TAKARA CO., LTD. (株式会社タカラ) was a Japanese toy company
founded in 1955. In March 2006, the company merged with
* 1 Products
* 1.1 Toys * 1.2 Software * 1.3 Life entertainment products * 1.4 Robots
In 1975, Takara produced the Diaclone and Microman Micro Change toys. In 1984, the toy line was rebranded by Hasbro as "Transformers ". Takara continued to sell Microman and used it as the basis for the Micronauts toy line. Micronauts were sold internationally by the Mego Corporation .
Takara also invented Battle Beasts , the E-kara karaoke microphone, B-Daman and Beyblade . These toys were sold or distributed internationally by Hasbro . In 1978, Takara developed the Choro-Q , mini pullback cars. Internationally, they have been sold as "Penny Racers".
See also: Category: Takara (company) games
Takara developed and published video games . In the 1990s, Takara
Chibi Maruko-chan video games. The company ported
(adapted) some of the
SNK Neo Geo based arcade games for 8 and 16-bit
consoles. These included the Fatal Fury and the Samurai Shodown
series. They were sold for use with the
Takara contributed to the production of the game,
Takara published the
3D computer graphics
Takara purchased a controlling stake in the publicly traded
LIFE ENTERTAINMENT PRODUCTS
Takara has manufactured several unusual gadgets marketed as "life entertainment products". An example is BowLingual which aimed to translate the sounds of dogs to human language. The BowLingual was named as one of the best inventions of 2002 by Time magazine. See also Yumemi Kobo (dream generator).
In the 1980s, the company was criticized for using a mascot that was a golliwog -like character. The mascot was named "Dakko-Chan" (ダッコちゃん). Takara replaced the mascot with "21st Century Colorful Dakko-Chan", which had enough features to connote the original mascot but divested the traits which brought criticism. For example, the new mascot was not always coloured black.
On 13 May 2005,
In deciding upon the merged company's new name, "Takara" was used for
its international brand recognition and "
While Japanese commercial law allows wide latitude in translating Japanese corporate names into official English names, the merged company took the unusual step of adopting "TOMY Company, Ltd." as its official English, while using "K.K. Takara-Tomy" (株式会社タカラトミー)TYO : 7867 in Japan.
* ^ "Best Inventions of 2002". TIME. Retrieved 2015-08-22. * ^ Department (2005-11-13). "Best Inventions 2005: Bot Crazy - TIME". Content.time.com. Retrieved 2015-08-22. * ^ "Japan: Dakkochan Delirium". TIME. 1960-08-29. Retrieved 2015-08-22.
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