The Coca-Cola Company
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The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of
Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance bar, temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pembe ...
. The Coca-Cola Company also manufactures, sells, and markets other
non-alcoholic beverage An alcohol-free or non-alcoholic drink, also known as a temperance drink, is a version of an alcoholic drink made without Alcohol (drug), alcohol, or with the alcohol removed or reduced to almost zero. These may take the form of a non-alcoholic mi ...
concentrates and syrups, and
alcoholic beverages An alcoholic beverage (also called an alcoholic drink, adult beverage, or a drink) is a drink that contains ethanol, a type of Alcohol (chemistry), alcohol that acts Alcohol (drug), as a drug and is produced by Ethanol fermentation, fermentat ...
. The company's stock is listed on the
NYSE The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District, Manhattan, Financial District of Lower Manhattan in New York City. It is by far the List of stock exchanges, world's largest s ...
and is part of the
DJIA The Dow Jones Industrial Average (DJIA), Dow Jones, or simply the Dow (), is a stock market index of 30 prominent companies listed on stock exchanges in the United States. The DJIA is one of the oldest and most commonly followed equity indexe ...
and the
S&P 500 The Standard and Poor's 500, or simply the S&P 500, is a stock market index tracking the stock performance of 500 large companies listed on stock exchanges in the United States. It is one of the most commonly followed equity indices. As of D ...
and S&P 100 indexes. The
soft drink A soft drink (see #Terminology, § Terminology for other names) is a drink that usually contains water (often Carbonated water, carbonated), a Sweetness, sweetener, and a natural and/or Artificial Flavoring, artificial flavoring. The sweetene ...
was developed in 1886 by pharmacist
John Stith Pemberton John Stith Pemberton (July 8, 1831 – August 16, 1888) was an American pharmacist and Confederate States Army veteran who is best known as the inventor of Coca-Cola. In May 1886, he developed an early version of a beverage that would later bec ...
. At the time it was introduced, the product contained
cocaine Cocaine (from , from , ultimately from Quechuan languages, Quechua: ''kúka'') is a central nervous system (CNS) stimulant mainly recreational drug use, used recreationally for its euphoria, euphoric effects. It is primarily obtained from t ...
from
coca Coca is any of the four cultivated plants in the family (biology), family Erythroxylaceae, native to western South America. Coca is known worldwide for its Psychoactive plant, psychoactive alkaloid, cocaine. The plant is grown as a cash crop in ...
leaves and
caffeine Caffeine is a central nervous system The central nervous system (CNS) is the part of the nervous system consisting primarily of the brain and spinal cord. The CNS is so named because the brain integrates the received information and coordi ...
from
kola nut The term kola nut usually refers to the seeds of certain species of plant of the genus ''Cola'', placed formerly in the cocoa family Sterculiaceae and now usually subsumed in the mallow family Malvaceae (as subfamily Sterculioideae). These ...
s which together acted as a
stimulant Stimulants (also often referred to as psychostimulants or colloquially as uppers) is an overarching term that covers many drugs including those that increase activity of the central nervous system and the body, drugs that are pleasurable and inv ...
. The coca and the kola are the source of the product name, and led to Coca-Cola's promotion as a "healthy tonic". Pemberton had been severely wounded in the
American Civil War The American Civil War (April 12, 1861 – May 26, 1865; also known by Names of the American Civil War, other names) was a civil war in the United States. It was fought between the Union (American Civil War), Union ("the North") and t ...
, and had become addicted to the pain medication
morphine Morphine is a strong opiate that is found naturally in opium, a dark brown resin in poppies (''Papaver somniferum''). It is mainly used as a analgesic, pain medication, and is also commonly used recreational drug, recreationally, or to make ...
. He developed the beverage as a
patent medicine A patent medicine, sometimes called a proprietary medicine, is an over-the-counter Over-the-counter (OTC) drugs are medicines sold directly to a consumer without a requirement for a prescription from a healthcare professional, as opposed ...
in an effort to control his addiction. In 1889, the formula and brand were sold for $2,300 (roughly $71,000 in 2022) to
Asa Griggs Candler Asa Griggs Candler (December 30, 1851 – March 12, 1929) was an American business tycoon and politician who in 1888 purchased the Coca-Cola formula, Coca-Cola recipe for $238.98 from chemist John Stith Pemberton in Atlanta Georgia, Atlanta, G ...
, who incorporated the Coca-Cola Company in
Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498, ...
in 1892. The company has operated a franchised distribution system since 1889. The company largely produces syrup concentrate, which is then sold to various bottlers throughout the world who hold exclusive territories. The company owns its anchor bottler in
North America North America is a continent in the Northern Hemisphere and almost entirely within the Western Hemisphere. It is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South America and the Car ...
, Coca-Cola Refreshments.


History

In July 1886, pharmacist
John Stith Pemberton John Stith Pemberton (July 8, 1831 – August 16, 1888) was an American pharmacist and Confederate States Army veteran who is best known as the inventor of Coca-Cola. In May 1886, he developed an early version of a beverage that would later bec ...
from
Columbus, Georgia Columbus is a consolidated city-county located on the west-central border of the U.S. state of Georgia (U.S. state), Georgia. Columbus lies on the Chattahoochee River directly across from Phenix City, Alabama. It is the county seat of Muscogee Cou ...
invented the original Coca-Cola drink, which was advertised as helpful in the relief of headache, to be placed on sale primarily in drugstores as a medicinal beverage. Pemberton had made many mixing experiments and reached his goal during the month of May, but the new product was as yet unnamed and uncarbonated. Pemberton's bookkeeper, Frank M. Robinson, is credited with naming the product and creating its logo. Robinson chose the name Coca-Cola because of its two main ingredients (coca leaves and kola nuts) and because it is an alliteration. John Pemberton had taken a break and left Robinson to make, promote, and sell Coca-Cola on his own. Robinson promoted the drink with the limited budget that he had, and succeeded. American businessman
Asa Griggs Candler Asa Griggs Candler (December 30, 1851 – March 12, 1929) was an American business tycoon and politician who in 1888 purchased the Coca-Cola formula, Coca-Cola recipe for $238.98 from chemist John Stith Pemberton in Atlanta Georgia, Atlanta, G ...
purchased the Coca-Cola formula and brand, forming the Coca-Cola Company in Atlanta in 1892. By 1895, Coca-Cola was being sold in every state in the union. In 1919, the company was sold to Ernest Woodruff's Trust Company of Georgia. Coca-Cola's first ad read "Coca Cola. Delicious! Refreshing! Exhilarating! Invigorating!" Candler was one of the first businessmen to use merchandising in his advertising strategy. As of 1948, Coca-Cola had claimed about 60% of its market share. By 1984, the Coca-Cola Company's market share decreased to 21.8% due to new competitors.


