Angeles
Los Angeles
Times. Times Mirror Company. Retrieved September 1, 2015.  ^ N.F. Mendoza (October 22, 1995). "WB Raises the Animation Ante". Los Angeles Times. Tribune Publishing. Retrieved September 2, 2015.  ^ Lawrie Mifflin (May 15, 1996). "TV NOTES;WB Grows". The New York Times. The New York Times
The New York Times
Company. Retrieved September 1, 2015.  ^ Sylvia Lawler (May 16, 1996). "WB Network Adds Sitcoms And Third Night To Fall Schedule". The Morning Call. Times Mirror Company. Retrieved September 1, 2015.  ^ A.J. Jacobs (April 25, 1997). "INTERVIEW WITH A VAMPIRE CHRONICLER". Entertainment Weekly. Time Inc.
Time Inc.
Retrieved November 7, 2012.  ^ Brian Lowry (May 13, 1997). "WB Network to Expand With a Tuesday Night Slate". Los Angeles
Los Angeles
Times. Times Mirror Company. Retrieved September 1, 2015.  ^ Jenny Hontz; Gary Levin (May 14, 1997). "New dramas to fill WB's Tuesday night". Variety. Cahners Business Information. Retrieved September 1, 2015.  ^ Jenny Hontz (May 19, 1998). "'Creek' tweak in WB's sked". Variety. Cahners Business Information. Retrieved September 1, 2015.  ^ " The WB
The WB
Sets 1998-99 Schedule - New Night To Be Thursday With Five Nights Set for a Fall Launch" (Press release). Time Warner. PR Newswire. May 19, 1998. Retrieved September 1, 2015.  ^ Lawrie Mifflin (May 19, 1999). "A Sixth Night for WB, for Under 35's Only". The New York Times. The New York Times
The New York Times
Company.  ^ Andrew Wallenstein (May 1999). "WB expands its lineup with six new fall series". MediaLife Magazine.  ^ Jim Rutenberg (May 17, 2000). "TV NOTES; A Mix for WB". The New York Times. The New York Times
The New York Times
Company. Retrieved December 10, 2010.  ^ Linda Moss (September 20, 1999). "WGN Drops WB, Adds Movies, Sitcoms". Multichannel News. Cahners Business Information. Retrieved June 22, 2013 – via HighBeam Research.  ^ MaryWade Burnside (October 7, 1999). "Last night Dawson's last ? WGN ceases to air WB programming". The Charleston Gazette. The Daily Gazette Company. Retrieved June 22, 2013 – via HighBeam Research.  ^ Matt Kemper (November 13, 2002). "Turner Broadcasting System Executive Sells His Stake in WB Network". Atlanta Journal-Constitution. Cox Enterprises. Retrieved September 2, 2015 – via HighBeam Research.  ^ Mike Farrell (November 18, 2002). "Kellner, others cash in WB stakes". Multichannel News. Reed Business Information. Retrieved September 2, 2015 – via HighBeam Research.  ^ Colin Mahan (July 26, 2005). " Michigan J. Frog
Michigan J. Frog
has no leg to stand on". TV.com. CBS
CBS
Interactive. Retrieved May 4, 2013.  ^ Josef Adalian (July 22, 2005). "WB seeks bigger aud, commits Frogicide". Variety. Reed Business Information. Retrieved September 2, 2015.  ^ Meg James (December 10, 2005). "WB Network Cuts Jobs as It Faces Losses, Falling Ratings". Los Angeles
Los Angeles
Times. Tribune Publishing. Retrieved September 2, 2015.  ^ Crupi, Anthony (January 24, 2006). "UPN, WB to Merge Into CW Network". Ad Week. Retrieved November 12, 2015.  ^ Bill Carter (January 24, 2006). " UPN
UPN
and WB to Combine, Forming New TV Network". The New York Times. The New York Times
The New York Times
Company.  ^ Amanda Kondolojy (February 11, 2013). "'Arrow', 'The Vampire Diaries' and 'Supernatural' Renewed for Next Season". TV by the Numbers.  ^ "Conference Call Regarding "The CW"" (Press release). Tribune Company. January 24, 2006. Archived from the original on September 26, 2007. Retrieved July 20, 2013.  ^ Michael Schneider; Josef Adalian (June 29, 2006). "WB revisits glory days". Variety. Reed Business Information. Retrieved November 7, 2012.  ^ "Football Rules Sunday for NBC
NBC
– NFL also gives CBS
CBS
a boost; WB signs off quietly". Zap2it. Tribune Media
Tribune Media
Services. September 17, 2006. Retrieved November 7, 2012.  ^ John Consoli (August 7, 2008). "TheWB.com Set for Aug. 27 Launch". Mediaweek.com. Prometheus Global Media. Retrieved September 1, 2015.  ^ Aaron Barnhart (August 27, 2008). " The WB
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Returns as TheWB.com". The Seattle Times. The Seattle Times
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Chicago
Tribune. Tribune Publishing. Retrieved September 8, 2015.  ^ Todd Spangler (April 28, 2008). ""The WB" Reincarnate: Online and On-Demand". Multichannel News. Reed Business Information.  ^ a b John Consoli (January 4, 2009). "Resurrecting the WB as a Web Contender". The New York Times. The New York Times
The New York Times
Company. Retrieved November 7, 2012.  ^ Gary Levin (May 14, 2002). "WB doing over most of its lineup". USA Today. Gannett Company. Retrieved September 3, 2015.  ^ Paige Albiniak (May 13, 2003). " The WB
The WB
sticks with scripted". Broadcasting & Cable. Reed Business Information. Retrieved September 3, 2015.  ^ David Bianculli (May 15, 2002). "AT WB, REPEAT GOES ON Play-it-again Sun. in plan". New York Daily News. MediaPost Publications. Retrieved September 3, 2015.  ^ "WB Expands Sunday Slate". MediaPost. MediaPost Publications. January 29, 2002. Retrieved September 3, 2015.  ^ Andrew Wallenstein (July 2, 2012). "Saban Brands to rebuild CW toon block". Variety. Penske Media Corporation. Retrieved July 7, 2012.  ^ Michael Schneider (October 2, 2007). "CW Turns to 4Kids on Saturdays". Variety. Reed Business Information.  ^ Jesse Heisiond. "WB 100 Plus Stations Act Locally" (PDF). The Hollywood Reporter. BPI – via RussellMyerson.com.  ^ " The WB
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100+ station group hits 8 million, more than doubling its household reach since launch". Time Warner
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(Press release). January 15, 2002.  ^ "A Salute to The WB 100+ Station Group on its Fifth Anniversary" (PDF). TelevisionWeek. September 22, 2003 – via RussellMyerson.com.  ^ Allison Romano (February 24, 2006). "CW Creates Small-Market Service". Broadcasting & Cable. Reed Business Information. Retrieved August 20, 2015.  ^ Allison Romano (February 24, 2006). "The Mating Game". Broadcasting & Cable. Reed Business Information. Retrieved August 20, 2015.  ^ Steve McClellan (November 21, 1994). " CBS
CBS
signs WGNX Atlanta" (PDF). Broadcasting & Cable. Cahners Business Information. p. 8.  ^ Robert P. Laurence (September 22, 2005). "KSWB news changes hands; 30 to lose jobs". U-T San Diego. Copley Press.  ^ Karla Peterson (July 3, 2008). "Fox and CW changing channels". U-T San Diego. Copley Press.  ^ Karla Peterson (August 25, 2008). "'Fox 5': First the bad news and now the good news?". -T San Diego. Copley Press.  ^ Larry Bonko (August 10, 2003). " WTVZ
WTVZ
PONDERS A JUMP INTO THE 10 P.M. NEWS POOL". The Virginian-Pilot. Landmark Media Enterprises.  ^ "Sinclair cuts back on 'News Central': Live newscasts' viewership called low". The Baltimore Sun. Tribune Publishing. March 15, 2006. Retrieved September 1, 2015.  ^ "Sinclair's NewsCentral model loses stations". TelevisionWeek. NewBay Media. March 13, 2006. 

