Takara Co., Ltd. (株式会社タカラ) was a Japanese toy company
founded in 1955. In March 2006, the company merged with
limited to form
Takara Tomy. The
Takara motto was
遊びは文化」("playing is culture").
1.3 Life entertainment products
Takara produced the
Micro Change toys.
In 1984, the toy line was rebranded by
Hasbro as "Transformers".
Takara continued to sell
Microman and used it as the basis for the
Micronauts toy line.
Micronauts were sold internationally by the Mego
Takara also invented Battle Beasts, the E-kara karaoke microphone,
B-Daman and Beyblade. These toys were sold or distributed
internationally by Hasbro. In 1978,
Takara developed the Choro-Q, mini
pullback cars. Internationally, they have been sold as "Penny Racers".
See also: Category:
Takara (company) games
Takara developed and published video games. In the 1990s, Takara
Chibi Maruko-chan video games. The company ported
(adapted) some of the
SNK Neo Geo based arcade games for 8 and 16-bit
consoles. These included the Fatal Fury and the Samurai Shodown
series. They were sold for use with the
Sega Genesis, the Super
Nintendo Entertainment System, the Game Boy, or the Famicom.
Takara contributed to the production of the game,
Takara published the
3D computer graphics
3D computer graphics fighting
game series Battle Arena Toshinden, developed by Tamsoft. Small games
developers such as Tamsoft, BHE, E-game and KID corp, were sometimes
omitted from the credits on a game's
Takara packaging or title
Takara purchased a controlling stake in the publicly traded
software publisher Atlus. Some
Takara properties were licensed to and
published by Atlus. In 2006, after the merger with Tomy, the
controlling stake in
Atlus was sold to Index Holdings,
major shareholder. Takara-branded product licenses such as Licca-chan,
Jinsei Game, The Game of Life and
Choro-Q were returned to Takara
Tomy's consumer software division. The merged company also produced
Zoids and the
Life entertainment products
Takara has manufactured several unusual gadgets marketed as "life
entertainment products". An example is
BowLingual which aimed to
translate the sounds of dogs to human language. The
named as one of the best inventions of 2002 by Time magazine. See
Yumemi Kobo (dream generator).
Walkie bits a colorful, multi-function
miniature robotic turtle. it was named Time magazine's best invention
in a robot category.
In the 1980s, the company was criticized for using a mascot that was a
golliwog-like character. The mascot was named "Dakko-Chan"
Takara replaced the mascot with "21st Century
Colorful Dakko-Chan", which had enough features to connote the
original mascot but divested the traits which brought criticism. For
example, the new mascot was not always coloured black.
On 13 May 2005,
Tomy announced their merger. It became
effective on 1 March 2006. In English, the official name of the merged
company is "TOMY Co. Ltd." while in
Japan the legal company name is
"K. K. Takara-Tomy" (株式会社タカラトミー ).TYO: 7867.
In deciding upon the merged company's new name, "Takara" was used for
its international brand recognition and "Tomy" was used because it was
a trusted brand of infant and preschool products in Japan.
While Japanese commercial law allows wide latitude in translating
Japanese corporate names into official English names, the merged
company took the unusual step of adopting "TOMY Company, Ltd." as its
official English, while using "K.K. Takara-Tomy"
(株式会社タカラトミー)TYO: 7867 in Japan.
Tomy held licenses to "localise" and distribute Hasbro
products in Japan. The products include "The Game of Life", Blythe
dolls, Magic: The Gathering,
Duel Masters trading card games by Takara
and Monopoly, Furby,
Super Soaker and
Play-Doh by Tomy.
^ "Best Inventions of 2002". TIME. Retrieved 2015-08-22.
^ Department (2005-11-13). "Best Inventions 2005: Bot Crazy - TIME".
Content.time.com. Retrieved 2015-08-22.
^ "Japan: Dakkochan Delirium". TIME. 1960-08-29. Retrieved
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