Team One, an
advertising agency based in
Los Angeles,
California, is a division of
Saatchi & Saatchi.
It was founded in 1987 and focuses on luxury products and services.
History
Team One has a staff of more than 400, including offices in Chicago, New York, Atlanta, and Washington, D.C.
Originally based in El Segundo, it moved to
Jefferson Boulevard
Jefferson Boulevard is a street in Los Angeles and Culver City, California. Its eastern terminus is at Central Avenue east of Exposition Park. At its entrance to Culver City, it splits with National Boulevard. North of Sawtelle Boulevard, it ...
in the
Silicon Beach technology, entertainment, and media hub of Los Angeles, in 2014.
The relocation of its main offices was described in a ''Los Angeles Business Journal'' article as part of the establishment of that street as a west coast analogue of
Madison Avenue
Madison Avenue is a north-south avenue in the borough of Manhattan in New York City, United States, that carries northbound one-way traffic. It runs from Madison Square (at 23rd Street) to meet the southbound Harlem River Drive at 142nd Stre ...
—home to many of the region's top advertising agencies.
The company's clients include
Lexus,
HSBC Premier,
Häagen Dazs,
Indian Motocycle Manufacturing Company,
and
The Ritz Carlton.
As of June 2015, Julie Michael is president of Team One; she has been with the company since 1998.
Notable campaigns
Noteworthy Team One advertising campaigns include:
*"December to Remember" ads for Lexus, 2014
* ”Six-word wows" for The Ritz-Carlton, 2014
* "Tori 500" campaign for Lexus, 2014
* Lexus RC F ad, 2015
* 1000 video ads for Facebook campaign, 2015
* Trailer for
2K Games
2K is an American video game publisher based in Novato, California. 2K was founded under Take-Two Interactive in January 2005 through the 2K Games and 2K Sports labels, following Take-Two Interactive's acquisition of Visual Concepts that same m ...
' ''
Evolve, 2015''
* Lexus Lane Valet April Fools' Day Promotion, 2016
Virtual Reality Lab
Team One executives launched an in-house VR Lab in April 2016
focusing on experimentation and exploring the best way to tell brand stories through VR.
The agency also assembled an in-house team of six to focus on AI.
The Legacy Lab
Legacy Lab is a consulting practice launched by Team One in 2012.
The Lab has researched brands including
The Bluebird Cafe
''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the m ...
,
It Gets Better Project,
,
The Ritz-Carlton
The Ritz-Carlton Hotel Company, LLC is an American multinational company that operates the luxury hotel chain known as The Ritz-Carlton. The company has 108 luxury hotels and resorts in 30 countries and territories with 29,158 rooms, in addi ...
,
and
Taylor Guitars and publishes many of its findings online.
In 2016, The Legacy Lab received a Jay Chiat Award from the
American Association of Advertising Agencies for its redesign work for Me & the Bees.
References
{{Reflist
External links
Official web site
Advertising agencies of the United States
Companies based in Los Angeles
1987 establishments in California