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American Express Company (Amex) is an American multinational corporation specialized in payment card services headquartered at
200 Vesey Street 200 Vesey Street, formerly known as Three World Financial Center and also known as the American Express Tower, is one of four towers that comprise the Brookfield Place complex in the Financial District of Lower Manhattan in New York City. Rising ...
in the
Battery Park City Battery Park City is a mainly residential planned community and neighborhood on the west side of the southern tip of the island of Manhattan in New York City. It is bounded by the Hudson River on the west, the Hudson River shoreline on the north ...
neighborhood of
Lower Manhattan Lower Manhattan (also known as Downtown Manhattan or Downtown New York) is the southernmost part of Manhattan, the central borough for business, culture, and government in New York City, which is the most populated city in the United States with ...
in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
. The company was founded in 1850 and is one of the 30 components of the
Dow Jones Industrial Average The Dow Jones Industrial Average (DJIA), Dow Jones, or simply the Dow (), is a stock market index of 30 prominent companies listed on stock exchanges in the United States. The DJIA is one of the oldest and most commonly followed equity inde ...
. The company's
logo A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wo ...
, adopted in 1958, is a
gladiator A gladiator ( la, gladiator, "swordsman", from , "sword") was an armed combatant who entertained audiences in the Roman Republic and Roman Empire in violent confrontations with other gladiators, wild animals, and condemned criminals. Some gla ...
or
centurion A centurion (; la, centurio , . la, centuriones, label=none; grc-gre, κεντυρίων, kentyríōn, or ) was a position in the Roman army during classical antiquity, nominally the commander of a century (), a military unit of around 80 ...
whose image appears on the company's well-known
traveler's cheque A traveller's cheque is a medium of exchange that can be used in place of hard currency. They can be denominated in one of a number of major world currencies and are preprinted, fixed-amount cheques designed to allow the person signing it to ma ...
s,
charge card A charge card is a type of credit card that enables the cardholder to make purchases which are paid for by the card issuer, to whom the cardholder becomes indebted. The cardholder is obligated to repay the debt to the card issuer in full by the ...
s, and
credit card A credit card is a payment card issued to users (cardholders) to enable the cardholder to pay a merchant for goods and services based on the cardholder's accrued debt (i.e., promise to the card issuer to pay them for the amounts plus the ...
s. During the 1980s, Amex invested in the brokerage industry, acquiring what became, in increments, Shearson Lehman Hutton and then divesting these into what became Smith Barney Shearson (owned by Primerica) and a revived Lehman Brothers. By 2008 neither the Shearson nor the Lehman name existed. In 2016, credit cards using the American Express network accounted for 22.9% of the total dollar volume of credit card transactions in the United States. , the company had 121.7million cards in force, including 56.4million cards in force in the United States, each with an average annual spending of $20,392. In 2017, ''
Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also r ...
'' named American Express as the 23rd most valuable brand in the world (and the highest within financial services), estimating the brand to be worth US$24.5billion. In 2020, ''
Fortune Fortune may refer to: General * Fortuna or Fortune, the Roman goddess of luck * Luck * Wealth * Fortune, a prediction made in fortune-telling * Fortune, in a fortune cookie Arts and entertainment Film and television * ''The Fortune'' (1931 film) ...
'' magazine ranked American Express at number 9 on their Fortune List of the Top 100 Companies to Work For in 2020 based on an employee survey of satisfaction.


Early history

In 1850, American Express was started as an
express mail Express mail is an expedited mail delivery service for which the customer pays a premium for faster delivery. Express mail is a service for domestic and international mail, and is in most nations governed by the country's own postal administratio ...
business in
Buffalo, New York Buffalo is the second-largest city in the U.S. state of New York (behind only New York City) and the seat of Erie County. It is at the eastern end of Lake Erie, at the head of the Niagara River, and is across the Canadian border from Sou ...
. It was founded as a joint-stock corporation by the merger of the express companies owned by
Henry Wells Henry Wells (December 12, 1805 – December 10, 1878) was an American businessman important in the history of both the American Express Company and Wells Fargo & Company. Wells worked as a freight agent before joining the express business. Hi ...
(Wells & Company), William G. Fargo (Livingston, Fargo & Company), and
John Warren Butterfield John Butterfield (November 18, 1801 – November 14, 1869) was a transportation pioneer in the mid-19th century in the American Northwest and Southwest. He founded many companies, including American Express which is still in operation today. The ...
(Wells, Butterfield & Company, the successor earlier in 1850 of Butterfield, Wasson & Company). Wells and Fargo also started Wells Fargo & Co. in 1852 when Butterfield and other directors objected to the proposal that American Express extend its operations to California. American Express initially established its headquarters in a building at the intersection of Jay Street and Hudson Street in what was later called the
Tribeca Tribeca (), originally written as TriBeCa, is a neighborhood in Lower Manhattan in New York City. Its name is a syllabic abbreviation of "Triangle Below Canal Street". The "triangle" (more accurately a quadrilateral) is bounded by Canal Stree ...
section of Manhattan. For years it enjoyed a virtual monopoly on the movement of express shipments (goods, securities, currency, etc.) throughout New York State. In 1874, American Express moved its headquarters to 65 Broadway in what was becoming the Financial District of Manhattan, a location it was to retain through two buildings.


American Express buildings

In 1854, the American Express Co. purchased a lot on Vesey Street in New York City as the site for its stables. The company's first New York headquarters was an 1858 marble Italianate palazzo at 55–61 Hudson Street, which had a busy freight depot on the ground story with a spur line from the
Hudson River Railroad The New York Central Railroad was a railroad primarily operating in the Great Lakes and Mid-Atlantic regions of the United States. The railroad primarily connected greater New York and Boston in the east with Chicago and St. Louis in the ...
. A stable was constructed in 1867, five blocks north at 4–8 Hubert Street. The company prospered sufficiently that headquarters were moved in 1874 from the wholesale shipping district to the budding Financial District and into rented offices in two five-story brownstone commercial buildings at 63 and 65 Broadway that were owned by the Harmony family. In 1880, American Express built a new warehouse behind the Broadway Building at 46 Trinity Place. The designer is unknown, but it has a façade of brick arches that are reminiscent of pre-skyscraper New York. American Express has long been out of this building, but it still bears a
terracotta Terracotta, terra cotta, or terra-cotta (; ; ), in its material sense as an earthenware substrate, is a clay-based unglazed or glazed ceramic where the fired body is porous. In applied art, craft, construction, and architecture, terra ...
seal with the American Express Eagle. In 1890–91 the company constructed a new ten-story building by
Edward H. Kendall Edward Hale Kendall (July 30, 1842 – March 10, 1901) was an American architect with a practice in New York City. Biography Born in Boston, Massachusetts, Kendall was one of the first generation of Americans to study in Paris; he apprenticed ...
on the site of its former headquarters on Hudson Street. By 1903, the company had assets of some $28 million, second only to the
National City Bank of New York Citibank, N. A. (N. A. stands for " National Association") is the primary U.S. banking subsidiary of financial services multinational Citigroup. Citibank was founded in 1812 as the City Bank of New York, and later became First National City Ba ...
among
financial institution Financial institutions, sometimes called banking institutions, are business entities that provide services as intermediaries for different types of financial monetary transactions. Broadly speaking, there are three major types of financial inst ...
s in the city. To reflect this, the company purchased the Broadway buildings and site. At the end of the Wells-Fargo reign in 1914, an aggressive new president, George Chadbourne Taylor (1868–1923), who had worked his way up through the company over the previous thirty years, decided to build a new headquarters. The old buildings, dubbed by ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' as "among the ancient landmarks" of lower Broadway, were inadequate for such a rapidly expanding concern. After some delays due to the First World War, the 21-story neo-classical American Express Co. Building was constructed in 1916–17 to the design of James L. Aspinwall, of the firm of Renwick, Aspinwall & Tucker, the successor to the architectural practice of the eminent
James Renwick Jr. James Renwick Jr. (born November 11, 1818, Bloomingdale, in Upper Manhattan, New York City – June 23, 1895, New York City) was an American architect in the 19th century. ''The Encyclopedia of American Architecture'' calls him "one of the most ...
The building consolidated the two lots of the former buildings with a single address:
65 Broadway 65 Broadway, formerly the American Express Building, is a building on Broadway between Morris and Rector Streets in the Financial District of Manhattan in New York City. The 21-story concrete and steel-frame structure, an office building, wa ...
. This building was part of the "Express Row" section of lower Broadway at the time. The building completed the continuous masonry wall of its block-front and assisted in transforming Broadway into the "canyon" of neo-classical masonry office towers familiar to this day. American Express sold this building in 1975, but retained travel services there. The building was also the headquarters over the years of other prominent firms, including investment bankers J.& W. Seligman & Co. (1940–74), the
American Bureau of Shipping American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the " United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, p ...
, a maritime concern (1977–86), and later J.J. Kenny, and
Standard & Poor's S&P Global Ratings (previously Standard & Poor's and informally known as S&P) is an American credit rating agency (CRA) and a division of S&P Global that publishes financial research and analysis on stocks, bonds, and commodities. S&P is con ...
, the latter of which renamed the building for itself.


Nationwide expansion

American Express extended its reach nationwide by arranging affiliations with other express companies (including
Wells Fargo Wells Fargo & Company is an American multinational financial services company with corporate headquarters in San Francisco, California; operational headquarters in Manhattan; and managerial offices throughout the United States and intern ...
– the replacement for the two former companies that merged to form American Express), railroads, and steamship companies.


Financial services

In 1857, American Express started its expansion in the area of financial services by launching a
money order A money order is a directive to pay a pre-specified amount of money from prepaid funds, making it a more trusted method of payment than a cheque. History The money order system was established by a private firm in Great Britain in 1792 and was ...
business to compete with the
United States Post Office The United States Postal Service (USPS), also known as the Post Office, U.S. Mail, or Postal Service, is an independent agency of the executive branch of the United States federal government responsible for providing postal service in the ...
's money orders. Sometime between 1888 and 1890, J. C. Fargo took a trip to Europe and returned frustrated and infuriated. Despite the fact that he was president of American Express and that he carried with him traditional
letters of credit A letter of credit (LC), also known as a documentary credit or bankers commercial credit, or letter of undertaking (LoU), is a payment mechanism used in international trade to provide an economic guarantee from a creditworthy bank to an e ...
, he found it difficult to obtain cash anywhere except in major cities. Fargo went to Marcellus Flemming Berry and asked him to create a better solution than the letter of credit. Berry introduced the American Express
Traveler's Cheque A traveller's cheque is a medium of exchange that can be used in place of hard currency. They can be denominated in one of a number of major world currencies and are preprinted, fixed-amount cheques designed to allow the person signing it to ma ...
which was launched in 1891 in denominations of $10, $20, $50, and $100. Traveler's cheques established American Express as a truly international company. In 1914, at the onset of
World War I World War I (28 July 1914 11 November 1918), often abbreviated as WWI, was List of wars and anthropogenic disasters by death toll, one of the deadliest global conflicts in history. Belligerents included much of Europe, the Russian Empire, ...
, American Express in Europe was among the few companies to honor the letters of credit (issued by various banks) held by Americans in Europe, because other financial institutions refused to assist these stranded travelers. The British government appointed American Express its official agent at the beginning of World War I. They were to deliver letters, money, and relief parcels to British prisoners of war. Their employees went into camps to cash drafts for both British and French prisoners and arranged for them to receive money from home. By the end of the war they were delivering 150 tonnes of parcels per day to prisoners in six countries.


