Talk Dirty (Jason Derulo song)

"Talk Dirty" is a song by American singer Jason Derulo, released as the second single from his third studio album, ''Tattoos'' (2013), in Europe and Australia. Derulo's third studio album was retitled '' Talk Dirty'' for its US release, featuring an alternative track listing. It was released as the third single in the US on January 7, 2014. The song features the American rapper 2 Chainz, making it Derulo's first single to feature a guest performer, excluding the French version of " Whatcha Say". The artists co-wrote the song with Jason Evigan, Sean Douglas, Ori Kaplan, Tamir Muskat, Tomer Yosef, and Ricky Reed; the latter is also the song's producer. The song is built around sampled instrumentals from "Hermetico" by the Israeli band Balkan Beat Box from their 2007 studio album ''Nu Med''.

A music video for "Talk Dirty" was directed by Colin Tilley, which incorporates types of dance from a variety of different cultures: it was released through Derulo's account on YouTube on August 7, 2013. Upon its release, "Talk Dirty" received mixed reviews from music critics, though was a worldwide success. The song reached the top position in Australia, Germany, Israel, and the United Kingdom, while also reaching the top 10 in Austria, Canada, Denmark, Finland, France, Hungary, Ireland, the Netherlands, New Zealand, Norway, Sweden, Switzerland, and the United States.

Background and release

Producer Ricky Reed originally wrote the song for Missy Elliott. The song contains a sample of "Hermetico" by the Israeli band Balkan Beat Box from their 2007 album ''Nu Med''.
During an interview with Digital Spy, Derulo stated that the prospect of his first single with a guest appearance made him "really excited": he called "Talk Dirty" "shocking" and "out there", and felt that listeners would "be thinking 'Hmm, really?!'", but also that "it was so much fun". The song was released to digital retailers in New Zealand on August 2, 2013, with a release in Australia following on August 9: it was released in the United Kingdom on September 15, 2013. The cover artwork features the hand of Derulo's girlfriend Jordin Sparks. On December 17, Derulo released the official acoustic version of the song. Following the success of the song Derulo re-recorded the song and premiered the official Spanish version of the single 'Háblame sucio' also with the guest vocals of 2 Chainz on February 27, 2014, and was released digitally on March 11, 2014. On March 25, 2014, Derulo released the official remix version of the song on his SoundCloud account which features 2 Chainz's original verse on the 1st verse, Derulo's 2nd verse from the original version, & a new verse from rapper Sage The Gemini on the 3rd verse.

Composition

"Talk Dirty" largely refrains from the pop and electronic influences heard in Derulo's earlier eras, instead shifting prominently to pop-rap and contemporary R&B. The song opens and closes with a woman speaking words in broken English: ''Spin'' magazine considered this one element of an attempt to encompass an "international polyglot/clusterfuck pop atmosphere" similar to that found in the production work of Timbaland in the early 2000s. Ricky Reed's instrumentation, which contains a sample of "Hermetico" by Israeli group Balkan Beat Box, incorporates percussion as well as the "honky-horns" that back the hook, which ''Spin'' likened to those found in "Thrift Shop" by Macklemore and Ryan Lewis and "Somewhereinamerica" by Jay-Z. The song is in the F# minor with a Phrygian dominant scale. In mainstream pop radio, 2 Chainz's rap verse is not heard over the drum solo and replaced by a sax solo.

Critical reception

James Rettig of ''Billboard'' commented Derulo for "taking orerisks" with the song's composition than in "The Other Side", citing the horn sounds backing the chorus as an example. ''Spin'' criticized Derulo's sexualized lyrics for demonstrating "cultural ignorance", but concluded that the song as a whole "is the craziest song that could be a hit right now", in that Derulo's lyrics make those performed by 2 Chainz "appear almost tasteful". Criticizing for MSN, Kathy Iandoli described the song as "horn-heavy, splashy, braggy", and wrote that 2 Chainz's lyrics lend the song "X-rated fun" by "balancing utthe PG-rated verses" of Derulo.

''Rap-Up'' noted how "Talk Dirty" demonstrates a "more scandalous side" of Derulo. Kathy Iandoli's review of the song for MSN contains the subtitle "Apparently the booty speaks a universal language", based on Derulo's lyrics – which he partly speaks in a patois – claiming that even if he cannot speak the language of a foreign woman, her "booty don't need explaining", and his reference to "lipstick stamps" on his passport. DJBooth reviewer Richard quipped that "Talk Dirty" demonstrates how when Derulo "spit game to beautiful women... ealways manages to make himself understood".

Chart performance

"Talk Dirty" first appeared on the New Zealand singles chart issue dated August 12, 2013, debuting at number 27: it reached its peak position of number two in its fifth week on the chart. In Australia, "Talk Dirty" debuted at number one the ARIA Singles Chart, making it Derulo's second song to do so in the country, after his 2010 single " In My Head", as well as 2 Chainz's first Australian number one. In Europe, it topped the German Media Control Charts and reached number 7 on the Dutch Top 40 in the Netherlands, and number 1 on the Ultratop 50 chart in the Flanders region of Belgium.
The single sold nearly 100,000 copies in the UK three days after its release and was predicted to reach number one. In seven days it sold nearly 160,000 copies in the UK, making it Derulo's fastest selling single within the region, and debuted at number one. This became Derulo's third number one song in UK, after "In My Head" and "Don't Wanna Go Home", and 2 Chainz's first in the country. "Talk Dirty" remained number 1 on the UK Singles Chart for the second consecutive week.

