TBN Salsa is an American

Christian Christians () are people who follow or adhere to Christianity, a monotheistic Abrahamic religion based on the life and teachings of Jesus Christ. The words ''Christ'' and ''Christian'' derive from the Koine Greek title ''Christós'' (Χρι� ...

-based

digital broadcast Digital broadcasting is the practice of using digital signals rather than analogue signals for broadcasting over radio frequency bands. Digital television broadcasting (especially satellite television) is widespread. Digital audio broadcasting i ...

television network A television network or television broadcaster is a telecommunications network for distribution of television program content, where a central operation provides programming to many television stations or pay television providers. Until the mid ...

owned by the

Trinity Broadcasting Network The Trinity Broadcasting Network (TBN) is an international Christian-based broadcast television network and the world's largest religious television network. TBN was headquartered in Costa Mesa, California, until March 3, 2017, when it sold its ...

. The network offers a mix of religious and family-oriented programming aimed at English-speaking

Hispanic Americans Hispanic and Latino Americans ( es, Estadounidenses hispanos y latinos; pt, Estadunidenses hispânicos e latinos) are Americans of Spanish and/or Latin American ancestry. More broadly, these demographics include all Americans who identify a ...

(serving as a complement to the Spanish-language

Enlace Enlace is a Latin American Christian-based broadcast television network. The network primarily broadcasts faith-based programming targeted to the Hispanic community. Enlace's primary headquarters are in San José, Costa Rica, with studios, offic ...

, which TBN distributes in the United States). The network is available as a 24-hour-a-day service distributed primarily on

cable Cable may refer to: Mechanical * Nautical cable, an assembly of three or more ropes woven against the weave of the ropes, rendering it virtually waterproof * Wire rope, a type of rope that consists of several strands of metal wire laid into a hel ...

and

satellite A satellite or artificial satellite is an object intentionally placed into orbit in outer space. Except for passive satellites, most satellites have an electricity generation system for equipment on board, such as solar panels or radioiso ...

providers in select markets. It is the only U.S.-based TBN network that is not available for livestreaming on TBN's website and

mobile app A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on d ...

History

On April 24, 2015, the Trinity Broadcasting Network announced that it would launch TBN Salsa, described as a "faith-and-family network" geared toward English-speaking second- and third-generation Hispanics, as well as non-Hispanic viewers interested in the Latin American culture and faith community. The network was co-founded by TBN

president President most commonly refers to: *President (corporate title) * President (education), a leader of a college or university * President (government title) President may also refer to: Automobiles * Nissan President, a 1966–2010 Japanese ...

Matthew Crouch Matthew W. "Matt" Crouch /kraʊtʃ/ (born October 26, 1961) is an American broadcaster, on-air personality, and filmmaker. A second-generation television producer and executive, he is currently president of Trinity Broadcasting Network (TBN), a ...

and Laurie Crouch, with

Samuel Rodriguez Samuel Rodriguez Jr. (born September 29, 1969) is an Evangelical American Christian leader born to Puerto Rican parents in the United States. He is a pastor, movie producer, author, civil rights activist and television personality. He is the pre ...

(president of the National Hispanic Christian Leadership Conference) serving as a key advisor in the network's development. The network initially debuted on the 38 stations owned directly by the Trinity Broadcasting Network and through its subsidiary

Community Educational Television Community Educational Television, Inc. (CET) is a subsidiary of the Trinity Broadcasting Network (TBN) which owns six TBN-affiliated television stations in Texas and Florida, all on channels allocated for non-commercial educational broadcasting as ...

(including markets with large Hispanic and Latino populations such as

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world ...

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = List of sovereign states, Count ...

Miami Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a coastal metropolis and the county seat of Miami-Dade County in South Florida, United States. With a population of 442,241 at ...

Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,7 ...

Dallas Dallas () is the third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the fourth-largest metropolitan area in the United States at 7.5 million people. It is the largest city in and seat of Dallas County ...

Fort Worth Fort Worth is the fifth-largest city in the U.S. state of Texas and the 13th-largest city in the United States. It is the county seat of Tarrant County, covering nearly into four other counties: Denton, Johnson, Parker, and Wise. Accord ...

Philadelphia Philadelphia, often called Philly, is the largest city in the Commonwealth of Pennsylvania, the sixth-largest city in the U.S., the second-largest city in both the Northeast megalopolis and Mid-Atlantic regions after New York City. Since ...

, Phoenix,

Denver Denver () is a consolidated city and county, the capital, and most populous city of the U.S. state of Colorado. Its population was 715,522 at the 2020 census, a 19.22% increase since 2010. It is the 19th-most populous city in the Unit ...

Indianapolis Indianapolis (), colloquially known as Indy, is the state capital and most populous city of the U.S. state of Indiana and the seat of Marion County. According to the U.S. Census Bureau, the consolidated population of Indianapolis and Marion ...

