In Thailand, television broadcasting started on 24 June,

1955 Events January * January 3 – José Ramón Guizado becomes president of Panama. * January 17 – , the first nuclear-powered submarine, puts to sea for the first time, from Groton, Connecticut. * January 18– 20 – Battle of Yijiangs ...

(in

NTSC The first American standard for analog television broadcast was developed by National Television System Committee (NTSC)National Television System Committee (1951–1953), Report and Reports of Panel No. 11, 11-A, 12–19, with Some supplement ...

). Color telecasts (

PAL Phase Alternating Line (PAL) is a colour encoding system for analogue television. It was one of three major analogue colour television standards, the others being NTSC and SECAM. In most countries it was broadcast at 625 lines, 50 fields (25 ...

, System B/G 625 lines) were started in 1967, and full-time color transmissions were launched in 1975. As of November 2020, there are currently 21 digital (

DVB-T2 DVB-T2 is an abbreviation for "Digital Video Broadcasting – Second Generation Terrestrial"; it is the extension of the television standard DVB-T, issued by the consortium DVB, devised for the broadcast transmission of digital terrestrial tele ...

) TV channels in

Thailand Thailand ( ), historically known as Siam () and officially the Kingdom of Thailand, is a country in Southeast Asia, located at the centre of the Indochinese Peninsula, spanning , with a population of almost 70 million. The country is b ...

Television providers

Subscription providers are available, with differences in the number of channels, capabilities such as the

program guide Electronic programming guides (EPGs) and interactive programming guides (IPGs) are menu-based systems that provide users of television, radio and other media applications with continuously updated menus that display scheduling information for ...

(EPG),

video on demand Video on demand (VOD) is a media distribution system that allows users to access videos without a traditional video playback device and the constraints of a typical static broadcasting schedule. In the 20th century, broadcasting in the form of ...

(VOD), high-definition (HD),

interactive television Interactive television is a form of media convergence, adding data services to traditional television technology. It has included on-demand delivery of content, online shopping, and viewer polls. Interactive TV is an example of how new informatio ...

via the

red button Red button may refer to: *Red Button (digital television), a button on the remote control for certain digital television set top boxes in the United Kingdom and Australia, and used to access interactive television services **BBC Red Button BBC ...

, and coverage across Thailand.

Set-top box A set-top box (STB), also colloquially known as a cable box and historically television decoder, is an information appliance device that generally contains a TV-tuner input and displays output to a television set and an external source of s ...

es are generally used to receive these services. Households viewing TV from the internet are not tracked by the Thai government.

Analog terrestrial television

This is currently the traditional way of receiving television in Thailand, however it has now largely been supplanted by digital providers. There are 6 channels; three of them are government public-owned by

MCOT MCOT Public Company Limited (MCOT; th, บริษัท อสมท จำกัด (มหาชน)), formerly known as the Mass Communication Organization of Thailand, is a Thai state-owned public broadcaster. It owns and operates a numb ...

the 2 television channels terrestrial free-to-air

Modernine TV MCOT HD (in Thailand called Channel 9 MCOT HD th, ช่อง 9 เอ็มคอตเอชดี) is a Thai free-to-air television network launched on 24 June 1955 and owned by MCOT. History The channel was originally launched as Cha ...

and Channel 3; Channel 5 and

BBTV Channel 7 The Channel 7 or Channel 7 HD, fully known as Bangkok Broadcasting & Television Company Limited Channel 7 ( th, สถานีโทรทัศน์ช่อง 7 เอชดี), is a Thai free-to-air television network that was launched o ...

are owned by

Royal Thai Army The Royal Thai Army or RTA ( th, กองทัพบกไทย; ) is the army of Thailand and the oldest and largest branch of the Royal Thai Armed Forces. History Origin The Royal Thai Army is responsible for protecting the kingdom's ...

; NBT and Thai PBS are fully government-owned. Analog terrestrial transmissions were scheduled to be switched off in phases as part of the digital switchover, which was expected to be completed in

2020 2020 was heavily defined by the COVID-19 pandemic, which led to global social and economic disruption, mass cancellations and postponements of events, worldwide lockdowns and the largest economic recession since the Great Depression in t ...

in line with ASEAN recommendations, however, the changeover has yet to come into effect. Provincial television was discontinued in 1988, replaced by NBT, which has two hours of local programming in each of the provinces.

