The First $20 Million Is Always the Hardest
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''The First $20 Million Is Always the Hardest'' is a 2002 film based on the novel of the same name by technology-culture writer
Po Bronson Po Bronson (born March 14, 1964) is an American journalist and author who lives in San Francisco. Early life and education Bronson was born in Seattle, Washington. After attending Lakeside School in Seattle, he graduated from Stanford Univers ...
. The film stars
Adam Garcia Adam Gabriel Garcia (born 1 June 1973) is an Australian stage, television, and film actor who is best known for lead roles in musicals such as '' Saturday Night Fever'' and ''Kiss Me, Kate''. He is also a trained tap dancer and singer. Garcia ha ...
and
Rosario Dawson Rosario Isabel Dawson (born May 9, 1979) is an American actress. She made her feature-film debut in the 1995 independent drama ''Kids''. Her subsequent film roles include '' He Got Game'' (1998), ''Josie and the Pussycats'' (2001), ''Men in Bl ...
. The screenplay was written by
Jon Favreau Jonathan Kolia Favreau (; born October 19, 1966) is an American actor and filmmaker. As an actor, Favreau has appeared in films such as ''Rudy (film), Rudy'' (1993), ''PCU (film), PCU'' (1994), ''Swingers (1996 film), Swingers'' (1996), ''Very ...
and Gary Tieche.


Plot

Andy Kasper is a marketer who quits his job in search of something more fulfilling. He gets hired at LaHonda Research Institute, where Francis Benoit assigns him to design the PC99, a $99 PC. He moves into a run-down apartment building where he meets his neighbor Alisa, who's an artist, and puts together a team of unassigned employees. The team includes: Salman Fard, a short, foreign man with an accent who is hacking into
CIA The Central Intelligence Agency (CIA ), known informally as the Agency and historically as the Company, is a civilian intelligence agency, foreign intelligence service of the federal government of the United States, officially tasked with gat ...
files when Andy meets him; Curtis "Tiny" Russell, a massively obese, anthropophobic man; and Darrell, a tall, blond, pierced, scary, germaphobic, deep-voiced man with personal space issues who regularly refers to himself in the third person. The team finds many non-essential parts but cannot come close to the $99 mark. It is Salman's idea to put all the software on the
internet The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...
, eliminating the need for a
hard drive A hard disk drive (HDD), hard disk, hard drive, or fixed disk is an electro-mechanical data storage device that stores and retrieves digital data using magnetic storage with one or more rigid rapidly rotating platters coated with magnet ...
,
RAM Ram, ram, or RAM may refer to: Animals * A male sheep * Ram cichlid, a freshwater tropical fish People * Ram (given name) * Ram (surname) * Ram (director) (Ramsubramaniam), an Indian Tamil film director * RAM (musician) (born 1974), Dutch * Ra ...
, a
CD-ROM A CD-ROM (, compact disc read-only memory) is a type of read-only memory consisting of a pre-pressed optical compact disc that contains data. Computers can read—but not write or erase—CD-ROMs. Some CDs, called enhanced CDs, hold both comput ...
drive, a
floppy drive A floppy disk or floppy diskette (casually referred to as a floppy, or a diskette) is an obsolescent type of disk storage composed of a thin and flexible disk of a magnetic storage medium in a square or nearly square plastic enclosure lined w ...
, and anything that holds information. The computer has been reduced to a microprocessor, a monitor, a
mouse A mouse ( : mice) is a small rodent. Characteristically, mice are known to have a pointed snout, small rounded ears, a body-length scaly tail, and a high breeding rate. The best known mouse species is the common house mouse (''Mus musculus' ...
, a
keyboard Keyboard may refer to: Text input * Keyboard, part of a typewriter * Computer keyboard ** Keyboard layout, the software control of computer keyboards and their mapping ** Keyboard technology, computer keyboard hardware and firmware Music * Musi ...
, and the
internet The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...
, but it is still too expensive. Having seen the rest of his team watching a
hologram Holography is a technique that enables a wavefront to be recorded and later re-constructed. Holography is best known as a method of generating real three-dimensional images, but it also has a wide range of other Holography#Applications, applic ...
of an attractive lady the day before, in a
dream A dream is a succession of images, ideas, emotions, and sensations that usually occur involuntarily in the mind during certain stages of sleep. Humans spend about two hours dreaming per night, and each dream lasts around 5 to 20 minutes, althou ...
Andy is inspired to eliminate the monitor in favor of the cheaper holographic projector. The last few hundred dollars come off when Darrell suggests using
virtual reality Virtual reality (VR) is a simulated experience that employs pose tracking and 3D near-eye displays to give the user an immersive feel of a virtual world. Applications of virtual reality include entertainment (particularly video games), educ ...
gloves in place of a mouse and keyboard. Tiny then writes a "hypnotizer" code to link the gloves, the projector, and the
internet The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...
, and they're done. But immediately before he finishes, the whole team (except for Tiny, who is still writing the code) quits LaHonda after being told that there are no more funds for their project, but sign a non-exclusive patent waiver, meaning that LaHonda will share the patent rights to any technology they had developed up to that point. After leaving LaHonda, they pitch their product to numerous companies, but do not get accepted, mainly because the prototype emagi (electronic magic) was ugly, and something always seemed to go wrong during the demonstration of their product. Alisa, whose relationship with Andy has been growing steadily, helps improve the emagi's looks, which helps the team with their callback with executive. They agree to give her 51% of their company in exchange for getting their product manufactured and for getting Andy's Porsche bought back, which he had had to sell in order to raise money to build a new emagi after leaving LaHonda. Unfortunately, she then sells the
patent rights A patent is a type of intellectual property that gives its owner the legal right to exclude others from making, using, or selling an invention for a limited period of time in exchange for publishing an enabling disclosure of the invention."A ...
to the emagi to Francis Benoit, who plans to sell the emagi at $999 a piece and reap a huge profit. The team interrupts the meeting in which Benoit is going to introduce the emagi to the world and introduces an even newer computer he and his team developed and manufactured at LaHonda, which was in a state of disaster when they arrived. It was a small silver tube that projected a
hologram Holography is a technique that enables a wavefront to be recorded and later re-constructed. Holography is best known as a method of generating real three-dimensional images, but it also has a wide range of other Holography#Applications, applic ...
and
lasers A laser is a device that emits light through a process of optical amplification based on the stimulated emission of electromagnetic radiation. The word "laser" is an acronym for "light amplification by stimulated emission of radiation". The fir ...
which would detect where the hands were, eliminating the need even for
virtual reality Virtual reality (VR) is a simulated experience that employs pose tracking and 3D near-eye displays to give the user an immersive feel of a virtual world. Applications of virtual reality include entertainment (particularly video games), educ ...
gloves. Andy then reminds Benoit of the non-exclusive patent waiver, which had been Benoit's idea in the first place.