Acquisitions

Coca-Cola acquired
Minute Maid Minute Maid is a product line of drink, beverages, usually associated with lemonade or orange juice, but which now extends to soft drinks of different kinds, including Hi-C. Minute Maid is sold under the Cappy (juice), Cappy brand in Central Euro ...
in 1960 for an undisclosed amount. In 1982, it acquired the movie studio
Columbia Pictures Columbia Pictures Industries, Inc. is an American film production studio that is a member of the Sony Pictures Motion Picture Group, a division of Sony Pictures, Sony Pictures Entertainment, which is one of the Major film studios, Big Five stud ...
for $692 million. Coca-Cola then launched a series of entertainment takeovers, namely
Merv Griffin Enterprises Merv Griffin Enterprises was an American television production company founded by Merv Griffin, in business for 31 years from March 1963 to July 1994. History The company was first established as Milbarn Productions on March 7, 1963, and later ...
and Embassy Communications in the mid-1980s, forming the Entertainment Business Sector, which would later merge with
Tri-Star Pictures TriStar Pictures, Inc. (spelled as Tri-Star until 1991) is an American film studio and production company that is a member of the Sony Pictures Motion Picture Group, part of the multinational conglomerate Sony. It is a corporate sibling of Sony ...
to start out Columbia Pictures Entertainment, with CPE holding a stake in the company. Coca-Cola sold Columbia to
Sony , commonly stylized as SONY, is a Japanese Multinational corporation, multinational conglomerate (company), conglomerate corporation headquartered in Minato, Tokyo, Japan. As a major technology company, it operates as one of the world's la ...
for $3 billion in 1989. In 1986, Coke sold off two assets, namely Presto Products and Winker-Flexible Products to an investment group led by E.O. Gaylord for $38 million. The company acquired the
India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area, the List of countries and dependencies by population, second-most populous ...
n cola brand
Thums Up Thums Up is an Indian multinational brand of cola Cola is a Carbonation, carbonated soft drink flavored with vanilla, cinnamon, citrus essential oil, oils and other flavorings. Cola became popular worldwide after the American pharmacist Jo ...
in 1993, and
Barq's Barq's is an American brand of root beer created by Edward Barq and bottled since the beginning of the 20th century. It is owned by the Coca-Cola Company. It was known as "Barq's Famous Olde Tyme Root Beer" until 2012. Some of its formulations ...
in 1995. In 1999, Coca-Cola purchased 50% of the shares of
Inca Kola Inca Kola (also known as "the Golden Kola" in international advertising) is a soft drink A soft drink (see #Terminology, § Terminology for other names) is a drink that usually contains water (often Carbonated water, carbonated), a Sweetne ...
for $200 million, subsequently taking control of overseas marketing and production for the brand. In 2001, it acquired the Odwalla brand of fruit juices, smoothies, and bars for $181 million. It announced Odwalla's discontinuation in 2020. In 2007, it acquired Fuze Beverage from founder Lance Collins and Castanea Partners for an estimated $250 million. The company's 2009 bid to buy Chinese juice maker Huiyuan Juice Group ended when China rejected its $2.4 billion bid, on the grounds the resulting company would be a virtual monopoly. Nationalism was also thought to be a reason for aborting the deal. In 2011, it acquired the remaining stake in
Honest Tea Honest Tea (U.S.) is a bottled Organic food, organic tea company based in Bethesda, Maryland. It was founded in 1998 by Seth Goldman (businessman), Seth Goldman and Barry Nalebuff. The company is a wholly owned subsidiary of The Coca-Cola Company ...
, having bought a 40% stake in 2008 for $43 million. In 2013, it finalized its purchase of ZICO, a
coconut water Coconut water (also coconut juice) is the clear liquid inside coconuts (fruits of the coconut palm). In early development, it serves as a suspension for the endosperm of the coconut during the Cell cycle#Mitotic phase (chromosome separation), ...
company. In August 2014, it acquired a 16.7% (currently 19.36% due to stock buy backs) stake in
Monster Beverage Monster Beverage Corporation is an American beverage company that manufactures energy drinks including Monster Energy Monster Energy is an energy drink that was created by Hansen Natural Company (now Monster Beverage Corporation) in April ...
for $2.15 billion with an option to increase it to 25%, as part of a long-term strategic partnership that includes marketing and distribution alliance, and product line swap. In 2015, the company took a minority stake ownership in the cold pressed juice manufacturer, Suja Life LLC. In December 2016, it bought many of the former
SABMiller SABMiller plc was a South African multinational brewing and beverage company headquartered in Woking, England England is a Countries of the United Kingdom, country that is part of the United Kingdom. It shares land borders with Wales ...
's Coca-Cola operations. The Coca-Cola Company owns a 68.3% stake in Coca-Cola Bottlers Africa. Coca-Cola Bottlers Africa's headquarters located in Port Elizabeth South Africa. The Coca-Cola Company acquired a 40% stake in Chi Ltd on January 30, 2016. The Coca-Cola Company acquired the remaining 60% stake in Chi Ltd on January 30, 2019. In 2017, the Coca-Cola Company acquired Mexican sparkling water brand Topo Chico. On August 31, 2018, it agreed to acquire
Costa Coffee Costa Coffee is a British coffeehouse A coffeehouse, coffee shop, or café is an establishment that primarily serves coffee of various types, notably espresso, latte, and cappuccino. Some coffeehouses may serve cold drinks, such as iced cof ...
from
Whitbread Whitbread plc is a multinational British hotel and restaurant company headquartered in Houghton Regis, England. The business was founded as a brewery in 1742, and had become the largest brewery in the world by the 1780s. Its largest division ...
for £3.9bn. The acquisition closed on January 3, 2019. During August 2018, The Coca-Cola Company acquired Moxie for an undisclosed amount. On August 14, 2018, the Coca-Cola Company announced a minority interest in Body Armor. On September 19, 2018, the Coca-Cola Company acquired Organic & Raw Trading Co. Pty Ltd the manufacturer of MOJO Kombucha in Willunga, Australia. On October 5, 2018, the Coca-Cola Company acquired a 22.5% stake in MADE Group from the company's three founders: Luke Marget, Matt Dennis, and Brad Wilson. The Coca-Cola Company owns a 30.8% stake in Coca-Cola Amatil Ltd; therefore, the Coca-Cola Company owns a further 6.93% stake in MADE Group through its ownership stake in Coca-Cola Amatil Ltd.


Revenue and sales

According to the Coca-Cola Company's 2005
annual report An annual report is a comprehensive report on a company's activities throughout the preceding year. Annual reports are intended to give shareholders and other interested people information about the company's activities and financial performance. ...
, it had sold beverage products in more than 200 countries that year. The 2005 report further states that of the approximately 50 billion beverage servings of all types consumed worldwide, daily, beverages bearing the trademarks owned by or licensed to Coca-Cola account for more than 1.3 billion. Of these, beverages bearing the trademark "
Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance bar, temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pembe ...
" or "Coke" accounted for approximately 55% of the company's total gallon sales. In 2010, it was announced that Coca-Cola had become the first brand to top £1 billion in annual UK grocery sales. In 2017, Coca-Cola sales were down 11% from the year before due to consumer tastes shifting away from sugary drinks.


