''The Goal'' is a management-oriented novel by

Eliyahu M. Goldratt Eliyahu Moshe Goldratt (March 31, 1947 – June 11, 2011) was an Israeli business management guru. He was the originator of the Optimized Production Technique, the Theory of Constraints (TOC), the Thinking Processes, Drum-Buffer-Rope, Critical ...

, a business consultant known for his theory of constraints, and Jeff Cox, the author of many management-oriented novels. ''The Goal'' was originally published in 1984 and has since been revised and republished. This book can be used for case studies in operations management, with a focus geared towards the theory of constraints, bottlenecks and how to alleviate them, and applications of these concepts in real life. It is used in management colleges to teach students about the importance of strategic capacity planning and constraint management. ''Time Magazine'' listed the book as one of "The 25 Most Influential Business Management Books.

Setting

Like other books by Goldratt and by Cox, ''The Goal'' is written as a piece of fiction. The main character is Alex Rogo, who manages a production plant owned by UniCo Manufacturing, where everything is always behind schedule and things are looking dire. At the beginning of the book, Bill Peach, a company executive, tells Alex that he has three months to turn operations at his plant around from being unprofitable and unreliable to being successful.A chapter-by-chapter summary of ''The Goal''
/ref> His distant acquaintance, Jonah (a physicist), whom many believe represents Goldratt himself, helps him solve the company's problems through a series of telephone calls and short meetings wherein he explains many fundamental business concepts. A second story line is introduced involving Alex's marital life. Perhaps surprisingly, Jonah's concepts are also applied successfully in this alternative story line, demonstrating the versatility and universality of his advise.

Bottlenecks

The book goes on to point out the role of

bottleneck Bottleneck literally refers to the narrowed portion (neck) of a bottle near its opening, which limit the rate of outflow, and may describe any object of a similar shape. The literal neck of a bottle was originally used to play what is now known as ...

s (constraints) in a manufacturing process, and how identifying them not only makes it possible to reduce their impact, but also yields a useful tool for measuring and controlling the flow of materials. Alex and his team identify the bottlenecks in their process and immediately begin to implement changes to help increase capacity and speed up production. In response to questions about the logic of using outdated technology in modern manufacturing, Alex's team brought in an old machine they received for free (which had previously been used at their plant in conjunction with two other machines) in order to increase the capacity of the NCX-10 machine, which had been identified as one of the two bottlenecks. Further more, they identified processes at the

heat treat Heat treating (or heat treatment) is a group of industrial, thermal and metalworking processes used to alter the physical, and sometimes chemical, properties of a material. The most common application is metallurgical. Heat treatments are al ...

, identified as their second bottleneck, that caused massive delays in their getting product through the heat-treat and which had also caused some products to be heat-treated multiple times (to make softer and then harder again) instead of just once or not at all.

Socratic method

In the book, Jonah teaches Alex Rogo by using the

Socratic method The Socratic method (also known as method of Elenchus, elenctic method, or Socratic debate) is a form of cooperative argumentative dialogue between individuals, based on asking and answering questions to stimulate critical thinking and to draw ou ...

. Throughout the book, whenever a meeting or telephone call dialogue happens with Jonah, he poses a question to Alex Rogo or a member of his crew, which in turn causes them to talk amongst themselves to come up with a solution to their problem. When Alex Rogo is with his wife, he finds the Socratic method to be a way to fix his marriage, which he then uses, with his crew, to come up with the five steps they should use to fix problems in the plant, which ultimately leads him and Lou to think up the three things every division manager, the position Rogo is promoted to, should be able to do.

Characters

* Alex Rogo – main character, manufacturing plant manager, hero of the story * Bill Peach – division vice-president * Fran – Alex's secretary * Jonah – advisor, Alex's former physics professor * Lou – chief accountant / plant controller * Stacey – inventory manager * Julie Rogo – Alex Rogo's wife * Bob Donovan – production manager * Ralph Nakamura – data processing manager * Herbie – the bottleneck and the solution * Dave – Alex Rogo's son * Sharon – Alex Rogo's daughter * Mike O'Donnel – union rep * Ethan Frost – division controller * Johnny Jons – marketing director / sales manager * Hilton Smyth – assistant division controller * Bucky Burnside – President of UniCo's biggest customer

References

Editions

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External links

Chapter-wise summary of ''The Goal'' at the Theory of Constraints Institute website
{{DEFAULTSORT:Goal, The 1984 novels Theory of constraints Business fables Leadership Marketing books