Loss of railroad express business

American Express was one of the monopolies that
President Theodore Roosevelt Theodore Roosevelt Jr. ( ; October 27, 1858 – January 6, 1919), often referred to as Teddy or by his initials, T. R., was an American politician, statesman, soldier, conservationist, naturalist, historian, and writer who served as the 26t ...
had the
Interstate Commerce Commission The Interstate Commerce Commission (ICC) was a regulatory agency in the United States created by the Interstate Commerce Act of 1887. The agency's original purpose was to regulate railroads (and later trucking) to ensure fair rates, to elimina ...
(ICC) investigate during his administration. The interest of the ICC was drawn to its strict control of the railroad express business. However, the solution did not come immediately to hand. The solution to this problem came as a coincidence to other problems during World War I. During the winter of 1917, the United States suffered a severe coal shortage and on December 26
President President most commonly refers to: *President (corporate title) * President (education), a leader of a college or university * President (government title) President may also refer to: Automobiles * Nissan President, a 1966–2010 Japanese ...
Woodrow Wilson Thomas Woodrow Wilson (December 28, 1856February 3, 1924) was an American politician and academic who served as the 28th president of the United States from 1913 to 1921. A member of the Democratic Party, Wilson served as the president of ...
commandeered the railroads on behalf of the United States government to move federal troops, their supplies, and coal. Treasury Secretary
William Gibbs McAdoo William Gibbs McAdoo Jr.McAdoo is variously differentiated from family members of the same name: * Dr. William Gibbs McAdoo (1820–1894) – sometimes called "I" or "Senior" * William Gibbs McAdoo (1863–1941) – sometimes called "II" or "Ju ...
was assigned the task of consolidating the railway lines for the
war effort In politics and military planning, a war effort is a coordinated mobilization of society's resources—both industrial and human—towards the support of a military force. Depending on the militarization of the culture, the relative si ...
. All contracts between express companies and railroads were nullified and McAdoo proposed that all existing express companies be consolidated into a single company to serve the country's needs. This ended American Express's express business and removed them from the ICC's interest. The result was that a new company called the American Railway Express Agency formed in July 1918. The new entity took custody of all the pooled equipment and property of existing express companies (the largest share of which, 40%, came from American Express, who had owned the rights to the express business over of railroad lines, and had 10,000 offices, with over 30,000 employees).


History post-1980


Investment banking (Shearson Lehman Hutton, IDS): 1981–1994

During the 1980s, American Express embarked on an effort to become a financial services supercompany and made a number of acquisitions, creating an investment banking arm. In mid-1981 it purchased
Sanford I. Weill Sanford I. "Sandy" Weill (; born March 16, 1933) is an American banker, financier and philanthropist. He is a former chief executive and chairman of Citigroup. He served in those positions from 1998 until October 1, 2003, and April 18, 2006, resp ...
's
Shearson Loeb Rhoades Shearson was the name of a series of investment banking and retail brokerage firms from 1902 until 1994, named for Edward ShearsonShearson/American Express Shearson was the name of a series of investment banking and retail brokerage firms from 1902 until 1994, named for Edward ShearsonHayden, Stone & Co. merged with Shearson, Hammill & Co. in 1974, to form
Shearson Hayden Stone Shearson was the name of a series of investment banking and retail brokerage firms from 1902 until 1994, named for Edward ShearsonLoeb, Rhoades, Hornblower & Co. (formerly Loeb, Rhoades & Co.) to form Shearson Loeb Rhoades in 1979. With capital totaling $250 million at the time of its acquisition, Shearson Loeb Rhoades trailed only
Merrill Lynch Merrill (officially Merrill Lynch, Pierce, Fenner & Smith Incorporated), previously branded Merrill Lynch, is an American investment management and wealth management division of Bank of America. Along with BofA Securities, the investment ba ...
as the securities industry's largest
brokerage firm A broker is a person or firm who arranges transactions between a buyer and a seller for a commission when the deal is executed. A broker who also acts as a seller or as a buyer becomes a principal party to the deal. Neither role should be con ...
. After the purchase of Shearson, Weill was given the position of president of American Express in 1983. Weill grew increasingly unhappy with responsibilities within American Express and his conflicts with American Express' CEO James D. Robinson III. Weill soon realized that he was not positioned to be named CEO and left in August 1985. In 1984, American Express acquired the
investment banking Investment banking pertains to certain activities of a financial services company or a corporate division that consist in advisory-based financial transactions on behalf of individuals, corporations, and governments. Traditionally associated with ...
and trading firm
Lehman Brothers Kuhn Loeb Lehman Brothers Holdings Inc. ( ) was an American global financial services firm founded in 1847. Before filing for bankruptcy in 2008, Lehman was the fourth-largest investment bank in the United States (behind Goldman Sachs, Morgan Stanley, ...
, and added it to the Shearson family, creating Shearson Lehman/American Express. It was Lehman's CEO and former trader
Lewis Glucksman Lewis L. Glucksman (December 22, 1925 – July 5, 2006) was a former Lehman Brothers trader and former chief executive officer and chairman of Lehman Brothers, Kuhn, Loeb Inc. Early life and education Glucksman was born into a second generat ...
who would next lead Shearson Lehman/American Express. In 1984, Shearson/American Express also purchased the 90-year-old ''
Investors Diversified Services Ameriprise Financial, Inc. is a diversified financial services company and bank holding company incorporated in Delaware and headquartered in Minneapolis, Minnesota. It provides financial planning products and services, including wealth mana ...
'' (IDS), bringing with it a fleet of financial advisors and investment products. In 1988, Shearson Lehman acquired the brokerage firm E.F. Hutton & Co. E.F. Hutton was merged with the investment banking business and the investment banking arm was renamed Shearson Lehman Hutton, Inc.


TDB American Express Bank, Switzerland

In 1983,
Edmond Safra Edmond J. Safra ( ar, ادموند يعقوب صفرا; 6 August 1932 – 3 December 1999) was a Lebanese-Brazilian banker who continued the family tradition of banking in Brazil and Switzerland. He was married to Lily Watkins from 1976 until ...
, the owner of
Trade Development Bank Trade Development Bank (TDB) was a private Geneva-based bank built by Edmond Safra, who also founded Brazil's sixth largest bank, Banco Safra, in the 1950s. Beginning with only US$1 million in funds, TDB grew into the flagship of Safra’s inter ...
in
Geneva Geneva ( ; french: Genève ) frp, Genèva ; german: link=no, Genf ; it, Ginevra ; rm, Genevra is the second-most populous city in Switzerland (after Zürich) and the most populous city of Romandy, the French-speaking part of Switzerland. Situa ...
, sold his bank for US$550 million to American Express. Safra was inducted into the board of American Express. The acquisition of TDB by American Express was part of James D. Robinson III's plan to break into the private depositor banking industry. TDB American Express was intended to be the third arm of American Express's financial empire which would reach wealthy private depositors internationally. TDB quickly realized after the acquisition that American Express was not able to uphold promises with which they used to court them at the time of acquisition, as TDB executives were excluded from important company decisions. Edmond Safra, an executive at TDB, tried to separate from the mother company. After failed attempts to get American Express to accept his offers to buy TDB back, Safra opened a competing bank. In response, American Express launched an international smear campaign against Safra by inaccurately reporting to news and media outlets in that Safra was being investigated by the FBI for being involved in the Iran–Contra affair, along with drug trafficking and the mafia. All of the accusations were confirmed to be false, and led to the resignation of Harry L. Freeman, James D. Robinson III's right-hand man and public relations chief in American Express, after admitting to the entire scandal. In July 1989, American Express publicly apologized to Edmond Safra and donated US$8 million to the charity of his choice. In 1990, American Express sold its Swiss banking operations to Compagnie de Banque et d'Investissements, which led to the creation of
Union Bancaire Privée Union Bancaire Privée (UBP SA) is a private bank and wealth management firm headquartered in Geneva. UBP is one of the largest private banks in Switzerland, and serves private and institutional clients. The bank was founded in 1969 by Edgar de ...
(UBP).


Divesting

When Harvey Golub became CEO of American Express in 1993, American Express decided to get out of the investment banking business and negotiated the sale of Shearson's retail brokerage and
asset management Asset management is a systematic approach to the governance and realization of value from the things that a group or entity is responsible for, over their whole life cycles. It may apply both to tangible assets (physical objects such as buildings ...
business to Primerica. The Shearson business was merged with Primerica's
Smith Barney Morgan Stanley Wealth Management is an American multinational financial services corporation specializing in retail brokerage. It is the wealth & asset management division of Morgan Stanley. On January 13, 2009, Morgan Stanley and Citigroup an ...
to create
Smith Barney Shearson Smith may refer to: People * Metalsmith, or simply smith, a craftsman fashioning tools or works of art out of various metals * Smith (given name) * Smith (surname), a family name originating in England, Scotland and Ireland ** List of people ...
. Ultimately, the Shearson name was dropped in 1994. In 1994, American Express spun off of the remaining investment banking and institutional businesses as
Lehman Brothers Holdings Inc Lehman Brothers Holdings Inc. ( ) was an American global financial services firm founded in 1847. Before filing for bankruptcy in 2008, Lehman was the fourth-largest investment bank in the United States (behind Goldman Sachs, Morgan Stanley, an ...
, ending what ''The New York Times'' called "a nettlesome foray into the brokerage business." After almost fifteen years of independence, Lehman Brothers filed for bankruptcy protection in 2008 as part of the
financial crisis of 2007–08 Finance is the study and discipline of money, currency and capital assets. It is related to, but not synonymous with economics, the study of production, distribution, and consumption of money, assets, goods and services (the discipline of f ...
.


Sales practices

In January 2021, the ''
Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
'' reported that the Department of the Treasury, the FDIC, and the
Federal Reserve The Federal Reserve System (often shortened to the Federal Reserve, or simply the Fed) is the central banking system of the United States of America. It was created on December 23, 1913, with the enactment of the Federal Reserve Act, after a ...
had launched an investigation into whether the company had misled potential corporate customers and used aggressive tactics while selling American Express cards. After the announcement, shares of the company fell in price. The period in question was between 2015 and 2016.


