Teeology, Inc. is a

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

-based

electronic commerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain manageme ...

co-founded by American entertainer

Jennifer Lopez Jennifer Lynn Affleck (' Lopez; born July 24, 1969), also known as J.Lo, is an American singer, actress and dancer. In 1991, she began appearing as a Fly Girl dancer on the sketch comedy television series ''In Living Color'', where she rema ...

and fashion designer

Erica Zohar Erica or ERICA may refer to: * Erica (given name) * ''Erica'' (plant), a flowering plant genus * Erica (chatbot), a service of Bank of America * ''Erica'' (video game), a 2019 FMV video game * ''Erica'' (spider), a jumping spider genus * E ...

. Launched on July 12, 2012, the company offers

high-end In economics, a luxury good (or upmarket good) is a good for which demand increases more than what is proportional as income rises, so that expenditures on the good become a greater proportion of overall spending. Luxury goods are in contrast to n ...

limited edition

T-shirt A T-shirt (also spelled tee shirt), or tee, is a style of fabric shirt named after the T shape of its body and sleeves. Traditionally, it has short sleeves and a round neckline, known as a ''crew neck'', which lacks a collar. T-shirts are general ...

s designed by various artists and designers, as well as a permanent collection of basics for men and women. It makes use of new technology and social network tools to "disrupt the traditional retail model".

Foundation and launch

Teeology was co-founded by American recording artist and actress

and fashion designer

. They teamed up with Brian Lee and

MJ Eng MJ may refer to: Fictional characters * M.J. Delfino, in ''Desperate Housewives'' * Mary Jane Watson, in Marvel comics ** Mary Jane Watson (Sam Raimi film series), the film adaptation of the character * MJ (Marvel Cinematic Universe), a character ...

to design the company's "innovative" shopping portal, which uses new technology and social networking tools to "disrupt the traditional retail model". Of Teeology, Lopez stated that it is a "different type of online experience", where "you get to be involved in which designs get made. And it gives us a beeline to what people really like". Lee had previously helped launch the legal document site

LegalZoom LegalZoom.com, Inc. is an American online legal technology company that helps its customers create legal documents without necessarily having to hire a lawyer. Available documents include wills and living trusts, business formation documents, cop ...

with lawyer Robert Shapiro and the subscription-based women's shoe site

ShoeDazzle ShoeDazzle is an American online fashion subscription service based in El Segundo, California. Each month the company debuts a selection of shoes, handbags and jewelry, and provides its members with a showroom curated to their indicated fashion pr ...

with reality television star

Kim Kardashian Kimberly Noel Kardashian (formerly West; born October 21, 1980) is an American socialite, media personality, and businesswoman. She first gained media attention as a friend and stylist of Paris Hilton, but received wider notice after the sex ...

. Lopez, who models for the company, also acts as its chief curator. The website was officially launched on Thursday, July 12, 2012. Eng explained the creation of the company by stating: "The idea started when we realised more and more customers have become increasingly spoiled with private sale discounts online. We know the markups. So rather than building a brand around cost structures, price points and overhanging inventory that you have to liquidate, why not have a lean model and offer good prices right off the bat?"

Products

Limited edition designs

Teeology offers

limited edition T-shirts designed by "various artists and designers". Designers can submit their own T-shirts designs, which are then considered by the company's curators. From the designs they are sent, the curators create a shortlist of designs to be included in a poll. Some of these designs were created by willylopezart.com Members of the website can then vote for T-shirt designs and the winning designs will go into immediate production.

Basics

Teeology also offers a permanent collection of "basics" for men and women.

Reception

Julia Fernandez of Grazia Daily stated that Teeology "certainly adds a more exciting element to online shopping".

References

External links

Official website
{{DEFAULTSORT:Teeology Clothing brands of the United States 2010s fashion Companies based in Los Angeles Jennifer Lopez