Digital terrestrial television

In 2005, the Ministry of Information announced their plan to digitalize nationwide

free-to-air Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen to the content without requiring a subscripti ...

TV broadcasts led by MCOT. Trial broadcasts were undertaken, involving one thousand households in

Bangkok Bangkok, officially known in Thai as Krung Thep Maha Nakhon and colloquially as Krung Thep, is the capital and most populous city of Thailand. The city occupies in the Chao Phraya River delta in central Thailand and has an estimated populati ...

from December 2000 till May 2001. In December 2013, the

National Broadcasting and Telecommunications Commission The National Broadcasting and Telecommunications Commission (NBTC, th, คณะกรรมการกิจการกระจายเสียง กิจการโทรทัศน์ และกิจการโทรคมนา� ...

(NBTC) set up series of auction for DTTV. Four types of licenses are offered: High-Def. channel license, Standard-Def. channel license, News channel license and Youth/Family channel license. All the major operators and content owners in the industry won the bid for new licenses e.g. BEC World, Bangkok Broadcasting and TV, GMM Grammy, ThaiRath Newspaper, Nation Multimedia Group, True Visions etc. According to the license condition, DTTV services launched since April 2014.

Cable television

All national cable TVs in Thailand must accept by ''

'', The first provider is International Broadcasting Corporation (IBC) in 1989, next one is Thai Sky TV in 1991 (but off-air in 1997). Universal TV cable network (UTV) is the third provider in 1993. But after

Asian financial crisis The Asian financial crisis was a period of financial crisis that gripped much of East Asia and Southeast Asia beginning in July 1997 and raised fears of a worldwide economic meltdown due to financial contagion. However, the recovery in 1998– ...

, UTV merged with IBC in 1998, changed its name to United Broadcasting Corporation or UBC (

TrueVisions TrueVisions is a cable and satellite television operator in Thailand. TrueVisions is owned by the True Corporation. Until February 2007, it was called the United Broadcasting Corporation (UBC), or UBC-True. History International Broadcasting ...

in present) and became a monopoly provider.

IP television (IPTV)

In contrast to Internet TV, IPTV refers to services operated and controlled by a single company, who may also control the 'Final Mile' to the consumers' premises.

Mobile television

True Move provide mobile television services for reception on third generation mobile phones. They consist of a mixture of regular channels as well as made for mobile channels with looped content. True Move H TV now offers more than 20 channels to True-H 3G subscribers who own compatible mobile phones. Yet, True is expected to roll out broadcast mobile TV services based on

DVB-H DVB-H (Digital Video Broadcasting - Handheld) is one of three prevalent mobile TV formats. It is a technical specification for bringing broadcast services to mobile handsets. DVB-H was formally adopted as ETSI standard EN 302 304 in November 2 ...

in the near future.

Internet television

Television received via the Internet may be free, subscription or pay-per-view,

multicast In computer networking, multicast is group communication where data transmission is addressed to a group of destination computers simultaneously. Multicast can be one-to-many or many-to-many distribution. Multicast should not be confused wi ...

unicast Unicast is data transmission from a single sender (red) to a single receiver (green). Other devices on the network (yellow) do not participate in the communication. In computer networking, unicast is a one-to-one transmission from one point in ...

, or

peer-to-peer Peer-to-peer (P2P) computing or networking is a distributed application architecture that partitions tasks or workloads between peers. Peers are equally privileged, equipotent participants in the network. They are said to form a peer-to-peer ...

, streamed or

download In computer networks, download means to ''receive'' data from a remote system, typically a server such as a web server, an FTP server, an email server, or other similar system. This contrasts with uploading, where data is ''sent to'' a remote ...

ed, and use a variety of distribution technologies. Playback is normally via a computer and broadband Internet connection, although digital media receivers or media centre computers can be used for playback on televisions, such as a computer equipped with Windows Media Center.

Popularity of terrestrial TV stations

The audience share achieved by each terrestrial channel in

is shown in the first table below. The second table shows the share each channel receives of total TV advertising spending. Channel 7 is both the most popular and most commercially successful station with just under 50% of the total audience followed by Channel 3 at just under 30%. The other terrestrial stations share the remaining 20% of the TV audience between them. Audience Share: Market Share - Share of total TV advertising spending: Audience Share (2022):

References

{{Thailand topics 1955 establishments in Thailand