Cast

*
Adam Garcia Adam Gabriel Garcia (born 1 June 1973) is an Australian stage, television, and film actor who is best known for lead roles in musicals such as '' Saturday Night Fever'' and ''Kiss Me, Kate''. He is also a trained tap dancer and singer. Garcia ha ...
as Andy Kasper *
Rosario Dawson Rosario Isabel Dawson (born May 9, 1979) is an American actress. She made her feature-film debut in the 1995 independent drama ''Kids''. Her subsequent film roles include '' He Got Game'' (1998), ''Josie and the Pussycats'' (2001), ''Men in Bl ...
as Alisa *
Anjul Nigam Anjul Nigam (born December 15, 1965) is an Indian-born American actor, producer, and writer. Early life and education Nigam was born in Kanpur, India. He is a graduate of Cheshire High School in Cheshire, Connecticut and the New York Universi ...
as Salman Fard *
Ethan Suplee Ethan Suplee (; born May 25, 1976) is an American film and television actor. He is best known for his roles in the films ''American History X'', ''Remember the Titans'', ''John Q'', '' The Wolf of Wall Street'', ''Without a Paddle'', and several ...
as Curtis "Tiny" Russell *
Jake Busey William Jacob Busey is an American actor. Among his most prominent roles have been serial killer Johnny Bartlett in 1996's ''The Frighteners'', Ace Levy in 1997's ''Starship Troopers'', Kyle Brenner in 2001's '' Tomcats'', Aiden Tanner in the 20 ...
as Darrell *
Enrico Colantoni Enrico Colantoni (born February 14, 1963) is a Canadian actor and director, best known for portraying Elliot DiMauro in the sitcom ''Just Shoot Me!'', Keith Mars on the television series ''Veronica Mars'', Louis Lutz on the short-lived sitcom ''H ...
as Francis Benoit


Production

The film was made by
20th Century Fox 20th Century Studios, Inc. (previously known as 20th Century Fox) is an American film production company headquartered at the Fox Studio Lot in the Century City area of Los Angeles. As of 2019, it serves as a film production arm of Walt Dis ...
at the cost of $17 million and is sometimes shown on
HBO Home Box Office (HBO) is an American premium television network, which is the flagship property of namesake parent subsidiary Home Box Office, Inc., itself a unit owned by Warner Bros. Discovery. The overall Home Box Office business unit is ba ...
. The video and DVD received limited release in
New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...
and
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
. Its domestic gross was just $5,491, making it one of the greatest
flops In computing, floating point operations per second (FLOPS, flops or flop/s) is a measure of computer performance, useful in fields of scientific computations that require floating-point calculations. For such cases, it is a more accurate meas ...
in movie history. Po Bronson played a
cameo role A cameo role, also called a cameo appearance and often shortened to just cameo (), is a brief appearance of a well-known person in a work of the performing arts. These roles are generally small, many of them non-speaking ones, and are commonly eit ...
in the film as one of many tuba players living in the same building as the main character. The tentative title for this movie during test screenings was "The Big Idea".


References


External links

* {{DEFAULTSORT:First 20 Million Is Always The Hardest, The 2002 films Films about computing 2002 comedy films American comedy films Films set in the San Francisco Bay Area Films shot in San Francisco Films directed by Mick Jackson 2000s English-language films 2000s American films