Leyland Cars

British Leyland was an automotive engineering and manufacturing Conglomerate (company), conglomerate formed in the United Kingdom in 1968 as British Leyland Motor Corporation Ltd (BLMC), following the merger of Leyland Motors and British Motor Holdings. It was partly nationalisation, nationalised in 1975, when the Government of the United Kingdom, UK government created a holding company called British Leyland, later renamed BL in 1978. It incorporated much of the British-owned motor vehicle industry, which in 1968 had a 40 percent share of the UK car market, with its history going back to 1895.

Despite containing profitable marques such as Jaguar Cars, Jaguar, Rover (marque), Rover and Land Rover, as well as the best-selling Mini, BLMC had a troubled history, leading to its eventual collapse in 1975 and subsequent part-nationalisation.

After much restructuring and divestment of subsidiary companies, BL was renamed the Rover Group in 1986, becoming a subsidiary of British Aerospace from 1988 to 1994, then was subsequently bought by BMW. The final surviving incarnation of the company as the MG Rover Group went into Administration (law), administration in 2005, bringing mass car production by British-owned manufacturers to an end. MG Cars, MG and the Austin Motor Company, Austin, Morris Motors, Morris and Wolseley Motors, Wolseley marques became part of China's SAIC Motor, SAIC, with whom MG Rover attempted to merge prior to administration.

History

1968–74: Creation of BLMC, and the Stokes era

BLMC was founded on 17 January 1968 by the merger of British Motor Holdings (BMH) and Leyland Motor Corporation (LMC), encouraged by Tony Benn as chairman of the Industrial Reorganisation Committee created by the Labour government 1964-1970, first Wilson Government. At the time, LMC was a successful manufacturer, while BMH (which was the product of an earlier merger between the British Motor Corporation, Pressed Steel Company, Pressed Steel and Jaguar) was perilously close to collapse. The Government was hopeful LMC's expertise would revive the ailing BMH, and effectively create a "British General Motors". The merger combined most of the remaining independent British car manufacturing companies and included car, bus and truck manufacturers and more diverse enterprises including: construction equipment, refrigerators, metal casting companies, road surface manufacturers; in all, nearly one hundred different companies. The new corporation was arranged into seven divisions under its new chairman, Donald Stokes, Baron Stokes, Sir Donald Stokes (formerly the chairman of LMC). At the time of its founding, BLMC was the world's fifth largest vehicle manufacturer after General Motors, Ford Motor Company, Ford, Chrysler and Volkswagen.

The seven divisions were:
*Austin-Morris; the volume car division made up entirely of the former British Motor Corporation marques (Austin, Morris, MG, Riley and Wolseley), as well as Austin and BMC branded light commercial vehicles.
*Specialist Division; the sports/luxury marques (Rover, Land Rover, Alvis, Triumph and Jaguar – the latter having moved across from the old BMC/BMH organisation).
*Leyland Truck and Bus; the original Leyland commercial vehicles business.
*Pressed Steel Fisher (PSF); had its origins in the Pressed Steel Company which had been a BMH subsidiary that made car body shells for both BLMC and other manufacturers.
*Overseas; made up largely of BLMC's satellite car manufacturing operations around the world – many of these had been inherited from BMH.
*Construction Equipment
*General Engineering & Foundries

While BMH was the UK's largest car manufacturer (producing over twice as many cars as LMC), it offered a range of dated vehicles, including the Morris Minor which was introduced in 1948 and the Austin Cambridge and Morris Oxford Farina#Oxford series VI 1961–71, Morris Oxford, which dated back to 1959. Although BMH had enjoyed great success in the 1960s with both the Mini and the BMC ADO16, 1100/1300, both cars were infamously underpriced and despite their pioneering but unproven Front-wheel drive, front wheel drive engineering, warranty costs had been crippling and had badly eroded those models' profitability.

After the merger, Lord Stokes was horrified to find that BMH had no plans to replace the elderly designs in its portfolio. Also, BMH's design efforts immediately prior to the merger had focused on unfortunate niche market models such as the Austin Maxi (which was underdeveloped and with an appearance hampered by using the doors from the larger Austin 1800) and the Austin 3-litre, a car with no discernible place in the market.

The lack of attention to the development of new mass-market models meant that BMH had nothing in the way of new models in the pipeline to compete effectively with popular rivals such as Ford's Ford Escort (Europe), Escort and Ford Cortina, Cortina.

Immediately, Lord Stokes instigated plans to design and introduce new models quickly. The first result of this crash programme was the Morris Marina in early-1971. It used parts from various BL models with new bodywork to produce BL's mass-market competitor. It was one of the strongest-selling cars in the United Kingdom during the 1970s; being the second-most popular new car sold in Britain in 1973, though by the end of production in 1980 it was widely regarded as a dismal product that had damaged the company's reputation. The Austin Allegro (replacement for the 1100/1300 ranges), launched in 1973, gained a similar reputation over its ten-year production life.

The company became an infamous monument to the industrial turmoil that plagued the United Kingdom during the 1970s. Action by unions frequently brought BL's manufacturing capability to its knees. Despite the duplication of production facilities as a result of the merger, there were multiple Single point of failure, single points of failure in the company's production network which meant that a strike in a single plant could stop many of the others. Both Ford Motor Company, Ford and General Motors had militated against this years before by merging their previously separate British and German subsidiaries and product lines (Ford had created Ford of Europe, whilst GM nurtured closer collaboration between Vauxhall Motors, Vauxhall and Opel), so that production could be sourced from either British or Continental European plants in the event of industrial unrest. The upshot was that both Ford and Vauxhall ultimately overtook BL to become Britain's two best-selling marques. At the same time, a tide of Japanese imports, spearheaded by Nissan (Datsun) and Toyota exploited both BL's inability to supply its customers and its declining reputation for quality. By the end of the 1970s, the UK Government had introduced Protectionism, protectionist measures in the form of import quotas on Japanese manufacturers to protect the ailing domestic producers (both BL and Chrysler Europe), which it was helping to sustain.