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Classic

Antenna Cozi TV Decades fetv getTV Light TV MeTV Retro TV Movies

Movies! This

Genre

Buzzr Charge! Comet H&I Laff

Shopping & paid programming

Evine HSN Jewelry TV OnTV4U QVC Shop LC

Defunct

Major

DuMont NET UPN The WB

Minor

America One AIN Channel America FamilyNetc Hughes Mizlou N1 NATVi NTA Film Omni Overmeyer/United PTN Plum TV PTEN SFM Holiday Star TV Theater TV TVS UATV Variety The Works

Specialty

News

ABC News Now All News Channel DoD News NBC
NBC
Wx+/NBC+ TouchVision

.2 PBJ Research Sportsmanc Sports

American Sports Network Universal

WSTV Shopping

America's Store Gems TV Gun TV Shop at Home

Music

Bohemia Visual Musici The Box MTV2c Tr3sc Retro Jams TheCoolTVi The Tube

c - Now cable-only, i - Now internet-only

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Spanish-language broadcast television networks in the United States

Major

Azteca América Estrella TV Telemundo UniMás Univision

Specialty

LATV
LATV
(bilingual English/Spanish) Mega TV Cine Mexicano Tele N MiCasa Network Mira TV Multimedios ¡Sorpresa! TeleXitos TeLe-Romántica Tr3́s

