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TAKARA CO., LTD. (株式会社タカラ) was a Japanese toy company founded in 1955. In March 2006, the company merged with Tomy
Tomy
company limited to form Takara Tomy
Tomy
. The Takara motto was 遊びは文化」("playing is culture").

CONTENTS

* 1 Products

* 1.1 Toys * 1.2 Software * 1.3 Life entertainment products * 1.4 Robots

* 2 Company
Company
mascot * 3 Merger * 4 References

PRODUCTS

TOYS

In 1975, Takara produced the Diaclone and Microman Micro Change toys. In 1984, the toy line was rebranded by Hasbro as "Transformers ". Takara continued to sell Microman and used it as the basis for the Micronauts toy line. Micronauts were sold internationally by the Mego Corporation .

Takara also invented Battle Beasts , the E-kara karaoke microphone, B-Daman and Beyblade . These toys were sold or distributed internationally by Hasbro . In 1978, Takara developed the Choro-Q , mini pullback cars. Internationally, they have been sold as "Penny Racers".

SOFTWARE

See also: Category: Takara (company) games

Takara developed and published video games . In the 1990s, Takara published the Chibi Maruko-chan video games. The company ported (adapted) some of the SNK Neo Geo based arcade games for 8 and 16-bit consoles. These included the Fatal Fury and the Samurai Shodown series. They were sold for use with the Sega Genesis
Sega Genesis
, the Super Nintendo Entertainment System , the Game Boy
Game Boy
, or the Famicom .

In 2003, Takara contributed to the production of the game, Seek-and-Destroy. Takara published the 3D computer graphics
3D computer graphics
fighting game series, Battle Arena Toshinden developed Tamsoft . Small games developers such as Tamsoft, BHE, E-game and KID
KID
corp , were sometimes omitted from the credits on a game's Takara packaging or title screens.

In 2003, Takara purchased a controlling stake in the publicly traded software publisher Atlus
Atlus
. Some Takara properties were licensed to and published by Atlus
Atlus
. In 2006, after the merger with Tomy, the controlling stake in Atlus
Atlus
was sold to Index Holdings, Takara Tomy's major shareholder. Takara-branded product licenses such as Licca-chan , Jinsei Game
Jinsei Game
, The Game of Life and Choro-Q were returned to Takara Tomy's consumer software division. The merged company also produced the Zoids
Zoids
and the Naruto
Naruto
series.

LIFE ENTERTAINMENT PRODUCTS

Takara has manufactured several unusual gadgets marketed as "life entertainment products". An example is BowLingual which aimed to translate the sounds of dogs to human language. The BowLingual was named as one of the best inventions of 2002 by Time magazine. See also Yumemi Kobo (dream generator).

ROBOTS

In 2005, Takara produced Walkie bits a colorful, multi-function miniature robotic turtle. it was named Time magazine's best invention in a robot category.

COMPANY MASCOT

In the 1980s, the company was criticized for using a mascot that was a golliwog -like character. The mascot was named "Dakko-Chan" (ダッコちゃん). Takara replaced the mascot with "21st Century Colorful Dakko-Chan", which had enough features to connote the original mascot but divested the traits which brought criticism. For example, the new mascot was not always coloured black.

MERGER

On 13 May 2005, Takara and Tomy
Tomy
announced their merger. It became effective on 1 March 2006. In English, the official name of the merged company is "TOMY Co. Ltd." while in Japan
Japan
the legal company name is "K. K. Takara-Tomy" (株式会社タカラトミー ).TYO : 7867.

In deciding upon the merged company's new name, "Takara" was used for its international brand recognition and " Tomy
Tomy
" was used because it was a trusted brand of infant and preschool products in Japan
Japan
.

While Japanese commercial law allows wide latitude in translating Japanese corporate names into official English names, the merged company took the unusual step of adopting "TOMY Company, Ltd." as its official English, while using "K.K. Takara-Tomy" (株式会社タカラトミー)TYO : 7867 in Japan.

Both Takara and Tomy
Tomy
held licenses to "localise" and distribute Hasbro products in Japan
Japan
. The products include "The Game of Life", Blythe dolls , Magic: The Gathering , Duel Masters
Duel Masters
trading card games by Takara and Monopoly
Monopoly
, Furby
Furby
, Super Soaker and Play-Doh by Tomy
Tomy
.

REFERENCES

* ^ "Best Inventions of 2002". TIME. Retrieved 2015-08-22. * ^ Department (2005-11-13). "Best Inventions 2005: Bot Crazy - TIME". Content.time.com. Retrieved 2015-08-22. * ^ "Japan: Dakkochan Delirium". TIME. 1960-08-29. Retrieved 2015-08-22.

* v * t * e

Atlus
Atlus

SERIES

* Etrian Odyssey
Etrian Odyssey
* Growlanser * Kwirk
Kwirk

* Megami Tensei

* Devil Children * Last Bible * Majin Tensei * Persona

* Power Instinct

* Purikura Daisakusen

* Trauma Center

OTHER GAMES

* 13 Sentinels: Aegis Rim * Bonk\'s Adventure * Catherine * Dragon\'s Crown * Dungeon Explorer * Hellnight * Kartia: The Word of Fate * Maken X * My Disney Kitchen * Nora to Toki no Kōbō: Kiri no Mori no Majo * Odin Sphere * Oh My God! * Princess Crown * Radiant Historia * Rockin\' Kats * Somer Assault * The Karate Kid * Tokyo Mono Hara Shi: Karasu no Mori Gakuen Kitan * Widget

PEOPLE

* Kazuma Kaneko * Shigenori Soejima * Shoji Meguro * Toshihiro Nagoshi

ATLUS USA

* ACE Team * Aquaplus * Quest * Sting Entertainment

PARENT COMPANY

* Sega
Sega
* Index Corporation * Takara

* LIST (DOWNLOADABLE ) *

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