Stock

Since 1919, Coca-Cola has been a publicly traded company. Its stock is listed on the
New York Stock Exchange The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District of Lower Manhattan in New York City New York, often called New York City or NYC, is the List o ...
under the ticker symbol "KO". One share of stock purchased in 1919 for $40, with all dividends reinvested, would have been worth $9.8 million in 2012, a 10.7% annual increase adjusted for inflation. A predecessor bank of
SunTrust SunTrust Banks, Inc. was an American bank holding company A bank holding company is a company A company, abbreviated as co., is a legal entity representing an association of people, whether natural, legal or a mixture of both, wi ...
received $100,000 for underwriting Coca-Cola's 1919 public offering; the bank sold that stock for over $2 billion in 2012. In 1987, Coca-Cola once again became one of the 30 stocks which makes up the
Dow Jones Industrial Average The Dow Jones Industrial Average (DJIA), Dow Jones, or simply the Dow (), is a stock market index of 30 prominent companies listed on stock exchanges in the United States. The DJIA is one of the oldest and most commonly followed equity inde ...
, which is commonly referenced as a proxy for stock market performance; it had previously been a Dow stock from 1932 to 1935. Coca-Cola has paid a dividend since 1920 and, as of 2019, had increased it each year for 57 years straight.


Staff and management

The following are key management as of July 2021 (excluding VP positions and regional leaders): The following are all directors as of November 2016:


Bottlers

In general, the Coca-Cola Company and its
subsidiaries A subsidiary, subsidiary company or daughter company is a company (law), company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company ...
only produce
syrup In cooking, a syrup (less commonly sirup; from ar, شراب; , beverage, wine and la, sirupus) is a condiment that is a thick, viscous liquid consisting primarily of a Solution (chemistry), solution of sugar in water, containing a large amou ...
concentrate, which is then sold to various bottlers throughout the world who hold a local Coca-Cola franchise. Coca-Cola bottlers, who hold territorially exclusive contracts with the company, produce the finished product in cans and bottles from the concentrate, in combination with filtered water and sweeteners. The bottlers then sell, distribute, and merchandise the Coca-Cola product to
retail store Retail is the sale of goods and services to consumer A consumer is a person or a group who intends to order, or uses purchased goods, products, or Service (economics), services primarily for personal, social, family, household and similar ...
s, vending machines, restaurants, and food service distributors. Outside the United States, these bottlers also control the fountain business. Since the 1980s, the company has actively encouraged the consolidation of bottlers, with the company often owning a share of these "anchor bottlers." ;Outside North America The company's largest bottlers outside North America are: * Coca-Cola Europacific Partners PLC, based in the United Kingdom (western Europe) (Company owns 19.36%) * National Beverage Company Sal, based in Beirut, Lebanon * International Beverages Pvt. Ltd., based in
Bangladesh Bangladesh (}, ), officially the People's Republic of Bangladesh, is a country in South Asia. It is the List of countries and dependencies by population, eighth-most populous country in the world, with a population exceeding 165 million pe ...
(Fully owned subsidiary of the Coca-Cola Company) * Coca-Cola Bottling Shqipëria, based in Albania *
Coca-Cola Beverages Philippines Coca-Cola Beverages Philippines, Inc. (CCBPI, formerly Coca-Cola FEMSA Philippines, Inc.) is a Philippines, Philippine-based company engaged in the bottling and distribution of Coca-Cola products in the country. CCBPI is part of the Bottling I ...
, based in the
Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...
(fully owned subsidiary of the Coca-Cola Company) * Coca-Cola FEMSA, based in
Mexico Mexico (Spanish language, Spanish: México), officially the United Mexican States, is a List of sovereign states, country in the southern portion of North America. It is borders of Mexico, bordered to the north by the United States; to the so ...
(Mexico, Argentina, Brazil, Colombia, Guatemala, Nicaragua, Panama, Uruguay and Venezuela) (Company owns 27.8%) * Arca Continental, also based in Mexico (parts of Mexico and Latin America and in US under Coca-Cola Southwest Beverages LLC in the state of Texas and parts of New Mexico, Oklahoma and Arkansas ) (independent) * Embotelladora Andina S.A, based in Chile (southern South America) (Company owns 14.7% of series A common stock outstanding & 14.7% of series B common stock outstanding) * Coca-Cola Beverages Africa, based in Port Elizabeth, South Africa (southern and eastern Africa) (company owns 68.3%) * Coca-Cola Beverages Korea, based in South Korea (independent; owned by
LG Household & Health Care LG Household & Health Care is a major South Korean consumer goods company that manages cosmetics, household goods, and beverages business. It is also the South Korean bottler of the Coca-Cola system. Summary History Founded in 1947, Koo In-Hw ...
) * Coca-Cola HBC AG, originally based in Greece but now located in Switzerland (Greece, Ireland, Eastern Europe, Russia, and Nigeria) (Company owns 23.2%) * Coca-Cola Icecek Based in Turkey (Turkey, South West Asia, Arabia) (Company owns 20.1%) * Swire, based in Hong Kong (China, Taiwan, Hong Kong) (independent) *
Kirin Company is a Japanese integrated beverages company. It is a subsidiary of Kirin Holdings Company, Limited. Its major operating units include Kirin Brewery Company, Limited, Mercian Corporation and Kirin Beverages Company, Limited. Kirin is a member o ...
, based in Japan (independent) * Coca-Cola Bottlers Japan (through a holding company, Company owns 16.3%) * PT Coca-Cola Bottling Indonesia (Company owns 29.4%) (Coca-Cola Amatil ltd owns 70.6%) * Coca-Cola Bottlers Uzbekistan (Company owns 42.9%) ;In the United States In the United States, the company bypasses bottlers by manufacturing and selling fountain syrups directly to authorized fountain wholesalers and some fountain retailers. As of 2014, after purchasing the North American assets of Coca-Cola Enterprises, the company directly owns 100% of Coca-Cola Refreshments, the anchor bottler of Coca-Cola products in North America, representing about 90% of Canada and 80% of the United States. Other major bottlers in the United States are: * Coca-Cola Bottling Co. Consolidated, based in
Charlotte, North Carolina Charlotte ( ) is the List of municipalities in North Carolina, most populous city in the U.S. state of North Carolina. Located in the Piedmont (United States), Piedmont region, it is the county seat of Mecklenburg County, North Carolina, Meckl ...
(company owns 34.8%) * Coca-Cola Beverages Northeast based in
Bedford, New Hampshire Bedford is a New England town, town in Hillsborough County, New Hampshire, Hillsborough County, New Hampshire, United States. At the 2020 United States census, 2020 census, the population was 23,322, reflecting a growth of 10% from 2010. Bedford i ...
, and owned by Kirin Company * Coca-Cola Bottling Company United, based in
Birmingham, Alabama Birmingham ( ) is a city in the north central region of the U.S. state of Alabama. Birmingham is the County seat, seat of Jefferson County, Alabama, Jefferson County, Alabama's most populous county. As of the 2021 census estimates, Birmingham h ...
(independent) * Swire Coca-Cola USA, based in
Salt Lake City Salt Lake City (often shortened to Salt Lake and abbreviated as SLC) is the Capital (political), capital and List of cities and towns in Utah, most populous city of Utah, United States. It is the county seat, seat of Salt Lake County, Utah, Sal ...
, Utah and owned by Swire Group In September 2015, the company announced the sale of several production plants and territories to Swire, Consolidated, and United, and creation of the Coca-Cola National Product Supply System which controls 95% of the territory in the United States.