Suspension of all operations in Russia and Belarus

Following the
2022 Russian invasion of Ukraine On 24 February 2022, in a major escalation of the Russo-Ukrainian War, which began in 2014. The invasion has resulted in tens of thousands of deaths on both sides. It has caused Europe's largest refugee crisis since World War II. A ...
, in March 2022, American Express announced that it would suspend all operations in
Russia Russia (, , ), or the Russian Federation, is a transcontinental country spanning Eastern Europe and Northern Asia. It is the largest country in the world, with its internationally recognised territory covering , and encompassing one-ei ...
and
Belarus Belarus,, , ; alternatively and formerly known as Byelorussia (from Russian ). officially the Republic of Belarus,; rus, Республика Беларусь, Respublika Belarus. is a landlocked country in Eastern Europe. It is bordered by ...
.


List of CEOs

#
Henry Wells Henry Wells (December 12, 1805 – December 10, 1878) was an American businessman important in the history of both the American Express Company and Wells Fargo & Company. Wells worked as a freight agent before joining the express business. Hi ...
(1850–1866) #
William Fargo William George Fargo (May 20, 1818August 3, 1881) was a pioneer American expressman who helped found the modern-day financial firms of American Express Company and Wells Fargo with his business partner, Henry Wells. He was also the 27th Mayor ...
(1866–1881) # J. C. Fargo (1881–1914) #George C. Taylor (1914–1923) #Frederick P. Small (1923–1944) # Ralph Reed (1944–1960) # Howard L. Clark Sr. (1960–1977) # James D. Robinson III (1977–1993) # Harvey Golub (1993–2001) #
Kenneth Chenault Kenneth Irvine Chenault (born June 2, 1951) is an American business executive. He was the CEO and Chairman of American Express from 2001 until 2018. He is the third African American CEO of a Fortune 500 company. Early life and education Chenaul ...
(2001–2018) #
Stephen Squeri Stephen Squeri (born 1959) is the CEO of American Express. He has been in the position since February 1, 2018. He has been a vice chairman of American Express since 2015 and was group president of Amex's global corporate services group before tha ...
(2018–present)


Charge card services

American Express executives discussed the possibility of launching a travel
charge card A charge card is a type of credit card that enables the cardholder to make purchases which are paid for by the card issuer, to whom the cardholder becomes indebted. The cardholder is obligated to repay the debt to the card issuer in full by the ...
as early as 1946, but it was not until
Diners Club A diner is a small, inexpensive restaurant found across the United States, as well as in Canada and parts of Western Europe. Diners offer a wide range of foods, mostly American cuisine, a casual atmosphere, and, characteristically, a com ...
launched a card in March 1950, that American Express began to seriously consider the possibility. At the end of 1957, American Express CEO Ralph Reed decided to get into the card business, and by the launch date of October 1, 1958, public interest had become so significant that 250,000 cards were issued prior to the official launch date. The card was launched with an annual fee of $6, $1 higher than Diners Club, to be seen as a premium product. The first cards were made of paper, with the account number and card member's name typed. In 1959, American Express began issuing embossed plastic cards, an industry first.


History of card types

In 1966, American Express introduced the Gold Card. In 1984, the company launched the Platinum Card, clearly defining different
market segment In marketing, market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as ''segments'') based on some type of shared charact ...
s within its own business, a practice that has proliferated across a broad array of industries. The Platinum Card was billed as super-exclusive and had a $250 annual fee (, the fee is $695). It was offered by invitation only to American Express customers with at least two years of tenure, significant spending, and excellent payment history; , it is open to applicants on request. In 1987, American Express introduced the Optima card, its first credit card product that did not have to be paid in full at the end of the month. American Express formed a venture with
Warner Communications Warner Media, LLC ( traded as WarnerMedia) was an American multinational mass media and entertainment conglomerate. It was headquartered at the 30 Hudson Yards complex in New York City, United States. It was originally established in 1972 by ...
in 1979, called
Warner-Amex Satellite Entertainment Paramount Media Networks (formerly known as Warner Cable Communications, Warner-Amex Satellite Entertainment, MTV Networks, Viacom Media Networks, and ViacomCBS Domestic Media Networks) is an American mass media division of Paramount Global tha ...
, which created MTV,
Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its networks division's Kids and Family Group. It ...
, and
The Movie Channel The Movie Channel (TMC) is an American premium television network owned by Showtime Networks, a subsidiary of Paramount Global operated through its Media Networks unit. The network's programming mainly features first-run theatrically released ...
. The partnership lasted only until 1984. The properties were sold to Viacom soon after. In April 1992, American Express spun off its former subsidiary, First Data Corp., in an
initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investme ...
. In 1994, the Optima True Grace card was introduced. The card was unique in that it offered a
grace period A grace period is a period immediately after the deadline for an obligation during which a late fee, or other action that would have been taken as a result of failing to meet the deadline, is waived provided that the obligation is satisfied durin ...
on all purchases whether a balance was carried on the card or not (as opposed to traditional revolving credit cards which charge interest on new purchases if so much as $1 was carried over). The card was discontinued a few years later. In 1995, American Express and Hilton announced a co-brand credit card, allowing users to earn Hilton HHonors bonus points for everyday charges. The ''ONE'' card, introduced in 2005 but since discontinued, innovated in ''cash back rewards'' (described then as "have become staples of credit card reward programs") which are "deposited in an interest bearing savings account" The ''rewards'' account was a high-yield FDIC-insured savings account. The ''ONE'' from American Express card offered a feature similar to ''Optima True Grace'' which it called "Interest Protection."


Fees


"Boston Fee Party"

From the early 1980s until the early 1990s, American Express was known for cutting its
interchange fee Interchange fee is a term used in the payment card industry to describe a fee paid between banks for the acceptance of card-based transactions. Usually for sales/services transactions it is a fee that a merchant's bank (the "acquiring bank") pay ...
(also known as a "discount rate") to merchants and restaurants if they accepted only American Express and no other credit or charge cards. This prompted competitors such as Visa and Mastercard to cry foul for a while as the tactics "locked" restaurants into American Express. Capitalizing on this elitist image, American Express frequently mentioned such exclusive partnerships in its advertising. Aside from some holdouts including
Neiman Marcus Neiman Marcus Group, Inc. is an American integrated luxury retailer headquartered in Dallas, Texas, which owns Neiman Marcus, Bergdorf Goodman, Horchow, and Last Call. Since September 2021, NMG has been owned by a group of investment compani ...
(which continued exclusivity until 2011), the practice largely ended in 1991. A group of restaurants in
Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...
stopped accepting American Express while accepting and encouraging the use of Visa and Mastercard, including some that were exclusive to American Express. The rationale was due to far lower fees as compared with American Express' fees at the time (which were about 4% for each transaction versus around 1.2% at the time for Visa and Mastercard). The revolt, known as the "Boston Fee Party" (alluding to the
Boston Tea Party The Boston Tea Party was an American political and mercantile protest by the Sons of Liberty in Boston, Massachusetts, on December 16, 1773. The target was the Tea Act of May 10, 1773, which allowed the British East India Company to sell t ...
), spread to over 250 restaurants across the United States, including restaurants in other cities such as
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
,
Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = List of sovereign states, Count ...
, and
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world ...
. Visa offered to pay the Fee Party's legal bills, and
Discover Card Discover is a credit card brand issued primarily in the United States. It was introduced by Sears in 1985. When launched, Discover did not charge an annual fee and offered a higher-than-normal credit limit, features that were disruptive to the ...
was able to increase their acceptance among Boston restaurants by 375%. Kenneth Chenault, then head of Travel Related Services prior to becoming American Express CEO, cut fees to bring these restaurants back into the fold. American Express then shifted its focus from exclusivity to broadening acceptance, adding mainstream merchants like
Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...
to the American Express network.


Conversion to bank holding company

On November 10, 2008, during the
financial crisis of 2007–2008 Finance is the study and discipline of money, currency and capital assets. It is related to, but not synonymous with economics, the study of production, distribution, and consumption of money, assets, goods and services (the discipline of ...
, the company won
Federal Reserve System The Federal Reserve System (often shortened to the Federal Reserve, or simply the Fed) is the central banking system of the United States of America. It was created on December 23, 1913, with the enactment of the Federal Reserve Act, after ...
approval to convert to a
bank holding company A bank holding company is a company that controls one or more banks, but does not necessarily engage in banking itself. The compound bancorp (''banc''/''bank'' + '' corp ration') is often used to refer to these companies as well. United States ...
, making it eligible for government help under the
Troubled Asset Relief Program The Troubled Asset Relief Program (TARP) is a program of the United States government to purchase toxic assets and equity from financial institutions to strengthen its financial sector that was passed by Congress and signed into law by President ...
. At that time, American Express had total consolidated assets of about $127billion. In June 2009, $3.39billion in TARP funds were repaid plus $74.4million in dividend payments. In July 2009, the company ended its obligations under TARP by buying back $340million in Treasury warrants.


Charging order controversy in the UK

In November 2010, the UK division of American Express was cautioned by the
Office of Fair Trading The Office of Fair Trading (OFT) was a non-ministerial government department of the United Kingdom, established by the Fair Trading Act 1973, which enforced both consumer protection and competition law, acting as the United Kingdom's economic regu ...
for the use of controversial
charging order A charging order, in English law, is an order obtained from a court or judge by a judgment creditor, by which the property of the judgment debtor in any stocks or funds or shares in a limited liability company or land stands charged with the pay ...
s against those in debt. The regulator said that the company was one of four companies who were encouraging customers to turn their unsecured credit card debts into a form of secured debt.


CFPB enforcement action

In October 2012, The
Consumer Financial Protection Bureau The Consumer Financial Protection Bureau (CFPB) is an agency of the United States government responsible for consumer protection in the financial sector. CFPB's jurisdiction includes banks, credit unions, securities firms, payday lenders, mo ...
(CFPB) announced an enforcement action with orders requiring three American Express subsidiaries to refund an estimated $85million to approximately 250,000 customers for illegal card practices between 2003 and 2012. Allegations included that American Express made misleading statements regarding signup bonuses, charged unlawful late fees, discriminated against applicants due to age, and failed to report consumer complaints to regulators.


