Tastemade, Inc. a video network that offers food- and travel-related programming for online audiences.Spangler, Tod
YouTube Network Tastemade Raises $25 Million Led by Scripps, Liberty Media
''Variety''. September 15, 2016.Spangler, Tod
Apple TV Adds TED Talks, Tastemade and Young Hollywood Channels
''Variety''. September 15, 2016

Overview

Founded in 2012 by Larry Fitzgibbon, Steven Kydd and Joe Perez in

Santa Monica, California Santa Monica (; Spanish: ''Santa Mónica'') is a city in Los Angeles County, situated along Santa Monica Bay on California's South Coast. Santa Monica's 2020 U.S. Census population was 93,076. Santa Monica is a popular resort town, owing t ...

, Tastemade is a global, digital food and travel network for millennials that lets users explore cuisine from around the world through a mix of original content and user-submitted videos.The World's Top 10 Most Innovative Companies of 2015 in Food
''Fast Company''. September 15, 2016 Tastemade's content reaches over 100 million people a month across over 200 countries.Baysinger, Ti
Tastemade Raises Another $40 Million for Its Booming Food-Video Business
''AdWeek''. September 15, 2016 Tastemade's content is available on

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Mosk ...

, Instagram, Snapchat, Prime Video Channels,

Apple TV Channels The Apple TV app (also known as Apple TV, TV, and the TV app) is a line of media player software programs developed by Apple Inc. for viewing television shows and films delivered by Apple to consumer electronic devices. It can stream content fr ...

Pinterest Pinterest is an American image sharing and social media service designed to enable saving and discovery of information (specifically "ideas") on the internet using images, and on a smaller scale, animated GIFs and videos, in the form of pinboard ...

Roku Roku ( ) is a brand of hardware digital media players manufactured by American company Roku, Inc. They offer access to streaming media content from online services. The first Roku model, developed in collaboration with Netflix, was introduced ...

YouTube TV YouTube TV is an American streaming television service operated by YouTube, a wholly owned subsidiary of Google. Announced on February 28, 2017, the virtual multichannel video programming distributor offers a selection of live linear channel f ...

, TiVo+,

DirecTV DirecTV (trademarked as DIRECTV) is an American multichannel video programming distributor based in El Segundo, California. Originally launched on June 17, 1994, its primary service is a digital satellite service serving the United States. I ...

Sling TV Sling TV is an American streaming television service operated by Sling TV LLC, a wholly-owned subsidiary of Dish Network. Unveiled on January 5, 2015, at the Consumer Electronics Show, the virtual multichannel video programming distributor aim ...

and Tastemade's website and the service's app. More than half of Tastemade's views happen on mobile devices and connected TVs.Peterson, Ti
With New Funds From TV Companies, YouTube Net Tastemade Adds Shows
''AdvertisingAge''. September 15, 2016

History

In 2014, Tastemade's original program ''Thirsty For...'' won a

James Beard Award The James Beard Foundation Awards are annual awards presented by the James Beard Foundation to recognize chefs, restaurateurs, authors and journalists in the United States. They are scheduled around James Beard's May 5 birthday. The media award ...

in the New Media category for Video Webcast, Fixed Location and/or Instructional. That same year, ''The Perennial Plate'', a documentary series about sustainable food practices on the Tastemade network, also won a James Beard Award in the New Media category for Video Webcast, on Location. ''The Grill Iron'', a Tastemade travel show about college football tailgating, generated over 5 million total views and was nominated for a James Beard Award in 2015. Later, ''The Grill Iron'' became Tastemade's first show to migrate from digital to broadcast television in September 2015. In 2016, Tastemade won a

Webby Award The Webby Awards are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences, a judging body composed of over two thousand industry experts and technology innovators. Categories includ ...

in the Online Film & Video category for Documentary Series for its show, ''Heritage''. In early 2015,

Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple trees are cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, where its wild ancestor, ' ...

added the Tastemade channel to its Apple TV device. That same year, Tastemade was named one of the World's Top 10 Most Innovative Companies by

Fast Company ''Fast Company'' is a monthly American business magazine published in print and online that focuses on technology, business, and design. It publishes six print issues per year. History ''Fast Company'' was launched in November 1995 by Alan Web ...

