TechTarget is an American company which offers data-driven marketing services to business-to-business technology vendors. It uses purchase intent data gleaned from the readership of its 140 + technology focused web sites to help tech vendors reach buyers actively researching relevant IT products and services. TechTarget, Inc. was founded in 1999 and is headquartered in

Newton, Massachusetts Newton is a city in Middlesex County, Massachusetts, United States. It is approximately west of downtown Boston. Newton resembles a patchwork of thirteen villages, without a city center. According to the 2020 U.S. Census, the population of ...

with offices in

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

Munich Munich ( ; german: München ; bar, Minga ) is the capital and most populous city of the German state of Bavaria. With a population of 1,558,395 inhabitants as of 31 July 2020, it is the third-largest city in Germany, after Berlin and ...

Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. Si ...

San Francisco San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17t ...

Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, bor ...

and

Sydney Sydney ( ) is the capital city of the state of New South Wales, and the most populous city in both Australia and Oceania. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about towards the Blue Mounta ...

History

TechTarget was founded in 1999 by Greg Strakosch and Don Hawk as a spin-off of United Communications Group (UCG). In 2001, the company was recognized by B2B Magazine on the Media Power 50 list. In 2005, AdAge named CEO Greg Strakosch a Top 25 Newsmaker. In 2016, TechTarget named Michael Cotoia as CEO and board member, and elected Greg Stakosch as executive chairman. The company had its

initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investme ...

in May 2007, listing on the NASDAQ exchange with symbol TTGT. Its current board of directors includes EMC Corporation founder Roger Marino, Atlanta Hawks co-owner Bruce Levenson, former CFO of the New York Times Co., CEO Michael Cotoia and executive chairman Greg Strakosch. Since launch, the company has made several acquisitions aimed at building its technology content reach: In 2003, TechTarget acquired Information Security Magazine. In 2004, the company acquired publications including: Bitpipe.com, TheServerSide.com and TheServerSide.net. In 2007 (the year the company went public), TechTarget acquired KnowledgeStorm for $58 million. In 2008, TechTarget acquired BrianMadden.com and BriForum. The company acquired LeMagIT and opened local operations in France. In 2011, it made a significant acquisition of Uk-based Computer Weekly, which had been published as a weekly print magazine by Reed Business Information for more than 45 years. The company launched its current purchase intent data services (IT Deal Alert) for technology vendors in 2014 and has since added to the portfolio with a product called Priority Engine. In 2020, TechTarget acquired technology webinar company BrightTALK. In early 2021 the firm also announced the acquisition of IT analyst firm Enterprise Strategy Group.

References

External links

*
eVero Corporation
Technology websites Technology companies based in Massachusetts Companies based in Middlesex County, Massachusetts Newton, Massachusetts Mass media companies established in 1999 Technology companies established in 1999 1999 establishments in Massachusetts Companies listed on the Nasdaq {{Ict-company-stub