Consumer relations and civic involvement

After Martin Luther King Jr. won the 1964
Nobel Peace Prize The Nobel Peace Prize is one of the five Nobel Prizes established by the will of Swedish industrialist, inventor and armaments (military weapons and equipment) manufacturer Alfred Nobel, along with the prizes in Nobel Prize in Chemistry, Chemi ...
, plans for an interracial celebratory dinner in still- segregated Atlanta were not initially well supported by the city's business elite until Coca-Cola intervened. Throughout 2012, Coca-Cola contributed $1,700,500 to a $46 million political campaign known as "The Coalition Against The Costly Food Labeling Proposition, sponsored by Farmers and Food Producers". This organization was set up to oppose a citizen's initiative, known as Proposition 37, demanding mandatory labeling of foods containing genetically modified ingredients. In 2012, Coca-Cola was listed as a partner of the (RED) campaign, together with other brands such as Nike,
Girl A girl is a young female human, usually a child or an adolescent. When a girl becomes an adult, she is accurately described as a ''woman''. However, the term ''girl'' is also used for other meanings, including ''young woman'',Dictionary.co ...
,
American Express American Express Company (Amex) is an American multinational corporation, multinational corporation specialized in payment card industry, payment card services headquartered at 200 Vesey Street in the Battery Park City neighborhood of Lower Man ...
, and Converse. The campaign's mission is to prevent the transmission of the
HIV virus The human immunodeficiency viruses (HIV) are two species of ''Lentivirus ''Lentivirus'' is a genus Genus ( plural genera ) is a taxonomic rank used in the biological classification of extant taxon, living and fossil organisms as wel ...
from mother to child by 2015 (the campaign's byline is "Fighting for an AIDS Free Generation").


Criticism

Since the early 2000s, the criticisms over the use of Coca-Cola products as well as the company itself, escalated with concerns over health effects, environmental issues,
animal testing Animal testing, also known as animal experimentation, animal research, and ''in vivo'' testing, is the use of non-human animals in experiments that seek to control the variables that affect the behavior or biological system under study. This ...
, economic business practices and employee issues. The Coca-Cola Company has been faced with multiple lawsuits concerning these various criticisms. In February 2021, recordings of an employee training course were leaked on social media. The course instructed employees to "be less white", which the course equated with being less "arrogant" and "oppressive."


Plastic production and waste

File:Coca Cola plastic bottles.jpg, Coca-Cola bottles as pollution in water File:Transforming the Plastics Economy.webm, Discussion about plastic waste with Coca-Cola CEO James Quincey The Coca-Cola Company produces over 3 million tonnes of
plastic Plastics are a wide range of synthetic polymers, synthetic or semi-synthetic materials that use polymers as a main ingredient. Their Plasticity (physics), plasticity makes it possible for plastics to be Injection moulding, moulded, Extrusion, e ...
packaging each year including 110 billion
plastic bottle A plastic bottle is a bottle A bottle is a narrow-necked container made of an impermeable material (such as glass, plastic Plastics are a wide range of synthetic polymers, synthetic or semi-synthetic materials that use polymers a ...
s. The company's global chief executive stated that Coca-Cola has no plans to reduce its use of plastic bottles; and opposes bottle bill legislation. The head of sustainability Bea Perez has said they will continue to use plastic, noting "customers like them because they reseal and are lightweight". As part of Coca-Cola's global initiative in UK "World Without Waste", the company has started rolling out new versions of plastic bottles featuring an attached cap. In a statement made by Jon Woods, general manager at Coca-Cola Great Britain, "This is a small change that we hope will have a big impact, ensuring that when consumers recycle our bottles, no cap gets left behind,"


Racial discrimination

In November 2000, Coca-Cola agreed to pay $192.5 million to settle a
class action A class action, also known as a class-action lawsuit, class suit, or representative action, is a type of lawsuit where one of the parties is a group of people who are represented collectively by a member or members of that group. The class action ...
racial discrimination Racial discrimination is any discrimination Discrimination is the act of making unjustified distinctions between people based on the groups, classes, or other categories to which they belong or are perceived to belong. People may be discrim ...
lawsuit and promised to change the way it manages, promotes, and treats minority employees in the US. In 2003, protesters at Coca-Cola's annual meeting claimed that black people remained underrepresented in top management at the company, were paid less than white employees, and fired more often. In 2004, Luke Visconti, a co-founder of DiversityInc, which rates companies on their diversity efforts, said: "Because of the settlement decree, Coca-Cola was forced to put in management practices that have put the company in the top 10 for diversity." In March 2012, 16 workers of color sued Coca-Cola, claiming they had to work in a “cesspool of racial discrimination.”


Advertising

Coca-Cola advertising has "been among the most prolific in marketing history," with a notable and major impact on popular culture and society as a whole. The company in recent years has spent approximately an annual $4 billion globally to promote its drinks to the public; and spent approximately $4.24 billion on advertising in fiscal year 2019, the lion's share of which was spent to advertise Coca-Cola. Coca-Cola advertises through direct marketing, web-based media, social media, text messaging, and sales promotions. The company also markets via mobile marketing in text messages, e.g. viral marketing campaigns. Fan engagement spans 86 million globally across social media channels: online interaction, and social, cultural, or sporting events. In the retail setting, direct store beverage delivery trucks (mobile advertising) as well as point of sale coolers and vending machines have bright red logo blazoned branding. In terms of foodservice, Coca-Cola is a food pairing suggestion that is now ingrained as a food match, e.g., for popcorn, hamburgers, french fries, and hot dog combos.


Products and brands

As of 2020, the Coca-Cola Company offers more than 500 brands in over 200 countries. In September 2020, the company announced that it would cut more than half of its brands, as a result of the economic effects caused by the
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...
.


Non-food assets


Columbia Pictures

Coca-Cola bought
Columbia Pictures Columbia Pictures Industries, Inc. is an American film production studio that is a member of the Sony Pictures Motion Picture Group, a division of Sony Pictures, Sony Pictures Entertainment, which is one of the Major film studios, Big Five stud ...
in 1982, owing to the low monetary value of the studio. The film company was the first and only studio ever be owned by Coca-Cola. During its ownership of the studio, Columbia released many popular films including ''
Ghostbusters ''Ghostbusters'' is a 1984 American Supernatural fiction, supernatural comedy film directed and produced by Ivan Reitman, and written by Dan Aykroyd and Harold Ramis. It stars Bill Murray, Aykroyd, and Ramis as Peter Venkman, Ray Stantz, and ...
'', '' Stripes'', '' The Karate Kid'', and some others. However, two years after the critical and commercial failure of the 1987 film ''
Ishtar Inanna, also sux, 𒀭𒊩𒌆𒀭𒈾, nin-an-na, label=none is an List of Mesopotamian deities, ancient Mesopotamian goddess of love, war, and fertility. She is also associated with beauty, sex, Divine law, divine justice, and political p ...
'', Columbia was spun-off and then sold to
Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and List of cities in Japan, largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, ...
-based
Sony , commonly stylized as SONY, is a Japanese Multinational corporation, multinational conglomerate (company), conglomerate corporation headquartered in Minato, Tokyo, Japan. As a major technology company, it operates as one of the world's la ...
in 1989.