At its peak, BLMC owned almost forty manufacturing plants across the country. Even before the merger, BMH had included theoretically competing marques that were in fact selling substantially similar badge engineered cars. The British Motor Corporation had never properly integrated either the dealer networks or the production facilities of Austin Motor Company, Austin and Morris Motors, Morris. This had been done partly to appease poor industrial relations, as decades old rivalries between Austin and Morris workers at Longbridge and Cowley respectively, had persisted after the 1952 merger and creation of BMC. The upshot was that both plants were producing badge engineered models of otherwise identical Austin and Morris cars so that each dealer network would have a product to sell. This meant that Austin and Morris still, to an extent, competed with each other and meant that each product was saddled with effectively twice the logistics, marketing and distribution costs that it would have if sold under a single name or if production of a single model platform was concentrated in one factory. Although BL ''did'' eventually end the wasteful double sourcing – for example production of the Mini and the BMC ADO16, 1100/1300 was concentrated at Longbridge plant, Longbridge, whilst the 1800 and Austin Maxi ranges moved to Plant Oxford, Cowley, the production of sub-assemblies as well as component suppliers were scattered all over the Midlands which greatly increased the cost of keeping the factories running.

BMH and Leyland Motors had expanded and acquired companies throughout the 1950s and 1960s to compete with one another, with the result that when the two conglomerates were brought together into BL there was even more internal competition. Rover competed with Jaguar at the expensive end of the market, and Triumph Motor Company, Triumph with its family cars and sports cars against Austin, Morris and MG. Internal politics became so bad that one marque's team would attempt to derail another marque's programs.

Individual model lines that were similarly sized were therefore competing against each other, yet were never discontinued nor were model ranges rationalised quickly enough; in fact, the policy of having multiple models competing in the same market segment continued long after the merger – for instance BMH's MG MGB, MGB remained in production alongside LMC's Triumph TR6, the Rover P5 competed with the Jaguar XJ, whilst in the medium family sector, the Princess (car), Princess was in direct competition with upscale versions of the Morris Marina and cheaper versions of the Austin Maxi, meaning that economies of scale resulting from large production runs could never be realised. In addition, in consequent attempts to establish British Leyland as a brand in consumers' minds in and outside the UK, print ads and spots were produced, causing confusion rather than attraction for buyers.

BL marketing and management attempted to draw more obvious distinctions between the marques – most notable was the decision to pitch Morris as a maker of conventional mass-market cars to compete with Ford of Britain, Ford and Vauxhall Motors, Vauxhall and Austin to continue BMC's line of advanced family cars with front-wheel drive and fluid suspension. This resulted in the development of the Morris Marina and the Austin Allegro. The policy's success was mixed. Since the dealership network was still not sufficiently rationalised it meant that Austin and Morris dealers (which had, in BMC/BMH days, each offered a full range of cars both advanced and traditional) had their product range halved and found that they could no longer cater to many previously loyal customers' tastes. The policy was also carried out haphazardly: The advanced, Hydrolastic#Hydragas, Hydragas-sprung Princess (car), Princess began life in 1975 sold as an Austin, a Morris and a Wolseley before being rebadged altogether under the new Princess name. The Princess (and the Mini, which BL also turned into a marque in its own right) was sold across the Austin-Morris dealership network, making any distinction between the two even more vague to many customers. Critically, the new models that had been introduced by BLMC failed to sell in high enough quantities outside of the home market, despite the UK now being a part of the European Economic Community – with the Allegro and Princess, in particular, having been tailored for European tastes. However, both these vehicles were saloons when the trend in Europe was moving towards family-sized hatchbacks, typified by the Volkswagen Golf in 1974 and the Simca 1307 (Chrysler Alpine) in 1975.

The company also wasted many of its scant funds on Concept car, concepts, like the Rover P8 or P9, that would never be produced to earn money for the company.

These internal issues, which were never satisfactorily solved, combined with serious industrial relations problems with trade unions, the 1973 oil crisis, the three-day week, high inflation and ineffectual management meant that BL became an unmanageable and financially crippled behemoth which went bankrupt in 1975.

1975–1982: Collapse, the Ryder Report and the Edwardes era

Don Ryder, Sir Don Ryder was asked to undertake an enquiry into the position of the company, and Ryder Report (British Leyland), his report was presented to the government in April 1975. Following Ryder's recommendations, the organisation was drastically restructured and the Labour Government 1974-79, Labour Government created a new holding company, British Leyland Limited (BL), of which it was the major shareholder, effectively nationalising the company. Between 1975 and 1980, these shares were vested in the National Enterprise Board which had responsibility for managing this investment. The original seven divisions of the company were now reorganised into four:
*''Leyland Cars'' – the largest car manufacturer in the UK, employing some 128,000 people at 36 locations, and with a production capacity of one million vehicles per year.
*''Leyland Truck and Bus'' – the largest commercial and passenger vehicle manufacturer in the UK, employing 31,000 people at 12 locations, producing 38,000 trucks, 8,000 buses (including a joint venture with the National Bus Company (UK), National Bus Company), and 19,000 tractors per year. The tractors were based on the William Morris, 1st Viscount Nuffield, Nuffield designs, but built in a plant in Bathgate, Scotland.
*''Leyland Special Products'' – the miscellaneous collection of other acquired businesses, itself structured into five sub-divisions:
**Construction equipment – Aveling & Porter, Aveling-Marshall, Barfords of Belton and Goodwin-Barsby
**Refrigeration – Prestcold
**Materials handling – Coventry Climax (incorporating Climax Trucks, Climax Conveyancer and Climax Shawloader)
**Military vehicles – Alvis plc, Alvis and Self-Changing Gears
**Print – Nuffield Press (which printed the company's publications) and Lyne & Son
*''Leyland International'' – responsible for the export of cars, trucks and buses, and responsible for manufacturing plants in Africa, India and Australia, employing 18,000 people.

