A talking point, often used in the plural, is a pre-established message or formula used in the field of political communication, sales and commercial or advertising communication. The message is coordinated ''a priori'' to remain more or less invariable regardless of which stakeholder brings the message in the media."talking point"
at merriam-webster.com Such statements can either be free standing or created as retorts to the opposition's talking points and are frequently used in

public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. ...

, particularly in areas heavy in debate such as

politics Politics (from , ) is the set of activities that are associated with making decisions in groups, or other forms of power relations among individuals, such as the distribution of resources or status. The branch of social science that stud ...

and

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

References

Rhetoric Election campaign terminology Propaganda techniques using words {{rhetoric-stub

See also

References