TV3 is a

commercial television Commercial broadcasting (also called private broadcasting) is the broadcasting of television programs and radio programming by privately owned corporate media, as opposed to state sponsorship. It was the United States′ first model of radio (a ...

channel targeted at an

Estonian language Estonian ( ) is a Finnic language, written in the Latin script. It is the official language of Estonia and one of the official languages of the European Union, spoken natively by about 1.1 million people; 922,000 people in Estonia and 160, ...

audience owned by

Providence Equity Partners Providence Equity Partners L.L.C. is a specialist private equity investment firm focused on media, communications, education, technology investments across North America and Europe. The firm specializes in growth-oriented private equity investme ...

History

It was founded in 1996 after two recently established television stations, EVTV and RTV, were merged. TV3 has two sister channels. TV6 is a television channel targeted at entertainment television channel in Estonia, launched in 2002. TV8 is an entertainment television channel, launched as a digital sister channel to TV3 in 2009. For several years, TV3 had better ratings than the other private channel, Kanal 2. The situation changed in 2006, when Kanal 2 made some big changes in their programme. TV3 ratings fell and shows had problems getting enough viewers to reach the Top 10 of the week. Later that year, programme director Jüri Pihel left TV3. In 2009 all Baltic TV3 channels introduced new red-white visual identity, logo and slogan. The slogan was "Tere tulemast koju!" (''Welcome home!''). News programme "Seitsmesed uudised" (''News at 7'') was discontinued and changed with a new "TV3 uudised" (''TV3 News''), which had the same format as Latvian and Lithuanian TV3 News programmes. In January 2011

Mikko Silvennoinen Mikko Silvennoinen (14 May 1975 in Kiihtelysvaara) is a Finnish television host, journalist and producer. At 18, he started as a host of the music programme ''Jyrki''. He was one of the first well-known faces of the show. After hosting ''Jyrki'' ...

, a Finnish television host, journalist and producer, was hired as the new programme director. In February TV3 changed their news programme format and "Seitsmesed uudised" was brought back. On 15 August, TV3 once again changed their visual identity and logo from red to purple, which was so far used in Norwegian, Danish, Hungarian and Slovenian TV3s. Also a new slogan was introduced: "Rohkem elu, rohkem meelelahutust!" (''More life, more entertainment!''). TV3, as with other channels of the All Media Baltics group in the

Baltic states The Baltic states, et, Balti riigid or the Baltic countries is a geopolitical term, which currently is used to group three countries: Estonia, Latvia, and Lithuania. All three countries are members of NATO, the European Union, the Eurozone ...

, switched to HD broadcasting on 26 July 2018.

Currently airing (as of June 2014)

Estonian shows and series

Foreign shows and series

Logos

TV3 Viasat.svg, TV3 logo used up until 2009. TV3 logo 2009.svg, Logo 2011–2015. Tv3lt.png, Logo 2015–2019. TV3 Group Logo.svg, 2019–Present

References

External links

*
Online archive of TV3 shows
Television channels in Estonia TV3 Estonia Television channels and stations established in 1996 1996 establishments in Estonia Mass media in Tallinn Television channel articles with incorrect naming style {{europe-tv-station-stub