GALLUP, INC. is an American research-based, global
performance-management consulting company. Founded by
Some of Gallup's stated key practice areas are employee engagement , customer engagement , talent management, and well-being. Gallup has 30 offices in more than 20 countries, employing about 2,000 people in four divisions: Gallup Poll, Gallup Consulting, Gallup University, and Gallup Press.
* 1 History
* 2 Gallup Poll
* 2.1 Polling in the
* 2.1.1 Gallup Daily Tracking Methodology * 2.1.2 Accuracy
* 2.2 Gallup World Poll
* 2.2.1 Gallup World Poll Methodology
* 3 Gallup Press
* 4 Legal
* 4.1 Alleged violations of the False Claims Act and the Procurement Integrity Act
* 5 See also * 6 References * 7 Further reading * 8 External links
George Gallup, founder of the company in 1935
In 1936, Gallup successfully predicted that
In 1985, the organization started compiling video games sales charts
After Gallup's death in 1984, his family sold the firm to Selection Research, Incorporated (SRI), a research firm headquartered in Omaha, Nebraska , in 1988. SRI, founded in 1969 by the psychologist Don Clifton , pioneered the use of talent-based structured psychological interviews. SRI wanted the Gallup name to use on its polls, which gave them more credibility and higher response rates. Today the poll is used to gain visibility.
George Gallup, Jr. , established the nonprofit George H. Gallup Foundation as part of the acquisition agreement. Gallup Jr. died on November 21, 2011.
POLLING IN THE UNITED STATES
The GALLUP POLL is the division of Gallup that regularly conducts public opinion polls . Gallup Poll results, analyses, and videos are published daily in the form of data-driven news. The poll loses about $10 million a year, but gives the company the visibility of a well-known brand.
Historically, the Gallup Poll has measured and tracked the public's attitudes concerning political , social , and economic issues, including sensitive or controversial subjects.
Gallup Daily Tracking Methodology
Gallup Daily tracking is made up of two surveys: the Gallup U.S. Daily political and economic survey and the Gallup-Healthways Well-Being Index. For both surveys, Gallup conducts 500 interviews across the U.S. per day, 350 days out of the year, with 70% on cellphones and 30% on landlines. Gallup Daily tracking methodology relies on live interviewers, dual-frame random-digit-dial sampling (which includes landline as well as cellular telephone phone sampling to reach those in cell phone-only households), and uses a multi-call design to reach respondents not contacted on the initial attempt.
The population of the U.S. that relied only on cell phones was 34% in 2012.
The findings from Gallup's U.S. surveys are based on the organization's standard national telephone samples, consisting of list-assisted random-digit-dial (RDD) telephone samples using a proportionate, stratified sampling design. A computer randomly generates the phone numbers Gallup calls from all working phone exchanges (the first three numbers of your local phone number) and not-listed phone numbers; thus, Gallup is as likely to call unlisted phone numbers as well as listed phone numbers.
Within each contacted household reached via landline, an interview is sought with an adult 18 years of age or older living in the household who will have the next birthday. Gallup does not use the same respondent selection procedure when making calls to cell phones because they are typically associated with one individual rather than shared among several members of a household. Gallup Daily tracking includes Spanish-language interviews for Spanish-speaking respondents and interviews in Alaska and Hawaii.
When respondents to be interviewed are selected at random, every adult has an equal probability of falling into the sample. The typical sample size for a Gallup poll, either a traditional stand-alone poll or one night's interviewing from Gallup's Daily tracking, is 1,000 national adults with a margin of error of ±4 percentage points. Gallup's Daily tracking process now allows Gallup analysts to aggregate larger groups of interviews for more detailed subgroup analysis. But the accuracy of the estimates derived only marginally improves with larger sample sizes.
After Gallup collects and processes survey data, each respondent is
assigned a weight so that the demographic characteristics of the total
weighted sample of respondents match the latest estimates of the
demographic characteristics of the adult population available from the
The data are weighted daily by number of adults in the household and
the respondents' reliance on cell phones, to adjust for any
disproportion in selection probabilities. The data are then weighted
to compensate for nonrandom nonresponse, using targets from the U.S.
