Symphony (candy)
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Symphony is the name of two varieties of
chocolate bar A chocolate bar (Commonwealth English) or candy bar (some dialects of American English) is a confection containing chocolate, which may also contain layerings or mixtures that include nuts, fruit, caramel, nougat, and wafers. A flat, easily brea ...
s made by
The Hershey Company The Hershey Company, commonly known as Hershey's, is an American multinational company and one of the largest chocolate manufacturers in the world. It also manufactures baked products, such as cookies and cakes, and sells beverages like milksh ...
under the Hershey brand name. The milk chocolate contains the identical ingredients used in the regular chocolate bars made by Hershey's, but have varying amounts of some ingredients (specifically cocoa butter, chocolate and lactose) in order to give a creamier flavor. Introduced in 1989, the Symphony bar has remained in production today (unlike the Mild and Mellow bar introduced in 1934 and dropped from production in 1941). These are two of the Hershey chocolate candy bars that are a departure from Hershey's original
milk chocolate Milk chocolate is a solid chocolate confectionery containing cocoa, sugar and milk. Chocolate was originally sold and consumed as a beverage in pre-Columbian times, and upon its introduction to Western Europe. Major milk chocolate producers incl ...
recipe which was designed by
Milton Hershey Milton Snavely Hershey (September 13, 1857 – October 13, 1945) was an American chocolatier, businessman, and philanthropist. Trained in the confectionery business, Hershey pioneered the manufacture of caramel, using fresh milk. He launched ...
in 1894. The name "Symphony" is given to the bars because it is supposed to be a treat to the mouth in the same way music is to the ears.


History

Symphony was developed after research began in 1984. Prior to its release to the general public, it was first testmarketed in the
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
and
San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
areas. It was targeted to a more mature audience including the middle- and upper-class consumers. It was found to be the most preferred of nine products test-marketed by Hershey's in
China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...
.


Advertising

Symphony was introduced with the first ads featuring classical music and the tagline: “There will never be another unfinished Symphony.” Symphony was launched in two varieties: Milk Chocolate (sometimes called the "plain" version) and Milk Chocolate with Almonds and Toffee (which contains
almonds The almond (''Prunus amygdalus'', Synonym (taxonomy)#Botany, syn. ''Prunus dulcis'') is a species of tree native to Iran and surrounding countries, including the Levant. The almond is also the name of the edible and widely cultivated seed of th ...
and
toffee Toffee is a confection made by caramelizing sugar or molasses (creating inverted sugar) along with butter, and occasionally flour. The mixture is heated until its temperature reaches the hard crack stage of . While being prepared, toffee is ...
chips).


References


External links

* {{Hershey The Hershey Company brands Chocolate bars Products introduced in 1989