Swiftboating
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The term swiftboating (also swift-boating or swift boating) is a
pejorative A pejorative or slur is a word or grammatical form expressing a negative or a disrespectful connotation, a low opinion, or a lack of respect toward someone or something. It is also used to express criticism, hostility, or disregard. Sometimes, a ...
American American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, pe ...
neologism A neologism Greek νέο- ''néo''(="new") and λόγος /''lógos'' meaning "speech, utterance"] is a relatively recent or isolated term, word, or phrase that may be in the process of entering common use, but that has not been fully accepted int ...
used to describe an unfair or untrue political attack. The term is derived from the name of the organization "Swift Boat Veterans for Truth" (SBVT, later the
Swift Vets and POWs for Truth Swift Vets and POWs for Truth, formerly known as the Swift Boat Veterans for Truth (SBVT), was a political group (527 group) of United States Swift boat veterans and former prisoners of war of the Vietnam War, formed during the 2004 president ...
) because of their widely publicized—and later discredited—campaign against 2004 U.S. presidential candidate
John Kerry John Forbes Kerry (born December 11, 1943) is an American attorney, politician and diplomat who currently serves as the first United States special presidential envoy for climate. A member of the Forbes family and the Democratic Party (Unite ...
. Since the political
smear campaign A smear campaign, also referred to as a smear tactic or simply a smear, is an effort to damage or call into question someone's reputation, by propounding negative propaganda. It makes use of discrediting tactics. It can be applied to individual ...
that the group conducted against Kerry, the term has come into common use to refer to a harsh attack by a political opponent that is dishonest, personal, and unfair. The Swift Boat Veterans and media pundits objected to this use of the term to define a smear campaign.


Origin

The term " Swift Boat" itself refers to a class of
United States Navy The United States Navy (USN) is the maritime service branch of the United States Armed Forces and one of the eight uniformed services of the United States. It is the largest and most powerful navy in the world, with the estimated tonnage ...
vessel used during the
Vietnam War The Vietnam War (also known by #Names, other names) was a conflict in Vietnam, Laos, and Cambodia from 1 November 1955 to the fall of Saigon on 30 April 1975. It was the second of the Indochina Wars and was officially fought between North Vie ...
. During the 2004 presidential campaign,
John Kerry John Forbes Kerry (born December 11, 1943) is an American attorney, politician and diplomat who currently serves as the first United States special presidential envoy for climate. A member of the Forbes family and the Democratic Party (Unite ...
's heroism under fire as a Swift Boat commander in Vietnam was a centerpiece of his campaign. A number of Vietnam veterans who had served on Swift Boats formed a
527 organization A 527 organization or 527 group is a type of U.S. tax-exempt organization organized under Section 527 of the U.S. Internal Revenue Code (). A 527 group is created primarily to influence the selection, nomination, election, appointment or defea ...
called Swift Boat Veterans for Truth (later renamed
Swift Vets and POWs for Truth Swift Vets and POWs for Truth, formerly known as the Swift Boat Veterans for Truth (SBVT), was a political group (527 group) of United States Swift boat veterans and former prisoners of war of the Vietnam War, formed during the 2004 president ...
or SVPT) with the intent of discrediting his military record and attacking his subsequent antiwar activities as a member of
Vietnam Veterans Against the War Vietnam Veterans Against the War (VVAW) is an American tax-exempt non-profit organization and corporation founded in 1967 to oppose the United States policy and participation in the Vietnam War. VVAW says it is a national veterans' organization ...
. The group produced a series of television ads and a bestselling book, ''
Unfit for Command ''Unfit for Command: Swift Boat Veterans Speak Out Against John Kerry'' is a 2004 book about then U.S. Presidential candidate John Kerry by John O'Neill and Jerome Corsi published by Regnery Publishing. The book was released at the time that ads ...
''. The unsubstantiated charges against Kerry by the SVPT gave rise to the term "swiftboating" as a synonym for "the nastiest of campaign smears", "a slimy political attack", and, for many, "ugly, unprincipled slander". As the purpose of a tax-exempt
527 organization A 527 organization or 527 group is a type of U.S. tax-exempt organization organized under Section 527 of the U.S. Internal Revenue Code (). A 527 group is created primarily to influence the selection, nomination, election, appointment or defea ...
is "to focus on the issues" rather than "attack or defend a specific candidate", the SBVT was fined by the
Federal Election Commission The Federal Election Commission (FEC) is an independent regulatory agency of the United States whose purpose is to enforce campaign finance law in United States federal elections. Created in 1974 through amendments to the Federal Election Cam ...
in 2004 for specifically attacking Kerry instead of focusing on political issues.


