The Taiwan Strait Tourism Association (TSTA; ) is a semi-official

representative office A representative office is an office established by a company or a legal entity to conduct marketing and other non-transactional operations, generally in a foreign country where a branch office or subsidiary is not warranted. Representative offices ...

of the

Republic of China Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the northeast ...

Mainland China "Mainland China" is a geopolitical term defined as the territory governed by the People's Republic of China (including islands like Hainan or Chongming), excluding dependent territories of the PRC, and other territories within Greater China. ...

handling tourism-related affairs. Its counterpart body in

Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the nort ...

by the

People's Republic of China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...

is the Association for Tourism Exchange Across the Taiwan Straits.

Offices

Beijing office

The first TSTA office in Mainland China was opened on 4 May 2010. The TSTA office is located at

LG Twin Towers LG Corporation (or LG Group) (), formerly Lucky-Goldstar from 1983 to 1995 (Korean: ''Leokki Geumseong''; ), is a South Korean multinational conglomerate founded by Koo In-hwoi and managed by successive generations of his family. It is ...

in Chaoyang District,

Beijing } Beijing ( ; ; ), alternatively romanized as Peking ( ), is the capital of the People's Republic of China. It is the center of power and development of the country. Beijing is the world's most populous national capital city, with over 21 ...

. During the office official opening ceremony in

Shao Qiwei Shao (; Cantonese Romanisation: Shiu; Gwoyeu Romatzyh: Shaw) is a common Chinese family name. It is the 86th most populous family name in China. It corresponds to last name So in Korean; "Thiệu" or "Thiều" in Vietnamese; “Zau” in Wu Chinese ...

, President of the Mainland's

Cross-Strait Tourism Exchange Association The Association for Tourism Exchange Across the Taiwan Straits (ATETS; ) is a semi-official representative office of the People's Republic of China in Taiwan handling tourism-related affairs. Its counterpart body in Mainland China by the Republ ...

, said that with the establishment of the reciprocal tourism office across the

Taiwan Strait The Taiwan Strait is a -wide strait separating the island of Taiwan and continental Asia. The strait is part of the South China Sea and connects to the East China Sea to the north. The narrowest part is wide. The Taiwan Strait is itself a s ...

means positive progress for exchange and interactions in various aspects between the two sides.

Janice Lai Janice may refer to: * Janice (given name), a feminine given name (includes a list of people with the name) * ''Janice & Abbey'', a reality TV series * Processor codename of the Samsung Galaxy S Advance Android smartphone * Janice, Łódź Voivodes ...

, Chairperson of TSTA said that the establishment of the association in Beijing will also promote tourism industry of Taiwan and introduce Taiwan's sightseeing spots to the people in Mainland China. This establishment also marks a new milestone leading to closer bilateral tourism exchanges between the two sides.

Shanghai office

The second TSTA office in Mainland China is the

Shanghai Shanghai (; , , Standard Mandarin pronunciation: ) is one of the four direct-administered municipalities of the People's Republic of China (PRC). The city is located on the southern estuary of the Yangtze River, with the Huangpu River flow ...

office, located in

Zhabei District Zhabei, formerly romanized as Chapei, is a neighborhood and a former district of Shanghai with a land area of and a resident population of 847,300 as of 2013. It is the location of the Shanghai railway station, one of the main railway stations ...

. The official opening ceremony was held on 15 November 2012, attended by David W. J. Hsieh, Director-General of the

Tourism Bureau The Tourism Bureau, MOTC () is the government agency under the Ministry of Transportation and Communications of Taiwan (Republic of China) responsible for the administration of domestic and international tourism policy making, execution and dev ...

of the

, President of the

and Tu Jiang, Chairman of Association for Tourism Exchange Across the Taiwan Straits. The office will handle Taiwan-related tourism affairs in

Jiangsu Jiangsu (; ; pinyin: Jiāngsū, Postal romanization, alternatively romanized as Kiangsu or Chiangsu) is an Eastern China, eastern coastal Provinces of the People's Republic of China, province of the China, People's Republic of China. It is o ...

Zhejiang Zhejiang ( or , ; , also romanized as Chekiang) is an eastern, coastal province of the People's Republic of China. Its capital and largest city is Hangzhou, and other notable cities include Ningbo and Wenzhou. Zhejiang is bordered by Jiang ...

Anhui Anhui , (; formerly romanized as Anhwei) is a landlocked province of the People's Republic of China, part of the East China region. Its provincial capital and largest city is Hefei. The province is located across the basins of the Yangtze River ...

Fujian Fujian (; alternately romanized as Fukien or Hokkien) is a province on the southeastern coast of China. Fujian is bordered by Zhejiang to the north, Jiangxi to the west, Guangdong to the south, and the Taiwan Strait to the east. Its capi ...

and

Jiangxi Jiangxi (; ; formerly romanized as Kiangsi or Chianghsi) is a landlocked province in the east of the People's Republic of China. Its major cities include Nanchang and Jiujiang. Spanning from the banks of the Yangtze river in the north int ...

Tasks

The three major tasks of TSTA are: * Expanding distribution channels and improving the packaging of quality tourism products * Strengthening publicity and promotion * Introducing theme packages by regions

Transportation

The Beijing office of TSTA is accessible within walking distance southwest from Yong'anli Station of the

Beijing Subway The Beijing Subway is the rapid transit system of Beijing Municipality that consists of 25 lines including 20 rapid transit lines, two airport rail links, one maglev line and 2 light rail lines, and 463 stations. The rail network extends acro ...

. The Shanghai office of TSTA is accessible within walking distance southeast from People's Square Station of the

Shanghai Metro The Shanghai Metro (; Shanghainese: ''Zaon6he5 Di6thiq7'') is a rapid transit system in Shanghai, operating urban and suburban transit services to 14 of its 16 municipal districts and to Kunshan, Jiangsu Province. Served as a part of Shangha ...

References