World of Coca-Cola

Coca-Cola operates a soft drink themed tourist attraction in Atlanta, Georgia; the World of Coca-Cola is a multi-storied exhibition. It features flavor sampling and a history museum, with locations in
Las Vegas, Nevada Las Vegas (; Spanish language, Spanish for "The Meadows"), often known simply as Vegas, is the List of United States cities by population, 25th-most populous city in the United States, the most populous city in the U.S. state, state of Neva ...
, and
Lake Buena Vista, Florida Lake Buena Vista () is a city in Orange County, Florida Florida is a U.S. state, state located in the Southeastern United States, Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the nort ...
.


Brands


Other soft drinks

The Coca-Cola Company also produces a number of other soft drinks including
Fanta Fanta is an American-owned German brand of fruit-flavored carbonated soft drinks created by The Coca-Cola Company, Coca-Cola Deutschland under the leadership of German businessman Max Keith. There are more than 200 flavors worldwide. Fanta ori ...
(introduced circa 1941) and Sprite. Fanta's origins date back to World War II during a trade embargo against Germany on cola syrup, making it impossible to sell Coca-Cola in Germany. Max Keith, the head of Coca-Cola's German office during the war, decided to create a new product for the German market, made only from products available in Germany at the time, which they named Fanta. The drink proved to be a hit, and when Coke took over again after the war, it adopted the Fanta brand as well. Fanta was originally an orange-flavored soft drink that can come in
plastic bottle A plastic bottle is a bottle A bottle is a narrow-necked container made of an impermeable material (such as glass, plastic Plastics are a wide range of synthetic polymers, synthetic or semi-synthetic materials that use polymers a ...
s or cans. It has become available in many different flavors now such as grape, peach, grapefruit, apple, pineapple, and strawberry. In 1961, Coca-Cola introduced Sprite, a lemon-lime soft drink, another of the company's bestsellers and its response to
7 Up 7 Up (stylized as 7up outside North America) is an American brand of Lemon-lime drink, lemon-lime-flavored non-caffeinated soft drink. The brand and formula are owned by Keurig Dr Pepper although the beverage is internationally distributed by P ...
. Tab was Coca-Cola's first attempt to develop a diet soft drink, using
saccharin Saccharin (''aka'' saccharine, Sodium sacchari) is an artificial sweetener with effectively no nutritional value. It is about 550 times as sweet as sucrose but has a bitter or metallic aftertaste, especially at high concentrations. Saccharin is u ...
as a
sugar substitute A sugar substitute is a food additive that provides a sweetness like that of sugar while containing significantly less food energy than sugar-based sweeteners, making it a zero-calorie () or low-calorie sweetener. Artificial sweeteners may be d ...
. Introduced in 1963, the product was sold until fall 2020, although its sales had dwindled since the introduction of
Diet Coke Diet Coke (also branded as Coca-Cola Light, Coca-Cola Diet or Coca-Cola Light Taste) is a sugar-free and low-calorie soft drink A soft drink (see #Terminology, § Terminology for other names) is a drink that usually contains water (oft ...
. Coca-Cola South Africa also released Valpre Bottled "still" and "sparkling" water. In 1969, the company released Simba, which was a take on Mountain Dew, and had packaging that was African desert-themed, replete with an African Lion as the symbol of the brand. The tagline was "Simba – It Conquers the African Thirst." Also in 1969, the company released a line of products under the name of Santiba, which was targeted for mixing cocktails and party usage, products including Quinine water and Ginger Ale. Like the above-mentioned Simba, the Santiba line of products was short-lived in the marketplace.


BreakMate

No longer manufactured, the Coca-Cola BreakMate was a three-flavor dispenser introduced by Coca-Cola and
Siemens Siemens AG ( ) is a German Multinational corporation, multinational Conglomerate (company), conglomerate corporation and the largest industrial manufacturing company in Europe headquartered in Munich with branch offices abroad. The principal ...
in 1988. Intended for use in offices with five to fifty people, its refrigerated compartment held three individual one-litre plastic containers of soda syrup and a CO2 tank. Like a soda fountain, it mixed syrup in a 1:5 ratio with carbonated water. In North America, Coca-Cola discontinued spare BreakMate parts in 2007 and stopped distributing the syrup in 2010.


Healthy beverages

During the 1990s, the company responded to the growing consumer interest in healthy beverages by introducing several new non-carbonated beverage brands. These included
Minute Maid Minute Maid is a product line of drink, beverages, usually associated with lemonade or orange juice, but which now extends to soft drinks of different kinds, including Hi-C. Minute Maid is sold under the Cappy (juice), Cappy brand in Central Euro ...
Juices to Go, Powerade sports beverage, flavored tea
Nestea Nestea is a Switzerland, Swiss brand of iced tea and pop beverages owned by Nestlé, manufactured by The Coca-Cola Company and distributed by Nestlé's beverage department in the United States and by Beverage Partners Worldwide (BPW),Nestlé), Fruitopia fruit drink, and
Dasani Dasani () is an American brand of bottled water Bottled water is drinking water (e.g., Water well, well water, distilled water, mineral water, or Spring (hydrology), spring water) packaged in Plastic bottle, plastic or Glass bottle, glass ...
water, among others. In 2001, the Minute Maid division launched the Simply Orange brand of juices including
orange juice Orange juice is a liquid extract of the orange (fruit), orange tree fruit, produced by squeezing or reaming oranges. It comes in several different varieties, including blood orange, navel oranges, valencia orange, clementine, and tangerine. A ...
. In 2016, Coca-Cola India introduced Vio to enter into the value-added
dairy A dairy is a business enterprise established for the harvesting or processing (or both) of animal milk – mostly from cattle, cows or Water buffalo, buffaloes, but also from goats, sheep, horses, or camels – for human consumption. A dairy is ...
category. The product lays the foundation for Coca-Cola's new segment after
carbonated beverages A soft drink (see § Terminology for other names) is a drink A drink or beverage is a liquid intended for human consumption. In addition to their basic function of satisfying thirst, drinks play important roles in human culture. Common t ...
, water and juices. In 2004, perhaps in response to the burgeoning popularity of
low-carbohydrate diet Low-carbohydrate diets restrict carbohydrate consumption relative to the average diet. Foods high in carbohydrates (e.g., sugar, bread, pasta) are limited, and replaced with foods containing a higher percentage of fat and protein (nutrient), pr ...
s such as the Atkins diet, Coca-Cola announced its intention to develop and sell a low-carbohydrate alternative to Coke Classic, dubbed C2 Cola. C2 contains a mix of
high fructose corn syrup High-fructose corn syrup (HFCS), also known as glucose–fructose, isoglucose and glucose–fructose syrup, is a sweetener made from corn starch. As in the production of conventional corn syrup, the starch is broken down into glucose by enzym ...
,
aspartame Aspartame is an chemical synthesis, artificial non-saccharide sweetener 200 times sweeter than sucrose and is commonly used as a sugar substitute in foods and beverages. It is a methyl ester of the aspartic acid/phenylalanine dipeptide w ...
,
sucralose Sucralose is an artificial sweetener and sugar substitute. The majority of ingested sucralose is not broken down by the body, so it is noncaloric. In the European Union, it is also known under the E number E955. It is produced by chlorination re ...
, and Acesulfame potassium. C2 is designed to more closely emulate the taste of Coca-Cola Classic. Even with less than half of the
food energy Food energy is chemical energy that animals (including humans) derive from their food to sustain their metabolism, including their muscle, muscular activity. Most animals derive most of their energy from aerobic respiration, namely combining the ...
and
carbohydrate In organic chemistry, a carbohydrate () is a biomolecule consisting of carbon (C), hydrogen (H) and oxygen (O) atoms, usually with a hydrogen–oxygen atom ratio of 2:1 (as in water) and thus with the empirical formula (where ''m'' may or may ...
s of standard soft drinks, C2 is not a replacement for zero-calorie soft drinks such as Diet Coke. C2 went on sale in the U.S. on June 11, 2004, and in Canada in August 2004; it was replaced in 2013 by Coca-Cola Life. Starting in 2009, the Coca-Cola Company invested in Innocent Drinks, first with a minor stake, increasing to 90% in the first quarter of 2013. It was in May 2014 when Finley, a sparkling fruit-flavored drink, was launched in France. It was launched in other countries later, including Belgium and Luxembourg in September 2014. Coca-Cola first started developing the drink in Belgium in 2001. As of 2014, the drink is targeted for adults, and is low in sugar with four flavors.