There was positive news for BL at the end of 1976 when its new Rover SD1 executive car was voted European Car of the Year, having gained plaudits for its innovative design. The SD1 was actually the first step that British Leyland took towards rationalising its passenger car ranges, as it replaced two cars competing in the same sector, the Rover P6 and Triumph 2000. More positive news for the company came at the end of 1976 with the approval by Industry Minister Eric Varley of a £140,000,000 investment of public money in refitting the Longbridge plant for production of the company's "ADO88" (Mini replacement), due for launch in 1979. However, poor results from customer clinics of the ADO88, coupled with the UK success of the Ford Fiesta, launched in 1976, forced a snap redesign of ADO88 which evolved into the "LC8" project – eventually launched as the Austin Metro, Austin Mini Metro in 1980.

In 1977, Michael Edwardes was appointed chief executive by the NEB. Edwardes quickly reversed the Ryder Report's policy of giving prominence to the "Leyland" brand, and returned focus back to the individual brands. Leyland Cars was thus renamed ''BL Cars Ltd'', consisting of two main divisions; ''Austin Morris'' (the volume car business) and ''Jaguar Rover Triumph'' (JRT) (the specialist or upmarket division). Austin Morris included MG. Land Rover and Range Rover were later separated from JRT to form the Land Rover Group. JRT later split up into Rover-Triumph and Jaguar Car Holdings (which included Daimler Company, Daimler). At the same time the public use of the "British Leyland" name ceased, being abbreviated simply to "BL", whilst the company's "plughole" logo was redesigned with the central "L" removed. The Austin-Morris division was given its own unique brand identity with the introduction of the blue and green "chevron" logo, which was later expanded in use when the car manufacturing operations were further consolidated into the Austin Rover Group in the 1980s.

In 1978, the company was the subject of an important legal development concerning Corporate liability, corporate civil liability. In the case of ''Walton v British Leyland'', the court held Leyland liable for negligence owing to a design defect in the wheel bearings of their new model of the Allegro. The company were aware of the issue but had decided against a recall. They were held liable for damages as they had failed to take reasonable care, because the costs of the recall were deemed in proportion with the potential risks of injury.

BLCV

In 1978, the company formed a new group for its commercial vehicle interests, BL Commercial Vehicles (BLCV) under managing director David Abell (businessman), David Abell. The following companies moved under this new umbrella:
*Leyland Vehicles Limited (trucks, tractors and buses)
*Alvis Car &Engineering Company, Alvis (military vehicles)
*Coventry Climax (fork lift trucks and specialist engines)
*Self-Changing Gears (heavy-duty transmissions)

BLCV and the Land Rover Group later merged to become ''Land Rover Leyland''.

In December 1978, British Leyland Limited was renamed BL Limited and its subsidiary, which acted as a holding company for all the other companies within the group. The British Leyland Motor Corporation Limited was renamed BLMC Limited at the same time.

BL's fortunes took another much-awaited rise in October 1980 with the launch of the Austin Metro (initially named the Mini Metro), a three-door hatchback that gave buyers a more modern and practical alternative to the iconic but ageing Mini. This went on to be one of the most popular cars in Britain in the 1980s. Towards the final stages of the Metro's development, BL entered into an alliance with Honda to provide a new mid-range model which would replace the ageing Triumph Dolomite, but would more crucially act as a stop-gap until the Austin Maestro and Austin Montego, Montego were ready for launch. This car would emerge as the Triumph Acclaim in 1981, and would be the first of a long line of collaborative models jointly developed between BL and Honda. At the same time, Leyland Trucks introduced the Leyland Landtrain, Landtrain, the first in a series of vehicles developed specifically for export markets.

A rationalisation of the model ranges also took place around this time. In 1980, British Leyland was still producing four cars in the large family car sector—the Princess 2, Austin Maxi, Morris Marina, and Triumph Dolomite. The Marina was succeeded by the Morris Ital in July 1980 following a superficial facelift, and a year later the Princess 2 received a major upgrade to become the Austin Ambassador, meaning that the 1982 range had just two competitors in this sector. In April 1984, these cars were discontinued to make way for a single all-new model, the Austin Montego. The Acclaim was replaced in that same year by another Honda-based product, the Rover 200-series.

1982–86: Edwardes steps down, Jaguar divested, Austin Rover Group

By the end of Michael Edwardes tenure as chairman of BL plc in 1982, the company had been restructured into two distinct parts – the Cars Division (which consisted of Austin-Morris, Rover and Jaguar, and was led by Ray Horrocks) and the Commercial Vehicle Division (which consisted of Land Rover, Leyland Trucks, Leyland Buses and Freight Rover) – whose chief executive was David Andrews. The holding company BL plc was now chaired by Austin Bide in a non-executive capacity. Around this time, the ''BL Cars Ltd'' division renamed itself Austin Rover, shortly before the launch of the Austin Maestro and Ray Horrocks was replaced by Harold Musgrove as its chairman and chief executive. The emergence of the Austin Rover brand effectively put an end to the separate ''Austin-Morris'' and ''Jaguar-Rover-Triumph'' divisions, since by this time, Jaguar now resided in a separate company called Jaguar Car Holdings and was now led by John Egan (industrialist), Sir John Egan, and this was later de-merged from BL completely and privatised in 1984. That same year, with both the Morris Ital and the Triumph Acclaim being discontinued, their respective brands were effectively shelved, leaving only the Austin and Rover marques, whilst Land Rover moved into the ''Freight Rover Group'' alongside the light trucks division. After the divestment of Unipart and the van, truck and bus divisions in 1987 (see below), leaving just two subsidiaries – Austin Rover (volume cars) and Land Rover (SUVs) this essentially remained the basic structure of BL and subsequently the Rover Group until the 2000 break-up.

