Reese's Take 5 is a candy bar that was released by

The Hershey Company The Hershey Company, commonly known as Hershey's, is an American multinational company and one of the largest chocolate manufacturers in the world. It also manufactures baked products, such as cookies and cakes, and sells beverages like milksh ...

in December 2004. The original name of the candy bar was TAKE5 but common usage among consumers added a space. In June 2019, when the candy bar became part of the Reese's family, the name was officially changed to Reese's Take 5. The "5" in the name refers to the combination of five ingredients:

chocolate Chocolate is a food made from roasted and ground cacao seed kernels that is available as a liquid, solid, or paste, either on its own or as a flavoring agent in other foods. Cacao has been consumed in some form since at least the Olmec civ ...

peanut The peanut (''Arachis hypogaea''), also known as the groundnut, goober (US), pindar (US) or monkey nut (UK), is a legume crop grown mainly for its edible seeds. It is widely grown in the tropics and subtropics, important to both small and ...

s, caramel, peanut butter, and pretzels. This unique combination of ingredients earned Reese's Take 5 top honors in the 2019 LA Times official candy bar power rankings. The Take5 was known as Max 5 in Canada but has since been discontinued. Take5 has returned to Canada in the fall of 2020, under the name "

Oh Henry Oh Henry! is an American candy bar containing peanuts, caramel, and fudge coated in chocolate. History There are multiple versions of the Oh Henry! bar origin story. The manufacturer Nestlé says that the bar was introduced by George Willia ...

Level Up".

Product changes

Although continuously producing the Take 5 using the original ingredients, The Hershey Company also produced several variations of the Take 5 after its initial release in 2004: *

Chocolate Chocolate is a food made from roasted and ground cacao seed kernels that is available as a liquid, solid, or paste, either on its own or as a flavoring agent in other foods. Cacao has been consumed in some form since at least the Olmec civ ...

Cookie – Substitutes a chocolate cookie to replace the pretzel *

Marshmallow Marshmallow (, ) is a type of confectionery that is typically made from sugar, water and gelatin whipped to a solid-but-soft consistency. It is used as a filling in baking or normally molded into shapes and coated with corn starch. The sugar c ...

(limited edition) – Substitutes a

marshmallow creme Marshmallow creme (also called marshmallow fluff, marshmallow stuff, marshmallow spread, or marshmallow paste) is a marshmallow confectionery spread similar in flavor, but not texture, to regular solid marshmallow. One brand of marshmallow creme ...

to replace the caramel *Peanut butter – Has a peanut butter coating instead of milk chocolate *

White chocolate White chocolate is a confectionery typically made of sugar, milk, and cocoa butter. It is pale ivory colored, and lacks many of the compounds found in milk and dark chocolates. It is solid at room temperature because the melting point of cocoa ...

– Has a white chocolate coating instead of milk chocolate The wrappers for these Take 5 variations show the ingredient substitutions. At the beginning of 2016, Hershey partnered with a panel of "diverse millennial-aged students" to design a new wrapper and logo for the candy as part of a comeback campaign. (Advertising for Take 5 had been cut in 2011, due to Hershey struggling to find the best way to market the brand.) The new wrapper had a black background with ringed gray stripes and a new lime green logo. According to Take 5's brand manager, the new marketing campaign would focus on targeting millennials. The brand also used

Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Mosk ...

, and

Tumblr Tumblr (stylized as tumblr; pronounced "tumbler") is an American microblogging and social networking website founded by David Karp in 2007 and currently owned by Automattic. The service allows users to post multimedia and other content to a sho ...

to revitalize its name. In June 2019, the candy was renamed to Reese's Take 5 and underwent a packaging change, with the primary color of the package changing from black to orange Also in June 2019, Hershey released that the ingredient peanut butter in TAKE5 has always been Reese's Peanut Butter. Reese's Take 5 is sold as Reese's Overload in the UK

Formulation changes

Take 5, amongst other candy bar products often included

cocoa butter Cocoa butter, also called theobroma oil, is a pale-yellow, edible fat extracted from the cocoa bean. It is used to make chocolate, as well as some ointments, toiletries, and pharmaceuticals. Cocoa butter has a cocoa flavor and aroma. Its mel ...

, a fat derived from the

cocoa bean The cocoa bean (technically cocoa seed) or simply cocoa (), also called the cacao bean (technically cacao seed) or cacao (), is the dried and fully fermented seed of ''Theobroma cacao'', from which cocoa solids (a mixture of nonfat substance ...

. However, beginning in 2006 the price for cocoa butter began to increase dramatically, by 2008 the price per ton had increased from $4,000 to $8,100. This placed pressure on Hershey and other chocolate manufacturers to reduce costs. Staple products such as the

Reese's peanut butter cups Reese's Peanut Butter Cups are an American candy consisting of a chocolate cup filled with peanut butter, marketed by The Hershey Company. They were created on November 15, 1928, by H. B. Reese, a former dairy farmer and shipping foreman for M ...

and

Hershey's Kisses Hershey's Kisses is a brand of chocolate first produced by the Hershey Company in 1907. The bite-sized pieces of chocolate have a distinctive conical shape, sometimes described as flat-bottomed teardrops. Hershey's Kisses chocolates are wrapped i ...

were not affected by the price change, but other products from the manufacturer saw a change in their composition, cocoa butter was substituted with other cheaper products, such as

vegetable Vegetables are parts of plants that are consumed by humans or other animals as food. The original meaning is still commonly used and is applied to plants collectively to refer to all edible plant matter, including the flowers, fruits, stems, ...

and

sesame seed oil Sesame oil is an edible vegetable oil derived from sesame seeds. The oil is one of the earliest-known crop-based oils. Worldwide mass modern production is limited due to the inefficient manual harvesting process required to extract the oil. O ...

Nutrition information

In September 2016 Hershey led the SmartLabel initiative, becoming the first brand to adopt that Grocery Manufacturers Association consumer-transparent packaging standard. Take-5-candy-bar-ingredients

One serving of Reese's Take 5 chocolate bar contains the following: *210 calories, *Total Fat 11g ** Saturated fat 5g ** Trans fat 0g *Cholesterol 0g *Total Carbohydrate 26g **Dietary fiber 1g **Total sugars 18g ***includes 17g added sugar *Protein 3g *Vitamin D 0.1mcg *Calcium 30mg *Iron 1.2mg *Potassium 120mg

Records

On January 31, 2020, the

Hershey Company The Hershey Company, commonly known as Hershey's, is an American multinational company and one of the largest chocolate manufacturers in the world. It also manufactures baked products, such as cookies and cakes, and sells beverages like milksh ...

made a gigantic Take 5 chocolate bar that weighs 5,943 pounds. This bar holds the Guinness World Record for largest chocolate nut bar with the size measurements being 9 by 5.5 by 2 feet.

References

External links

* {{DEFAULTSORT:Take 5 (Candy) The Hershey Company brands Food and drink introduced in 2004 Brand name confectionery Chocolate bars Pretzels Peanut dishes Chocolate