Defunct

América CV Hispanic Television Network Inmigrante TV LAT TV MundoMax Soi TV TuVisión VasalloVision

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Religious broadcast television networks in the United States

TBN Networks

TBN Hillsong JUCE Smile Enlace (in Spanish) Salsa

English

3ABN Al Karma TV Amazing Facts BYU Catholic CBN CTN Cornerstone Daystar EICB EWTN Family GEB GLC GOD Hope Hope Church INSP IQRA TV Loma Linda Sonlife Telecare Tri-State Total Living Unity Walk Word World Harvest Worship

Spanish

3ABN Latino Aliento Vision Almavisión Aviva TV CTNi Esperanza TV Familia TV Fe-TV HCCN Iglesia JEMIR Red AdVenir Tele Vida Abundante Tvida Vision

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Additional resources on North American television

North America

List of local television stations in North America DTV transition North American TV mini-template

Canada

Canadian networks List of Canadian television networks List of Canadian television channels List of Canadian specialty channels Local Canadian TV stations List of United States
United States
stations available in Canada 2001 Vancouver TV realignment 2007 Canada
Canada
broadcast TV realignment

Mexico

Mexican networks Local Mexican TV stations

United States

American networks List of American cable and satellite networks List of American over-the-air networks Local American TV stations (W) Local American TV stations (K) Spanish-language TV networks 1994 United States
United States
broadcast TV realignment 2006 United States
United States
broadcast TV realignment List of Canadian television stations available in the United States Insular Areas TV

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Digital television
Digital television
in North America

Terrestrial

Digital broadcasting

ATSC tuners Digital subchannels Virtual channels Distributed transmission system Datacasting

Guide Plus National Datacast UpdateLogic

Metropolitan Television Alliance Grand Alliance

Digital switchover

All-Channel Receiver Act SAFER Act Digital channel election Set-top boxes Digital television
Digital television
adapter U.S. Converter Box Coupon Program

legislation

Analog passthrough DVD recorders Digital video recorders

Digital standards

ATSC Standards

ATSC ATSC-M/H 8VSB A-VSB E-VSB PSIP PMCP full list

Standard-definition TV

480i 576i

Enhanced-definition TV

480p 576p

High-definition TV

720p 1080i 1080p

Ultra high-definition
Ultra high-definition
TV

2160p

Serial digital interface Smart antennas

CEA-909

Digital networks

see Template:American broadcast television Template:Canadian television networks

National deployment

List by country Canada Mexico United States

HDTV transition wireless spectrum auction

Cable

Digital cable

Digital-cable-ready TV

QAM tuners

Interactive-digital-cable-ready TV

OpenCable Application Platform

Encryption Must-carry

Subscription TV

AllVid CableCARD Downloadable Conditional Access System Tru2way

Satellite TV

DVB-S

Dish Network GlobeCast World TV Free-to-air receiver Bell TV/Telus Satellite TV Dish México

DigiCipher 2

4DTV Shaw Direct

Digital Satellite Service/DVB-S2

DirecTV

IPTV

AT&T U-verse Bell Fibe TV FibreOP Telus Optik TV

Technical issues

14:9 Active Format Description Broadcast flag Channel protection ratios HDTV blur Hierarchical modulation Pirate decryption Standards conversion Video on demand

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Defunct English-language broadcast television networks in the United States

Major

DuMont NET UPN The WB

Minor

America One AIN Channel America FamilyNetc Hughes Mizlou N1 NATVi NTA Film Omni Overmeyer/United PTN Plum TV PTEN SFM Holiday Star TV Theater TV TVS UATV Variety The Works

Specialty

News

ABC News Now All News Channel DoD News NBC
NBC
Wx+/NBC+ TouchVision

.2 PBJ Research Sportsmanc Sports

American Sports Network Universal

WSTV Shopping

America's Store Gems TV Gun TV Shop at Home

Music

Bohemia Visual Musici The Box MTV2c Tr3sc Retro Jams TheCoolTVi The Tube

c - Now cable-only, i - Now internet-only

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The WB

Programs

Main

Full list

The WB
The WB
100+

Kids' WB

programs specials

The WB
The WB
Daytime The Night of Favorites and Farewells

1990s

7th Heaven Alright Already Angel The Army Show Brotherly Love Buffy the Vampire Slayer Charmed Cleghorne! Dawson's Creek Felicity First Time Out For Your Love Hyperion Bay Invasion America Jack & Jill The Jamie Foxx
Jamie Foxx
Show Kelly Kelly Kirk Life with Roger Mission Hill Movie Stars Muscle Nick Freno: Licensed Teacher The Parent 'Hood Popular Rescue 77 Roswell Safe Harbor Savannah Sister, Sister Smart Guy The Steve Harvey
Steve Harvey
Show Three The Tom Show The Wayans Bros. Unhappily Ever After