Costco exclusivity arrangement (2004–2016)

Beginning in 2004,
Costco Costco Wholesale Corporation ( doing business as Costco Wholesale and also known simply as Costco) is an American multinational corporation which operates a chain of membership-only big-box retail stores (warehouse club). As of 2022, Costc ...
issued co-branded American Express cards which also doubled as a membership card. Costco ended this arrangement in 2016 in the United States, and in 2015 in Canada. The cards did not have annual fees and offered cash back in form of in-store rebates on certain tiers of purchases. The TrueEarnings cards issued by Costco in the United States were an extension of an exclusive credit card network deal between Costco and American Express dating from 1999. Costco was the last major U.S. merchant that accepted American Express cards exclusively. In November 2011,
Neiman Marcus Neiman Marcus Group, Inc. is an American integrated luxury retailer headquartered in Dallas, Texas, which owns Neiman Marcus, Bergdorf Goodman, Horchow, and Last Call. Since September 2021, NMG has been owned by a group of investment compani ...
, which gave similar general-purpose card exclusivity to American Express since the 1980s, began accepting Visa and Mastercard. Costco's Canadian stores ended its exclusive deal with American Express in January 2015, in favor of one with
Capital One Capital One Financial Corporation is an American bank holding company specializing in credit cards, auto loans, banking, and savings accounts, headquartered in McLean, Virginia with operations primarily in the United States. It is on the li ...
and Mastercard. Capital One did not buy accounts and balances from American Express, which required Costco Canada members to apply for the new cards instead of automatically qualifying. On February 12, 2015, it was announced that the partnership between American Express and Costco in the United States would dissolve March 31, 2016, which was later extended to June 19, 2016. By March 2, 2015, Costco announced that
Citigroup Citigroup Inc. or Citi ( stylized as citi) is an American multinational investment bank and financial services corporation headquartered in New York City. The company was formed by the merger of banking giant Citicorp and financial conglomera ...
would become the exclusive issuer of Costco's credit cards and that
Visa Inc. Visa Inc. (; stylized as ''VISA'') is an American multinational financial services corporation headquartered in San Francisco, California. It facilitates electronic funds transfers throughout the world, most commonly through Visa-branded cred ...
would replace American Express as the exclusive credit card network accepted at Costco's stores in the United States. The Costco deal with Visa began on June 20, 2016, and in addition to the new Citi card, Costco accepted all other Visa cards. All TrueEarnings card accounts and balances held by American Express were sold to Citigroup, and new Costco Anywhere Visa cards were sent to Costco members prior to the switch date. Concurrent with the switch to Visa, Costco no longer accepts American Express in stores, at Costco.com, or through Costco Travel. The Costco partnership represented 8%, or $80billion, of American Express' billed business and about 20%, or about $14billion, of its interest-bearing credit portfolio, according to Richard Shane of JPMorgan Chase & Co. The impact of losing the Costco card accounts was significant; in the first quarter without Costco cards, company profit dropped 10% and revenue dropped 5% compared to the previous year.


Airport Lounges

American Express operates a network of Centurion Lounges at major airports which are available to their Platinum and Centurion card members. The first lounge opened in 2013, at McCarran Airport and the network has expanded ever since. American Express also has agreements with other airport lounges to offer access to their Platinum and Centurion card members as part of the Global Lounge Collection. These lounge networks include: *
Delta Sky Club Delta Air Lines, Inc., typically referred to as Delta, is one of the major airlines of the United States and a legacy carrier. One of the world's oldest airlines in operation, Delta is headquartered in Atlanta, Georgia. The airline, along wit ...
* Escape Lounges * Plaza Premium Lounges * Airspace Lounge *
Priority Pass Priority Pass is a program owned by Collinson Group that provides members with access to airport lounges around the world, including allowing holders to visit lounges with economy class or premium economy class Premium economy class, also know ...
In 2019, American Express acquired LoungeBuddy, a provider which offers pay-per-use access to select airport lounges worldwide.


Centurion Lounges

As of October 2021, there are fifteen Centurion Lounges in operation, mostly located in the United States with the exception of lounges in Hong Kong and London. *
Charlotte Douglas International Airport Charlotte Douglas International Airport (IATA: CLT, ICAO: KCLT, FAA LID: CLT), typically referred to as Charlotte Douglas, Douglas Airport, or simply CLT, is an international airport in Charlotte, North Carolina, located roughly six miles we ...
– Opened 2020 *
Dallas/Fort Worth International Airport Dallas/Fort Worth International Airport , also known as DFW Airport, is the primary international airport serving the Dallas–Fort Worth metroplex and the North Texas Region in the U.S. state of Texas. It is the largest hub for American Ai ...
– Opened 2013, Relocated 2018 *
Denver International Airport Denver International Airport , locally known as DIA, is an international airport in the Western United States, primarily serving metropolitan Denver, Colorado, as well as the greater Front Range Urban Corridor. At , it is the largest airport i ...
– Opened 2021 *
Hong Kong International Airport Hong Kong International Airport is Hong Kong's main airport, built on reclaimed land on the island of Chek Lap Kok, Hong Kong. The airport is also referred to as Chek Lap Kok International Airport or ''Chek Lap Kok Airport'', to distingui ...
– Opened 2017 *
Houston George Bush Intercontinental Airport George Bush Intercontinental Airport is an international airport in Houston, Texas, United States, serving the Greater Houston metropolitan area. Located about north of Downtown Houston between Interstate 45 and Interstate 69/U.S. Highway ...
– Opened 2016 *
Harry Reid International Airport Harry Reid International Airport is an international airport in Paradise, Nevada, and is the main government airport for public use in the Las Vegas Valley, a metropolitan area in the U.S. state of Nevada, about south of Downtown Las Vegas. ...
– Opened 2013 *
London Heathrow Airport Heathrow Airport (), called ''London Airport'' until 1966 and now known as London Heathrow , is a major international airport in London, England. It is the largest of the six international airports in the London airport system (the others be ...
– Opened 2021 *
Los Angeles International Airport Los Angeles International Airport , commonly referred to as LAX (with each letter pronounced individually), is the primary international airport serving Los Angeles, California and its surrounding metropolitan area. LAX is located in the ...
– Opened 2020 *
Miami International Airport Miami International Airport , also known as MIA and historically as Wilcox Field, is the primary airport serving the greater Miami metropolitan area with over 1,000 daily flights to 167 domestic and international destinations, including most c ...
– Opened 2015, Renovated 2019 * New York-JFK Airport – Opened 2020 * New York-LaGuardia Airport – Opened 2014, Relocated 2021 *
Philadelphia International Airport Philadelphia International Airport is the primary airport serving Philadelphia, Pennsylvania. The airport served 19.6 million passengers annually in 2021, making it the 21st busiest airport in the United States. The airport is located from t ...
– Opened 2017 *
Phoenix Sky Harbor International Airport Phoenix Sky Harbor International Airport is a civil–military public airport east of downtown Phoenix, in Maricopa County, Arizona, United States. It is Arizona's largest and busiest airport, and among the largest commercial airports in t ...
– Opened 2020 *
Seattle–Tacoma International Airport Seattle–Tacoma International Airport , branded as SEA Airport and also referred to as Sea–Tac (), is the primary commercial airport serving the Seattle metropolitan area in the U.S. state of Washington. It is in the city of SeaTac, which ...
– Opened 2015, Expanded 2017 *
San Francisco International Airport San Francisco International Airport is an international airport in an unincorporated area of San Mateo County, south of Downtown San Francisco. It has flights to points throughout North America and is a major gateway to Europe, the Middl ...
– Opened 2014 American Express plans to open an lounge at Washington-Reagan in 2022, and a lounge at Atlanta's Hartsfield-Jackson in 2023.


Finances

For the fiscal year 2017, American Express reported earnings of US$2.634billion, with an annual revenue of US$35.583billion, an increase of 5.2% over the previous fiscal cycle. Its shares traded at over $83 per share, and its market capitalization was valued at over US$86.5billion in October 2018. American Express ranked in the 2018
Fortune 500 The ''Fortune'' 500 is an annual list compiled and published by ''Fortune (magazine), Fortune'' magazine that ranks 500 of the largest United States Joint-stock company#Closely held corporations and publicly traded corporations, corporations by ...
list of the largest United States corporations by total revenue.


Card products

, the company had 121.7 million cards in force, including 56.4million cards in force in the United States, each with average annual spending of $20,392. These include consumer, small business and corporate cards issued by American Express themselves and cards issued by its Global Service Network partners that run on its network (such as Commonwealth Bank, Westpac, and NAB in Australia and Lloyds Bank and Barclays Bank in the UK). On March 1, 2017, Australia's fourth-largest bank ANZ announced that it was no longer issuing American Express cards, with the support phased out entirely by August 5, 2017. American Express is the fourth largest general-purpose card network on a global basis based on purchase volume, behind China UnionPay, Visa and MasterCard. It is the 4th largest card network in the world, based on the number of cards it has in circulation. American Express is one of the partner banks to both
Google Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...
and
Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple trees are cultivated worldwide and are the most widely grown species in the genus '' Malus''. The tree originated in Central Asia, where its wild ancest ...
's mobile wallet systems ( Google Pay and
Apple Pay Apple Pay is a mobile payment service by Apple Inc. that allows users to make payments in person, in iOS apps, and on the web. It is supported on these Apple devices: iPhone, Apple Watch, iPad, and Mac. It digitizes and can replace a cred ...
, respectively) meaning that cardholders can use their American Express-issued cards to pay at establishments where NFC payments are accepted. American Express offers various contactless credit cards.


