Ted Drewes
   HOME

TheInfoList



OR:

Ted Drewes is a family-owned frozen custard company in
St. Louis St. Louis () is the second-largest city in Missouri, United States. It sits near the confluence of the Mississippi and the Missouri Rivers. In 2020, the city proper had a population of 301,578, while the bi-state metropolitan area, which e ...
,
Missouri Missouri is a state in the Midwestern region of the United States. Ranking 21st in land area, it is bordered by eight states (tied for the most with Tennessee): Iowa to the north, Illinois, Kentucky and Tennessee to the east, Arkansas t ...
, United States. The business was founded by Ted Drewes, Sr. in 1929. The shop on Chippewa Street (designated as a section of historic U.S. Route 66) is open much of the year, while the South Grand Boulevard location is open from mid-May through late August. Its signature dish is the "concrete," a serving of frozen custard so thick that it is customarily presented to the customer upside down.


History

Ted Drewes started making frozen custard while working for a
carnival Carnival is a Catholic Christian festive season that occurs before the liturgical season of Lent. The main events typically occur during February or early March, during the period historically known as Shrovetide (or Pre-Lent). Carnival t ...
and opened his first fixed location near St. Petersburg, Florida, in 1929. The first St. Louis shop began serving in 1930 on
Natural Bridge Avenue Nature, in the broadest sense, is the physical world or universe. "Nature" can refer to the phenomena of the physical world, and also to life in general. The study of nature is a large, if not the only, part of science. Although humans ar ...
near Goodfellow Blvd. Less than a year later, it was moved westward along the avenue. A second location was opened at 4224 South Grand Blvd. in 1931. In 1941, a third location opened at 6726 Chippewa Street, on one of the alignments of U.S. Route 66 through St. Louis. The Natural Bridge and Florida locations had closed by 1958, but the Chippewa and South Grand locations remain open. For decades, the Grand Avenue location was the flagship store, serving what was then a densely populated urban area in the neighborhood of Dutchtown and near the neighborhoods of Tower Grove South, Gravois Park, Bevo Mill, Holly Hills, and Carondelet. Each year, it would open in April and close on October 31. The Chippewa location served as an outpost near the city limits for travelers heading to or returning from an
Ozark The Ozarks, also known as the Ozark Mountains, Ozark Highlands or Ozark Plateau, is a physiographic region in the U.S. states of Missouri, Arkansas, Oklahoma and the extreme southeastern corner of Kansas. The Ozarks cover a significant porti ...
weekend getaway. In those days, it was open from
Memorial Day Memorial Day (originally known as Decoration Day) is a federal holiday in the United States for mourning the U.S. military personnel who have fought and died while serving in the United States armed forces. It is observed on the last Monda ...
to
Labor Day Labor Day is a federal holiday in the United States celebrated on the first Monday in September to honor and recognize the American labor movement and the works and contributions of laborers to the development and achievements of the United St ...
. Between the population shifting west in the city and Route 66 drawing more crowds, the Chippewa store became the flagship location. Its season extended to more of the year, while the shop on Grand shortened its seasonal operation. In the wake of the transition, the Chippewa Street store expanded its building and bought a neighboring property to accommodate parking. As dessert eating habits have changed, the Chippewa store has stayed open later in the year. It is now closed for the winter only during the month of January. In 2013, it closed briefly after a minor electrical fire. The South Grand location now opens only for the summer months. In the weeks leading up to
Christmas Christmas is an annual festival commemorating the birth of Jesus Christ, observed primarily on December 25 as a religious and cultural celebration among billions of people around the world. A feast central to the Christian liturgical year ...
, Ted Drewes sells live
Christmas tree A Christmas tree is a decorated tree, usually an evergreen conifer, such as a spruce, pine or fir, or an artificial tree of similar appearance, associated with the celebration of Christmas. The custom was further developed in early modern ...
s. Ted Drewes, Jr., reports that he has fielded numerous requests to turn the small chain into a nationwide
franchise Franchise may refer to: Business and law * Franchising, a business method that involves licensing of trademarks and methods of doing business to franchisees * Franchise, a privilege to operate a type of business such as a cable television p ...
, but has refused. In 2019, Ted Drewes celebrated 90 years of serving frozen custard.


In the press

In 2006, the Route 66 location was featured on the
Food Network Food Network is an American basic cable channel owned by Television Food Network, G.P., a joint venture and general partnership between Warner Bros. Discovery Networks (which holds a 69% ownership stake of the network) and Nexstar Media Group ( ...
show ''
Feasting on Asphalt ''Feasting on Asphalt'' is a television series starring Alton Brown of the Food Network programs ''Good Eats'' and ''Iron Chef America''. Brown's third series, ''Feasting on Asphalt'' explores "road food" (eating establishments which cater to tra ...
'', hosted by
Alton Brown Alton Crawford Brown Jr. (born July 30, 1962) is an American television personality, food show presenter, chef, author, voice actor, and cinematographer. He is the creator and host of the Food Network television show '' Good Eats'' that ran for ...
. In 2010, it was recommended by
Bobby Flay Robert William Flay (born December 10, 1964), is an American celebrity chef, restaurateur, and reality television personality. Flay is the owner and executive chef of several restaurants and franchises, including Bobby's Burger Palace, Bobby's ...
on the "Sweet Tooth" episode of ''
The Best Thing I Ever Ate ''The Best Thing I Ever Ate'' is a television series that originally aired on Food Network, debuting on June 22, 2009 (after a preview on June 20). The program originally aired as a one-time special in late 2008. After being cancelled by The Food ...
''. In 2011, it was featured in a special " Route 66" episode of ''
Man v. Food Nation ''Man v. Food Nation'' is the name given to the fourth season of the Travel Channel's ''Man v. Food'', a food reality television series. It premiered on June 1, 2011. A preview episode, "The Quest Begins", aired on May 25. In this show, host Ada ...
'', hosted by
Adam Richman Adam Montgomery Richman is an American actor and television host. He has hosted various dining and eating-challenge programs on the Travel Channel and History Channel. Early life and education Richman, an only child, was born into a Jewish fa ...
. In 2014, it was awarded the "
Riverfront Times The ''Riverfront Times'' (''RFT'') is a free progressive weekly newspaper in St. Louis, in the U.S. state of Missouri, that consists of local politics, music, arts, and dining news in the print edition, and daily updates to blogs and photo gall ...
" 2014 award for "Best Frozen Custard in St. Louis." In 2017, it was awarded 'Best ice cream shop in the world’ by Soolnua, a branding and marketing firm in
Dublin, Ireland Dublin (; , or ) is the capital and largest city of Republic of Ireland, Ireland. On a bay at the mouth of the River Liffey, it is in the Provinces of Ireland, province of Leinster, bordered on the south by the Dublin Mountains, a part of th ...
, that publishes its world ice cream index every year.


See also

*
List of frozen custard companies This is a list of notable frozen custard companies that manufacture or purvey frozen custard. Frozen custard is a cold dessert similar to ice cream, but includes a significant amount of eggs, and it typically has a denser consistency. Frozen cus ...


Notes


External links

* * {{Restaurants in St. Louis Restaurants in St. Louis Buildings and structures on U.S. Route 66 Restaurants established in 1930 Frozen custard Ice cream parlors in the United States U.S. Route 66 in Missouri Tourist attractions in St. Louis