2000s

All About the Andersons Baby Blues Beauty and the Geek The Bedford Diaries Birds of Prey Black Sash Blue Collar TV Brutally Normal D.C. Dead Last Do Over Drew Carey's Green Screen Show Everwood Family Affair Gilmore Girls Glory Days Greetings from Tucson Grosse Pointe Grounded for Life The Help High School Reunion Hype Jack & Bobby The Jamie Kennedy Experiment Just Legal Like Family Living With Fran Maybe It's Me Modern Men The Mountain Nikki The Oblongs Off Centre One Tree Hill Pepper Dennis The PJs Popstars Raising Dad Reba Related Run of the House Sabrina the Teenage Witch Smallville The Starlet Steve Harvey's Big Time Challenge Studio 7 Summerland Supernatural Superstar USA The Surreal Life Survival of the Richest Tarzan Twins Vampire High What I Like About You Young Americans Zoe, Duncan, Jack and Jane

Affiliates

Affiliate list Tribune Broadcasting The WB
The WB
100+ Station Group

Related
Related
networks

Prime Time Entertainment Network The CW

Miscellaneous topics

Michigan J. Frog Season Finale: The Unexpected Rise and Fall of The WB
The WB
and UPN Warner Bros.
Warner Bros.
Television Financial Interest and Syndication Rules

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Tribune Media

Corporate directors

Bruce Karsh (Chairman) Peter Liguori (President and CEO) Chandler Bigelow (CFO)

Tribune Broadcasting (TV stations by primary affiliations)

TV networks

Broadcast Antenna TV This TV
This TV
1 Cable CLTV Food Network
Food Network
(30%) WGN America

CBS

KFSM WHNT WREG WTKR
WTKR
2 WTTV
WTTV
/ WTTK WTVR

The CW

KDAF KIAH KPLR KRCW KTLA KWGN WCCT WDCW WGNT
WGNT
2 WNOL WPIX WSFL

Fox

KCPQ KDVR
KDVR
/ KFCT KSTU KSWB KTVI KTXL WDAF WGHP WITI WJW WPMT WTIC WXIN WXMI

Other

ABC

WGNO WNEP 2 WQAD

MyNet

KXNW KZJO WPHL

NBC

KFOR WHO

Ind.

WGN-TV KAUT

TV programs

$100,000 Fortune Hunt Adventure Inc. American Idol Rewind Andromeda Animal Rescue Around the World for Free The Arsenio Hall Show At the Movies The Bill Cunningham Show BeastMaster Beyond with James Van Praagh The Bob & Tom Show Bozo, Gar and Ray: WGN TV Classics The Bozo Show The Bozo Super Sunday Show Bzzz! The Charles Perez Show City Guys The Dennis Miller Show Dog Tales Earth: Final Conflict EyeOpener Family Feud Final Shot: The Hank Gathers Story Flipper Geraldo Ghostbusters Hollywood Christmas Parade Illinois Instant Riches Independent Network News Inside the Vault The Joan Rivers Show KTLA
KTLA
Morning News Malibu, CA Manhattan Missing Monsters Movie Underground Mutant X The Mystery of Al Capone's Vaults NewsFix Night Man On the Spot Outsiders Salem Scalped Soul Train Soul Train
Soul Train
Music Awards To Live and Die in L.A. Tales from the Darkside Tribune Studios U.S. Farm Report Underground What a Country! WWE Superstars WGN Morning News WGN Sports Yule Log

Radio

WGN WMIL-HD3 3

TV production

Tribune Studios

Acquisitions

Local TV
Local TV
LLC Renaissance Broadcasting

Tribune Digital Ventures

Screener

TV by the Numbers

Related
Related
articles

The WB
The WB
(25%, 1995–2006) Tribune Publishing
Tribune Publishing
(1847–2014) Tribune Media
Tribune Media
Services (1933–2014) Chicago
Chicago
Cubs Radio Network (1925 to 2014) Gracenote
Gracenote
(sold 2017) Proposed acquisition by Sinclair Broadcast Group

1 A joint venture between Tribune and Metro-Goldwyn-Mayer. 2 Owned by Dreamcatcher Broadcasting, LLC, Tribune operates these stations through an SSA. 3 Owned by iHeartMedia, and operated by Tribune.

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The CW

Forerunning networks

The WB UPN

Programming

CW programs

CW Plus UPN WB

Kids' WB The CW4Kids / Toonzai Vortexx The CW
The CW
Daytime One Magnificent Morning

Affiliates

CW affiliates

list by state/territory UPN The WB

The CW
The CW
Plus

Miscellaneous topics

2006 United States
United States
broadcast TV realignment Financial Interest and Syndication Rules Time Warner CBS
CBS
Corporation

.