Best selling

Coca-Cola is the best-selling soft drink in most countries, and was recognized as the number one global brand in 2010. While the Middle East is one of the few regions in the world where Coca-Cola is not the number one soda drink, Coca-Cola nonetheless holds almost 25% market share (to Pepsi's 75%) and had double-digit growth in 2003. Similarly, in Scotland, where the locally produced Irn-Bru was once more popular, 2005 figures show that both Coca-Cola and Diet Coke now outsell Irn-Bru. In Peru, the native
Inca Kola Inca Kola (also known as "the Golden Kola" in international advertising) is a soft drink A soft drink (see #Terminology, § Terminology for other names) is a drink that usually contains water (often Carbonated water, carbonated), a Sweetne ...
has been more popular than Coca-Cola, which prompted Coca-Cola to enter in negotiations with the soft drink's company and buy 50% of its stakes. In Japan, the best selling soft drink is not cola, as (canned)
tea Tea is an aromatic beverage prepared by pouring hot or boiling water over Curing (vegetable preservation), cured or fresh leaves of ''Camellia sinensis'', an evergreen shrub native to East Asia which probably originated in the borderlands of ...
and
coffee Coffee is a drink prepared from roasted coffee beans. Darkly colored, bitter, and slightly acidic, coffee has a stimulant, stimulating effect on humans, primarily due to its caffeine content. It is the most popular hot drink in the world. S ...
are more popular. As such, the Coca-Cola Company's best selling brand there is not Coca-Cola, but Georgia. In May 2016, the Coca-Cola Company temporarily halted production of its signature drink in Venezuela due to sugar shortages. Since then, the Coca-Cola Company has been using "minimum inventories of raw material" to make their signature drinks at two production plants in Venezuela.


Information

On July 6, 2006, a Coca-Cola employee and two other people were arrested and charged with trying to sell trade secret information to the soft drink maker's competitor
PepsiCo PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the man ...
for $1.5 million. The recipe for Coca-Cola, perhaps the company's most closely guarded secret, was never in jeopardy; instead, the information was related to a new beverage in development. Coca-Cola executives verified that the trade secret documents in question were genuine and proprietary to the company. At least one glass vial containing a sample of a new drink was offered for sale, court documents said. The conspiracy was revealed by PepsiCo, which notified authorities when it was approached by the conspirators.


Green tea

The company announced a new "negative
calorie The calorie is a unit of energy. For historical reasons, two main definitions of "calorie" are in wide use. The large calorie, food calorie, or kilogram calorie was originally defined as the amount of heat needed to raise the temperature of on ...
" green tea drink, Enviga, in 2006, along with trying coffee retail concepts Far Coast and Chaqwa.


Glaceau

On May 25, 2007, Coca-Cola announced it would purchase
Glaceau Energy Brands, also doing business as A trade name, trading name, or business name, is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is a "fictitious" business ...
, a maker of flavored vitamin-enhanced drinks (vitamin water), flavored waters, and
Burn A burn is an injury to skin, or other tissues, caused by heat, cold, electricity, chemicals, friction, or ultraviolet radiation (like sunburn). Most burns are due to heat from hot liquids (called scalding), solids, or fire. Burns occur mainl ...
energy drinks, for $4.1 billion in cash.


Huiyuan Juice

On September 3, 2008, Coca-Cola announced its intention to make cash offers to purchase China Huiyuan Juice Group Limited (which had a 42% share of the Chinese pure fruit juice market) for US$2.4bn (HK$12.20 per share). China's ministry of commerce blocked the deal on March 18, 2009, arguing that the deal would hurt small local juice companies, could have pushed up juice market prices, and limited consumers' choices.


Coke Mini can

In October 2009, Coca-Cola revealed its new 90-calorie mini can that holds 7.5 fluid ounces. The mini can is often sold in 8 packs. Despite costing nearly 30 percent more per ounce, the mini cans have been met with positive sales figures.


Holiday can

In November 2011, Coca-Cola revealed a seasonal design for its regular Coke cans as part of a partnership with the
World Wildlife Fund The World Wide Fund for Nature Inc. (WWF) is an international non-governmental organization founded in 1961 that works in the field of wilderness preservation and the reduction of human impact on the environment. It was formerly named the W ...
. However, it was withdrawn only a month after release due to consumer complaints about a similar look to the silver cans commonly used for Diet Coke. There were also complaints about deviating from traditional red as the color of Coca-Cola cans previously.


Stake in Monster Beverage

It was announced on August 14, 2014, that the Coca-Cola Company was making a cash payment of $2.15 billion for a 16.7 percent stake in Monster Beverage Corp to expand its market for energy drinks, with Coke to transfer ownership in Full Throttle and Burn to Monster and Monster to transfer its ownership in Hansen's Natural Sodas, Peace Iced Tea, and Blue Sky Soda to the Coca-Cola Company. Muhtar Kent, Coke's former chief executive officer, stated that the company has the option to increase its stake to 25 percent but could not exceed that percentage in the next four years.


Alcoholic beverages

In 2021, the Coca-Cola Co used its Mexican sparkling mineral water brand Topo Chico to launch a range of vegan friendly alcoholic hard seltzers in the United Kingdom and in the United States.


