Prodege, formally Prodege LLC, is an American online marketing, consumer polling, and market research company based in

El Segundo, California El Segundo ( , ; ) is a city in Los Angeles County, California, United States. Located on Santa Monica Bay, it was incorporated on January 18, 1917, and is part of the South Bay Cities Council of Governments. The population was 16,731 as of th ...

. The company develops consumer rewards and polling programs under various brands including Swagbucks, MyPoints, ShopAtHome, InboxDollars, CouponCause, Ysense, and Upromise.

History

Prodege was founded in

Torrance, California Torrance is a city in the Los Angeles metropolitan area located in Los Angeles County, California, Los Angeles County, California, United States. The city is part of what is known as the South Bay (Los Angeles County), South Bay region of the m ...

in 2005 by entrepreneur Josef Gorowitz. The company originally partnered with search providers to build a platform for raising charitable donations. Supporters of the charities would earn money for the charities while surfing and shopping using white labeled web browsers. The company started offering the custom browsers to brands as a way to earn money from their fans' online activities. Early customers included the

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football team, and singer

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. In February 2008, Prodege launched Swagbucks.com – under Co-Founders Josef Gorowitz and Scott Dudelson – and introduced the SB as a digital currency earned for activity throughout its network of websites. By shopping and playing online games, customers would earn Swagbucks (SB), points which could be redeemed for gift cards and other merchandise. Swagbucks is an online rewards portal. In January 2013, Prodege Founder Josef Gorowitz appointed former

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and

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CEO Chuck Davis as the company's executive chairman. In May 2014, Prodege announced that

Technology Crossover Ventures TCMI, Inc. better known by the name TCV (Technology Crossover Ventures) is an American investment firm based in Menlo Park, California. The firm mainly invests in public and private growth-stage companies in the technology industry. Background ...

(TCV) had invested $60 million into Prodege, parent company of Swagbucks and other portfolio brands, and that Prodege also had appointed Executive Chairman Chuck Davis as its new CEO and Chairman, while Josef Gorowitz assumed the title of Founder and President. Also, in May 2014, TCV Venture partner Chuck Davis, who was previously CEO of movie ticket vendor

, became Prodege's CEO. In July 2014, Prodege announced its acquisition of SodaHead.com, an online polling technology platform founded by Jason Feffer. SodaHead.com CEO Chris Dominguez and Founder Jason Feffer joined Prodege's executive leadership team in the move. In April 2016, Prodege bought rewards site MyPoints from

United Online United Online, Inc. was an independent public company formed by the 2001 merger of NetZero and Juno Online Services. It is currently a subsidiary of investment bank B. Riley Financial. The company's range of products and services has evolved sign ...

, the company formed by the merger of online services companies

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and

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. In August 2017, the company acquired

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, Colorado-based cash back shopping and coupon site ShopAtHome. In May 2019, the company bought Cotterweb Enterprises, a Minnesota-based operator of reward sites in the US, Canada and the UK. In July, Prodege partnered with online local service deal company

Groupon Groupon is an American global e-commerce marketplace connecting subscribers with local merchants by offering activities, travel, goods and services in 13 countries. Based in Chicago, Groupon was launched there in November 2008, launching soon af ...

to develop a local merchant reward card program for customers. By 2020, Prodege’s products had over 120 million users, and as of 2019, had rewarded $725 million to its users since its inception. In February 2020, Prodege bought digital coupon company CouponCause. In May, Prodege bought Upromise, a provider of college savings plan loyalty programs, from student loan company Sallie Mae. Prodege partnered with Isometric Solutions and Panel Consulting to provide polling for the Prediction Survey, a political forecast developed by Thomas Miller during the 2020 Georgia Senate election. In February 2022, Prodege acquires pollfish a survey platform In July 2022, Prodege acquires adgatemedia a digital advertising company

Services

Prodege offers online marketing services under several different brands. *Swagbucks - a website and application where users shop and watch videos for cash rewards and gift cards. *MyPoints - an online rewards site. *ShopAtHome - a cash back shopping and coupon site. *InboxDollars - an online rewards site. *CouponCause - a coupon site that donates the money users save to non-profits. *Upromise - a coupon site that contributes to education savings accounts. *Ysense - a gift card rewards program for customers that shop and watch videos. *Tada - a site that can give rewards from Receipts. The company also operates consumer reward card program with other companies.

References

{{reflist

External links

Prodege Official Site
Reward websites Customer loyalty programs 2005 establishments in California Companies based in El Segundo, California Marketing companies established in 2005 Market research companies of the United States Internet properties established in 2008