Consumer cards

American Express is best known for its Green, Gold, and Platinum charge cards. The Gold Card was converted to a credit card for U.K. residents in 2018, but remains a charge card in the U.S. In 1958, American Express issued its first
charge card A charge card is a type of credit card that enables the cardholder to make purchases which are paid for by the card issuer, to whom the cardholder becomes indebted. The cardholder is obligated to repay the debt to the card issuer in full by the ...
, which required payment at the end of every month. In 1966, the company issued its first gold card, in an effort to cater to the upper echelon of business travel. Its platinum card debuted in 1984. In 1999, American Express introduced the
Centurion Card The American Express Centurion Card, colloquially known as the Black Card, is a charge card issued by American Express. It is reserved for the company's wealthiest clients who meet certain net worth, credit quality, and spending requirements on ...
, often referred to as the "black card," which caters to an even more affluent customer segment. The card was initially available only to select users of the Platinum card. The annual fee for the card in the United States is $5,000 (up from $1,000 at introduction) with an additional one-time initiation fee of $10,000. American Express created the card line amid rumors and
urban legend An urban legend (sometimes contemporary legend, modern legend, urban myth, or urban tale) is a genre of folklore comprising stories or fallacious claims circulated as true, especially as having happened to a "friend of a friend" or a family m ...
s in the 1980s that it produced an ultra-exclusive black card for elite users who could purchase anything with it. American Express cards publicly issued in the United States range in cost between no annual fee (for Blue and many other consumer and business cards) and a $695 annual fee (for the Platinum card). Annual fees for the Green card start at $150, while Gold card annual fees start at $250. American Express has several co-branded credit cards, with most falling into one of three categories: * Airlines:
Aerolíneas Argentinas Aerolíneas Argentinas, formally Aerolíneas Argentinas S.A., is Argentina's largest airline and the country flag carrier. The airline was created in 1949 from the merger of four companies and started operations in . A consortium led by Iberia ...
,
Aeroméxico Aerovías de México, S.A. de C.V. () operating as Aeroméxico (; stylized as AM), is the flag carrier airline of Mexico, based in Mexico City. It operates scheduled services to more than 90 destinations in Mexico; North, South and Central Ame ...
,
Air Canada Air Canada is the flag carrier and the largest airline of Canada by the size and passengers carried. Air Canada maintains its headquarters in the borough of Saint-Laurent, Montreal, Quebec. The airline, founded in 1937, provides scheduled an ...
,
Air France Air France (; formally ''Société Air France, S.A.''), stylised as AIRFRANCE, is the flag carrier of France headquartered in Tremblay-en-France. It is a subsidiary of the Air France–KLM Group and a founding member of the SkyTeam global a ...
,
Alitalia Alitalia - Società Aerea Italiana S.p.A., operating as Alitalia (), was an Italian airline which was once the flag carrier and largest airline of Italy. The company had its head office in Fiumicino, Metropolitan City of Rome Capital. The ai ...
,
British Airways British Airways (BA) is the flag carrier airline of the United Kingdom. It is headquartered in London, England, near its main hub at Heathrow Airport. The airline is the second largest UK-based carrier, based on fleet size and passengers ...
,
Cathay Pacific Cathay Pacific Airways Limited (CPA), more widely known as Cathay Pacific (), is the flag carrier of Hong Kong, with its head office and main hub located at Hong Kong International Airport. The airline's operations and subsidiaries have ...
,
Delta Air Lines Delta Air Lines, Inc., typically referred to as Delta, is one of the major airlines of the United States and a legacy carrier. One of the world's oldest airlines in operation, Delta is headquartered in Atlanta, Georgia. The airline, along ...
,
Icelandair Icelandair is the flag carrier airline of Iceland, with its corporate head office on the property of Reykjavík Airport in the capital city Reykjavik. Linked from here It is part of the Icelandair Group and operates to destinations on both ...
,
KLM KLM Royal Dutch Airlines, legally ''Koninklijke Luchtvaart Maatschappij N.V.'' (literal translation: Royal Aviation Company Plc.), is the flag carrier airline of the Netherlands. KLM is headquartered in Amstelveen, with its hub at nearby Amste ...
,
Qantas Qantas Airways Limited ( ) is the flag carrier of Australia and the country's largest airline by fleet size, international flights, and international destinations. It is the world's third-oldest airline still in operation, having been founde ...
,
Scandinavian Airlines Scandinavian Airlines, more commonly known and styled as SAS, is the flag carrier of Denmark, Norway, and Sweden. ''SAS'' is an abbreviation of the company's full name, Scandinavian Airlines System or legally Scandinavian Airlines System Denmar ...
,
Singapore Airlines Singapore Airlines ( abbreviation: SIA) is the flag carrier airline of the Republic of Singapore with its hub located at Singapore Changi Airport. The airline is notable for highlighting the Singapore Girl as its central figure in corporat ...
,
SriLankan Airlines SriLankan Airlines (formerly known as Air Lanka) is the flag carrier of Sri Lanka and a member airline of the Oneworld airline alliance. It is currently the largest airline in Sri Lanka by number of aircraft and destinations and was launched ...
,
Thai Airways Thai Airways International Public Company Limited, trading as THAI (, th, บริษัท การบินไทย จำกัด (มหาชน)) is the flag carrier airline of Thailand. Formed in 1961, the airline has its corporate h ...
,
Virgin Australia Virgin Australia, the trading name of Virgin Australia Airlines Pty Ltd, is an Australian-based airline. It is the largest airline by fleet size to use the Virgin brand. It commenced services on 31 August 2000 as ''Virgin Blue'', with two ...
, among others. * Hotels:
Best Western Best Western International, Inc. owns the Best Western Hotels & Resorts brand, which it licenses to over 4,700 hotels worldwide. The franchise, with its corporate headquarters in Phoenix, Arizona, includes more than 2,000 hotels in North America. ...
,
Hilton Hotels Hilton Hotels & Resorts (formerly known as Hilton Hotels) is a global brand of full-service hotels and resorts and the flagship brand of American multinational hospitality company Hilton. The original company was founded by Conrad Hilton. As ...
,
Marriott International Marriott International, Inc. is an American multinational company that operates, franchises, and licenses lodging including hotel, residential, and timeshare properties. It is headquartered in Bethesda, Maryland. The company was founded by ...
, and
The Peninsula Hotels The Peninsula Hotels is a chain of luxury hotels operated by Hongkong and Shanghai Hotels. Founded by the Kadoorie family, the first hotel opened in 1928 and now stands as the oldest in Hong Kong. History Hong Kong and Shanghai Hotels, Limite ...
* Retailers: David Jones,
Holt Renfrew Holt, Renfrew & Co., Limited (doing business as Holt Renfrew and known colloquially as Holt's) is a Canadian luxury department store chain founded in 1837 by William S. Henderson. It has been owned by the Weston family since 1986, and was previo ...
,
Harrods Harrods Limited is a department store located on Brompton Road in Knightsbridge, London, England. It is currently owned by the state of Qatar via its sovereign wealth fund, the Qatar Investment Authority. The Harrods brand also applies to ot ...
,
Macy's Macy's (originally R. H. Macy & Co.) is an American chain of high-end department stores founded in 1858 by Rowland Hussey Macy. It became a division of the Cincinnati-based Federated Department Stores in 1994, through which it is affiliated wi ...
,
Bloomingdales Bloomingdale's Inc. is an American luxury department store chain; it was founded in New York City by Joseph B. and Lyman G. Bloomingdale in 1861. A third brother, Emanuel Watson Bloomingdale, was also involved in the business. It became a di ...
,
Lowe's Lowe's Companies, Inc. (), often shortened to Lowe's, is an American retail company specializing in home improvement. Headquartered in Mooresville, North Carolina, the company operates a chain of retail stores in the United States and Canada. A ...
,
Mercedes Benz Mercedes-Benz (), commonly referred to as Mercedes and sometimes as Benz, is a German luxury and commercial vehicle automotive brand established in 1926. Mercedes-Benz AG (a Mercedes-Benz Group subsidiary established in 2019) is headquartere ...
,
Dillard's Dillard's, Inc. is an upscale American department store chain with approximately 282 stores in 29 states and headquartered in Little Rock, Arkansas. Currently, the largest number of stores are located in Texas with 57 and Florida with 42. The ...
and others. A credit card aimed at young adults is called ''Blue'', which has no annual fee and a
loyalty program A loyalty program is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the program. Today, such programs cover most types of commerce, each having varying features and ...
. A television media campaign for Blue adopted the 1979 UK
Synthpop Synth-pop (short for synthesizer pop; also called techno-pop; ) is a subgenre of new wave music that first became prominent in the late 1970s and features the synthesizer as the dominant musical instrument. It was prefigured in the 1960s a ...
hit "
Cars A car or automobile is a motor vehicle with wheels. Most definitions of ''cars'' say that they run primarily on roads, Car seat, seat one to eight people, have four wheels, and mainly transport private transport#Personal transport, people in ...
" by
Gary Numan Gary Anthony James Webb (born 8 March 1958), known professionally as Gary Numan, is an English musician. He entered the music industry as frontman of the new wave band Tubeway Army. After releasing two albums with the band, he released his d ...
as its
theme music Theme music is a musical composition that is often written specifically for radio programming, television shows, video games, or films and is usually played during the title sequence, opening credits, closing credits, and in some instances at so ...
. A
cashback reward program A credit card is a payment card issued to users (cardholders) to enable the cardholder to pay a merchant for goods and services based on the cardholder's accrued debt (i.e., promise to the card issuer to pay them for the amounts plus the ot ...
version, "Blue Cash", quickly followed. American Express also targeted young adults with City Reward Cards that earn INSIDE Rewards points to eat, drink, and play in New York, Chicago, and LA hot spots. American Express began phasing out the INSIDE cards in mid-2008, with no new applications being taken as of July 2008. In 2002, American Express introduced Clear, advertised as the first credit card with no fees of any kind. Other cards introduced in 2005, included "The Knot" and "The Nest" Credit Cards from American Express, co-branded cards developed with the wedding planning website theknot.com. In 2006, the UK division of American Express joined the
Product Red Product Red, stylized as (PRODUCT) or (PRODUCT)RED, is a licensed brand by the company Red, stylized as (RED), that seeks to engage the private sector in raising awareness and funds to help eliminate HIV/AIDS in eight African countries, namely E ...
coalition and issued a Red Card, donating with each purchase through
The Global Fund to Fight AIDS, Tuberculosis and Malaria The Global Fund to Fight AIDS, Tuberculosis and Malaria (or simply the Global Fund) is an international financing and partnership organization that aims to "attract, leverage and invest additional resources to end the epidemics of HIV/AIDS, ...
to help African women and children with HIV/AIDS, malaria, and other diseases. In 2009, American Express introduced the ZYNC charge card. White in color, this card was created for people aged 20–40. The Zync charge card has since been discontinued with the exception of current cardholders who are
grandfathered A grandfather clause, also known as grandfather policy, grandfathering, or grandfathered in, is a provision in which an old rule continues to apply to some existing situations while a new rule will apply to all future cases. Those exempt from t ...
into the ZYNC. In late 2012, American Express and
Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...
announced the launch of Bluebird, a prepaid debit card similar to that of Green Dot. Bluebird is being touted as having some of the benefits of traditional American Express cards, such as roadside assistance and
identity theft Identity theft occurs when someone uses another person's personal identifying information, like their name, identifying number, or credit card number, without their permission, to commit fraud or other crimes. The term ''identity theft'' was c ...
protection. The card can also be used as a substitute for a traditional
checking account A transaction account, also called a checking account, chequing account, current account, demand deposit account, or share draft account at credit unions, is a deposit account held at a bank or other financial institution. It is available to the ...
. Unlike other such cards, Bluebird is FDIC-insured. Bluebird accounts have standard FDIC deposit insurance and check writing capabilities, and as of March 2013 customers can have Social Security payments, military pay, Tax Return, paycheck, and other government benefits deposited directly into their accounts.