. Tastemade was the third most viewed channel in the world on Facebook in July 2016. In July 2015, Facebook began testing a revenue sharing program with its video partners, Tastemade being among them. Tastemade is also part of Facebook's Anthology program, which creates video ads by teaming up advertisers and publishers. In April 2016, Tastemade announced an agreement with Facebook to produce and air 100 Facebook Live shows every month. Tastemade debuted as one of Snapchat's new publishers on its Discover platform in August 2015, producing original food and travel content for the app on a daily basis. The following month, Tastemade's Snapchat Discover channel launched in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...

and

France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of overseas regions and territories in the Americas and the Atlantic, Pacific and Indian Oceans. Its metropolitan area ...

. Tastemade's Snapchat channel was nominated for a

in 2016.

Funding

In 2014, Tastemade announced $25 million in

series C A venture round is a type of funding round used for venture capital financing, by which startup companies obtain investment, generally from venture capitalists and other institutional investors. The availability of venture funding is among the ...

funding, led by Scripps Networks Interactive with participation by Liberty Media Corporation, bringing the startup's total funding to $40 million. In December 2015, Tastemade secured a $40 million Series D funding round led by Goldman Sachs, with participation from existing investors Redpoint Ventures, Raine Ventures, Comcast Ventures, Liberty Media, Scripps Networks Interactive, and Tohokushinsha Film Corporation, bringing the total funding to $80 million. In October 2018, Tastemade closed a $35M Series E funding round led by Goldman Sachs Growth Equity along with new investors Amazon and Cool Japan Fund, with participation from existing investors including Redpoint Ventures, Raine Ventures, Comcast Ventures, and Liberty Media, bringing total funding to $115 million.

Network sponsors

Tastemade's original programming has attracted sponsors including Grey Goose,

Stella Artois Stella Artois ( ) is a pilsner beer, first brewed in 1926 by Brouwerij Artois in Leuven, Belgium. In its original form, the beer is 5.2 per cent ABV, the country's standard for pilsners. The beer is also sold in other countries like the UK, Ir ...

Chase Chase or CHASE may refer to: Businesses * Chase Bank, a national bank based in New York City, New York * Chase Aircraft (1943–1954), a defunct American aircraft manufacturing company * Chase Coaches, a defunct bus operator in England * Chase Co ...

Kraft Foods The second incarnation of Kraft Foods is an American food manufacturing and processing conglomerate, split from Kraft Foods Inc. in 2012 and headquartered in Chicago, Illinois. It became part of Kraft Heinz in 2015. A merger with Heinz, arran ...

General Mills General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company orig ...

, Hyundai, American Express,

Visa Visa most commonly refers to: *Visa Inc., a US multinational financial and payment cards company ** Visa Debit card issued by the above company ** Visa Electron, a debit card ** Visa Plus, an interbank network *Travel visa, a document that allows ...

, San Pellegrino, Starbucks,

Unilever Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy dri ...

, Realtor.com, and others.Patel, Sahi
"Tastemade Sees Success with Branded Originals, Plans to Do More"
''The Video Ink''. December 12, 2016 Tastemade released the findings of a study commissioned from Nielsen which showed that integrating brands into the content resonated better with viewers. Specifically, the study found that brand integration resulted in much higher brand affinity, perception and recall, and increased purchase intent by 30 percent.

Programming

Tastemade's original programming includes the shows ''Thirsty For...'', ''Alice in Paris'', ''8-Bit Cooking School'', ''All the Pizza'', ''One for the Road'', ''Food Court'', and ''Grand Opening—Bondi Harvest''. Its show, ''Tiny Kitchen'', which focuses on dishes being made in a miniature kitchen, has been featured on ''ABC News''. In 2014, Tastemade signed a development deal with Ryan Seacrest to create food and lifestyle programming. In 2015, Tastemade hired

Julie Nolke Julie Marie Nolke is a Canadian comedian, actress, writer, and YouTuber. She is best known for her comedic YouTube series ''Explaining the Pandemic to my Past Self''. Career Nolke initially started her YouTube channel ''Feeling Peckish'' in May ...

to create videos and develop show ideas.

Selected list of programs

* ''Alice in Paris'' * ''All Nighter'' * ''All the Pizza'' * '' All Up In My Grill'' * ''Day of Gluttony'' * '' Frankie's World'' * '' Frankie vs. The Internet'' * ''Grill Iron'' * ''Local Flight'' * ''Mad Good Food'' * ''Make This Tonight'' * '' Mary's Kitchen Crush'' * ''Off Menu'' * ''One for the Road'' * ''Raw. Vegan. Not Gross'' * '' Struggle Meals'' * ''Thirsty For...'' * ''Tiny Kitchen''

References

External links

* {{official website, https://www.tastemade.com/ Digital media Internet properties established in 2012 Internet television channels Streaming television in the United States New media YouTube channels