In its fifth week on the ''Billboard'' Hot 100 singles chart in the US, the song jumped nine places from fifteen to six, selling 194,000 copies. The following week the song rose to position of number 4, giving Derulo his first top ten hit since his 2010 single, "Ridin' Solo" and fourth overall, selling an additional 234,000 copies. "Talk Dirty" has peaked at #3 on the ''Billboard'' Hot 100. The song also topped the Pop Songs ''Billboard'' chart, becoming his third leader on that chart after "Whatcha Say" in 2009 and "In My Head" in 2010. "Talk Dirty" reached its 3 million sales mark in the US in May 2014, and 4 million October 2014. It became the sixth best-selling song of 2014 in the United States with 3.96 million copies sold in that year. It has sold 4,360,000 copies in the US as of April 2016.

Live performances

Derulo performed "Talk Dirty" for the first time, along with an acoustic cover of his previous single " The Other Side", at the House of Blues music hall in Orlando as part of the "Presents Hook Up #4" series of concerts organized by US radio station 102 JAMZ. He also performed the song at the iHeart Radio Live Coca-Cola Summer Concert Series in July 2013. He performed the song at the Capital FM Jingle Bell Ball on December 8, 2013. Derulo performed the track live on the Australian morning show ''Sunrise'' on December 27, 2013.

Derulo performed the song live for the first time in the United States on January 23, 2014, on ''Jimmy Kimmel Live!'', his second televised performance of the song was performed on ''The Arsenio Hall Show'' on February 6, 2014. The song's third televised performance was on the season 18 opener of the reality competition show, ''Dancing with the Stars'', which premiered on ABC on March 17, 2014. He sang the song during iHeartRadio Album Release Party in April 2014. On July 4, 2014, Derulo performed the song on ''Good Morning America'' as part of its Summer Concert Series. On August 10, 2014, Derulo performed it at the 2014 Teen Choice Awards. ''Variety'' described the performance as a highlight of the ceremony.

Music video

Background

The music video for "Talk Dirty" was directed by Colin Tilley, who also directed the videos for the previous Derulo singles "It Girl", "Breathing", " Fight for You" and " The Other Side", Filming took place on July 14, 2013. The video was released via Derulo's channel on the video sharing website YouTube on August 7, 2013. Tilley claimed that he wanted to incorporate an "international vibe" into the video, by embracing a variety of dance from different cultures: "We've got girls from different cultures that came and danced and brought out a different energy and just created this beast that was really fun and exciting."

Reception

Although Jenna Hally Rubenstein of MTV explained that the video was thematically shallow, writing that it contained "no real plot... other than "ass"... "hot babes playing saxophone" and "flexing pecs", she complimented Derulo's choreography and dancing, observing him to "hakeit like a bawse while scoping out those hot babes playing saxophone" as he "dances and twerks around the video's many colorful sets", and quipped "The more pec-flexin', the better!"

In popular culture

In February 2014, American band Set It Off released a cover of "Talk Dirty". British singer Chlöe Howl also covered the song at BBC Radio 1's Live Lounge. On March 16, 2014, Lifetime used the song as part of a season 2 promotion campaign for its hit comedy-drama ''Devious Maids'', featuring the cast appearing alongside Derulo, who recreated the song's video and performance. In May 2014, actor Kevin Spacey and late night talk host Jimmy Fallon did an a capella barbershop quartet rendition of the song on ''The Tonight Show Starring Jimmy Fallon''. ''Saturday Night Live'' has also done a parody entitled "Dongs". Malin Akerman performed the song on episode 7 of ''Lip Sync Battle'', while Jorgie Porter did the same on '' Lip Sync Battle UK''. Indian dance crew Desi Hoppers performed to the song in the Duels round of NBC's ''World of Dance''.

Formats and track listings

Credits and personnel

* Vocals – Jason Derulo, 2 Chainz
* Lyrics – Jason Derulo, Sean Douglas, Tauheed Epps, Jason Evigan, Eric Frederic, Ori Kaplan, Tamir Muskat, Tomer Yosef
* Producer – Ricky Reed
* Label – Warner Bros. Records Inc.
* A&R – Aton Ben-Horin

Charts

Weekly charts

Year-end charts

Certifications

Release history

References

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2013 songs
2013 singles
Jason Derulo songs
2 Chainz songs
Number-one singles in Australia
Number-one singles in Germany
Number-one singles in Israel
Number-one singles in Scotland
UK Singles Chart number-one singles
Songs written by 2 Chainz
Music videos directed by Colin Tilley
Macaronic songs
Songs written by Jason Evigan
Songs written by Sean Douglas (songwriter)
Songs written by Ori Kaplan
Songs written by Ricky Reed
Warner Records singles