Card acceptance outside the United States

American Express credit cards are noted by travel guides, including
Rough Guides Rough Guides Ltd is a British travel guide book and reference publisher, which has been owned by APA Publications since November 2017. In addition to publishing guidebooks, the company also provides a tailor-made trips service based on custome ...
and
Lonely Planet Lonely Planet is a travel guide book publisher. Founded in Australia in 1973, the company has printed over 150 million books. History Early years Lonely Planet was founded by married couple Maureen and Tony Wheeler. In 1972, they embark ...
, as being less commonly accepted in Europe than Visa or Mastercard.


Card design

The company logo, a gladiator or centurion, appears at the center of the iconic Zync, Cobalt, Blue Business, Plum, Green, Gold, Platinum, and Centurion cards. The figure and his pose evoke
classical antiquity Classical antiquity (also the classical era, classical period or classical age) is the period of cultural history between the 8th century BC and the 5th century AD centred on the Mediterranean Sea, comprising the interlocking civilizations of ...
. These cards also feature intricate border and background designs that read "American Express." The designs on these cards, especially the Green card, bear resemblance to those on the United States
Federal Reserve Note Federal Reserve Notes, also United States banknotes, are the currently issued banknotes of the United States dollar. The United States Bureau of Engraving and Printing produces the notes under the authority of the Federal Reserve Act of 191 ...
s.


ExpressPay

In 2005, American Express introduced ExpressPay, similar to Mastercard Contactless and Visa payWave, all of which use the symbol appearing on the right. It is a
contactless payment Contactless payment systems are credit cards and debit cards, key fobs, smart cards, or other devices, including smartphones and other mobile devices, that use radio-frequency identification (RFID) or near-field communication (NFC, e.g. Samsung ...
system based on wireless
RFID Radio-frequency identification (RFID) uses electromagnetic fields to automatically identify and track tags attached to objects. An RFID system consists of a tiny radio transponder, a radio receiver and transmitter. When triggered by an electromag ...
, where transactions are completed by holding the credit card near a receiver at which point the debt is immediately added to the account. All three contactless systems use the same logo. The card is not swiped or inserted into a smart card reader and no PIN is entered. Many merchants, in the U.S. and globally, offer American Express contactless payment, including
Meijer Meijer Inc. (, ; stylized as meijer) is an American supercenter chain that primarily operates throughout the Midwest. Its corporate headquarters are in Walker, Michigan, which is a part of the Grand Rapids metropolitan area. Founded in 1934 ...
,
Walgreens Walgreen Company, d/b/a Walgreens, is an American company that operates the second-largest pharmacy store chain in the United States behind CVS Health. It specializes in filling prescriptions, health and wellness products, health information, a ...
,
Best Buy Best Buy Co. Inc. is an American multinational consumer electronics retailer headquartered in Richfield, Minnesota. Originally founded by Richard M. Schulze and James Wheeler in 1966 as an audio specialty store called Sound of Music, it was rebra ...
,
Chevron Corporation Chevron Corporation is an American multinational energy corporation. The second-largest direct descendant of Standard Oil, and originally known as the Standard Oil Company of California (shortened to Socal or CalSo), it is headquartered in S ...
,
Starbucks Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world's largest coffeehouse chain. As of November 2021, the company had 33,833 stores in 80 cou ...
, and
McDonald's McDonald's Corporation is an American multinational fast food chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hambur ...
.


American Express OPEN

American Express OPEN, the small-business branch of American Express, offers various types of charge cards for small businesses to manage their expenses. In late 2007, the company announced the new Plum Card as the latest addition to their card line for
small business Small businesses are types of corporations, partnerships, or sole proprietorships which have fewer employees and/or less annual revenue than a regular-sized business or corporation. Businesses are defined as "small" in terms of being able to ...
owners. The card provides a 1.5% early pay discount or up to two months to defer payment on purchases. The 1.5% discount is available for billing periods where the cardmember spends at least $5,000. The first 10,000 cards were issued to members on December 16, 2007. In 2008, American Express closed all Business Line of Credit accounts. This decision was reached in tandem with the Federal Reserve's approval of American Express's request to become a
commercial bank A commercial bank is a financial institution which accepts deposits from the public and gives loans for the purposes of consumption and investment to make profit. It can also refer to a bank, or a division of a large bank, which deals with ...
. , American Express has several credit cards designed for small businesses. These include SimplyCash Plus Business Credit Card. Cashback earned is automatically credited to the cardholder's statement and other benefits are included. Other cards include the Business Platinum Card from American Express OPEN, the Business Gold Rewards Card from American Express OPEN, the Blue for Business Credit Card from American Express, Business Green Rewards Card from American Express OPEN, the Business Green Rewards Card from American Express OPEN and the Plum Card from American Express OPEN. These cards have return protection, year-end summaries and other tools to help with the business accounting and control.


Commercial cards and services

In 2008, American Express acquired the Corporate Payment Services business of GE, which primarily focused on providing Purchasing Card solutions for large global clients. As part of the $1b+ transaction, American Express also added a new product, called V-Payment, to its product portfolio. V-Payment is unique in that it enables a tightly controlled, single-use card number for increased control. , American Express offered several business, corporate and travel credit and charge cards and services and data and information services related to their use in the competitive markets for these cards. The online "American Express @ Work" function gives corporations a site on which to apply for, cancel or suspend cards, monitor policy compliance and track expenses. The cardholder company can create and generate reports for a corporate expense account program, including analytics and data consolidation or integration. Reports can be tailored for various sized companies. Through a Standard Expense Reporting feature in its "Manage Your Card Account site", American Express corporate cards provide cardholders access to pre-populated expense reports. The cardholder needs to annotate expenses and add out-of-pocket charges upon completion of which the report can be downloaded in electronic or paper format. American Express Corporate Card program can be used with a third-party on-demand expense management tool by Concur, a provider of integrated travel and expense management services. This tool simplifies the creation of expense account reports and the corporate approval process. Corporate card activity, including viewing statements, making payments, setting up alerts and making inquiries and disputing charges, can be managed through an account online or via a mobile device through this service. The corporate cards have benefits including discounts and rebates for travel and transportation, travel and emergency help, travel insurance and baggage protection. Upgrades from the Corporate "Green" Card to the Corporate Gold Card or Corporate Platinum Card, although subject to fees and terms and conditions, have several additional benefits at each card level, such as free breakfast or late checkout at many hotels. The American Express/Business Extra Corporate Credit Card is affiliated with American Airlines and provides a 4% rebate on eligible American Airlines travel purchased with the card. American Express has a specialized corporate meeting credit card. Another specialized American Express business card is the American Express Corporate Purchasing Card, which can be assigned to individual employees or departments. Reconciliation and accounting services are available to make these functions easier for the corporation.


Non-proprietary cards

In December 2000, American Express agreed to acquire the US$226million credit card portfolio of
Bank of Hawaii The Bank of Hawaii Corporation ( haw, Panakō o Hawaii; abbreviated BOH) is a regional commercial bank headquartered in Honolulu, Hawaii. It is Hawaii's second oldest bank and its largest locally owned bank in that the majority of the voting ...
, then a division of Pacific Century Financial Corp. In January 2006, American Express sold its Bank of Hawaii card portfolio to
Bank of America The Bank of America Corporation (often abbreviated BofA or BoA) is an American multinational investment bank and financial services holding company headquartered at the Bank of America Corporate Center in Charlotte, North Carolina. The bank ...
(
MBNA MBNA Corporation was a bank holding company and parent company of wholly owned subsidiary MBNA America Bank, N.A., headquartered in Wilmington, Delaware, prior to being acquired by Bank of America in 2006. History The former Maryland National ...
). Bank of America will issue Visa and American Express cards under the Bank of Hawaii name. Until 2004, Visa and Mastercard rules prohibited issuers of their cards from issuing American Express cards in the United States. This meant, as a practical matter, that U.S. banks could not issue American Express cards. These rules were struck down as a result of antitrust litigation brought by the U.S. Department of Justice, and are no longer in effect. In January 2004, American Express reached a deal to have its cards issued by a U.S. bank,
MBNA MBNA Corporation was a bank holding company and parent company of wholly owned subsidiary MBNA America Bank, N.A., headquartered in Wilmington, Delaware, prior to being acquired by Bank of America in 2006. History The former Maryland National ...
America. Initially decried by Mastercard executives as nothing but an "experiment", these cards were released in October 2004. Some said that the relationship was going to be threatened by MBNA's merger with Bank of America, a major Visa issuer and original developer of Visa (and its predecessor, BankAmericard). However, an agreement was reached between American Express and Bank of America on December 21, 2005. Under the terms of the agreement, Bank of America will own the customer loans and American Express will process the transactions. Also, American Express will dismiss Bank of America from its antitrust litigation against Visa, Mastercard, and a number of U.S. banks. Finally, both Bank of America and American Express also said an existing card-issuing partnership between MBNA and American Express will continue after the Bank of America-MBNA merger. The first card from the partnership, the no-annual-fee Bank of America Rewards American Express card, was released on June 30, 2006. Since then,
Citibank Citibank, N. A. (N. A. stands for " National Association") is the primary U.S. banking subsidiary of financial services multinational Citigroup. Citibank was founded in 1812 as the City Bank of New York, and later became First National City ...
,
Wells Fargo Wells Fargo & Company is an American multinational financial services company with corporate headquarters in San Francisco, California; operational headquarters in Manhattan; and managerial offices throughout the United States and intern ...
,
First National Bank of Omaha First National Bank Omaha is a bank headquartered in Omaha, Nebraska. The namesake and leading subsidiary of First National of Nebraska, it is the third largest privately held bank subsidiary in the United States with $17 billion in assets and 43 ...
,
USAA The United Services Automobile Association (USAA) is a San Antonio-based Fortune 500 diversified financial services group of companies including a Texas Department of Insurance-regulated reciprocal inter-insurance exchange and subsidiaries offeri ...
, Navy Federal,
Synchrony Financial Synchrony Financial is a consumer financial services company headquartered in Stamford, Connecticut, United States. The company offers consumer financing products, including credit, promotional financing and loyalty programs, installment lendi ...
, and
US Bancorp U.S. Bancorp (stylized as us bancorp) is an American bank holding company based in Minneapolis, Minnesota, and incorporated in Delaware. It is the parent company of U.S. Bank National Association, and is the fifth largest banking institution ...
have started issuing American Express cards. Citi issues the
Macy's Macy's (originally R. H. Macy & Co.) is an American chain of high-end department stores founded in 1858 by Rowland Hussey Macy. It became a division of the Cincinnati-based Federated Department Stores in 1994, through which it is affiliated wi ...
and
Bloomingdale's Bloomingdale's Inc. is an American luxury department store chain; it was founded in New York City by Joseph B. and Lyman G. Bloomingdale in 1861. A third brother, Emanuel Watson Bloomingdale, was also involved in the business. It became a di ...
American Express cards along with Citi-branded cards. Wells Fargo issues American Express cards under their own brand and for
Dillard's Dillard's, Inc. is an upscale American department store chain with approximately 282 stores in 29 states and headquartered in Little Rock, Arkansas. Currently, the largest number of stores are located in Texas with 57 and Florida with 42. The ...
. US Bancorp issues American Express-branded cards for US Bank along with Elan Card Services, a subsidiary that issues credit cards on behalf of small to midsize banks. Some
credit unions A credit union, a type of financial institution similar to a commercial bank, is a member-owned nonprofit financial cooperative. Credit unions generally provide services to members similar to retail banks, including deposit accounts, provision ...
, including
PenFed Pentagon Federal Credit Union, widely known by its abbreviated name PenFed, is a United States federal credit union headquartered in McLean, Virginia, chartered and regulated under the authority of the National Credit Union Administration (NCUA ...
, also issue American Express cards.
JPMorgan Chase JPMorgan Chase & Co. is an American multinational investment bank and financial services holding company headquartered in New York City and incorporated in Delaware. As of 2022, JPMorgan Chase is the largest bank in the United States, t ...
is the largest bank and the only Big Four bank in the US that does not partner with American Express. Instead, JPMorgan made the decision in 2013, to partner with Visa on the ChaseNet closed-loop network that is similar in terms of functionality to the American Express network.


