Surf FM
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Surf FM is a
narrowcast Narrowcasting is the dissemination of information (usually via Internet, radio, newspaper, or television) to a narrow audience, rather than to the broader public at-large. Related to niche marketing or target marketing, narrowcasting involves ai ...
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...
broadcasting to the City of Frankston and City of Casey in
Melbourne Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a met ...
's outer south east. The station broadcasts a
Hot adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...
format on 87.6FM from low-powered transmitters in Seaford, Cranbourne, Berwick and
Doveton Doveton is a suburb in Melbourne, Victoria, Australia, 31 km south-east of Melbourne's Central Business District, located within the City of Casey local government area. Doveton recorded a population of 9,603 at the 2021 census. Doveton ...
. and in 2022 Hobart Tasmania


History

Surf FM first switched on its Frankston transmitter on 1 October 2001. The name Surf FM was chosen to identify as closely as possible with being located in a bayside city. It was also selected to distinguish the brand from other names used by various coastal radio stations across Australia, such as
Sea FM Sea FM was an Australian radio network, consisting of stations in Queensland and NSW owned by Southern Cross Austereo. Some Sea FM stations were later sold to meet media ownership requirements. Prime Television Limited purchased Sea FM Townsvi ...
, Bay FM, Wave FM and Coast FM. Soon after the station commenced, some live programming launched, presented by a team of young adults programming a youth-oriented dance music format. The team disbanded by mid-2003 and Surf FM experienced a quiet period when it was not always on the air. Activity was revived in 2005, when national dance network Raw FM installed a satellite dish on the roof of the Surf FM studios to coincide with a national tour of outside beach broadcasts. For a period of time Surf FM would relay Raw FM's programming to make use of the satellite feed and fill airtime. In August 2007, Cranbourne resident Ian Wood joined Frankston resident Justin Christie as a co-owner of the radio station and soon after a second licence was purchased. It took about 14 months to secure transmitter site approvals and install broadcast equipment at the new site in Cranbourne. Surf FM relaunched as a networked radio station on 16 December 2008 when it switched on its Cranbourne transmitter. In the same year, Surf FM's music format was in a "holding pattern", broadcasting only 1960s’ and 1970s’ music as a novelty tribute to the defunct Melbourne commercial radio brand 3TT which had first gone to air approximately 20 years earlier. During a 9-month period, Surf FM limited its music to compacts discs and music charts specifically issued by 3TT between 1988 and 1989. Within weeks of launching into Cranbourne, Surf FM changed course and adopted a more contemporary music format. Soon after a syndicated news service including hourly news bulletins was added to the format. During this period of Surf FM's life - between 2009 and 2012 - the station gained substantial experience with live outside broadcasts, making use of internet enabled technologies not as widely available as when the station first aired in 2001. On 15 December 2011 Surf FM switched on a third transmitter in Berwick to provide improved coverage within the City of Casey.


Format Change

On 20 October 2012 Surf FM changed course once more. The news syndication was removed from Surf FM and adopted instead by Surf City Sound. This coincided with a change of format as Surf FM adopted a Hot AC (adult contemporary) music playlist. The first song to air on the new Surf FM was
Let Me Love You (Until You Learn to Love Yourself) "Let Me Love You (Until You Learn to Love Yourself)" is a song performed by American singer and songwriter Ne-Yo, taken from his fifth studio album, '' R.E.D.'' (2012). Released on July 10, 2012, by Motown Records, the song serves as the mainst ...
by
Ne-Yo Shaffer Chimere Smith (born October 18, 1979), known professionally as Ne-Yo, is an American singer, songwriter, actor, dancer, and record producer. He gained fame for his songwriting abilities when he penned Mario's 2004 hit " Let Me Love You ...
. Most recently, co-owner Ian Wood has involved a number of people in the station to help make Surf FM become more engaged with audiences and communities residing in the cities of Frankston and Casey.


Additional Coverage Area

On 18 July 2014 Surf FM switched on its Doveton transmitter. Located on the Casey side of the border between the cities of Casey and Greater Dandenong, the station can now be received in central Dandenong and nearby suburbs. The original licence owner had the transmitter site located just east of Camberwell and for a short time operated a Christian program format between late 2008 and early 2010. After Surf FM purchased this license, the Australian Communications and Media Authority approved the relocation from Camberwell to Doveton during 2013. On 21St March 2022 Surf Fm switched on its Transmitter in Hobart Tasmania on 1647 AM


Radio Haanji

Surf City Sound was a radio station, which broadcasts on 1674 kHz in the AM narrowband from
Werribee South Werribee is a suburb in Melbourne, Victoria, Australia, south-west of Melbourne's Central Business District, located within the City of Wyndham local government area. Werribee recorded a population of 50,027 at the 2021 census. Werribee is ...
in Melbourne's West. Previously, the station aired between 12:00 hrs. midday Fridays and 12:00 hrs. midday Sundays, with Jewish formatted Lion 1674 broadcasting on the same frequency during the rest of the week. The station went to air on 23 December 2011, with the first song to air being
On the Floor "On the Floor" is a song recorded by American singer Jennifer Lopez for her seventh studio album, '' Love?'' (2011). Featuring American rapper Pitbull, it was released by Island Records on February 8, 2011, as the lead single from the album. ...
by Jennifer Lopez and featuring
Pitbull Pit bull is a term used in the United States for a type of dog descended from bulldogs and terriers, while in other countries such as the United Kingdom the term is used as an abbreviation of the American Pit Bull Terrier breed. The term was f ...
. Surf Fm began a new partnership in March 2015, on the 1674AM frequency, with Hindi and Punjabi broadcaster Radio Haanji. />


References


External links

* {{Melbourne radio Hot adult contemporary radio stations in Australia Radio stations in Melbourne Radio stations established in 2001