Front groups

As part of its
corporate propaganda Corporate propaganda refers to propagandist claims made by a corporation (or corporations), for the purpose of manipulating market opinion with regard to that corporation, and its activities. The practices of advertising and public relations a ...
campaign to deflect public attention away from the harmful health effects of its sugary drinks, the Coca-Cola Company has funded
front organization A front organization is any entity set up by and controlled by another organization, such as intelligence agency, intelligence agencies, organized crime groups, terrorist organizations, secret society, secret societies, banned organizations, religi ...
s. The company funded creation of the front organization the Global Energy Balance Network (GEBN) to address the growing evidence that the company's products are a leading cause of the epidemic of childhood obesity in the United States and the growing number of Americans, including children, with
type 2 diabetes Type 2 diabetes, formerly known as adult-onset diabetes, is a form of diabetes mellitus that is characterized by hyperglycemia, high blood sugar, insulin resistance, and relative lack of insulin. Common symptoms include polydipsia, increased th ...
. GEBN designed its own studies to arrive at conclusions set in advance and cherry picked data to support its corporate public relations agenda. After an August 2015 investigative report exposed the GEBN as a Coca-Cola Company front organization, GEBN was shut down.Clifford D. Conner, "The Tragedy of American Science, from Truman to Trump" (Chicago: Haymarket Books, 2020), pp. 14-16 Three years after the shutdown of GEBN, the company, together with several other
junk food "Junk food" is a term used to describe food that is high in calorie#Nutrition, calories from sugar and/or fat, and possibly also sodium, but with little dietary fiber, Protein (nutrient), protein, vitamins, dietary element, minerals, or other impo ...
giants, was revealed to be behind an initiative in China called "Happy 10 Minutes," funded through a group called the
International Life Sciences Institute The International Life Sciences Institute (ILSI) is a global nonprofit A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity ...
(ILSI). The aim of the initiative was to address decades of research on diet-related diseases, such as Type 2 diabetes and
hypertension Hypertension (HTN or HT), also known as high blood pressure (HBP), is a Chronic condition, long-term Disease, medical condition in which the blood pressure in the artery, arteries is persistently elevated. High blood pressure usually does not ...
, by promoting physical
exercise Exercise is a Human body, body activity that enhances or maintains physical fitness and overall health and wellness. It is performed for various reasons, to aid growth and improve strength, develop muscles and the cardiovascular system, hone ...
to the population but avoiding discussion of the link between such diseases and junk foods, including sugary drinks. ILSI through the 1980s and 1990s had been promoting the
tobacco industry The tobacco industry comprises those persons and companies who are engaged in the growth, preparation for sale, shipment, advertisement, and distribution of tobacco Tobacco is the common name of several plants in the genus ''Nicotiana' ...
's agenda in Europe and the United States.


Sponsorship

Coca-Cola's advertising expenses accounted for US$3.256 billion in 2011.


Sports

Coca-Cola sponsored the
English Football League The English Football League (EFL) is a league of professional association football, football clubs from England and Wales. Founded in 1888 as the Football League, the league is the oldest such competition in Association football around the wor ...
from the beginning of the 2004–05 season (beginning August 2004) to the start of 2010–11 season, when the
Football League The English Football League (EFL) is a league of professional association football, football clubs from England and Wales. Founded in 1888 as the Football League, the league is the oldest such competition in Association football around the wor ...
replaced it with NPower. Along with this, Coca-Cola sponsored the Coca-Cola Football Camp, that took place in Pretoria, South Africa during the
2010 FIFA World Cup , image = 2010 FIFA World Cup.svg , size = 200px , caption = ''Ke Nako. (Tswana and Sotho for "It's time") Celebrate Africa's Humanity'It's time. Celebrate Africa's Humanity'' (English)''Dis tyd. Vier Afrika se mensd ...
. Other major sponsorships include the AFL,
NHRA The National Hot Rod Association (NHRA) is a drag racing Drag racing is a type of motor racing Motorsport, motorsports or motor sport is a global term used to encompass the group of competitive sporting events which primarily invo ...
,
NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and ...
, the
PGA Tour The PGA Tour (stylized in all capital letters as PGA TOUR by its officials) is the organizer of professional golf tours in the United States and North America. It organizes most of the events on the flagship annual series of tournaments also k ...
,
NCAA The National Collegiate Athletic Association (NCAA) is a nonprofit organization that regulates student athlete, student athletics among about 1,100 schools in the United States, Canada, and Puerto Rico. It also organizes the athletic sports, ...
Championships, the
Olympic Games The modern Olympic Games or Olympics (french: link=no, Jeux olympiques) are the leading international sporting events featuring summer and winter sports competitions in which thousands of athletes from around the world participate in a var ...
, the NRL, the
FIFA World Cup The FIFA World Cup, often simply called the World Cup, is an international association football competition contested by the senior List of men's national association football teams, men's national teams of the members of the ' (FIFA), the ...
s,
Premier League The Premier League (legal name: The Football Association Premier League Limited) is the highest level of the men's English football league system. Contested by 20 clubs, it operates on a system of promotion and relegation with the English Foo ...
and the
UEFA European Championships The UEFA European Football Championship, less formally the European Championship and informally the Euro, is the primary association football tournament organised by the Union of European Football Associations (UEFA). The competition is contes ...
. The company partnered with Panini to produce the first virtual sticker album for the
2006 FIFA World Cup The 2006 FIFA World Cup, also branded as Germany 2006, was the 18th FIFA World Cup, the quadrennial international Association football, football world championship tournament. It was held from 9 June to 9 July 2006 in Germany, which had won ...
, and they have collaborated for every World Cup since. Each fall, Coca-Cola is the sponsor of the
TOUR Championship The Tour Championship (stylized as the TOUR Championship) is a golf tournament that is part of the PGA Tour. It has historically been one of the final events of the PGA Tour season; prior to 2007 PGA Tour, 2007, its field consisted exclusively ...
by Coca-Cola held at the
East Lake Golf Club East Lake Golf Club is a private golf club 5 miles east of downtown Atlanta, Georgia (U.S. state), Georgia. Established in 1904, it is the oldest golf course in the city. East Lake was the home course of golfer Bobby Jones (golfer), Bobby Jones ...
in Atlanta, Georgia. The Tour Championship is the season ending tournament of the PGA Tour. In the Philippines, it has a team in the
Philippine Basketball Association The Philippine Basketball Association (PBA) is a men's professional basketball league in the Philippines composed of twelve company-branded franchised teams. Founded in 1975, it is the first professional basketball league in Asia and is the se ...
, the
Powerade Tigers The Powerade Tigers were a professional basketball team that played in the Philippine Basketball Association The Philippine Basketball Association (PBA) is a men's professional basketball league in the Philippines composed of twelve compa ...
. In 2017,
Major League Baseball Major League Baseball (MLB) is a professional baseball organization and the oldest major professional sports league in the world. MLB is composed of 30 total teams, divided equally between the National League (NL) and the American League (AL), ...
signed a multi-year deal with Coca-Cola to be the official soft drink, replacing Pepsi. Nineteen MLB teams (
Los Angeles Angels The Los Angeles Angels are an American professional baseball team based in the Greater Los Angeles, Los Angeles metropolitan area. The Angels compete in Major League Baseball (MLB) as a member club of the American League (AL) American League W ...
,
Houston Astros The Houston Astros are an American professional baseball Professional baseball is organized baseball in which players are selected for their talents and are paid to play for a specific team or club system. It is played in baseball leag ...
,
Toronto Blue Jays The Toronto Blue Jays are a Canadian professional baseball, professional baseball team based in Toronto. The Blue Jays compete in Major League Baseball (MLB) as a member club of the American League (AL) American League East, East division. Sin ...
,
Atlanta Braves The Atlanta Braves are an American professional baseball team based in the Atlanta metropolitan area. The Braves compete in Major League Baseball (MLB) as a member club of the National League (NL) National League East, East division. The Braves ...
, St. Louis Cardinals,
Los Angeles Dodgers The Los Angeles Dodgers are an American professional baseball team based in Los Angeles. The Dodgers compete in Major League Baseball (MLB) as a member club of the National League (NL) National League West, West division. Established in 1883 i ...
,
San Francisco Giants The San Francisco Giants are an American professional baseball team based in San Francisco, California. The Giants compete in Major League Baseball (MLB) as a member club of the National League (NL) National League West, West division. Founded ...
,
Seattle Mariners The Seattle Mariners are an American professional baseball team based in Seattle. They compete in Major League Baseball (MLB) as a member club of the American League (AL) American League West, West division. The team joined the American League ...
,
New York Mets The New York Mets are an American professional baseball team based in the Boroughs of New York City, New York City borough of Queens. The Mets compete in Major League Baseball (MLB) as a member of the National League (NL) National League East, ...
,
Washington Nationals The Washington Nationals are an American professional baseball team based in Washington, D.C.. They compete in Major League Baseball (MLB) as a member of the National League (NL) NL East, East division. From 2005 to 2007, the team played in Rob ...
,
San Diego Padres The San Diego Padres are an American professional baseball team based in San Diego. The Padres compete in Major League Baseball (MLB) as a member club of the National League (NL) National League West, West division. Founded in 1969 San Diego ...
,
Philadelphia Phillies The Philadelphia Phillies are an American professional baseball team based in Philadelphia. They compete in Major League Baseball (MLB) as a member of the National League (NL) National League East, East division. Since 2004, the team's home sta ...
,
Pittsburgh Pirates The Pittsburgh Pirates are an American professional baseball team based in Pittsburgh. The Pirates compete in Major League Baseball (MLB) as a member club of the National League (NL) National League Central, Central division. Founded as part o ...
, Texas Rangers,
Tampa Bay Rays The Tampa Bay Rays are an American professional baseball team based in St. Petersburg, Florida. The Rays compete in Major League Baseball (MLB) as a member club of the American League (AL) American League East, East division. Since its inception ...
,
Cincinnati Reds The Cincinnati Reds are an American professional baseball team based in Cincinnati. They compete in Major League Baseball (MLB) as a member club of the National League (NL) National League Central, Central division and were a charter member of ...
,
Boston Red Sox The Boston Red Sox are an American professional baseball team based in Boston. The Red Sox compete in Major League Baseball Major League Baseball (MLB) is a professional baseball organization and the oldest major professional sports le ...
,
Colorado Rockies The Colorado Rockies are an American professional baseball team based in Denver. The Rockies compete in Major League Baseball (MLB) as a member club of the National League (NL) National League West, West division. The team plays its home baseba ...
and Chicago White Sox ) have Coca-Cola products sold in their ballparks. Since the season of 2019 is the title sponsor of the
Uzbekistan Super League Uzbekistan Super League ( uz, O'zbekiston Superligasi), also called Coca-Cola Uzbekistan Super League due to sponsorship reasons ( uz, Coca-Cola O'zbekiston Superligasi / Coca-Cola Ўзбекистон Суперлигаси), is the top division ...
in
football Football is a family of team sports that involve, to varying degrees, Kick (football), kicking a Football (ball), ball to score a Goal (sport), goal. Unqualified, Football (word), the word ''football'' normally means the form of football tha ...
, and this league is officially called ''Coca-Cola Uzbekistan Super League''. Coca-Cola has also sponsored the Overwatch league since season two. They also sponsor all major Overwatch tournaments such as the world cup . In February 2020, Coca-Cola became the title sponsor for the eNASCAR iRacing series. In October 2018, Coca-Cola started sponsoring the
Formula 1 Formula One (also known as Formula 1 or F1) is the highest class of international racing for open-wheel car, open-wheel single-seater Formula racing, formula racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The ...
team
McLaren McLaren Racing Limited is a British auto racing, motor racing team based at the McLaren Technology Centre in Woking, Surrey, England. McLaren is best known as a Formula One List of Formula One constructors, constructor, the second oldest activ ...
with several 1 year deals being signed since then.