Merchant account

Many retailers do not accept American Express cards. American Express charges
merchants A merchant is a person who trades in commodities produced by other people, especially one who trades with foreign countries. Historically, a merchant is anyone who is involved in business or trade. Merchants have operated for as long as industry ...
significantly higher fees than other credit card providers. In a court case '' Ohio v. American Express Co.'', merchants filed a
class action A class action, also known as a class-action lawsuit, class suit, or representative action, is a type of lawsuit where one of the parties is a group of people who are represented collectively by a member or members of that group. The class actio ...
lawsuit against American Express and claimed that charging high fees is a violation of the
Sherman Antitrust Act The Sherman Antitrust Act of 1890 (, ) is a United States antitrust law which prescribes the rule of free competition among those engaged in commerce. It was passed by Congress and is named for Senator John Sherman, its principal author. ...
. According to the lawsuit, accepting American Express cards costs merchants the most. In January 2017, the 2nd U.S. Circuit Court of Appeals affirmed a lower court ruling that American Express could block merchants that accept its cards from steering customers to other cards, like those offered by Visa and Mastercard. In June 2018, the U.S. Supreme Court affirmed the 2nd Circuit Court's ruling.


Non-card products


Traveler's cheques

American Express is the largest provider of
traveler's cheque A traveller's cheque is a medium of exchange that can be used in place of hard currency. They can be denominated in one of a number of major world currencies and are preprinted, fixed-amount cheques designed to allow the person signing it to ma ...
s in the world. In 2005, American Express released the American Express Travelers Cheque Card, a
stored-value card A stored-value card (SVC) is a payment card with a monetary value stored on the card itself, not in an external account maintained by a financial institution. This means no network access is required by the payment collection terminals as funds ...
that serves the same purposes as a traveler's cheque, but can be used in stores like a credit card. Amex discontinued the card in October 2007, due to "changing market conditions" and issued refund checks to cardholders for the remaining balances.


Financial advisors

On September 30, 2005, American Express spun-off its American Express Financial Advisors unit,
Ameriprise Financial Ameriprise Financial, Inc. is a diversified financial services company and bank holding company incorporated in Delaware and headquartered in Minneapolis, Minnesota. It provides financial planning products and services, including wealth mana ...
, to its shareholders. On September 30, 2005,
RSM McGladrey RSM US LLP is an audit, tax, and consulting firm focused on the middle market in the United States and Canada and is a member of the global accounting network RSM International. It is the fifth largest accounting firm in the United States and ...
acquired American Express Tax & Business Services (TBS).


International bank

In 2008,
Standard Chartered Bank Standard Chartered plc is a multinational bank with operations in consumer, corporate and institutional banking, and treasury services. Despite being headquartered in the United Kingdom, it does not conduct retail banking in the UK, and around 9 ...
acquired American Express Bank Ltd, the international banking subsidiary of American Express for US$823million.


Travel

American Express established a Travel Division in 1915, that tied together all earlier efforts at making travel easier, and soon established its first
travel agencies A travel agency is a private retailer or public service that provides travel and tourism-related services to the general public on behalf of accommodation or travel suppliers to offer different kinds of travelling packages for each destinatio ...
. In the 1930s, the Travel Division had grown widely.
Albert K. Dawson Albert Knox Dawson (September 20, 1885 – February 1, 1967) was a photojournalist and film correspondent who covered World War I with the German, Austro-Hungarian and Bulgarian army. Early life Albert Knox Dawson was born in Vincennes, Indian ...
was instrumental in expanding business operations overseas, even investing in tourist relations with the
Soviet Union The Soviet Union,. officially the Union of Soviet Socialist Republics. (USSR),. was a transcontinental country that spanned much of Eurasia from 1922 to 1991. A flagship communist state, it was nominally a federal union of fifteen nationa ...
. During
World War I World War I (28 July 1914 11 November 1918), often abbreviated as WWI, was List of wars and anthropogenic disasters by death toll, one of the deadliest global conflicts in history. Belligerents included much of Europe, the Russian Empire, ...
, Dawson was a photographer and film correspondent with the German army. In March 2014, American Express announced that it signed an agreement to create a joint venture for business travel and spun off its corporate travel business as
American Express Global Business Travel American Express Global Business Travel (GBT) is a multinational travel and meetings program management company headquartered in New York City. GBT has 13,500 employees in more than 140 countries. Paul Abbott has been the CEO of GBT since October ...
.


Publishing

The American Express Publishing Corporation published the ''
Travel + Leisure ''Travel + Leisure'' is a travel magazine based in New York City, New York. Published 12 times a year, it has 4.8 million readers, according to its corporate media kit. It is published by Dotdash Meredith, a subsidiary of IAC, with trademark rig ...
,'' ''
Food & Wine ''Food & Wine'' is an American monthly magazine published by Dotdash Meredith. It was founded in 1978 by Ariane and Michael Batterberry. It features recipes, cooking tips, travel information, restaurant reviews, chefs, wine pairings and sea ...
,'' ''
Executive Travel ''Executive Travel magazine'' was an American bimonthly magazine published in New York City by Time Inc. The magazine, launched in May 2002, was published 6 times a year. Geared toward upscale executives, the magazine covered relevant topics on bu ...
'', ''Black Ink'', and '' Departures'' magazines until October 1, 2013, when it sold those titles to Time Inc. It publishes ''American Express Skyguide'' and is based in New York City. , Time Inc. is restructuring the portfolio of publications. These assets are now part of IAC's
Dotdash Meredith Dotdash Meredith (formerly About.com) is an American digital media company based in New York City. The company publishes online articles and videos about various subjects across categories including health, home, food, finance, tech, beauty, l ...
.


Individual banking

American Express FSB (
federal savings bank Federal savings associations (also called "federal thrifts" or "federal Savings Banks"), in the United States, are institutions chartered by the Office of Thrift Supervision which is now administered by Office of the Comptroller of the Currency ...
) is a
direct bank A direct bank (sometimes called a branch-less bank or virtual bank) is a bank that offers its services only via the Internet, email, and other electronic means, often including telephone, online chat, and mobile check deposit. A direct bank has no ...
offering a standard
savings account A savings account is a bank account at a retail bank. Common features include a limited number of withdrawals, a lack of cheque and linked debit card facilities, limited transfer options and the inability to be overdrawn. Traditionally, transa ...
to individuals. The names used are Centurion Bank and American Express Bank; both are Utah-based and TRS (Travel Related Services). American Express Rewards Checking, an online checking account, is available to consumer card members who have held card accounts for three or more months. There are no account fees and customers earn a 0.50% APY alongside Membership Rewards points on debit transactions.


Business banking

In 2020, American Express acquired Kabbage. In June 2021, the company's first checking account for small businesses, Kabbage Checking, was launched. American Express also offers credit lines of to for small businesses, using Kabbage's automated underwriting software. Full-service business checking for small and mid-sized businesses under the American Express brand was launched in October 2021.


Advertising campaigns


Don't Leave Home Without Them

In 1975, David Ogilvy of
Ogilvy & Mather Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based advertising agency, agency. In 1964, the firm became known as Ogilvy & Mather after merging wit ...
developed the highly successful "Don't Leave Home Without Them" ad campaign for American Express Traveler's Cheques, featuring Oscar-award-winning actor
Karl Malden Karl Malden (born Mladen George Sekulovich; March 22, 1912 – July 1, 2009) was an American actor. He was primarily a character actor, who according to Robert Berkvist, "for more than 60 years brought an intelligent intensity and a homespun aut ...
. Malden served as the public face of American Express Travelers Cheques for 25 years. In the UK, the spokesman was the
television personality Celebrity is a condition of fame and broad public recognition of a person or group as a result of the attention given to them by mass media. An individual may attain a celebrity status from having great wealth, their participation in sports ...
Alan Whicker Alan Donald Whicker (2 August 1921 – 12 July 2013) was a British journalist and television presenter and broadcaster. His career spanned almost 60 years, during which time he presented the documentary television programme ''Whicke ...
. After Malden's departure, and as the card assumed importance over the traveler's cheques, American Express continued to use celebrities, such as
Mel Blanc Melvin Jerome Blanc (born Blank ; May 30, 1908July 10, 1989) was an American voice actor and radio personality whose career spanned over 60 years. During the Golden Age of Radio, he provided character voices and vocal sound effects for comedy r ...
and ballerina
Cynthia Gregory Cynthia Kathleen Gregory (born July 8, 1946) is an American former prima ballerina. Career Born in Los Angeles, Gregory took up dancing when she was five, with the encouragement of her parents, who hoped exercise would stem her history of childho ...
. A typical ad for the American Express Card began with a celebrity asking viewers: "Do you know me?" Although he/she gave hints to his/her identity, the star's name was never mentioned except as imprinted on an American Express Card, after which announcer Peter Thomas told viewers how to apply for it. Each ad concluded with the celebrity reminding viewers: "Don't Leave Home Without It." The "Don't Leave Home Without It" slogan was revived in 2005.


