is a Japanese publishing company based in Chiyoda,

Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, with an estimated 37.46 ...

. It is known for publishing

subculture A subculture is a group of people within a culture that differentiates itself from the parent culture to which it belongs, often maintaining some of its founding principles. Subcultures develop their own norms and values regarding cultural, poli ...

-oriented fashion magazines aimed at teens, fashion magazines in general, as well as guide books.

History

The company was founded on September 22, 1971 as a consulting business of local government titled . Established by some

Waseda University , mottoeng = Independence of scholarship , established = 21 October 1882 , type = Private , endowment = , president = Aiji Tanaka , city = Shinjuku , state = Tokyo , country = Japan , students = 47,959 , undergrad = 39,382 , postgrad ...

former revolutionary students, in May 1974 it started to publish its first magazine, ''Takarajima'', a

Japanese subculture Japanese street fashion refers to a number of styles of contemporary modern clothing in Japan. Created from a mix of both local and foreign fashion brands, Japanese street fashions tend to have their own distinctive style, with some considered t ...

focused magazine, which was followed by ''Bessatsu Takarajima'' in March 1976. ''

Kono Mystery ga Sugoi! is an annual mystery fiction guide book published by Takarajimasha. The guide book publishes a list of the top ten mystery books published in Japan in the previous year. 1988 ''Kono Mystery ga Sugoi! 1988'' (JICC Shuppankyoku. December, 198 ...

'', a guide book magazine, was first published in December 1989, while fashion magazine ''Cutie'' was first published in September 1989. On April 1, 1993, its name changed to Takarajimasha. ''Smart'', ''Spring'', and ''Sweet'', all young-targeted fashion magazines, are published since October 1995, February 1996, and March 1999 respectively. Takarajimasha is also known for creating in 2005 the concept of "brand mook", a mook featuring a catalogue of new items of a brand and limited edition product of this brand.

Publications

Fashion

;Targeted to teen girls *''Cutie'' *''Spring'' *''Mini'' *''Steady'' ;Targeted to women in their 20s and 30s *''Sweet'' *''InRed'' ;Targeted to women in their 40s *''Glow'' * ;Targeted to men *''Smart'' *''Men's Roses''

Other

Notes

References

External links

* {{Authority control 1971 establishments in Japan Book publishing companies in Tokyo Magazine publishing companies in Tokyo Publishing companies established in 1971