Supersize is a phrase that means “to sizably increase the amount or the extent of something”.
The phrase was particularly used by
McDonald's
McDonald's Corporation is an American multinational fast food chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hambur ...
restaurants to upsize their
French fries and
soft drinks to an extra-large size. In the
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
, McDonald's introduced the supersized option in the summer of 1987.
For Disney’s 1988 film “
Who Framed Roger Rabbit
''Who Framed Roger Rabbit'' is a 1988 American live-action/animated comedy mystery film directed by Robert Zemeckis, produced by Frank Marshall and Robert Watts, and loosely adapted by Jeffrey Price and Peter S. Seaman from Gary K. Wolf's 19 ...
,” instead of running a
Happy Meal
A Happy Meal is a kids' meal usually sold at the American fast food restaurant chain McDonald's since June 1979. A small toy or book is included with the food, both of which are usually contained in a red cardboard box with a yellow smiley fac ...
promotion targeted at children, they opted for a “super-size” promotion, “designed to appeal to teen-agers and young adults, the same as the movie's audience.” The same held true for 1993 Steven Spielberg film “
Jurassic Park”, when McDonald’s introduced Dino-Sized drink and fry options.
In March 2004, McDonald's announced a plan to phase out the Supersize option, citing needs to simplify the menu and to offer healthier food choices.
See also
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Upselling
Upselling is a sales technique where a seller invites the customer to purchase more expensive items, upgrades, or other add-ons to generate more revenue. While it usually involves marketing more profitable services or products, it can be simply ...
References
McDonald's
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