Renaming to Rover Group and Land Rover's eventual sale to Ford

In 1986, Graham Day took the helm as chairman and CEO and the third joint Rover-Honda vehicle – the Rover 800-series – was launched which replaced the ten-year-old Rover SD1. Around the same time, BL changed its name to Rover Group and in 1987 the ''Trucks Division – Leyland Vehicles'' merged with the Dutch DAF Trucks, DAF company to form DAF NV, trading as Leyland DAF in the UK and as ''DAF'' in the Netherlands. In 1987, the bus business was spun off into a new company called Leyland Bus. This was the result of a management buyout who decided to sell the company to the Volvo Buses, Bus & Truck division of Volvo in 1988. That same year, the UK Government controversially tried to privatise and sell-off Land Rover, however this plan was later abandoned. The Austin name was dropped from the Metro, Maestro and Montego in 1987, signalling the end for the historic Austin marque, in a push to focus on the more prestigious (and potentially more profitable) Rover badge. In 1988, the business was sold by the UK Government to British Aerospace (BAe), and shortly afterwards shortened its name to just Rover Group. It subsequently sold the business to BMW, who, after years of investment that ultimately resulted in huge losses, decided to break up the Rover Group, and only retain the Plant Oxford, Cowley operations and the rights to manufacture the new Mini (marque), MINI family of vehicles.

Land Rover was divested to Ford Motor Company, Ford, who integrated it with its Premier Automotive Group (of which Jaguar was already a part, therefore reuniting the two former BL stablemates), whilst the remains of the volume car business, including the massive Longbridge complex, became the newly independent MG Rover, which collapsed in 2005. Meanwhile, Ford, suffering severe financial problems and teetering on the edge of bankruptcy by the late 2000s decided to dissolve its Premier Automotive Group and sold off most of its brands, with Jaguar and Land Rover being sold to the Indian automaker Tata Motors by the end of 2008. Ultimately only MINI, Jaguar Land Rover and Leyland Trucks would be the surviving automotive manufacturing operations of British Leyland to the present day.

Many of the brands were Divestment, divested over time and continue to exist on the books of several companies to this day.

Ashok Leyland

Until the 1980s, the Leyland name and logo were seen as a recognised and respected marque across India, the wider subcontinent and parts of Africa in the form of Ashok Leyland, a company formed from the partnership of the Ashok group and British Leyland. However, now the Leyland logo is no longer used and the company has been largely Indian in its ownership for over three decades. Now a part of the giant Hinduja Group, Ashok Leyland manufactures buses, trucks, defence vehicles and engines. The company is a leader in the heavy transportation sector within India and has an aggressive expansionary policy. In 1987, the UK-based Hinduja Group bought the India-based Ashok Leyland company. Today, Ashok-Leyland is pursuing a joint venture with Nissan and through its acquisition of the Czech truck maker, Avia, is entering the European truck market directly. With its purchase, in 2010, of a 25% stake in UK-based bus manufacturer Optare, Ashok Leyland has taken a step closer to reconnecting with its British heritage, as Optare is a direct descendant of Leyland's UK bus-making division.

During the time of British Leyland's transition into Austin Rover during the 1980s, a version of the Rover SD1 was licence built in India as the Standard 2000 from 1985 to 1988, briefly reviving the Standard Motor Company, Standard brand which had been axed in 1968.

British Leyland also provided the technical know-how and the rights to their Leyland 28 BHP tractor for Auto Tractors Limited, a tractor plant in Pratapgarh, Uttar Pradesh. Established in 1981 with state support, ATL only managed to build 2,380 tractors by the time the project was ended in 1990 – less than the planned production for the first two years. The project ended up being taken over by Sipani, who kept producing tractor engines and also a small number of tractors with some modest success.

Timelines

Notes for the timeline table

*The car brands of Birmingham Small Arms Company, BSA were divested, BSA was not merged into Jaguar Cars, Jaguar.
*Mini was not originally a marque in its own right. See Mini and Mini (marque) for more detail.
*The BMC trademark is registered (1564704, E1118348) to MG Rover Group Ltd in the UK. BMC is also the name of a commercial vehicle manufacturer in Turkey, formerly the Turkish subsidiary of the British Motor Corporation. It is believed that Nanjing Automotive may have purchased this from MG Rover, however, the brand has not been reassigned as of 17 July 2006.
*The Wolseley trademark is registered (UK 1490228) to MG Rover Group Ltd for automobiles only. It is believed that Nanjing Automotive may have purchased this from MG Rover, however, the brand has not been reassigned as of July 2006 to a different company. The UK building materials supplier Wolseley plc owns the rights to the Wolseley name for all other purposes. Wolseley plc is a descendant of the original Wolseley company.
*The Vanden Plas trademark is owned by Ford (through Jaguar) for use within the US and Canada, and as (UK 1133528, E2654481) to MG Rover Group Ltd for use in the rest of the world. It is believed that Nanjing Automotive may have purchased this from MG Rover, however, the trademark has not been recorded as reassigned as of 17 July 2006. This is why Jaguar XJ Vanden Plas models are branded as Daimlers in Britain. The last Rover to use the Vanden Plas name was the Rover 75 Vanden Plas, a long wheelbase limousine model.
*The Rover trademark was owned by BMW and was only licensed to MG Rover Group Ltd. BMW sold the brand to Ford Motor Company, Ford in September 2006.
*Alvis was purchased from British Leyland by United Scientific Holdings in 1981, in 2002 Alvis merged with part of Vickers Defence Systems to form Alvis Vickers which was purchased by BAE Systems in 2004. BAE Systems did not acquire Alvis through their ownership of the Rover Group in the early 1990s. Production of Alvis branded cars ceased in 1967. The trademark is owned by Alvis Vehicles Ltd.
*The use of the Triumph name as a trademark for vehicles is shared between BMW and Triumph Motorcycles Ltd, Triumph Motorcycles. The former for automobiles and the latter for motorcycles. The motorcycle and car business separated in the 1930s.