From 1936 to 2008, Gallup Polls correctly predicted the winner of the
presidential election with the notable exceptions of the 1948 Thomas
Harry S. Truman
In 2012, Gallup's final election survey had
In 2012, poll analyst Mark Blumenthal criticized Gallup for a slight
but routine under-weighting of black and Hispanic Americans that led
to an approximately 2% shift of support away from
In 2013, the accuracy of Gallup polling on religious faith was
questioned. Gallup's polling on religiosity in the U.S. has produced
results somewhat different from other studies on religious issues,
including a 2012 study by the
Pew Research Center
GALLUP WORLD POLL
In 2005, Gallup began its World Poll, which continually surveys citizens in 160 countries, representing more than 98% of the world's adult population. The Gallup World Poll consists of more than 100 global questions as well as region-specific items. It includes the following global indexes: law and order, food and shelter, institutions and infrastructure, good jobs, wellbeing, and brain gain. Gallup also works with organizations, cities, governments and countries to create custom items and indexes to gather information on specific topics of interest.
Gallup World Poll Methodology
Gallup interviews approximately 1,000 residents per country. The target population is the entire civilian, non-institutionalized population, aged 15 and older. Gallup asks each respondent the survey questions in his or her own language to produce statistically comparable results. Gallup uses telephone surveys in countries where telephone coverage represents at least 80% of the population. Where telephone penetration is less than 80%, Gallup uses face-to-face interviewing.
Gallup Inc.'s in-house publishing division, Gallup Press, has published over 30 books on business and personal well being-related themes, including a number of best sellers. Notable titles include First, Break All the Rules: What the World\'s Greatest Managers Do Differently , How Full Is Your Bucket?, written by Gallup senior scientist Tom Rath and his grandfather, Don Clifton , founder of SRI, Strengths Based Leadership, and Now, Discover Your Strengths , updated to a new version called StrengthsFinder 2.0, which was Amazon's bestselling book of 2013.
ALLEGED VIOLATIONS OF THE FALSE CLAIMS ACT AND THE PROCUREMENT INTEGRITY ACT
In July 2013, the
* Gallup\'s most admired man and woman poll * Gallup\'s List of Most Widely Admired People of the 20th Century * George H. Gallup House
* ^ "George H. Gallup, Founder". Gallup. Retrieved 2015-12-12.
* ^ A B C Boudway, Ira (2012-11-08). "Right or Wrong, Gallup Always
Wins". Businessweek. Retrieved 2013-09-29.
* ^ http://www.gallup.com/corporate/177680/gallup.aspx
* ^ "Engines of Our Ingenuity No. 1199: Gallup Poll". uh.edu.
* ^ "Corporate History". Gallup. Archived from the original on
2010-01-06. Retrieved 10 Jan 2010.
* ^ “The Gallup Organization.” Boundless Political Science.
Boundless, 14 Nov. 2014.
* ^ Archive - Magazine viewer. World of Spectrum. Retrieved on
* ^ A B Zernike, Kate (2011-11-22). "
* Boudway, Ira. "Right or Wrong, Gallup Always Wins, Bloomberg
BusinessWeek Nov. 12, 2012
* Cantril, Hadley. Gauging Public Opinion (1944)
* Converse, Jean M. Survey Research in the United States: Roots and
Emergence 1890-1960 (1987)
* Gallup, George, ed. The Gallup Poll: Public Opinion, 1935-1971 (3
vol 1972), compilation of reports on thousands of Gallup polls.
* Gallup, George. Public Opinion in a Democracy (1939),
* Gallup, George. The Sophisticated Poll Watcher's Guide (1972)
* Moore, David W. The Superpollsters: How They Measure and
Manipulate Public Opinion in America (1995) online edition
* Roll, Jr., Charles W. and Albert H. Cantril; Polls: Their Use and