The Adventures of Seinfeld & Superman

American Express continues to use celebrities in their ads. Some notable examples include a late 1990s ad campaign with comedian
Jerry Seinfeld Jerome Allen Seinfeld ( ; born April 29, 1954) is an American stand-up comedian, actor, writer, and producer. He is best known for playing a semi-fictionalized version of himself in the sitcom '' Seinfeld'', which he created and wrote with La ...
, including the two 2004
webisode A webisode (portmanteau of "web" and "episode") is an episode of a series that is distributed as part of a web series or on streaming television. It is available as either for download or in streaming, as opposed to first airing on broadcast or c ...
s in a series entitled "
The Adventures of Seinfeld & Superman ''The Adventures of Seinfeld & Superman'' is a pair of advertisement films promoting American Express, featuring Jerry Seinfeld as himself and Patrick Warburton (who appeared with Seinfeld on ''Seinfeld'', as David Puddy) as the voice of Superma ...
".


My life. My card. / Are You a Cardmember?

In late 2004, American Express launched the "My life. My card." brand campaign, and later the "Are You a Cardmember?" brand campaign in 2007, (both by Ogilvy & Mather), featuring famous American Express cardmembers talking about their lives. The ads have featured actors/actresses
Kate Winslet Kate Elizabeth Winslet (; born 5 October 1975) is an English actress. Known for her work in independent films, particularly period dramas, and for her portrayals of headstrong and complicated women, she has received numerous accolades, inc ...
,
Robert De Niro Robert Anthony De Niro Jr. ( , ; born August 17, 1943) is an American actor. Known for his collaborations with Martin Scorsese, he is considered to be one of the best actors of his generation. De Niro is the recipient of various accolades ...
,
Ken Watanabe is a Japanese actor. To English-speaking audiences, he is known for playing tragic hero characters, such as General Tadamichi Kuribayashi in ''Letters from Iwo Jima'' and Lord Katsumoto Moritsugu in '' The Last Samurai'', for which he was nom ...
, and
Tina Fey Elizabeth Stamatina "Tina" Fey (; born May 18, 1970) is an American actress, comedian, writer, producer, and playwright. She is best known for her work on the NBC sketch comedy series ''Saturday Night Live'' (1997–2006) and for creating the ...
;
Duke University Duke University is a private research university in Durham, North Carolina. Founded by Methodists and Quakers in the present-day city of Trinity in 1838, the school moved to Durham in 1892. In 1924, tobacco and electric power industrialist Jam ...
basketball coach
Mike Krzyzewski Michael William Krzyzewski ( ; born February 13, 1947), nicknamed "Coach K", is an American former college basketball coach. He served as the head coach at Duke University from 1980 to 2022, during which he led the Blue Devils to five nati ...
; fashion designers
Collette Dinnigan Collette Mary Ann Dinnigan (born 24 September 1965) is an Australian based fashion designer. Born in South Africa, Dinnigan moved to New Zealand, then Australia, where she obtained work with the Australian Broadcasting Corporation. She ope ...
and
Diane von Fürstenberg Diane von Fürstenberg (born Diane Simone Michele Halfin, 31 December 1946) is a Belgians, Belgian fashion designer best known for her wrap dress. She initially rose to prominence in 1969 when she married into the German princely House of Fürst ...
; comedian and talk show hostess
Ellen DeGeneres Ellen Lee DeGeneres ( ; born January 26, 1958) is an American comedian, television host, actress, writer, and producer. She starred in the sitcom ''Ellen'' from 1994 to 1998, which earned her a Primetime Emmy Award for " The Puppy Episode". Sh ...
; golfer
Tiger Woods Eldrick Tont "Tiger" Woods (born December 30, 1975) is an American professional golfer. He is tied for first in PGA Tour wins, ranks second in men's major championships, and holds numerous golf records. * * * Woods is widely regarded as ...
; professional snowboarder Shaun White; tennis pros
Venus Williams Venus Ebony Starr Williams (born June 17, 1980) is an American professional tennis player. A former world No. 1 in both singles and doubles, Williams has won seven Grand Slam singles titles, five at Wimbledon and two at the US Open. She is ...
, Andy Roddick, and Andre Agassi; surfer Laird Hamilton Manchester United manager José Mourinho; film directors Martin Scorsese, Wes Anderson, and M. Night Shyamalan; singers Sheryl Crow, Alicia Keys and Beyoncé.


Animals

In 2007, a two-minute black-and-white ad, entitled "Animals" and starring
Ellen DeGeneres Ellen Lee DeGeneres ( ; born January 26, 1958) is an American comedian, television host, actress, writer, and producer. She starred in the sitcom ''Ellen'' from 1994 to 1998, which earned her a Primetime Emmy Award for " The Puppy Episode". Sh ...
, won the Emmy Award for Outstanding Commercial.


C. F. Frost

Many American Express credit card ads feature a sample American Express Card with the name "C. F. Frost" on the front. This is not a fabricated name; Charles F. Frost was an advertising executive at Ogilvy & Mather.


Cause marketing

American Express was one of the earliest users of cause marketing, to great success. A 1983 promotion advertised that for each purchase made with an American Express Card, American Express would contribute one penny to the renovation of the Statue of Liberty. The campaign generated contributions of $1.7 million to the Statue of Liberty restoration project. What would soon capture the attention of marketing departments of major corporations was that the promotion generated approximately a 28% increase in American Express card usage by consumers. In May 2007, American Express launched an initiative called the Members Project. Cardholders were invited to submit ideas for projects, and were told American Express was funding the winning project.


Cultural projects and sponsored events

American Express supports initiatives to enhance the architectural and cultural heritage, with the aim of raising awareness on the importance of historical and environmental conservation, through the restoration of historical monuments. American Express is a founder sponsor of the global program "World Monuments Watch", launched in 1995, by World Monuments Fund. During the first edition of Corporate Art Awards, in 2016, American Express received by pptArt the Corporate Art Award for its international restoration program. In 2019, Australian media company Pedestrian Group acquired Openair Cinemas, which had formerly been known as American Express Openair Cinemas. The brand refers to outdoor showings of films in open spaces across Australia and New Zealand.


Workplace


Offices

In April 1986, American Express moved its headquarters to the 51-story Three World Financial Center in New York City. After September 11 attacks, the events of September 11, 2001, American Express had to leave its headquarters temporarily because it was located directly opposite the World Trade Center (1973-2001), World Trade Center and was damaged during the fall of the towers. The company began gradually moving back into its rehabilitated building in 2002. The company maintains major offices in Sunrise, Florida, Salt Lake City, and Phoenix, Arizona, with its main data centers in North Carolina and Phoenix. AMEX Bank of Canada was founded in 1853, in Toronto. It has around 1,700 employees as of December 2020 in its head office at Sheppard, east of Highway 404 in Toronto (relocated from Markham, Ontario, a northern suburb of Toronto where it resided from 1985 to 2015), as well as an office in Hamilton, Ontario. The company began operations as a bank on July 1, 1990, following an order-in-council made by the Brian Mulroney government on November 21, 1988. This decision was not without controversy as federal banking policy at the time would not ordinarily have permitted American Express to operate as a bank. It is a member of the Canadian Bankers Association (CBA) and a registered member of the Canada Deposit Insurance Corporation (CDIC), the federal agency insuring deposits at all of Canada's chartered banks. American Express has several offices in the UK, including a European Service Center in the Carlton Hill, Brighton, Carlton Hill area of Brighton, England. The building was completed in 2012. It replaced American Express's former building, Amex House, a large white tower block built in 1977 and surrounded by several other smaller offices around the city. The American Express European Service Center deals with card servicing, sales, fraud and merchant servicing. Official Europe, Middle East, and Africa HQ is located in the Belgravia district of Westminster, in central London, at Belgrave House on Buckingham Palace Road, SW1; other UK offices are based in Sussex at Burgess Hill and Manchester. In November 2009, Brighton and Hove City Council granted planning permission for American Express to redevelop the Amex House site. Japan, Asia-Pacific, and Australian Headquarters is co-located in Singapore, at Collyer Quay, 16 Collyer Quay, and in Sydney's King Street Wharf area. The headquarters of Latin America and Caribbean division is in Fort Lauderdale, Florida. American Express also has a significant presence in India. Its two centers are located at Gurgaon, Haryana and on Mathura Road in New Delhi. The Indian operations of American Express revolve around the back office customer services operations apart from the credit card business for the domestic Indian Economy, arguably the American Express campus in Gurgaon is the largest employee location by headcount for Amex and supports business continuity objectives of Amex including during Hurricane Sandy, the center works 24/7 and includes a co-located second building which was recently transferred to a third party service provider but does much work for Amex.


Job satisfaction

In 2008, American Express was named the 62nd best company to work for in the United States by ''
Fortune Fortune may refer to: General * Fortuna or Fortune, the Roman goddess of luck * Luck * Wealth * Fortune, a prediction made in fortune-telling * Fortune, in a fortune cookie Arts and entertainment Film and television * ''The Fortune'' (1931 film) ...
'', ranking it number one for bank card companies. In October 2008, Amex Canada Inc. was named one of Greater Toronto's Top Employers by Mediacorp Canada Inc., which was announced by the ''Toronto Star'' newspaper. In 2018, ''
Fortune Fortune may refer to: General * Fortuna or Fortune, the Roman goddess of luck * Luck * Wealth * Fortune, a prediction made in fortune-telling * Fortune, in a fortune cookie Arts and entertainment Film and television * ''The Fortune'' (1931 film) ...
'' ranked it the 23rd best company to work for. In 2019, ''
Fortune Fortune may refer to: General * Fortuna or Fortune, the Roman goddess of luck * Luck * Wealth * Fortune, a prediction made in fortune-telling * Fortune, in a fortune cookie Arts and entertainment Film and television * ''The Fortune'' (1931 film) ...
'' ranked it the 9th best company to work for.


Management, corporate governance, ownership

Officers of the company are listed on the company's website. , American Express shares are mainly held by institutional investors (Berkshire Hathaway, Vanguard group, BlackRock, State Street Corporation and others).


In popular culture

The "Don't Leave Home Without It" campaign was parodied by the American game show ''Press Your Luck'' in 1984, with the show's mascot, the "whammy", showing the viewers an "American Xcess" card, using the introduction of "Hello, do you know me?" The name "W-H-A-M-M-Y" is then revealed to the audience before taking all of the player's earnings to that point.


See also

* Falmer Stadium in East Sussex, England * American Express Gold card dress of Lizzy Gardiner * Small Business Saturday, a registered trademark of American Express * Damage waiver#Credit card coverage of damage waiver, Credit card coverage of rental car damage waiver


References


External links

* {{Authority control American Express, 1850 establishments in New York (state) 1970s initial public offerings Financial services companies based in New York City Berkshire Hathaway Butterfield Overland Mail Companies based in Manhattan Companies in the Dow Jones Industrial Average Companies listed on the New York Stock Exchange Contactless smart cards Credit card issuer associations Credit cards Financial services companies established in 1850 Foreign exchange companies Multinational companies based in New York City Payment systems Publicly traded companies based in New York City Travel management Wells Fargo