Nashville Nashville is the capital city of the U.S. state of Tennessee and the seat of Davidson County. With a population of 689,447 at the 2020 U.S. census, Nashville is the most populous city in the state, 21st most-populous city in the U.S., and th ...

and

Houston Houston (; ) is the most populous city in Texas, the most populous city in the Southern United States, the fourth-most populous city in the United States, and the sixth-most populous city in North America, with a population of 2,304,580 ...

). Due to technical limitations with its stations' existing digital compression equipment, TBN opted to launch TBN Salsa on the subchannel previously occupied by

Smile of a Child TV Smile (shortened from its former name of Smile of a Child) is an American Christian free-to-air television network owned and operated by the Trinity Broadcasting Network. The network is aimed at children between the ages 2 to 12, and offer ...

, collapsing that network (which is aimed at children 2 to 12 years of age) into a single subchannel with sister network

JUCE TV JUCE TV is a defunct youth-oriented Christian television network and is a current YouTube channel owned and operated by the Trinity Broadcasting Network. The channel is aimed at teenagers and young adults between the ages of 13 and 30 years, ...

(which targets teenagers and young adults 13 to 30 years of age) under a timeshare arrangement, with a reduced schedule of Smile programming airing daily from 6:00 a.m. to 3:00 p.m. Eastern Time on the third subchannel occupied by JUCE (Smile of a Child and JUCE continue to maintain 24-hour-day schedules, with programs not seen on the subchannel available on their respective streams on TBN's website, mobile and

digital media player A digital media player (also sometimes known as a streaming device or streaming box) is a type of consumer electronics device designed for the storage, playback, or viewing of digital media content. They are typically designed to be integra ...

s, and select

and

providers). TBN Salsa formally launched at 7:08 p.m.

Eastern Time The Eastern Time Zone (ET) is a time zone encompassing part or all of 23 states in the eastern part of the United States, parts of eastern Canada, the state of Quintana Roo in Mexico, Panama, Colombia, mainland Ecuador, Peru, and a small ...

on June 1, 2015, with a 60-second promo reel previewing the network. This was followed by the network's inaugural program: a special live broadcast of TBN flagship program '' Praise the Lord'' from the network's

Dream Center The Dream Center is a Pentecostal network of community centers in Los Angeles, California, established in 1994. The president of Dream Center is Matthew Barnett. History The organization was founded in 1994 by Matthew Barnett and Tommy Barnett ...

studio in Los Angeles'

Echo Park Echo Park is a neighborhood in the east-central region of Los Angeles, California. Located to the northwest of Downtown, it is bordered by Silver Lake to the west and Chinatown to the east. The culturally diverse neighborhood has become known f ...

neighborhood (hosted by Matthew and Laurie Crouch, and Samuel Rodriguez), with additional location segments conducted from Miami,

Seattle Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest region o ...

and New York City. On May 1, 2019, TBN removed Salsa from the DT5 feed of its O&O broadcast stations, replacing it with a placeholder

standard definition Standard-definition television (SDTV, SD, often shortened to standard definition) is a television system which uses a resolution that is not considered to be either high or enhanced definition. "Standard" refers to it being the prevailing sp ...

feed of the main TBN signal. This was, in turn, replaced by a 24-hour feed of JUCE TV until the network folded in January 2020, being replaced by TBN's new Christian

movie channel {{Redirect, Movie channel, the American premium television network, The Movie Channel Movie channels are television specialty channels that present film content. Popular movie channels: * AMC Networks ** AMC ** IFC (United States and Canada) ** ...

Positiv.

Programming

TBN Salsa carries a broad mix of ministry, Christian teaching and contemporary worship programs featuring Hispanic pastors and Christian leaders from the United States and

Latin America Latin America or * french: Amérique Latine, link=no * ht, Amerik Latin, link=no * pt, América Latina, link=no, name=a, sometimes referred to as LatAm is a large cultural region in the Americas where Romance languages — languages derived ...

; Contemporary Christian and

gospel music Gospel music is a traditional genre of Christian music, and a cornerstone of Christian media. The creation, performance, significance, and even the definition of gospel music varies according to culture and social context. Gospel music is co ...

programs featuring Latino musicians and recording artists; topical talk shows highlighting issues relating to the Hispanic Americans;

documentaries A documentary film or documentary is a non-fictional motion-picture intended to "document reality, primarily for the purposes of instruction, education or maintaining a historical record". Bill Nichols has characterized the documentary in term ...

; sports programs; faith-based and family-oriented feature films; specials; and children's programs. The network also broadcasts ''Salsa Praise'' (formerly ''Praise the Lord: Salsa Style''), a version of TBN's flagship program '' Praise''.

References

External links

* {{Broadcast Television Television networks in the United States Evangelical television networks Television programming blocks Religious television stations in the United States English-language television stations in the United States Television channels and stations established in 2015 Trinity Broadcasting Network 2015 establishments in California Hispanic and Latino