Later use

Charges of "swiftboating" were made by supporters of both major candidates in the
2012 presidential election This national electoral calendar for 2012 lists the national/federal elections held in 2012 in all sovereign states and their dependent territories. By-elections are excluded, though national referendums are included. January *3–4 January: E ...
.
Republican Party Republican Party is a name used by many political parties around the world, though the term most commonly refers to the United States' Republican Party. Republican Party may also refer to: Africa *Republican Party (Liberia) * Republican Part ...
strategists compared attacks on
Mitt Romney Willard Mitt Romney (born March 12, 1947) is an American politician, businessman, and lawyer serving as the junior United States senator from Utah since January 2019, succeeding Orrin Hatch. He served as the 70th governor of Massachusetts f ...
's tenure at
Bain Capital Bain Capital is an American private investment firm based in Boston. It specializes in private equity, venture capital, credit, public equity, impact investing, life sciences, and real estate. Bain Capital invests across a range of industry se ...
to swiftboating: "It's very clear they are trying to re-create and take a page out for the 2004 Bush campaign." The term was also used by a representative of
Barack Obama Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, Obama was the first African-American president of the U ...
's re-election campaign to describe the documentary film ''
Dishonorable Disclosures Special Operations OPSEC Education Fund, Inc. (OPSEC) is a 501(c)(4) organization formed in the United States in 2012 to conduct a media campaign critical of President Obama by accusing his administration of disclosing sensitive information about t ...
'' and an associated ad campaign released by the
Special Operations OPSEC Education Fund Special Operations OPSEC Education Fund, Inc. (OPSEC) is a 501(c)#501.28c.29.284.29, 501(c)(4) organization formed in the United States in 2012 to conduct a media campaign critical of Barack Obama, President Obama by accusing his administration of ...
on the topic of the
death of Osama bin Laden On May 2, 2011, Osama bin Laden, the founder and first leader of the Islamist militant group al-Qaeda, was shot several times and killed at his compound in the Pakistani city of Abbottabad, by United States Navy SEALs of the U.S. Nava ...
. The feminist
Gloria Steinem Gloria Marie Steinem (; born March 25, 1934) is an American journalist and social-political activist who emerged as a nationally recognized leader of second-wave feminism Second-wave feminism was a period of feminist activity that began in ...
has accused
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021. Trump graduated from the Wharton School of the University of Pe ...
of swiftboating his rival
Hillary Clinton Hillary Diane Rodham Clinton ( Rodham; born October 26, 1947) is an American politician, diplomat, and former lawyer who served as the 67th United States Secretary of State for President Barack Obama from 2009 to 2013, as a United States sen ...
during the 2016 presidential race, calling her 'Crooked Hillary', despite his record of much more frequent and severe lying.
Hillary Clinton Hillary Diane Rodham Clinton ( Rodham; born October 26, 1947) is an American politician, diplomat, and former lawyer who served as the 67th United States Secretary of State for President Barack Obama from 2009 to 2013, as a United States sen ...
compared Republicans' statements about
Christine Blasey Ford Christine Margaret Blasey Ford ( ; born November 1966) is an American professor of psychology at Palo Alto University and a research psychologist at the Stanford University School of Medicine. She specializes in designing statistical models f ...
during the Kavanaugh confirmation process to the "swift-boating of John Kerry". ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' reported in 2008 that many Swift Boat veterans, "especially those who had nothing to do with the group that attacked Senator John Kerry's military record in the 2004 election—want their good name back, and the good names of the men not lucky enough to come home alive", expressed regret and dismay that the term "swift boat" has come to represent a political attack and "political chicanery" against a member of a different party.


Conservative objections and use

The use of this term as a pejorative has resulted in objections from some conservatives who object to the implied criticism of the tactics used by
Swift Vets and POWs for Truth Swift Vets and POWs for Truth, formerly known as the Swift Boat Veterans for Truth (SBVT), was a political group (527 group) of United States Swift boat veterans and former prisoners of war of the Vietnam War, formed during the 2004 president ...
. In 2006, conservative commentator
Emmett Tyrrell Robert Emmett Tyrrell Jr. (born December 14, 1943) is an American conservative magazine editor, book author and columnist. He is the founder and editor-in-chief of ''The American Spectator'' and writes with the byline "R. Emmett Tyrrell, Jr." Bac ...
denounced its repeated negative usage, saying it "is about to join such terms as McCarthyism and McCarthyite" as a "hate term". In a 2006 interview, John O'Neill, spokesman for Swift Vets and POWs for Truth, called the term's usage a "baseless smear against somebody's personal character". Republican
Newt Gingrich Newton Leroy Gingrich (; né McPherson; born June 17, 1943) is an American politician and author who served as the 50th speaker of the United States House of Representatives from 1995 to 1999. A member of the Republican Party, he was the U ...
, putting his own twist on the neologism at a presidential campaign stop on January 1, 2012, said he felt he was being "Romney-boated" by the barrage of negative ads run against him.
Fox News Radio Fox News Radio is an American radio network owned by Fox News. It is syndicated to over 500 AM and FM radio stations across the United States. It also supplies programming for three channels on Sirius XM Satellite Radio. History In 2003, ...
host John Gibson has written a book titled ''How the Left Swiftboated America'', in which he defines swiftboating as "the political trick of claiming to expose truth while in fact lying".


See also

*
John Kerry military service controversy During John Kerry's candidacy in the 2004 U.S. presidential campaign, a political issue that gained widespread public attention was Kerry's Vietnam War record. In television advertisements and a book called '' Unfit for Command'', co-authored ...
* Borking, another political neologism *
Astroturfing Astroturfing is the practice of masking the sponsors of a message or organization (e.g., political, advertising, religious or public relations) to make it appear as though it originates from and is supported by grassroots participants. It is a p ...


References

{{John Kerry, state=collapsed Political terminology of the United States Political campaign techniques