The Sunday Tribune

The ''Sunday Tribune'' was an Irish Sunday broadsheet newspaper published by Tribune Newspapers plc. It was edited in its final years by Nóirín Hegarty, who changed both the tone and the physical format of the newspaper from broadsheet to tabloid. Previous editors were Conor Brady, Vincent Browne, Peter Murtagh, Matt Cooper and Paddy Murray. The ''Sunday Tribune'' was founded in 1980, closed in 1982, relaunched in 1983 and entered receivership in February 2011 after which it ceased to trade.

Foundation, collapse and first relaunch

The newspaper was founded in 1980 by John Mulcahy as a tabloid with Conor Brady (later editor of ''The Irish Times'') as its first editor. The format changed to broadsheet with the addition of a colour supplement magazine after the first year. It was moderately successful but its growing financial stability (it had not yet made a profit but was moving in that direction) was undermined when its then owner, Hugh McLaughlin, launched the financially misjudged downmarket tabloid '' Daily News'' in 1982. The ''News'' proved to be a publishing disaster, with poor quality printing, bad distribution, and misjudged content, and pulled its sister paper, the ''Tribune'', down with it within weeks. The ''Tribune'' went into receivership. The title was bought by Vincent Browne, who relaunched it in 1983 and became its editor.

Second near collapse

The paper became one of Ireland's most successful newspapers in the 1980s, eating into the market of '' The Sunday Press'', which like other ''Press'' titles was hæmorrhaging readers through underfunding, an aging market and poor management decisions. Replicating McLoughlin's mistake of a decade earlier, against advice Browne launched a new sister paper, the '' Dublin Tribune'', which collapsed pulling the ''Sunday Tribune'' down with it.

It had a circulation of 65,717 and readership of 177,000 (5% of market) from Jan–June 2008.

The ''Dublin Tribune'', though a commercial failure, was a breeding ground for a number of talented young journalists under the direction of editors Michael Hand and Rory Godson, and news editor Colin Kerr. These included Patricia Deevy, Diarmuid Doyle, Ursula Halligan, Nicola Byrne, Ronan Price, Richard Balls, Paul Howard, Colm Murphy, Brendan Fanning, Conn O Midheach and Ed O'Loughlin who was on the shortlist for the Booker Prize for his novel ''Not Untrue And Not Unkind''.

The ''Sunday Tribune'' was saved from bankruptcy by Tony O'Reilly's Independent News and Media (then called Independent Newspapers plc), which acquired a 29.9 per cent stake in the company. Even before the investment the relationship between Browne and the board of the company had been contentious. In the aftermath of the ''Dublin Tribune'' debacle Browne was sacked as editor.

Browne was succeeded as editor by Peter Murtagh, a Dublin-born journalist formerly with ''The Irish Times'' who moved to London in 1985 and was news editor at ''The Guardian''. Appointed ''Sunday Tribune'' editor in 1994, Murtagh had limited success, seeing early circulation growth dissipate and the paper starved of resources. He resigned after just over two years, telling journalists he could not secure sufficient investment from the Board. Later, he rejoined ''The Irish Times'' where he is now a managing editor.

After taking its 29.9 per cent stake, Independent Newspapers made an offer to increase its share to a majority level, however the Minister for Industry and Commerce, Desmond O'Malley, blocked the takeover attempt in 1992. Despite this, it is believed by many Irish business journalists that Independent Newspapers effectively control the ''Sunday Tribune'' via a series of loans.

Matt Cooper, a business journalist with O'Reilly's ''Irish Independent'' newspaper, succeeded Murtagh as editor from 1996 to 2003. When Cooper departed the ''Sunday Tribune'' in early 2003 and moved into broadcast journalism with Today FM radio station, he was succeeded by Paddy Murray, who was before and afterwards a columnist with the ''Sunday World'' newspaper.

Murray's tenure was marked by a rise in circulation to well above 80,000, aided four or five times a year by classical music CD promotions. Readership under Murray reached 281,000 - its highest to date - according to the Joint National Readership Survey of
2005. That represented an 8.4 per cent share. During his time as editor, Murray launched a campaign in the paper to save the Gabhra Valley from destruction by the M3 motorway. The campaign was later dropped by the ''Sunday Tribune'', but Murray kept it up in the ''Sunday World''.

The paper was alone among Irish newspapers at the time, to come out strongly against the invasion of Iraq, Murray's editorial predicting, accurately, that the invasion was akin to opening Pandora's Box. Even around this time of relatively improved readership, the future of the newspaper was believed to be uncertain. It continued to survive in the increasingly competitive Irish newspaper for several more years, in part helped by the collapse of the ''Irish Press'' group, which removed its highly popular ''Sunday Press'' from the market. Though many of its readers would not necessarily have been politically close to the ''Sunday Tribune'', they were closer to it than the main alternative, the ''Sunday Independent''.

Second closure

After Murray's tenure as editor ended in January 2005 he was succeeded as ''Sunday Tribune'' editor by Noirin Hegarty, a former deputy editor at the INM-owned Dublin morning tabloid ''Evening Herald''. Many journalists believe that in the following years, the ''Sunday Tribune'' moved closer to tabloid-style content in a bid to combat INM's rival, Associated Newspapers' tabloid '' Irish Mail On Sunday'' newspaper, which launched in 2006. On 19 September 2010 it reverted to tabloid from broadsheet.

In 1983, 1988, 1994 and 2005 the Sunday Tribune published its Christmas edition on Friday 23 & Saturday 24 December due to Sunday being Christmas Day.

Over time, circulation and readership of the newspaper declined.

On 1 February 2011 it was announced that the ''Sunday Tribune'' had gone into receivership, with fresh investment being sought by McStay Luby. The following day it was announced that there would be no further edition of the newspaper for four weeks. The last issue appeared on 30 January 2011. On 6 February 2011, the ''Irish Mail on Sunday'' committed a "shameless" crime when it allowed copies of its newspaper go on sale with an imitation ''Sunday Tribune'' cover. This plagiarism was "denounced" when it became public. The ''Irish Mail on Sunday'' was subsequently sued."Receiver suing over Sunday Tribune masthead"
.

The paper was often humorously referred to as "The Turbine", especially in the satirical magazine '' The Phoenix''.

On 22 February 2011, following a review by the Receiver, in consultation with the management of the company, of the financial and risk areas of the ''Sunday Tribune'' it was decided that publication of the newspaper together with its online edition would be deferred during the sale process.

Digital archive

(1986–2005) copies of the paper were made available to the British Newspaper Archive between November 2018 and February 2019.

See also

*Vincent Browne
* Veronica Guerin
* John Mulcahy

References

{{Newspapers in the Republic of Ireland

1980 establishments in Ireland
1982 disestablishments in Ireland
1983 establishments in Ireland
2011 disestablishments in Ireland
Newspapers published in the Republic of Ireland
Publications established in 1980
Publications disestablished in 1982
Publications established in 1983
Publications disestablished in 2011
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