Television

The company sponsored the popular
Fox Foxes are small to medium-sized, omnivorous mammals belonging to several genera of the family Canidae. They have a flattened skull, upright, triangular ears, a pointed, slightly upturned snout, and a long bushy tail (or ''brush''). Twelve sp ...
singing-competition series ''
American Idol ''American Idol'' is an American Music competition , singing competition television series created by Simon Fuller, produced by Fremantle (company), Fremantle North America and 19 Entertainment, and distributed by Fremantle North America. It ...
'' from 2002 until 2014. Coca-Cola was a sponsor of the nightly talk show on PBS, ''
Charlie Rose Charles Peete Rose Jr. (born January 5, 1942) is an American former television journalist and talk show host. From 1991 to 2017, he was the host and executive producer of the talk show ''Charlie Rose (talk show), Charlie Rose'' on PBS and Bloom ...
'' in the US. Coca-Cola is also an executive producer of Coke Studio (Pakistan). It was a franchising that started in Brazil, broadcast by MTV Brasil and there are various adaptations of Coke Studio such as Coke Studio (India), Coke Studio Bangla and Coke Studio (Africa).


Theme parks

While not necessarily having naming rights to anything in all locations, the company does sponsor and provide beverages in many theme parks, usually in an exclusive capacity. This includes the
Walt Disney Parks and Resorts Disney Parks, Experiences and Products, Inc., formerly Walt Disney Parks and Resorts Worldwide, Inc. and informally known as Disney Parks, is one of The Walt Disney Company's five major business segments and a subsidiary. It was founded on Apr ...
, Merlin Entertainment,
Universal Parks & Resorts Universal Parks & Resorts, also known as Universal Studios Theme Parks or solely Universal Theme Parks, is the theme park unit of NBCUniversal, a subsidiary of Comcast. The company, headquartered in Orlando, Florida, operates Universal theme par ...
,
Six Flags Six Flags Entertainment Corporation is an American amusement park corporation, headquartered in Arlington, Texas. It has properties in Canada, Mexico, and the United States. Six Flags owns the most theme parks and waterparks combined of any amu ...
,
Cedar Fair Cedar Fair, L.P., formally Cedar Fair Entertainment Company, is a publicly traded master limited partnership headquartered at its Cedar Point amusement park in Sandusky, Ohio. The company owns and operates eleven amusement parks, nine included-w ...
, and SeaWorld Entertainment which are six of the nine largest theme park operators worldwide (it is unknown whether OCT Parks China, the Chimelong Group, or Fantawild, the fourth, seventh, and eighth largest theme park operators respectively, use Coca-Cola). The company also directly sponsors, with naming rights, the Coca-Cola
London Eye The London Eye, or the Millennium Wheel, is a cantilevered observation wheel on the South Bank of the River Thames in London. It is Europe's tallest cantilevered observation wheel, and is the most popular paid Tourist attractions in the United ...
and formerly, the Coca-Cola Orlando Eye. The company also operates "Coca-Cola" visitor centers in Israel, Belgium and Turkey.


See also

* List of assets owned by the Coca-Cola Company * Stepan Company – produces coca leaf extract


References


Notes


Citations


Further reading

* * * * *


External links

* * * {{DEFAULTSORT:Coca-Cola Company, The 1892 establishments in Georgia (U.S. state) 1910s initial public offerings American companies established in 1892 Companies in the Dow Jones Industrial Average Companies listed on the New York Stock Exchange Drink companies of the United States Food and drink companies based in Atlanta Food and drink companies established in 1892 Manufacturing companies based in Atlanta Multinational companies headquartered in the United States Multinational food companies