TVB Jade (), or simply Jade, is a

Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China ( abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delt ...

free-to-air television Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen to the content without requiring a subscriptio ...

channel owned and operated by

Television Broadcasts Limited Television Broadcasts Limited (TVB) is a television broadcasting company based in Hong Kong SAR. The Company operates five free-to-air terrestrial television channels in Hong Kong, with TVB Jade as its main Cantonese language service, and TVB ...

(TVB) as its flagship service, alongside its sister network, the English-language

TVB Pearl TVB Pearl is a terrestrial television channel in Hong Kong owned by Television Broadcasts Limited. Established on 19 November 1967, it shares headquarters with TVB's other properties at TVB City at 77 Chun Choi Street in Tseung Kwan O Industr ...

. Broadcasting started on 19 November 1967. It is headquartered at

TVB City TVB City (), is the headquarters of Television Broadcasts Limited (TVB) developed by Sun Hung Kai Properties located at 77 Chun Choi Street in the Tseung Kwan O Industrial Estate, Tseung Kwan O, Kowloon. The HK$2.2 billion facility officiall ...

at the

Tseung Kwan O Industrial Estate Tseung Kwan O Industrial Estate (, branded as ) is located in the southeast of the Tseung Kwan O New Town, Sai Kung District in Hong Kong. Location Tseung Kwan O Industrial Estate has an area of 75 ha (other sources mention 86 haTseung Kwan O Tseung Kwan O New Town is one of the nine new towns in Hong Kong, built mainly on reclaimed land in the northern half of Junk Bay (known as Tseung Kwan O in Chinese/Cantonese language) in southeastern New Territories, after which it is named. ...

, in the

Sai Kung District Sai Kung District is one of the 18 districts of Hong Kong, a special administrative region of China. The district comprises the southern half of the Sai Kung Peninsula, the Clear Water Bay Peninsula in the New Territories and a strip of lan ...

. Primarily broadcasting entertainment programming, TVB Jade has historically been the most dominant television channel in the region in terms of viewership, with its closest competitor having been the now-defunct ATV Home. Jade primarily broadcasts in the Cantonese language; it has also offered programs with alternative audio tracks in

Mandarin Mandarin or The Mandarin may refer to: Language * Mandarin Chinese, branch of Chinese originally spoken in northern parts of the country ** Standard Chinese or Modern Standard Mandarin, the official language of China ** Taiwanese Mandarin, Stand ...

, English, and other foreign languages. Some shows also offer subtitles in multiple languages.

Audience

During the 21:30 to 22:30 weekday time-slot, TVB Jade consistently attains the highest television audience ratings in Hong Kong. With an average of a '32' ratings point in that time-slot, it is watched by more than 80% of the TV audience in Hong Kong.

Digital broadcasting

TVB Jade was launched on DVB-T2

digital terrestrial television Digital terrestrial television (DTTV or DTT, or DTTB with "broadcasting") is a technology for terrestrial television in which land-based (terrestrial) television stations broadcast television content by radio waves to televisions in consumers' ...

on 31 December 2007, using digital virtual channel 81.

Overseas broadcasting

Mainland China

Due to the needs of reform and opening up, TVB Jade was broadcast by some cable providers in Guangdong in the 1990s, and officially obtained the right to broadcast legally in Guangdong Province in September 2004. After ATV Home stopped broadcasting, TVB Jade became the only overseas Cantonese TV channel that could legally broadcast in Guangdong Province. Some programmes broadcast on TVB Jade will be censored by Guangdong authorities (like some pre-2020

RTHK Radio Television Hong Kong (RTHK) is the public broadcasting service in Hong Kong. GOW, the predecessor to RTHK, was established in 1928 as the first broadcasting service in Hong Kong. As a government department under the Commerce and Econom ...

-produced programmes, "sensitive" news clips, or TVB dramas that was banned by the mainland authorities) and they will insert some entertainment programmes, their own advertisements or Hong Kong Government's promotional clips instead.

United States

Australia, Canada and Europe

Southeast Asia

TVB Jade Malaysia and TVB Jade Southeast Asia is a

pay television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to Subscription business model, subscription-based television services, usually provided by multichan ...

channel owned by

. It was first launched on

Astro Astro may refer to: Entertainment and media * Astro (South Korean band), a South Korean boy band * Astro (UB40) (1957–2021), member of the British reggae band UB40 * Astro (Chilean band), a Chilean indie rock band * Astro (Japanese band), ...

on 1 May 2016. As a main general news and entertainment television channel, it broadcasts in both

Cantonese Cantonese ( zh, t=廣東話, s=广东话, first=t, cy=Gwóngdūng wá) is a language within the Chinese (Sinitic) branch of the Sino-Tibetan languages originating from the city of Guangzhou (historically known as Canton) and its surrounding are ...

and

. It simulcasts Hong Kong TVB Jade primetime slot, including live events. TVB Jade Malaysia and TVB Jade Southeast Asia also features variety shows and newscasts (in simulcast from Hong Kong). Starting 1 April 2020, TVB Jade Malaysia and TVB Jade Southeast Asia will merge with some of the Wah Lai Toi content and due to this Astro Wah Lai Toi will transition to be exclusively available via Video on Demand. TVB Jade Malaysia and TVB Jade Southeast Asia has organized the satellite service into two zones with each having a different localized schedule: *TVB Jade Malaysia – Broadcasts to

Malaysia Malaysia ( ; ) is a country in Southeast Asia. The federation, federal constitutional monarchy consists of States and federal territories of Malaysia, thirteen states and three federal territories, separated by the South China Sea into two r ...

*TVB Jade Southeast Asia – Broadcasts to

Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, borde ...

References

External links

* {{DEFAULTSORT:TVB Jade

Jade Jade is a mineral used as jewellery or for ornaments. It is typically green, although may be yellow or white. Jade can refer to either of two different silicate minerals: nephrite (a silicate of calcium and magnesium in the amphibole group of ...

TVB original programming Television channels and stations established in 1967 Chinese-language television stations Television stations in Hong Kong