Inherited marques

The car marques inherited by the company are as follows.

The dates given are those of the first car of each marque, but these are often debatable as each car may be several years in development.

* 1895 Wolseley Motors, Wolseley
* 1896 Lanchester Motor Company, Lanchester
* 1896 Leyland Motors (commercial vehicles)
* 1896 Daimler Company, Daimler
* 1898 Riley (motorcar), Riley
* 1899 Albion Motors, Albion
* 1903 Standard Motor Company, Standard
* 1904 Rover (car), Rover
* 1905 Austin (car), Austin
* 1912 Morris Motors, Morris
* 1913 Vanden Plas
* 1919 Alvis Car & Engineering Company, Alvis
* 1923 MG Cars, MG
* 1923 Triumph Motor Company, Triumph
* 1924 Birmingham Small Arms Company, BSA used as a car brand
* 1935 Jaguar Cars, Jaguar
* 1947 Land Rover
* 1952 Austin-Healey created by Austin division of BMC (see below)
* 1959 Mini: the car initially launched as the ''Austin Seven'' and ''Morris Mini-Minor'' became popularly known just as the 'Mini' and BMC recognised this by rebadging the Austin as the ''Austin Mini''. British Leyland deleted both marque names from the car and created ''Mini'' as a marque in its own right in 1969.

Marques retired

* 1969 The last Riley Elf, Riley Kestrel, 1300, and Riley 4/68, 4/72 models were built, thus ending the Riley marque
* 1975 The final Wolseley, a Princess (car), Saloon, is built, thus ending the Wolseley marque
* 1980 Vanden Plas is discontinued as a marque name but remains as a trim level name on selected models of other marques.
* 1982 The Princess marque, launched in 1975, is discontinued upon the launch of the Austin Ambassador
* 1984 Morris Ital goes out of production, signalling the end of the Morris badge
* 1984 Final Triumph Acclaim rolls off the production line, ending the Triumph name
* 1987 Austin marque retired although the existing Metro, Maestro and Montego models simply continue without a marque name

Merger events

Several of these names (including Jaguar, Land Rover and Mini) are now in other hands. The history of the mergers and other key events is as follows.

Pre-BL:
* 1910 Daimler Company, Daimler merged with the Birmingham Small Arms Company#Cars, BSA car armaments-and-motorbikes engineering company Birmingham Small Arms Company, BSA (last BSA car, 1939).
* 1931 Lanchester Motor Company, Lanchester purchased by BSA/Daimler (last Lanchester 1956)
* 1938 Morris Motors purchases Wolseley Motors, Wolseley and Riley (automobile), Riley and from 1943 they are jointly referred to as the Nuffield Organization.
* 1944 Standard Motor Company, Standard acquires Triumph Motor Company, Triumph, forming Standard Motor Company, Standard Triumph
* 1946 Austin Motor Company, Austin acquires Vanden Plas
* 1951 Leyland Motors purchase the share capital of Albion Motors
* 1952 Morris and Austin merge to form the British Motor Corporation (BMC).
* 1955 Leyland Motors acquires Scammell Lorries Limited of Watford
* 1960 Jaguar Cars, Jaguar buys Daimler for the latter's production facilities.
* 1961 Leyland Motors acquires Standard Triumph
* 1962 Leyland Motors acquires Associated Commercial Vehicles, the renamed AEC (Associated Equipment Company) company.
* 1963 Jaguar Cars, Jaguar acquires the engine and fork lift truck manufacturing company Coventry Climax.
* 1965 Rover (car), Rover acquires Alvis Car & Engineering Company, Alvis
* 1966 Jaguar merged into BMC
* 1966 BMC changes its name to British Motor Holdings (BMH).
* 1967 Leyland absorbs Rover
* 1968 Leyland merges with British Motor Holdings to form the British Leyland Motor Corporation (BLMC).

As BL:
* 1969 Joint venture with the National Bus Company (UK), National Bus Company to build Leyland National buses, and also to continue the manufacture of Bristol Commercial Vehicles, Bristol buses and Eastern Coach Works bodies previously built by the NBC.
* 1970s Majority stake in Danish partner Danish Automobile Building, DAB, to form Leyland-DAB, producer of the Leyland-DAB articulated bus
* 1972 BLMC takes control of Innocenti
* 1974 Cessation of production of cars by BLMC's British Motor Corporation (Australia), Australian subsidiary
* 1975 Publication of the Ryder Report: British Leyland effectively was nationalised due to financial difficulties, with formation of a new holding company, British Leyland Ltd, later BL plc, with the government as the principal (but not the only) shareholder.
* 1977 Michael Edwardes appointed as chairman by the Labour government, 1974-1979, third Wilson Government; begins massive cull of excess BL assets
* 1982 BL buys out the National Bus Company from the bus plant joint venture.

