Superchips Ltd was a British company specialising in electronic

engine tuning Engine tuning is the adjustment or modification of the internal combustion engine or Engine Control Unit (ECU) to yield optimal performance and increase the engine's power output, economy, or durability. These goals may be mutually exclusive; ...

of cars. It was established in 1977 by Peter Wales as P.J. Detection Techniques, and was renamed Superchips in 1991. The company is based in

Milton Keynes Milton Keynes ( ) is a city and the largest settlement in Buckinghamshire, England, about north-west of London. At the 2021 Census, the population of its urban area was over . The River Great Ouse forms its northern boundary; a tributary ...

, and has dealers of its products worldwide. The company provides

engine control unit An engine control unit (ECU), also commonly called an engine control module (ECM), is a type of electronic control unit that controls a series of actuators on an internal combustion engine to ensure optimal engine performance. It does this by ...

(ECU) upgrades to produce more power and torque for a wide range of popular vehicles such as: *

BMW 1 Series The BMW 1 Series is a range of subcompact executive cars (C-segment) manufactured by BMW since 2004. It is the successor to the BMW 3 Series Compact and is currently in its third generation. Positioned as the entry level model in BMW range of pr ...

Ford Focus The Ford Focus is a compact car (C-segment in Europe) manufactured by Ford Motor Company since 1998. It was created under Alexander Trotman's Ford 2000 plan, which aimed to globalize model development and sell one compact vehicle worldwide. The ...

Renault Clio V6 The Renault Clio V6 Renault Sport is a rear mid-engine, rear-wheel-drive layout sport compact based on the Renault Clio launched in 2001. Designed by French automaker Renault the Phase 1 models were built by Tom Walkinshaw Racing (TWR) in Udde ...

Škoda Fabia The Škoda Fabia is a supermini car produced by Czech manufacturer Škoda Auto since 1999. It is the successor of the Škoda Felicia, which was discontinued in 2001. The Fabia was available in hatchback, estate (named Fabia Combi) and saloon ...

Volkswagen Golf The Volkswagen Golf () is a compact car/small family car (C-segment) produced by the German automotive manufacturer Volkswagen since 1974, marketed worldwide across eight generations, in various body configurations and under various nameplates ...

The additional power is produced by re-mapping the ECU's settings by changing various settings created by the car's original manufacturer. The company also produces the Bluefin tool that plugs into a car's diagnostic port and allows for re-mapping to be done at home.

American subsidiary

In 1992, Superchips Inc. was established in

Sanford, Florida Sanford is a city in the central region of the U.S. state of Florida and the county seat of Seminole County. As of the 2020 census, its population was 61,051. Known as the "Historic Waterfront Gateway City", Sanford sits on the southern shore ...

, US and developed products for the North American market. The subsidiary was sold to MSD Ignition in 2005 for $40 million. The company was merged with Edge Products in 2011 and the Superchips brand of products is now distributed by Powerteq, LLC.

Motorsport

Superchips was the official tuning partner of Volkswagen Racing UK and provided custom remapping on all VW Racing UK's cars for Volkswagen Racing Cup. The company also provides tuning to

Mini The Mini is a small, two-door, four-seat car, developed as ADO15, and produced by the British Motor Corporation (BMC) and its successors, from 1959 through 2000. Minus a brief hiatus, original Minis were built for four decades and sold during ...

Coopers in the Scottish Mini Challenge, and to all cars in the BRDC's

Single Seater An open-wheel single-seater (often known as formula car) is a car with the wheels outside the car's main body, and usually having only one seat. Open-wheel cars contrast with street cars, sports cars, stock cars, and touring cars, which have the ...

Championship at

Silverstone Silverstone is a village and civil parish in Northamptonshire, England. It is about from Towcester on the former A43 main road, from the M1 motorway junction 15A and about from the M40 motorway junction 10, Northampton, Milton Keynes and ...

.Superchips website
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References

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External links

Official Superchips website
Automotive companies of the United Kingdom Companies based in Milton Keynes Milton Keynes