Swoops were a chocolate candy manufactured by

The Hershey Company The Hershey Company, commonly known as Hershey's, is an American multinational company and one of the largest chocolate manufacturers in the world. It also manufactures baked products, such as cookies and cakes, and sells beverages like milksh ...

.''Most successful new Product Introductions.'' In: ''Convenience Store News'', volume 40, 2004
Online
/ref> They were produced in the following flavors: Hershey's Milk Chocolate, Reese's Peanut Butter,

Almond Joy Almond Joy is a candy bar manufactured by Hershey's, consisting of sweetened, shredded coconut topped with whole almonds and covered in milk chocolate. The company also produces Mounds bars, a similar confection without nuts, coated in dark ch ...

York Peppermint Pattie York is a cathedral city with Roman origins, sited at the confluence of the rivers Ouse and Foss in North Yorkshire, England. It is the historic county town of Yorkshire. The city has many historic buildings and other structures, such as a m ...

White Chocolate White chocolate is a confectionery typically made of sugar, milk, and cocoa butter. It is pale ivory colored, and lacks many of the compounds found in milk and dark chocolates. It is solid at room temperature because the melting point of cocoa ...

Reeses, and Toffee and Almond. Limited edition varieties included White Chocolate Peppermint (available around Christmas), Special Dark with Almonds, and Strawberries & Creme. They were introduced into the market in 2003 and discontinued in August 2006.Sandie Glass
''What Were They Thinking? Swoops, Hershey’s Chocolate Oops''
fastcompany.com, 22 November 2011 According to a

market research Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Mar ...

study of April 2004 only 14% of the customers knew Swoops.Aaron L. Brody, John B. Lord: ''Developing New Food Products for a Changing Marketplace. Second Edition.'' CRC Press, 2007, p. 544.
Online
/ref>

References

External links

Swoops web site
as archived by th
Wayback Machine
Internet Archive, a non-profit internet library. The Hershey Company brands {{confection-stub