Divestments

As BL:
* 1975 Innocenti passed to Alejandro de Tomaso
* 1981 Alvis sold to United Scientific Holdings and Alvis plc formed
* 1981 Prestcold, the industrial refrigerator manufacturer is sold to Suter plc. Assets ultimately now owned by Emerson Electric.
* 1982 Coventry Climax is demerged and becomes a standalone company.
* 1982 Leyland Tractors sold to Marshall Tractors, tractor production at Bathgate assembly plant ends
* 1984 Jaguar Cars, Jaguar floated off (including Daimler Company, Daimler and the US rights to Vanden Plas); bought by Ford Motor Company, Ford in 1989

Post:BL:
* 1986 Leyland Bus floated off; bought by Volvo in 1988
* 1987 Leyland Trucks division (including Freight Rover vans) merged with DAF Trucks, DAF to form Leyland DAF, DAF NV/Leyland DAF. Vans became independent as LDV Group, LDV in 1993, as did Trucks as Leyland Trucks. Leyland Trucks was taken over by US giant Paccar in 1998 and integrated with Foden Trucks.
* 1987 Unipart, BL's spare parts division, acquired by management buyout
* 1988 Rover Group plc is privatised; sold to British Aerospace, and renames itself Rover Group Car Holdings Ltd; its two remaining subsidiaries being Austin Rover and Land Rover.
* 1994 Rover Group Car Holdings Ltd sold to BMW, collaboration with Honda ends
* 2000 BMW decides to break up and sell the Rover empire; Land Rover sold to Ford
* 2000 Remainder of company became independent as the MG Rover Group
* 2008 Ford completes the sale of Jaguar Cars, Jaguar, Rover Company, Rover and Land Rover to Tata Motors, of India

Plant closures

* 1978 Closure of Triumph assembly plant in Speke – production moved to Canley
* 1980 Closure of MG and Triumph assembly plants in Abingdon, Oxfordshire, Abingdon and Canley
* 1981 Closure of Rover-Triumph plant in Solihull. The first joint venture car with Honda – the Triumph Acclaim, goes into production at Cowley.
* 1982 Production of British Leyland cars ceases in New Zealand
* 1983 Closure of Bristol bus plant, production transferred to Leyland National plant at Workington
* 1985 Closure of Bathgate truck assembly plant. Bathgate narrowly avoided a shut down in 1981, but instead became responsible for engine production and export market trucks. Leyland's truck exports then proceeded to collapse as 1980s oil glut, oil prices dropped, making the end inevitable.

Other key events

As BL:
* 1978 A further reorganisation sees Land Rover being separated from Rover, and established as a standalone company within BL. Leyland Cars Ltd is renamed ''BL Cars Ltd'', and is split into two divisions – ''Austin Morris'' and ''Jaguar Rover Triumph''.
* 1979 Collaboration with Honda begins, sacking of Derek Robinson (trade unionist), Derek Robinson
* 1982 Michael Edwardes steps down as chairman; BL Cars Ltd renamed Austin Rover (ARG)
* 1986 BL plc renamed Rover Group

Post BL:
* 1989 The mass market car subsidiary, still named Austin Rover Group Ltd, shortens its name to simply Rover Group Ltd – thus ending the use of the Austin brand in the public domain.
* 1994 Maestro and Montego go out of production.
* 1997 Metro/100-series goes out of production – the last of the former Austin models.
* 2000 Mini (marque), Mini, Triumph, and Riley trademarks retained by BMW, but BMW's other interests sold off
* 2005 MG Rover goes into administration with huge debts, and its assets are taken over by Nanjing Automobile (Nanjing Automobile Corporation, NAC).
* 2007 SAIC Motor, SAIC takes over NAC and relaunches production at Longbridge.
* 2006 Ford acquires the rights to the Rover brand name from BMW, though without any immediate plans for using it on production cars.

BL and BMC and related models

* 1948 Land Rover Series, Land Rover (Rover)
* 1948 Morris Minor (Nuffield)
* 1949 Rover P4 (60/75/90 etc. models) (Rover)
* 1952 Morris Oxford MO (BMC)
* 1954 Austin Cambridge (BMC)
* 1958 Austin Healey Sprite (BMC)
* 1959 Triumph Herald (Standard-Triumph)
* 1959 Austin Gipsy (BMC)
* 1959 Mini (BMC; Initially badged as the Morris Mini-Minor and later Austin Se7en then Austin Mini)
* 1961 Jaguar E-type (Jaguar)
* 1961 Riley Elf (BMC)
* 1961 Mini#Variants, Wolseley Hornet (BMC)
* 1961 MG Midget (BMC)
* 1962 Triumph Spitfire (Leyland-Triumph)
* 1962 Morris 1100 (BMC)
* 1962 MG MGB (BMC)
* 1963 Triumph 2000 (Leyland-Triumph)
* 1963 Rover P6, Rover 2000 (Rover)
* 1964 Mini Moke (BMC)
* 1964 Austin 1800/2200 (BMC)
* 1968 Jaguar XJ6 (BLMC)
* 1969 Austin Maxi (BLMC)
* 1970 Triumph Toledo (BLMC)
* 1970 Triumph Stag (BLMC)
* 1970 Range Rover (BLMC)
* 1971 Morris Marina (BLMC)
* 1972 Triumph Dolomite (BLMC)
* 1973 Austin Allegro (BLMC)
* 1973 Leyland P76 (British Motor Corporation (Australia), Leyland Motor Corporation of Australia)
* 1975 Princess (car), Princess (BL)
* 1975 Triumph TR7 (BL)
* 1975 Jaguar XJS (BL)
* 1976–1986: Rover SD1 (BL)
* 1980–1990: Austin Metro (BL)
* 1980–1984: Morris Ital (BL)
* 1981 Triumph Acclaim (BL)
* 1982 Austin Ambassador (ARG)
* 1983 Austin Maestro (ARG)
* 1984 Austin Montego (ARG)
* 1984 Rover 200-series (ARG)
* 1986 Rover 800/Sterling, Rover 800-series/Sterling (ARG)

Competing models

In some cases, British Leyland continued to produce competing models from the merged companies at different sites for many years. However, any benefits from the broader number of models were far outweighed by higher development costs and greatly reduced economies of scale.

