The Swansea Enterprise Park ( cy, Parc Anturiaeth Abertawe) is a combined

business park A business park or office park is a designated area of land in which many office buildings are grouped together. These types of developments are often located in suburban areas where land and building costs are more affordable, and are typicall ...

retail park A retail park is a type of shopping centre found on the fringes of most large towns and cities in the United Kingdom and other European countries. They form a key aspect of European retail geographies, alongside indoor shopping centres, standal ...

and

industrial estate An industrial park (also known as industrial estate, trading estate) is an area zoned and planned for the purpose of industrial development. An industrial park can be thought of as a more "heavyweight" version of a business park or office park ...

in Swansea,

Wales Wales ( cy, Cymru ) is a country that is part of the United Kingdom. It is bordered by England to the east, the Irish Sea to the north and west, the Celtic Sea to the south west and the Bristol Channel to the south. It had a population in ...

. In 1981 it became the first enterprise zone in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...

, and the largest.Swansea Student Information Pack
Originally it was named the ''Swansea Enterprise Zone''. The designated area covers parts of the Llansamlet and

Morriston Morriston (; cy, Treforys ) is a community in the City and County of Swansea, Wales and falls within the Morriston ward. It is the largest community in Swansea county. Morriston is sometimes referred to as a distinct town (e.g. the local fo ...

wards in the

Lower Swansea valley The Lower Swansea valley ( cy, Cwm Tawe Isaf) is the lower half of the valley of the River Tawe in south Wales. It runs from approximately the level of Clydach down to Swansea docks, where it opens into Swansea Bay and the Bristol Channel. This ...

. The Enterprise Park is the largest commercial district and the largest out-of-town shopping district of Swansea. Major employers at the site include

Morganite Morganite is an orange or pink gemstone and is also a variety of beryl. Morganite can be mined in countries like Brazil, Afghanistan, Mozambique, Namibia, the United States, and Madagascar. Morganite has grown in popularity since 2010. ''Brides ...

Alberto-Culver Alberto-Culver was an American corporation with international sales whose principal business was manufacturing hair and skin beauty care products under such brands as Alberto VO5, Andrew Collnge, St. Ives (skin care products), TRESemmé, FDS, ...

Viskase Viskase (formerly Visking) is a global corporation based out of Lombard, Illinois, United States that supplies plastic, cellulose, and fibrous film and packaging to the food service industry, including casings for processed meats such as hot dog ...

, The

Land Registry Land registration is any of various systems by which matters concerning ownership, possession, or other rights in land are formally recorded (usually with a government agency or department) to provide evidence of title, facilitate transactions, ...

and

Welsh Water Welsh may refer to: Related to Wales * Welsh, referring or related to Wales * Welsh language, a Brittonic Celtic language spoken in Wales * Welsh people People * Welsh (surname) * Sometimes used as a synonym for the ancient Britons (Celtic peopl ...

. The Swansea Enterprise Park is bounded by the

A4067 List of A roads in zone 4 in Great Britain Great Britain is an island in the North Atlantic Ocean off the northwest coast of continental Europe. With an area of , it is the largest of the British Isles, the largest European isla ...

and the A4217 roads to the west and east; and the

South Wales Main Line The South Wales Main Line ( cy, Prif Linell De Cymru), originally known as the London, Bristol and South Wales Direct Railway or simply as the Bristol and South Wales Direct Railway, is a branch of the Great Western Main Line in Great Britain. ...

to the southeast. It includes the

Winch Wen A winch is a mechanical device that is used to pull in (wind up) or let out (wind out) or otherwise adjust the tension of a rope or wire rope (also called "cable" or "wire cable"). In its simplest form, it consists of a spool (or drum) attache ...

just east of the A4217; and the area just north of the A48 (Samlet Road) to the east and west of Upper Forest Way. The whole area comprises of land. For many years this was a post-industrial wasteland until regeneration in the 1980s. The regeneration has attracted many

light industries Light industry are industries that usually are less capital-intensive than heavy industry and are more consumer-oriented than business-oriented, as they typically produce smaller consumer goods. Most light industry products are produced for e ...

offices An office is a space where an organization's employees perform administrative work in order to support and realize objects and goals of the organization. The word "office" may also denote a position within an organization with specific dut ...

and in particular

retail Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and ...

outlets to Swansea. The Morfa Shopping Park is located adjacent to the enterprise park to the south in

Landore Landore ( cy, Glandŵr) is a district and community in Swansea, Wales. The district falls in the Landore council ward. A mainly residential area, it is located about 2.5 miles north of Swansea city centre. The north-easterly part of Landore i ...

and the Swansea Vale regeneration area is located just to the north. The retail park of the Swansea Enterprise Park was largely unplanned and followed the relaxation of planning controls and local taxes following the area's designation as an enterprise zone. In 1996 a number of local retailers attempted to

rebrand Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors ...

the area as the "Swansea Lakeside Shopping Park".

Lake Fendrod

In the heart of the enterprise park is a lake called Lake Fendrod (). The lake is home to swans. Boating and fishing are popular pastimes on the lake. Fish stocks in the lake include Carp,

Tench The tench or doctor fish (''Tinca tinca'') is a fresh- and brackish-water fish of the order Cypriniformes found throughout Eurasia from Western Europe including the British Isles east into Asia as far as the Ob and Yenisei Rivers. It is also ...

Bream Bream ( ) are species of freshwater and marine fish belonging to a variety of genera including '' Abramis'' (e.g., ''A. brama'', the common bream), '' Acanthopagrus'', ''Argyrops'', '' Blicca'', '' Brama'', '' Chilotilapia'', ''Etelis'', '' L ...

, Roach,

Koi or more specifically , are colored varieties of the Amur carp ('' Cyprinus rubrofuscus'') that are kept for decorative purposes in outdoor koi ponds or water gardens. Koi is an informal name for the colored variants of ''C. rubrofuscus'' ke ...

, and several other species.City and County of Swansea – Coarse angling
/ref> There is a footpath encircling the lake, and another hidden lake in the area is Half Round Pond to the west of Siemens Way. In August 2011 a series of outdoor gym equipment was installed by The Great Outdoor Gym Company. The equipment is located at the front of the lake, adjacent to the footpath and in close proximity to the car park. The outdoor gym contains several cross trainers, exercise cycles, amongst other popular gym equipment.

References

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