Potential benefits associated with rationalising parts usage were lost, as for example, the company made two completely different 1.3-litre engines (BMC A series and the Triumph 1.3-litre), two different 1.5-litre engines (BMC E series and Triumph), four different 2-litre engines (4-cylinder O series, 4-cylinder Triumph Dolomite, 4-cylinder Rover and 6-cylinder Triumph) and two completely different V8 engines (Triumph OHC 3-litre V8 and Rover 3.5-litre V8).

Examples of competing cars were:

* Morris Minor and Austin A40 Devon, Austin A40/Austin 1100
* Austin 1300 and Triumph Herald/Triumph Toledo
* Morris Marina, Austin Allegro, and Triumph Dolomite
* Triumph 2000, Rover P6, Rover 2000, and Princess (car)
* Triumph Spitfire, MG Midget and Austin-Healey Sprite
* Triumph TR6/Triumph TR7 and MG MGB, MG MGC
* Rover P6, Rover 3500 and Jaguar XJ6

Badge-engineered models

In contrast to the continued development of competing models, British Leyland continued the practice of badge engineering of models which had started under BMC; selling essentially the same vehicle under two (or more) different marques.

* Riley One-Point-Five/Wolseley 1500
* MG Magnette ZA/ZB/Wolseley 4/44
* MG Magnette ZB/Wolseley 15/50
* Morris Oxford MO/Wolseley 4/50
* Morris Six MS, Morris Six/Wolseley 6/80
* Austin A99 Westminster/Wolseley 6/99
* Austin A110 Westminster/Wolseley 6/110
* Austin 1800/Morris 1800/Wolseley 18/85 (1967 to 1971), Wolseley 18/85
* BMC ADO17, Austin 2200/BMC ADO17, Morris 2200/Wolseley Six
* Austin A55 Cambridge/MG Magnette Mk. III/Morris Oxford Farina#Oxford series V 1959–61, Morris Oxford V/Riley 4/68/Wolseley 15/60
* Austin A60 Cambridge/MG Magnette Mk. IV/Morris Oxford Farina VI/Riley 4/72/Wolseley 16/60
* Riley Pathfinder/Riley Two-Point-Six/Wolseley 6/90
* Mini, Austin Se7en/Morris Mini-Minor
* Mini, Morris Mini Traveller/Austin Mini Countryman
* Mini, Riley Elf/Wolseley Hornet
* Austin 1100/Austin 1300/Morris 1100/Morris 1300/MG 1100/Riley Kestrel/Riley 1300/Vanden Plas Princess/Wolseley 1100
* Austin-Healey Sprite/MG Midget

Factories

Volume car production plants

*Abingdon, Oxfordshire. The MG Cars, MG sports car plant. Closed in 1980 and some of the site was demolished for redevelopment
*Birmingham Adderley Park. Originally the main Wolseley Motors, Wolseley assembly plant (until 1927), then the main Morris Commercial Cars, Morris Commercial assembly plant, latterly for vans only. Closed in 1972, when van assembly transferred to nearby Common Lane.
*Birmingham Acocks Green, Rover engine and transmissions plant.
*Birmingham Castle Bromwich Assembly, Castle Bromwich, Former Fisher and Ludlow body plant, acquired by BMC in 1953. Functioned as body plant for Mini and Jaguar models, employing c9,000 workers in the 1970s, Plant taken over completely by Jaguar in 1977, and became the main Jaguar Cars, Jaguar assembly plant after the closure of the Browns Lane Coventry plant in 2005. The plant still employs 2,000 workers.
*Birmingham Cofton Hackett, Engine plant built in 1968 adjacent to Longbridge to produce the BMC E-Series engine, E-Series engine for the Austin Maxi and later the Allegro. Became part of Rover Powertrain following the creation of MG Rover in 2000, but was closed and demolished following the 2005 collapse.
*Birmingham Drews Lane / Common Lane. Also known as the Ward End works. The Plant dates from 1913 and was built by Electric & Ordnance Accessories, a subsidiary of Vickers. Was then a Wolseley Motors, Wolseley assembly plant (until 1948), later a component plant, and in 1968 the Austin-Morris Division's transmission plant. In 1972 it became BLMC's main van assembly plant. Van production was suspended in 2008 and did not resume, due to the collapse of the LDV Group. The plant was subsequently demolished for redevelopment.
*Birmingham Garrison Street, Bordesley Green, c800 workers making Triumph components. Closed
*Birmingham Longbridge plant, Longbridge. Originally the Austin Motor Company, Austin plant, and at one time the largest manufacturing plant in the world. The largest British car plant in the 1970s, employing c25,000 workers and famous as the home of the Mini. Closed upon the collapse of MG Rover Group, MG Rover in 2005. Two-thirds of the plant has now been demolished and cleared for new uses. Successor Nanjing Automobile, Nanjing restarted limited car assembly on a much smaller scale for the MG T-type#TF and TF 1500 Midget, MG TF but stopped production in 2016 and is now the R&D centre for Nanjing.
*Birmingham SU Carburettors. Bought by Morris and established at Washwood Heath, making fuel pumps and carburettors (c1,300 workers). Closed early 1980s
*Birmingham Tyseley, Rover engine and transmission plant, employing c4,000 workers in the 1970s. Closed mid-1980s
*Cardiff. Opened by Rover (car), Rover in 1964 to manufacture transmissions and axles for Rover and Land Rover vehicles. Closed in November 1984, following major rationalisation of production facilities within the Austin Rover Group. All facilities corresponding to Land Rover output were transferred to Solihull East Works on cessation of Rover SD1 production.
*Plant Oxford, Cowley, Oxford. Formerly comprising the main Morris Motors, Morris plant and the Pressed Steel Company, Pressed Steel Fisher body plant, and one of the largest British car production sites throughout the BLMC era. In 1993 the original Morris plant was sold to developers and demolished, with car production being concentrated on the former Pressed Steel site which is now owned by BMW and used for assembly of the modern Mini (marque), Mini. BL's spare parts and logistics division Unipart also had its headquarters at Cowley - this has also largely survived to the present day and is still in operation as a standalone company.
*Coventry Courthouse Green engine plant. Formerly Morris Motors, Morris Engines Ltd., closed late 1981. The original Gosford Street building is now the Coventry University Business School's William Morris Building.
*Coventry Browns Lane plant, Browns Lane. Originally a World War II Shadow factory, built for Daimler, which subsequently became the main Jaguar Cars, Jaguar assembly plant. Closed by Ford Motor Company, Ford in 2005. It was demolished and is now a housing development.
*Coventry Canley. Originally owned by Standard Motor Company, Standard, latterly the main Triumph Motor Company, Triumph car plant and the largest factory in the city. Closed in 1980. Plant demolished in 1993 and sold for redevelopment.
*Coventry Radford, Coventry, Radford. Former Daimler Company, Daimler plant. Bus chassis assembly transferred to Leyland 1973, subsequently the Jaguar engine and axle plant. Closed by Ford in the late 1990s.
*Leicester Rearsby Components plant, formerly the assembly plant for Auster Aircraft. Closed by British Leyland in 1981, subject to a management buyout, passed to Adwest and closed in 2003.
*Liverpool Speke. Former Hall Engineering Group car body plant purchased by Triumph Motor Company, Standard-Triumph in 1959 (Speke No.1), plus new Triumph assembly plant opened in 1970 (Speke No.2). No.2 plant became the first major British BLMC car assembly plant to close, in 1978. No.1 plant continued to produce bodies for assembly at Canley until closure in 1981. The No.1 factory was demolished and houses have been built on the site whilst No.2 site remains and has been split into individual industrial units.
*Llanelli. Radiator and pressings plant opened in the early 1960s, employing c 4,000 workers in the 1970s. Now owned by Calsonic Llanelli Radiators
*Solihull, West Midlands. The former Rover (car), Rover plant. Became a Land Rover-only plant in 1981 when Rover SD1 production was moved to the Cowley plant. Survives as a Jaguar Land Rover plant, now owned by TATA Motors.
*Swindon. Former Pressed Steel Company bodywork plant, now owned by BMW for manufacture of Mini (marque), Mini body panels.

Truck and bus plants

*Alcester, Warwickshire. Former Maudslay Motor Company, Maudslay plant, latterly making Associated Equipment Company, AEC dump trucks. Sold in the early 1970s.
*Basingstoke, Hampshire. Former Thornycroft plant, latterly a specialist heavy truck plant. Closed in 1969.
*Bathgate, West Lothian. A new plant opened by British Motor Corporation, BMC in 1961 to manufacture light trucks and tractors. Tractor assembly ended in 1982, following the sale to Marshall Tractors who transferred production to Gainsborough, Lincolnshire. The truck assembly ceased in 1985, and the plant closed in 1986.
*Brislington, Bristol. Former Bristol Commercial Vehicles bus plant, initially 25% owned, from 1969 50% owned, from 1982 100% owned. Closed 1983.
*Cross Gates, Leeds. Charles H Roe bus bodywork plant. Closed by Leyland in 1984, but reopened in 1985 as Optare bus plant. Closed in 2011 when replaced by a new factory at Sherburn-in-Elmet.
*Fallings Park, Wolverhampton. Former Guy Motors, Guy truck and bus plant. Closed in 1982.
*Holyhead Road, Coventry. Former Alvis Car and Engineering Company, Alvis plant, latterly producing military vehicles. Closed by Alvis plc and demolished in 1992; the site is now the Alvis Retail Park.
*Kingsbury Lane, London. The Vanden Plas limousine factory, latterly used to assemble the Daimler DS420, additional trimming of the Daimler badged derivatives of the Jaguar XJ and for completing the Vanden Plas versions of the Austin Allegro. Closed in 1979.
*Leyland, Lancashire. Former Leyland Motors truck and bus plant. Bus production (under Volvo ownership) ceased 1991. Truck manufacturing continues under Paccar ownership.
*Lillyhall (Workington), Cumbria. Bus plant opened 1970, initially (until 1982) as a joint venture between BLMC and the National Bus Company (UK), National Bus Company to build the Leyland National bus. Closed by Volvo 1993, although most of the buildings survive and are now used by other organisations.
*Lowestoft, Suffolk. Eastern Coach Works bus bodywork plant, initially 25% owned, from 1969 50% owned, from 1982 100% owned. Closed 1986.
*Park Royal, London. Park Royal Vehicles bus bodywork plant. Closed 1980.
*Scotstoun, Glasgow. Former Albion Motors, Albion truck and bus plant. Vehicle assembly ceased in 1980, but became an axle plant. Now owned by American Axle.
*Southall, London. Former Associated Equipment Company, AEC bus and truck plant. Closed 1979.
*Watford, Hertfordshire. Former Scammell plant building specialist heavy trucks. Closed 1988.

See also

*Nationalization#Notable nationalizations, Nationalised industries

Further reading

How billions failed to fix UK's car industry
CNN's European Political Editor Robin Oakley, CNN, 20 November 2008. Accessed November 2008.

References

;Notes

External links

Model-by-model HistoryCatalogue of the BL archives
held at the Modern Records Centre, University of Warwick
Catalogue of the British Leyland Trade Union Committee archives
held at the Modern Records Centre, University of Warwick

{{Authority control

British Leyland,
Defunct motor vehicle manufacturers of the United Kingdom
Former nationalised industries of the United Kingdom
Former defence companies of the United Kingdom
Vehicle manufacturing companies established in 1968
Vehicle manufacturing companies disestablished in 1986
1968 establishments in England
1986 disestablishments in England
Companies formerly listed on the London Stock Exchange
British companies disestablished in 1986
British companies established in 1968